Lessch ol

Natue &
Assi
Question : He has been
company selling pet accessories and tood.maximu
SOoraj works as a sales1nan in a packets in a month by offering athe last twn
1200 units of thefood
given a target of selling
customers, In order to mect his
monthly sales target, on
of 10% discount to his
15% discount to his customers.
days of the month, he offers
case:
In the context of the above support of your
Explain by giving a suitable reason in
Is Sooraj effective in his work?
answer.

Question As per the terms of an order received by

Sujata works as a designer in an export house.
of denimjackets made in 15 days (@ 2000
the export house, she has to get l000 units
production in 20 days because in order to
per jacket. Slhe is able to complete her target workers work over time. As a
complete the order in 15 days she would have made the
increased by 100.
result, the cost of production per jacket may have
In the context of the above case:
of your
Is Sujata efficient in her work? Explain by giving a suitable reason in support
answer.

Question 4 Considering the fact that the activities

involved in
Aniu and Manju are good friends. complcting thetr mastcrs
to all organizaions, aler
managing an enterprise are comnon up a job at managerial level in different
of them take
in business management, both up a marketing iob in
arcas of intercst. Anju takes an NG0 and works
oroanizations as per their individual whereas Manju joins
strives to increase sales specially abied
a retail company and objective related to providing employment to but separate
diligently to realize its continuous, composite,
series of
persons. Both of them have to perform a piannmig a future display layout
may spend more time în problem. Both
functions. On some days, Anjuspend time in sorting out an employee's coordination
she may spirit and
and on another day, conscious efforts to build a feeling of teamthem. The effect of their
Anjuand Manju make with different needs who work under met according
among diverse individuals their respective departments as the targets areits functioning
management is noticeable in orderliness in
satisfied, and there is
are happy and
to plans, employees
rather than chaos.
In context of the
above case: above paragraph by
of management highlighted in the
Jdentify the various features
quoting lines from it.

is able to earn
Question B4 cement companyin India. It production adequate
well-known employees and
Real Alliancé Ltd. is a
revenues to cover costs,
Its capital base, number of profitability of the
The rate of with1
their
businessturnover
is also
over the years. satisfied
has increased manifolds thecompanyare bappyand moral obligation.the remuneration
creditable. The employees of
promotion policy etc. As
a part of its
employment to specially abled persons company
working conditions,
initiatives for providing
has taken many the villages adopted by it.
promoting literacy in
above case: fulfu..
In the context of the of management being
ldentify and explain the various types of objectives
paragraph.
(a) quoting lines from the
by Real Aliance Ltd by communicate to the sooi..
() List any two values that
Real Alliance Ltd. wants to
 Question 6 result
sector. ÁS a
Esha works as the cost and risk management head of
a company in power:costs andincrease
reduce amendments
Company is ableto
of her excellent managerial competence, the wherein regular
to ensure
productivity. The company belongs to infrastructure sector, She holds regular meetings also able
are made in the government regulations and policies. the related changes but are competitive
that peoplc in her department are not only aware of maintain its
to
helps the companyindividual members are able
to adapt to these changes effectivcly. Thissuch a mannerthat In the
and lcads her team in
cdge. She motivates goals organisational objective.
providing
while contributing to the overall in
achicve personal
of the organisation, she helps opportunities
process of fulfilling her duties for the growth employment
creating more
competitive services, adopting new technology,
etc. for the grcatcr good of the people at large.
Incontext of the above case: important by quotig
management so
that have made
Idcntify the various reasons
lines from theparagraph.
in Corme.
after completing his masters coordina
Question&: analyst very clOse
firm as a system to work in th2t
Ramarjunajoins an IT of his work demands he hassoon Rarmarjuna realizes their d
nature firm, very greatly in
Science. As the
departmental heads in the working. They differ issue or a prohla
all the individual style of an
with
departmental head has own given situation, initiative at
work. They tend to deal with a creativity, imagination,
to-day approach to experience,
of their own
through a combination
innovation.
of the above
case: the above case.
In the context management highlighted in
Identify and explain the nature of

