PUNJAB RESILIENT AND INCLUSIVE AGRICULTURE TRANSFORMATION

(PRIAT) PROJECT
TERMS OF REFERENCES (TORs)
FOR
HIRING OF LOCAL SERVICE PROVIDER (LSP) UNDER SUB-COMPONENT 2.1
(LONG TERM)

A. INTRODUCTION

Agriculture plays a major role in the economy of Pakistan in general, and of Punjab in particular,
but agricultural growth has been stagnant. Nationally, agriculture accounts for 20 percent of GDP,
employs 40 percent of the labor force, and directly and indirectly delivers nearly 80 percent of the
total value of Pakistan’s exports, of which about 60 percent is contributed by Punjab. Agriculture
in Punjab is central to the country’s economy and food security. Punjab encompasses 73 percent of
the national cropped area and 78 percent of the national irrigated area. The province provides large
shares of the country’s primary crops: maize (78 percent), wheat (77 percent), cotton (73 percent),
sugarcane (63 percent), and rice (52 percent). Agricultural growth in Punjab, however, has
immense potential yet to be achieved.
Improving agricultural growth, especially among small farmers, would be essential to achieving
poverty reduction and shared prosperity. Poverty in Pakistan has increasingly become concentrated
among rural households (HH) relying on agriculture. In Punjab, rural poverty is prevalent among
the landless and small farmers with landholding of less than three acres who represent 78 percent
of the total rural population in the province.
Despite emerging market opportunities for productive diversification and increased value addition
(VA), on-farm and off-farm constraints are slowing down the modernization of the agri-food sector.
In order to face the challenges that the agricultural sector is facing in Punjab, the Province of
Punjab has launched the Punjab Resilient and Inclusive Agriculture Transformation Project
(PRIAT). PRIAT objective is to enhance equitable access to, and productivity of, agricultural
water, and improve incomes of farmers supported by the project.

B. PROJECT COMPONENTS

The major activities to be carried out under the project would include, inter alia, the followings.

1) Component-1: Community-driven Improvement of Water Conveyance and

Application
Sub-Component 1.1: Upgrading Community Water Conveyance Infrastructure
Sub-Component 1.2: Improving Community Water Management

2) Component-2: Promotion of Climate Smart High Value Production, Regenerative

Agriculture, Crop Diversification, Agriculture Value Addition, and Inclusive
Access to Markets
 This component will seek to support growth-oriented farmers to (i) diversify, intensify,
and add value to their production in a market-driven and climate smart approach
through regenerative agriculture; and (ii) establish and/or upgrade their market linkages
with off-takers in a sustainable and profitable manner. Producers and Producers Groups
(i.e., Farmers Enterprise Group = FEGs) will receive both Technical Assistance from
local service providers (LSPs) and direct financial support through a Matching Grant
Mechanism.

Sub-Component 2.1: Promotion of Regenerative Agriculture, Crop

Diversification, Harvesting, Processing, Agriculture Value Addition, and Inclusive
Access to Markets
Improving the market integration of producer groups for increased production,
diversification and Value Addition (VA)
Sub-Component 2.2: Promotion of Climate Smart High Value Production
Practices & Technologies

C. CONSULTING SERVICES

PRIAT is seeking the services of consulting firms to act as Local Service Provider (the
CONSULTANT) within the Subcomponent 2.1 for following activities:

i) Conduct field survey & analysis.

ii) Community mobilization & formation of FEG.
iii) Capacity development (training) of the Producers Groups / FEG’s in production practices
for better yield and quality (Good Agriculture Practices – GAP), technical (Climate Smart
Agriculture, Environmental issues), and Business topics (Financial, marketing,
commercial).
iv) The designing and developing matching grants mechanism and associated outreach
(Business Plan Design).
v) Develop linkages of FEG's with potential buyers (Market Linkage Program).
vi) Provide technical assistance for the Business Plan implementation.
vii) Provide overall project management support services to the DGA (WM) Punjab, Lahore/
PD-PRIAT/ PMU.
viii) Prepare standards and specifications for Farm machinery & implements to be provided
under the project.
ix) Facilitate in finalization of rates for various items, equipment & machinery.
x) Submit monthly, quarterly, and annual reports for proposed project activities besides
other periodic reports as per requirements of project management.
xi) Provide support in the implementation of social & environmental management
framework, communication strategy/plan, labour & gender management plans, annual
work plans, etc.
xii) Any other duty assigned by the project management and the World Bank/ donor.
The “Local Service Provider” will work in close coordination with PRIAT implementation Unit
(especially with the Sub Comp. 2.1 team). The contract would cover operation of matching grant
windows 1 & 2 with several FEGs (Farmer Enterprise Group) to initiate Producer Alliances in
high value Agriculture across the province of Punjab.
D. OBJECTIVES AND DURATION OF THE ASSIGNMENT

