SUKKUR IBA UNIVERSITY

Department of Computer Science

E - Commerce & Digital Marketing

Max Marks: 10 Project

Date Assigned: Oct 31, 2024
Date of Presentation: Section “D” Dec 05, 2024, For “B” Dec 06, 2024,

Dear Students,
Each of you is required to work on an individual project, with the list of project topics provided
below. Please ensure you are fully prepared to present your project on the assigned date.
Section "D" Thursday December 05, 2024.
Section "B" Friday December 06, 2024.
Failure to submit the completed project and deliver your presentation will result in a deduction of
10 marks from your sessional assessment. This is a significant part of your coursework, and timely
completion and presentation are essential for your final evaluation.
If you have any questions or need clarification regarding your project, please reach out well in
advance.
List of Topics
1. Social Media Marketing Strategy for a Small Business
Objective: Create a comprehensive social media marketing strategy for a local or small business.
Details: Conduct market research to identify the target audience and analyze competitors’ social
media strategies. Develop a content calendar with posts tailored to each platform (e.g., Instagram,
Facebook, TikTok). Propose ad campaigns, engagement tactics, and key performance indicators
(KPIs) for measuring success.

2. E-Commerce Website Optimization

Objective: Analyze and optimize an existing e-commerce website for enhanced user experience
and conversions.
Details: Evaluate the site’s usability, design, and functionality. Suggest improvements for site
navigation, mobile responsiveness, and checkout process. Use tools like Google Analytics to
identify areas for optimization, and propose SEO, UX, and CRO (Conversion Rate Optimization)
strategies.
3. Email Marketing Campaign for an E-Commerce Brand
Objective: Develop an email marketing campaign focused on customer engagement and retention
for an e-commerce brand.
Details: Design an email series (welcome email, product update, abandoned cart, and re-
engagement emails). Segment the audience and personalize the email content to increase click-
through rates. Use email marketing platforms like Mailchimp to plan campaign execution and
tracking.

4. SEO Strategy Development for an Online Retailer

Objective: Create an SEO strategy for a small to mid-sized online retailer.
Details: Conduct keyword research, competitive analysis, and on-page SEO audit. Develop content
ideas around chosen keywords, propose link-building tactics, and optimize meta descriptions and
titles. Present strategies for both on-page and off-page SEO with KPIs to track improvements in
organic search ranking.

5. Influencer Marketing Campaign Proposal

Objective: Design an influencer marketing campaign for a brand targeting Gen Z.
Details: Identify influencers in a specific niche who align with the brand's image. Plan the types
of posts, stories, or videos influencers could create, and establish campaign goals like increased
brand awareness, engagement, or conversions. Include a budget and expected return on investment
(ROI).

6. Content Marketing Strategy for a New Product Launch

Objective: Develop a content marketing strategy for launching a hypothetical new product.
Details: Define the target audience and create a content plan across multiple platforms (blog,
YouTube, social media). Develop a mix of content types (articles, videos, infographics) and
propose a publishing calendar. Suggest metrics for measuring the effectiveness of content in
driving awareness and engagement.
7. Paid Advertising Campaign for an E-Commerce Store
Objective: Plan a Google Ads and social media ad campaign to drive traffic and sales for an e-
commerce store.
Details: Develop targeted ad campaigns using Google Ads, Facebook, and Instagram. Select
appropriate ad formats (e.g., carousel, video ads), identify target demographics, and create ad copy.
Include a budget, timeline, and KPIs to measure clicks, conversions, and ROI.

8. Competitive Analysis and Benchmarking Report

Objective: Conduct a detailed competitive analysis of a particular e-commerce industry or brand.
Details: Select an e-commerce niche (e.g., fashion, tech, or beauty) and analyze key competitors
on aspects like product offerings, digital presence, customer reviews, and social media
engagement. Benchmark each competitor's digital strategy and suggest improvements for a chosen
brand to gain a competitive edge.

9. Customer Journey Mapping and Digital Touchpoints Analysis

Objective: Map out the customer journey for a chosen brand and identify key digital touchpoints.
Details: Research the stages of the customer journey (Awareness, Consideration, Purchase, Post-
Purchase). Analyze how customers interact with the brand online, including on social media,
website, email, and ads. Suggest strategies to improve engagement and experience at each
touchpoint.

10. E-Commerce Conversion Rate Optimization (CRO) Project

Objective: Increase the conversion rate for a chosen e-commerce site through CRO techniques.
Details: Perform an audit of the e-commerce site, focusing on factors impacting conversion rates
(e.g., product pages, checkout process, call-to-action buttons). Use A/B testing to evaluate
potential changes and analyze customer feedback. Present findings with recommendations for
CRO improvements.
11. Voice Search Optimization for a Brand
Objective: Optimize a brand’s digital content for voice search.
Details: Research keywords suited for voice search, focusing on long-tail and conversational
queries. Analyze how the brand can improve its website structure and content to rank better for
voice search, especially with smart devices like Alexa and Google Assistant. Present
recommendations for enhancing the brand’s visibility in voice search results.