Success
the certified
Question : Hie owes
of publishing.
in hc fieldmanagement and his
team of
Danush and
Dharan1 is a well-known busincssman children of
education in busincss both his individual area
of his business to his own decides to send their
Therefore, he as a
management consultants. business management in in management
degree in growth reasons.
Damini abroad to acquire a is marked certain
over the world there profession for
expertise. He fecls that notall considered to be a full-fledged
discipline, but stillit is management as a
case:
In the context of the aboye Dharam
considers
because of which
(a) Explain the reasons management is
not
discipline. of which
reasons because
the various
(6) Critically examinefull-fedged profession.
considered tobe a
Question 9: in LuCknow. He observoe
output of some workers is very low
Kartik joins a garment factory as u
as plant supcrvisor
compared to the standards set for their performan, hat
time of
out that a lot of the
is wasted in getting the requisite
On analyzing
the
the reasons for
same, he finds
the matcrials issued from the store. Whereas on asking,
store keeper complains that there is no harmony in the working of the productioz
worken
department as a whole. Everydaythe workers approach him at the last minute to procur
availablein the
mirrors, buttons etc. Ifit is not store
he has to place
different kinds an
ofthreads,
order laces,
with the purchase ofñcer. As a result, a lot then
of time of the worker,
is wasted. So, in orderto integrate the various production activities, henceforth, Karúk
ensures that the store keeper is informed well three days in advance about the requisie
material. Consequently, the store keeper isable to keep the materials ready for the wotkers
with their requirements.
every morning in accordance
In context of the above case:
(a) Identify and explain the quality of management that Kartik has introduced iin the
corrective. measure to control
working ofthe production department as a the outpu
of the workers.
(b) State briefly anytwo points highlighting the importance of quality of 1
identifed in nart imanagement
 Question :
Sridhar's sfather is
of working as a
section in-charge in a govenment
thismanagement
at which he is working? office. Identifythe level
level. State any fvefunctions that he has to pefform a
Question 110
Geetika is working in a private sector
formulation of the bank. One of her key function
level of managementoverall organisational
at which she is goals and strategies of the bank.relates to the
to perform at this
level. working? State any three other functions Identify the
that she has
Question 12:
Arundhati has been
company. Identify thepromoted to the post of
Marketing
State any four functions that management at which sheDivision
level of
will be
Head of a soft drink
she will have to
perform at this level. working henceforth.

Question 13..
Ajay and Sanjay are childhood friends. Sanjay had lost his right hand in an
in childhood. They meet after along time in a accident
restaurant.
Ajay that he feels very discontented in managing his famnily
On being asked, Sanjay tells
his father as it doesn't match with his areas business after the death of
of interest. Ajay knows that Sanjay
extraordinary skills in management although he hasn't acquíred any possess
in management. Therefore, he asks Sanjay professional
to wind up his business in India and join degree
in his hotel business in Dubai as an him
Assistant Manager in Sales and Marketing Division.
In
context of the above case:
(a) Can Sanjay be deployed at the post of
Division though he hasn't acquired any Assistant Manager in Sales and Marketing
professional degree in management?
Explain by giving suitable justifications in support of your answer.
Case Problems
Case Problem 1/
Aconsumer goods company, manufacturing electrical goods,
for the last one year. Its has been facing a lot of problems
margins are
declining. For this state of affairs, theunder pressure and its profits and market share are
department for not meeting sales targetsproduction department blames the marketing
and the marketing department
production departrment for producing goods which;are blames the
expectations. The finance department blames both nottheof good quality meeting customers
departments for declining return on production and the marketing
What steps should be taken to bring investmentand bad marketing.
the company on track?

Case Problem
The top management of a company has decicedlto
due to decreasing sales. You can imagine modifvits existing product in the market
steps should each level of management taketo aive about which you are familiar. What
duct
effect to this decision?

Case Problem
Acompay plens ts
activities well in aorance and has a soud
effióest superisory staff and control system. organisation
On several occasions,
s
being adihered to. it leads to it inds
confusion and duplication of work. that
Advise remedyplans are
 Answer:
Yes, Sooraj is effective in his work as he has been able to meet his
selling 1200 units of the food packets. monthly sales target of

Answer:2
Yes, Sujata is efficient in her work as she has been able to get 1000 units of
made (@ 2000 per jacket. denim jackets