The CONSULTANT will be required to provide the requisite services by deploying team / Human
resource having adequate skill set and experience for implementation of Project activities as
envisaged in Component 2.1 of the Project PC-1 and Project Implementation manual. The
assignment is supposed to last for 36 months.
The component 2.1 is targeting small and medium producers of high value chains (Citrus,
Mangos, grapes, olives, flowers & Vegetables because these potential beneficiaries represent a
huge part of the agriculture production. Unfortunately, they are facing low yields, poor quality
produce, market aggregation failures (e.g., limited farmer aggregation, poorly functioning
wholesale produce markets), high transaction costs, inefficient post-harvest practices, and poor
infrastructure supporting storage and farm-to-market transport. In order to mitigate these challenges
through the development of productive alliances (PAs) which is a vertical alliance with Producers
group AND a buyer, the CONSULTANT will support:

● The organization and collective action of growth-oriented small and medium producers
through horizontal alliances (i.e., Farmer Entrepreneur Groups – FEGs);

● The establishment of vertical alliances by bringing together FEGs and prospective buyers to
supply specific products in high demand;

● The formulation of business plans (BPs) to meet the terms of the contract endorsed by the
buyer, as well as criteria for climate-smart land and water resources, and ecosystem-based
practices and management; and

● The implementation of the BP through the provision of technical assistance (TA) and
financial support (Matching Grants) to allow FEGs to make the required investments and
supply the required quantity of quality products.

The objective of component 2.1 is to address the needs of small and medium farmers (owning
or leasing less than 25 acres) by providing dedicated technical & financial support for better
productivity & market integration through Farmer Enterprise Groups (FEGs). Productive
alliance (PA) approach will be adopted by integrating farmers and buyers. The following
diagram illustrates the concept of Productive Alliance:
In order to achieve the objectives of sub-component 2.1, the following interventions will be carried
out:

i. Inception
ii. Preliminary step
iii. 330 Business Plans (or more) at an area of approximately 150,000- Window 1 (mainly for
production improvement)
iv. 100 Business Plans under a Competition process - Window 2 (mainly for value addition –
ceilings are higher)

The following diagram illustrates four steps approach within the PRIAT:

The two windows steps will generate a progressive market integration of FEGs. This approach is
aligned with the limited experience of small and medium producers in making groups. On the top
of these steps, the component 2.1 will support the market integration of FEGs organizing specific
events and implementing innovations.

The CONSULTANT Activities

Inception Phase: field analysis
In order to implement in an efficient manner, it would be critical for the Project Implementation
Unit (PIU) to get information and intelligence regarding the following topics:
➢ Value Chain identification report
➢ FEGs identification report (and their pipeline)
➢ Buyers identification report
➢ Financial Institution mapping report
➢ Business opportunities identification report (Window 1 & 2)
➢ Marketing plan (Export and domestic channels)
➢ Develop and implement detailed system for disbursement of matching grants at the farm as
well as the processing level (MATCHING GRANT MANUAL). The system will include
identification of beneficiaries eligible for grants, keeping in view the value chain analysis
and specific requirement of beneficiaries.