12. Digital Marketing Plan for a Nonprofit Organization

Objective: Create a cost-effective digital marketing strategy to increase awareness and donations
for a nonprofit.
Details: Develop a digital marketing plan utilizing social media, email marketing, and content
marketing to engage potential donors. Propose ideas for storytelling and advocacy campaigns.
Include a timeline, proposed budget, and KPIs to evaluate campaign effectiveness.

13. Personalization Strategy for an E-Commerce Store

Objective: Propose a personalization strategy to enhance the shopping experience on an e-
commerce site.
Details: Identify ways to use customer data for personalized recommendations, offers, and product
suggestions. Propose strategies like personalized email campaigns, dynamic content on the
homepage, and retargeting ads. Outline tools and metrics to measure increased engagement and
sales.

14. Mobile Marketing Campaign for a Retail Brand

Objective: Design a mobile-focused marketing campaign to drive app downloads and usage for a
retail brand.
Details: Develop campaign ideas that leverage SMS, push notifications, and in-app advertising.
Segment the audience for targeted mobile ads and suggest loyalty rewards for in-app purchases.
Present metrics for tracking app engagement, retention rates, and sales.
15. Video Marketing Strategy for Brand Awareness
Objective: Create a video marketing strategy to build brand awareness on platforms like YouTube
and Instagram.
Details: Design a series of videos (e.g., product demos, testimonials, behind-the-scenes) and create
a posting schedule. Define a target audience and explore ad formats like skippable ads and
sponsored posts. Propose ways to optimize for engagement metrics like views, shares, and click-
through rates.

16. Developing an Affiliate Marketing Program for a Startup

Objective: Design an affiliate marketing program to expand a startup’s reach and sales.
Details: Research potential affiliates relevant to the startup's industry, such as bloggers,
influencers, or review sites. Outline a commission structure, affiliate recruitment process, and
incentives. Present tools for tracking affiliate performance and ROI.

17. E-Commerce Product Launch Plan

Objective: Create a digital marketing plan for launching a new product on an e-commerce site.
Details: Outline strategies for pre-launch buzz (teasers, countdowns), launch day promotions, and
post-launch follow-ups. Integrate tactics across email, social media, and paid advertising. Define
metrics for success, such as sales volume, website traffic, and customer engagement.

18. Building a Brand Identity on Social Media

Objective: Develop a social media strategy that strengthens a brand’s identity and engages its
target audience.
Details: Choose a brand and establish a social media voice, tone, and visual style. Create sample
posts for different platforms, outline a content calendar, and propose strategies for community
engagement (comments, live Q&A sessions). Track success through follower growth, engagement
rates, and sentiment analysis.
19. Chatbot Implementation for Customer Service in E-Commerce
Objective: Design a chatbot prototype to improve customer service on an e-commerce site.
Details: Research common customer queries and create chatbot responses for FAQs, order
tracking, and product information. Develop a flowchart for the chatbot’s conversation paths and
outline metrics for customer satisfaction, issue resolution time, and chatbot engagement rates.

20. Reputation Management Strategy for a Brand

Objective: Develop a strategy for managing and improving a brand’s online reputation.
Details: Select a brand with mixed or negative online reviews. Propose tactics for responding to
reviews, engaging with customers, and improving brand perception. Include strategies for social
listening, handling negative feedback, and tracking reputation metrics across platforms.

21. Influencer Analysis and Campaign Design

Objective: Analyze and design an influencer marketing campaign for a chosen brand.
Details: Research relevant influencers in a particular industry (e.g., fashion, tech, fitness). Propose
a campaign that aligns with the brand’s target audience, including types of content (e.g., posts,
stories, live videos) and campaign goals (e.g., reach, engagement, or conversions). Include
expected ROI and metrics for measuring impact.

22. Customer Loyalty Program for an E-Commerce Business

Objective: Develop a customer loyalty program aimed at increasing repeat purchases.
Details: Research loyalty programs from successful e-commerce brands and propose a unique
loyalty system. Include points, rewards, or VIP tiers that encourage repeat business. Plan a launch
strategy and outline metrics to assess program success, such as repeat purchase rate and average
order value.
23. Content Curation and Blogging Strategy for Brand Authority
Objective: Create a content curation and blogging strategy to establish a brand as an industry
authority.
Details: Research industry topics and keywords, create a list of blog ideas, and draft sample posts
or curated content pieces. Suggest a posting frequency and SEO strategies for blog growth. Define
KPIs like organic traffic, time on page, and content shares.

24. Designing an E-Commerce User Experience (UX) Improvement Plan

Objective: Analyze and improve the user experience (UX) of a chosen e-commerce website.
Details: Conduct a UX audit of the website, focusing on page load time, mobile responsiveness,
ease of navigation, and checkout flow. Propose UX improvements (e.g., simplified checkout,
better product recommendations) and tools for tracking user satisfaction.

25. Digital Marketing Analytics Dashboard Creation

Objective: Develop a custom dashboard for tracking digital marketing analytics.
Details: Use tools like Google Data Studio or Tableau to create a dashboard that displays key
metrics (e.g., website traffic, conversion rate, customer demographics). Include filters for viewing
data by channel or campaign and recommendations for optimizing underperforming areas.