Answer: 2
The various features of management highlighted in the above paragraph are stated below:
(a) Management is all pervasive: "Considering the fact that the activities involved in
managing an enterprise are common to all organizations, after completing their
masters in business management, both of themtake up ajob at managerial level in
different organizations as per their individual areas of interest."
(b) Management is a goal-oriented process: "*Anju takes up amarketing job in aretail
company and strives to increase sales whereas Manju joins an NGO and works
diligently to realize its objective related to providing employment to specially
abled persons."
(c) Management is a continuous process: "Both of them have to perform a series
of continuous, composite, but separate functions. Like on some days, Anju may
spend more time in planning a future display layout and on another day, she may
spend time in sorting out an employee's problem."
(a)Management is a group activity: *Both Anju and Manju make conscious efforts
individuals with
to builda feeling of team spirit and coordination among diverse
different needs who work under them."
(e) Management is an intangilble force: "The effect of their management is noticeabl.
intheir respective departmenis as thetargets are met according to plans, employces
are liappy and satisfied, and there is orderliness in its functioning rather than

chaos."
 Answer: l4
The various objectives of management being fulflled by Real Alliance Ltd are stated
below:
(a) Organisational objectives: An organization strives to achieve multinle
organisational objectives, mainly:
()Survival: "It is able to earn adequate revenues to cover costs."
(ii) Growth: "Its capital base, number of employees and
increased manifolds over the years." production turnover has
(i)Profit: "The rate of profitability of the business is also
(0) Personal objectives: These creditable."
objectives relate to the needs of the
organization which must be given due consideration. employees of the
"The employees of the company are
working conditions, promotion happy and satisfied with their
(c) Social policy etc." remuneration,
objectives: It is expected that every
initiatives for the welfare of the society at organization should undertake certait
"As a part of its moral large.
providing obligation, the company has taken many initiatives foi
emplobyymentit." specialy abled persons and
to
villages adopted
promoting lteracy
(h)The two vaBuchat Real Alliance Ld.
wmts to communicate to the society are:
(U) Social wellare
() Respec for their cn1ployces

Answer:S
The various reasons mentioned in the above
paragraph that have made management So
important are stated below:
(a) Managemcnt increases efficiency as it leads to
utilisation of resources. reduction in costs due to optimum
"As a result of her excellent managerial competence the company is able to reduce
costs and increase productivity."
(b) Management creates a dynamic organisation that it is able to incorporate the
corresponding changes in its working
so
with any change in its business
"The company belongs to environment.
made in the government infrastructure sector, wherein regular amendments are
ensure that people in herregulations andarepolicies. She holds regular meetings to
but are also able to adapt todepartment not only aware of the related
maintain its these changes effectively. This changes
competitive edge." helps the company to
(c) Management helps in
organisation. achieving personal objectives of the
employees in the
"She and leads her tean in such a manner that indivicluat
are ablemotivates
organismeatimonbegr,
to achieve personal goals while contributing to the overall
objective."
()
Management helps in he develop1nent of society by contributing
towards it in multiple ways.
"in the process of fulfilling her duties for the growth of the clfeciveyshe
helps in providing competitive services, adopting new technology,
organicrezatatiniogn,motg
en1ployment opportunitics ctc. for the greater good of thc people at large "
 Answer:
considered as an art.
In the above case, management is being
knowledge to achieve desirod
Art is the skillful and personal application of existing
results. The evaluation of management as an art is given below:
existence of certain
(a) Exisence of theoretical knowledge: Art presupposes the a number of theories
knowledge. Management fulfAlls this criterion as there exist
and principleson managementwhich have been formulated by various management
experts.
(6) Personalised applications:Art is a personalised concept. Management fulfills this
criterion as a good manager works through a combination of his own experience,
creativity, imagination, initiative and innovation to carry out the assigned work.
(c) Based on practice and creativity: Allart is practical. Management fulfills this cri
terion as a person becomes a better manager with constant practice and experi
ence. This also leads to emergence of different styles of management.