Finally, the CONSULTANT will prepare

1. Value Chain Identification Report: The report will identify potential horticulture value
chains produced in Punjab with respect to export and domestic potential. The report will also
identify the gaps, potential and opportunities of value addition in each value chain. The
consultant shall carry out a survey to identify major production issues being faced by the
growers to be addressed through the farmer training program. The Consultant shall get the
existing crop production training material reviewed through subject matter specialists.
Design & develop modules and material for farmer training program.
2. Business opportunities identification report (Window 1 & 2): The report will identify
business opportunities for the FEGs. This identification will be done analyzing the domestic
and export markets. The CONSULTANT will also identify business innovations all around
the world that could be replicated in Punjab. Within this report, the CONSULTANT will
also identify the Supply & Service Companies (SSC) that may supply/deliver equipment,
inputs to the productive alliance during their business plan implementation. Enlistment of
private sector Supply & Service Companies (SSCs) and certification bodies shall be carried
out through EOI. The CONSULTANT will have to develop specifications of farm
machinery & implements, tools and equipment to be purchased under grant provisions.
Finally, the CONSULTANT will pre-identify Technical Experts (national and international)
and provide a roster that may be used during the Business Plans implementation.
3. A marketing plan: Analyze, propose and implement different activities to support the
market integration of FEGs / productive alliances (including the buyers) for domestic market
and exports. This could be exhibitions (local, provincial level), visits, and any other
innovations (like the participatory guarantee systems). The LSP will provide an action plan
with tentative budget requirements.
4. FEGs identification report (and their pipeline): The report identifies the different
pipelines/channels, as entry point, to initiate FEGs and make efficient Expression of Interest
(EoI). These entry points could be buyers, Microfinance Institution, previous project output.
It also provides a deep analysis regarding the capacities of the small and medium producers
that could create the FEGs. A focus would be to review existing business capacities, the
 farming system capacities, and the group organization capacities. This information will help
to design specific training support for the beneficiaries. The CONSULTANT will be
responsible for identifying key training sessions. PIU with the help of M&E Consultants will
develop control mechanism for quality trainings and also assess the level of competence
attained by the FEG after the training. Producers with multi activity would be allowed only
if the farming systems generate more than 50% of the house-holds income.
5. Buyers identification report: The report would identify the potential buyers and their
market requirements. The CONSULTANT will have to update this report and direct contact
with potential buyers will also be used to explain the objectives and the role of the buyers in
the project. It will be crucial to encourage buyers to be involved in the project explaining the
potential benefits they will have (secured supplies in quantity and quality for example).
6. Financial Institution mapping: This report would consist of deep analysis of the Financial
Institutions in general & in particular the Microfinance Institutions. It would make a strong
focus on (i) Different approaches the MFIs use to work with groups, (and if possible, with
farmers groups); (ii) Various financial services they offer (especially for long-term
investment) and; (iii) the potential synergies with PRIAT, especially as an exit strategy.
7. The CONSULTANT will design different forms to be used in the matching grants
mechanism. The CONSULTANT may have to update a matching grants Manual for the
two windows. The Project Implementation Manual (PIM) will be shared with the consultant
at the beginning of the assignment for the guidelines and better understanding of the concept.
Finally, during this phase, the Consultant will provide an Inception report that include action
plan, approach, risk analysis and logistic aspect.

Preliminary step: Capacity Development (EOI and Training)

The objective of the Preliminary step is to:
1. Initiate FEGs with an “aggregation” mindset for small and medium farmers;
2. Initiate a business mindset for small and medium farmers;
Implement a Capacity building program of the FEGs on Good Agriculture Practices
(farming techniques) and business aspects

The consultant will support PRIAT to design and deliver Call for Proposal in order to
identity potential FEGs. Potential FEG will design an Expression of Interest (EoI) and
contact PRIAT in order to receive potential support (capacity building).
Based on the gaps identified during the inception phase, the CONSULTANT will design,
update or develop and implement a comprehensive training plan for capacity building of
small and medium producers within the FEGs. Trainers with strong Business (financial,
commercial marketing) and technical capacities (Climate Smart Agriculture, Good
Agriculture Practices, Environmental safeguard…) will be required to implement this
Preliminary phase.
At the end of the assignment, at least 330 FEGs (or more) at an area of 150,000 acres
(8-15 members per FEGs) should be capacitated to (i) “discuss” with a buyer, (ii) design
a Business Plan and (iii) implement a business plan. Several Calls for Proposal will be
launched in order to attract potential FEGs. These FEGs will provide an expression of
Interest and if the EoI is accepted, the FEGs will be authorized to receive support from
the LSP for trainings (and then Business Plan design). This preliminary step would
 be an on-going process that will be implemented all over the project life. This step
will serve as a pipeline to feed the Business Plan competition activities.
Within the Preliminary step, specifics activities would need to be highlighted, the
following ones are given as example and some of them may be delivered within a
Business Plan implementation:
1. Design / Update Call for Proposal and support PRIAT in delivering it.
2. Develop & implement training modules and manuals for selected products. The module
may include the curricula covering Good Agriculture Practices (GAP) for production
and postharvest management, lesson plans, training methods and evaluation procedures.
3. Develop & implement training modules for capacity building of the farmers on business
skills (financial, marketing, commercial).
4. Support FEGs in the registration process.
5. Any other tasks assigned by the PMU for developing capacity of different stakeholders
to improve production quality and ensuring food safety.

Business Plan Competition: Business Plan design

After the validation of the EoI and capacity building of the first FEGs initiated, the
CONSULTANT will help FEGs to contact buyers (using the report of the inception phase).
These connections will be developed with the support of the CONSULTANT. This contact
with the buyer will provide a business objective for the FEGs in order to fulfill the market
requirements of the Buyer. As soon as a buyer is involved in the mechanism, we can speak
about a PRODUCTIVE ALLIANCE.
To meet these market requirements, the FEG will have to design a Business Plan with the
support of CONSULTANT.