26. Competitive Social Media Audit and Insights Report

Objective: Conduct a competitive audit of a brand’s social media presence.
Details: Select a brand and its top three competitors. Analyze engagement rates, posting frequency,
content types, and audience sentiment. Present insights and strategic recommendations for
improving the brand’s social media effectiveness and engagement.
27. Developing a Seasonal Marketing Campaign
Objective: Design a seasonal marketing campaign (e.g., Black Friday, Christmas) for an e-
commerce store.
Details: Plan promotions, discounts, and content themes tailored to a chosen holiday or season.
Include a timeline for pre-launch, launch, and post-campaign activities. Identify KPIs like seasonal
sales, traffic spikes, and new customer acquisition.

28. Building a Social Commerce Strategy for a Product Line

Objective: Create a strategy to sell products directly through social media platforms.
Details: Select a product line and develop a social commerce plan using Instagram, Facebook, or
TikTok Shopping. Outline a content strategy, shoppable post ideas, and influencer collaboration
opportunities. Track metrics like product clicks, social referrals, and conversion rates.

29. Customer Segmentation and Persona Development

Objective: Develop customer personas and segment the audience for targeted marketing.
Details: Conduct market research to create customer personas based on demographics,
psychographics, and online behavior. Define segments with tailored messaging strategies for each.
Include recommendations for reaching these segments on preferred channels and tracking
engagement metrics.

30. E-Mail Marketing Automation Workflow Design

Objective: Design an automated email workflow for lead nurturing and sales conversion.
Details: Create a sequence of emails for various stages of the customer journey (welcome email,
product recommendation, abandoned cart reminder, re-engagement email). Use a platform like
Mailchimp or HubSpot and include metrics like open rates, click-through rates, and conversions
to evaluate effectiveness.
31. Instagram Reels Campaign for Brand Awareness
Objective: Create a series of Instagram Reels to increase brand visibility and engagement.
Details: Develop a campaign that aligns with trending topics and audio, focusing on short-form,
engaging content. Outline a posting schedule and analyze the potential reach and engagement
metrics (views, shares, comments).

32. Facebook Ad Campaign with A/B Testing

Objective: Design a Facebook ad campaign using A/B testing to identify the most effective ad
elements.
Details: Create two sets of ad variations with different visuals, copy, or CTAs. Set up the campaign
in Facebook Ads Manager and use A/B testing features to track which version drives higher
engagement, click-throughs, and conversions.

33. Twitter Content Strategy for Customer Engagement

Objective: Develop a Twitter strategy focused on engaging with followers and building a
community.
Details: Create a content calendar with daily tweets, including polls, trending hashtags, and user-
generated content. Plan engagement tactics, such as responding to mentions and joining relevant
conversations. Track metrics like retweets, replies, and follower growth.

34. LinkedIn Personal Branding for Professional Growth

Objective: Craft a LinkedIn content strategy for establishing a professional personal brand.
Details: Develop a posting schedule that includes thought leadership articles, professional updates,
and industry insights. Encourage students to connect with relevant professionals and track profile
views, connections, and engagement on posts.
35. TikTok Challenge and Hashtag Campaign
Objective: Design a TikTok challenge and hashtag campaign to boost brand visibility and
engagement.
Details: Create a branded challenge with a unique hashtag to encourage user-generated content.
Outline influencer partnerships and analyze metrics such as video views, hashtag reach, and user
participation.

36. Pinterest Marketing Strategy for Product Discovery

Objective: Develop a Pinterest strategy aimed at driving traffic to an e-commerce website.
Details: Research keywords and create a series of Pinterest boards and pins that showcase products,
trends, or lifestyle tips. Optimize pin descriptions for SEO and track metrics like repins, clicks,
and traffic from Pinterest to the website.

37. YouTube Video Series for Product Education

Objective: Plan and script a YouTube video series that educates viewers on a brand’s products.
Details: Create a series of videos, including product tutorials, comparisons, and customer
testimonials. Develop a video upload schedule and suggest strategies for SEO optimization, such
as keyword-rich titles and descriptions. Track metrics like watch time, subscribers, and
engagement.

38. Influencer Takeover on Instagram Stories

Objective: Plan an Instagram Stories takeover by an influencer to reach a broader audience.
Details: Identify a relevant influencer and outline a takeover schedule where they post about the
brand’s products or services. Include engagement activities, like Q&A sessions or polls, and track
metrics such as story views, sticker clicks, and new followers.
39. Reddit Community Engagement Strategy
Objective: Build a strategy for engaging with a target audience on Reddit communities
(subreddits).
Details: Research relevant subreddits related to the brand’s industry and develop a posting plan to
share helpful content, answer questions, and participate in discussions. Track engagement metrics
like upvotes, comments, and traffic driven from Reddit to the website.

40. Snapchat Geo-Filter and Lens Campaign for Local Engagement

Objective: Design a Snapchat geo-filter or branded lens to increase local brand awareness.
Details: Create a custom geo-filter or AR lens that users can apply to their photos and videos within
a specific location. Analyze metrics such as filter/lens usage, impressions, and engagement.