Managomont ps an Art
Featuros of Art Evaluatlon of
S.No
Fulfills this critorion
1 Existence of theoretical knowledga
Fulfills lhis criterion
2 Personalized applications Fullills this criterion
3. Based on practice and creativity

number of
Answer: 7 because there exist a
management as adiscipline formulated by various
(a) Dharam
considers
on management which have been colleges, all over the
principles
theories and and
taught in various schools
managerment experts. It is
study.
sworld, as aseparate subject of profession because of the
considered to be a full-fledged
(b) Management is
not
following reasons: professions is
Unlike management, the entry to the other percentage
()Restricted entr: examination or eligibility criteria likespecific does
restricted through an as profession
particular degree or diploma. However, managementregardless of his/her
in a anyone can be called a manager
not fulfillthis criterion as
academic qualifications.
professionals have
(ii) Professional association: Unlike managers, all working which regulates
professional association
to be a member of an affiliated and formulates and enforces code
their entry, grants certificate of practice
lawyers have to be a member of
of conduct. For example,the practicing have membership of
Bar Council of India, the practicing doctors shouldmanagement, although
All Undia Medical Association etc. However, in case of

AIMA
munagement associutions like the
slatutory
there exist several neither does ithave any
ManagenmentAssociation), managers to a nember of'such
backing nor
mandatory for the practicing
associations
 introduced in he
that Kartik has theoutnut
Answer:R quality of
management
corrective measureto control
Coordination is the asa
(a) productiondepartment
workingofthe efforts of different
integrate the
ofthe workers.
process which
helps to pursuitofcommon
Coordinationis the unity of action in the
needs to securea
individualswithdiverse below:
coordination are stated
the importance of
goals. there is a
two points highlighting
in the size of an organisation, greater
(6) The size: With the growth employees. So there is a
() Growth in theincrease in the number of its towards the realisation
of
proportionate individuals
efforts of diverse
need to unify the an
organisationalgoals. functional differentiation in
diferentiation: As aresult of departments on
(ti) Functional divided into small
activities get
organization, its people and

Answer: o three
management in the private sector bank. The
Geetika is working at the top level of
level are outlined below:
other functions that she has to perform at this
organisation.
(a) She is responsible for the success and failure of the
(b) She is responsible for all the business activities and its impact on society.
(c) She has to coordinate the activities of different departments in pursuit of common
goals.

Answer: | |
Henceforth, Arundhatiwill be wyorking at middle level of management.
perform at this level are stated below:
1e 1our Tunctions that she willhave to
necessary statt.
(a) She has to ensure that her debartment has the
responsibilities to the people in her department.
(0)She has to assign duties and
department to achieve the desired objectivee
(C) She has to motivate the people in her
for ensuring smooth functionin,
(a) She has to co-operate with the other departments
of the organization.
Answer: |2
Marketing
(a) Yes, Sanjay can be deployed at the post ofAssistant Manager in Sales and
Division although he hasn't acquired any professional degree in management
as management is not considered to be a full-ffedged profession because of the
following reasons:
(i)Restriced entry: Unlike management, the entry to the other professions is
restricted through an examination or eligibility criteria like specific percentage
in aparticular degree or diploma. However, management as aprofession does
not fulfill this criteria as anyone can be called a manager regardless of his/her
academic qualifications.
() Professional association: Unlike managers, all working professionals bave to
be a menmber of an affiliated professional association which
regulates their
entry, grants certificate ofpractice and formulates and enforces code of conduct.
 [Hints:fIn this case, there is lack of
coordination
department is blaming the others for decliningamong different
The top sales and
io) Fverymanagement of the company should take the profit margins.
departments. Each
department
(5) There should should be asked to work for the following steps:
among the corporate
J be proper objectives.
(c) Periodic
meetings communlcation
of the heads of different departments.
remove any different departments should be held to
() The plans of misgivings and to ihtegrate their efforts.
Officer (CEO).
various departments should be coordinated by the Chief
(e) Conflicts among differents Executive
departments must be resolved at the earllest.]
[Hints:y The top ieve menagement sodkay dn ciear-cut
by the company.. It shOud ovessee and protuG poicy to
departmests coo1dinate
the activities
The mitcie ievei manegement should bring about
2 the product and give necessar instructions the necessaryto the
personnel and guidance
The lowe Sevei manegement, ie the
supervisors sihoud
to the woriers and proide
t shouid aiso them necessary taining to
coocinate ttne activities of ali workers soproduce
conmunicate the
the
the are.
achieved3 that the mofes
expected
Hints:he compary is fecing problems in the
á dear-at
instrvcions to implementation of its plans
The management shoud lower leveks and also because offI
lack cas beczuse
3, lay
improve communication amongd¡wn steps to implement the fi's
of proper
coorcinai
among tien througn periodial different plans. it
meetings departrments about shaie
and bring
and exchanging
information]coordinai