Business Plan Competition: Business Plan implementation

The Business Plan will be assessed, reviewed and screened by an external firm. If the
Business Plan is approved, the FEGs will implement it with the support of the
CONSULTANT who will provide business coaching to the FEGs. 70% of the required
investment will be provided by the project and 30% will be contributed by the FEG. A
“close” business coaching is key to build the capacities of the FEG and to create and
maintain trust with the buyer.

The details (ceiling, eligibility criteria, …) will be shared with the

CONSULTANT at the very beginning of his assignment. The objective of this
assignment is to implement 330 Business plans (or more) at an area of 150,000
acres.

Marketing Linkages (Domestic & International):

The CONSULTANT shall deploy team of experts having vast knowledge and experience
of domestic & international marketing and trade of Horticulture Products. The team shall
design and implement a comprehensive plan for Market linkages (see Inception Phase
report) to support the market integration of FEGs.
The marketing arm of the CONSULTANT will:

1. In consultation with various stakeholders, the consultant will develop and

implement a comprehensive strategy for developing marketing linkages nationally and
internationally for project stakeholders. The strategy will facilitate all the stakeholders
and achieve project objectives and targets; marketing strategy may be based on the
following factors:
▪ Potential of commodities /group of commodities with respect to domestic market
and import volume by countries
▪ Specific import prerequisites for potential export Markets.
▪ Based on the potential and prospects develop a marketing strategy for each selected
product in identified market.
▪ Identification of reputable international and national exhibitions that might be
helpful for marketing of the produce,

▪ Develop and execute plan for domestic exhibition of international standard,

domestic & International promotional campaigns, exposure visits, participation in
single country exhibitions etc.

▪ and any other innovations (like the participatory guarantee systems).

The implementation plan should give a clear path way for activities to be undertaken with
clear timelines and costs. The plan will be submitted with a budget to PMU-PRIAT for
approval.

2. After approval, the consultant will implement the plan according to the schedules,
timelines and agreed costs.

3. In consultation with PMU-PRIAT and stakeholders, the consultant will develop and
implement a robust plan for participation in identified national & international
exhibitions, promotion & awareness campaigns and exposure visits etc. The plan will
include criteria for selection for participation of various stakeholders (exporters,
traders, farmers) in the event, related costs and expected outcomes measured in terms
of increase in business volume.

4. The CONSULTANT will develop and implement a detailed plan for domestic &
international promotional campaigns. The plan will include identification of stake
holders, products and associated costs of the campaigns. Promotional techniques like
free tasting of the products and their preparations, sale at discounted rates at the venue
by exhibitors, presentations, brochures and flyers will be part of the overall plan. The
plan will clearly indicate other costs incurred by Consultant and charged to the Project.

5. The CONSULTANT may propose any other effective technique to develop market
linkages and it may become part of the plan

6. Any other task directly related to achieve project objectives not previously identified.
Gender aspect
Gender aspect must be considered during the project. The CONSULTANT will give a
specific attention to the women for each activity, deliverable, report and objectives.

10% of the Productive alliance must have FEGs with women as FEG leader. Specific
communication strategy may be proposed to target women (Small and medium producers
but also buyers). Specific training strategy will be formulated based on the best practices.
Finally, a business coaching would be designed, tested, assessed and implemented for
women.

DELIVERABLES
Objectives
It is expected that the CONSULTANT will be able to deploy the required team
during the 36 months of the project implementation to achieve the following
objectives:
At least extra 330 FEGs (or more) at an area of 150,000 are created, 330 active
productive alliances (10% with women FEGs) and 330 business plans (or more)
implemented. In consultation with various stakeholders, develop and implement
a comprehensive value chain development strategy covering priority products,
geographical areas, addressing value chain gap identified in the analysis. The
strategy would cover to improve all aspects/tiers of the selected value chains
envisaged under the project i.e. developing code of Good Agriculture Practices,
conducting trainings for capacity building of farmer for product quality
improvement, compliance of SPS protocols and achieving Global GAP and other
international food safety certifications, postharvest handling, sorting/grading,
packing, processing and transportation.
Reporting
The CONSULTANT will be responsible for 4 different and specific activities. The
application will include these 4 different activities:
The consultant has to produce the following deliverables:
Activity 1: Inception and Field analysis
1. Inception report (action plan, including M&E plan and Risk management…).
2. Buyers’ identification report.
3. A marketing plan.
4. A “Good Agriculture Practices" Crop production manuals & modules
5. Financial Institution mapping report.
6. Business opportunities identification report (Window 1 & 2).
7. Matching Grant form.
8. Communication plan (including the initial Call for Proposal).

Activity 2: Capacity development (training)

1. Identification of the Value Chains (6-8)
2. Call for Proposal;
3. FEG organization (Minimum 330 FEGs or more at an area of 150,000 acres and
at least 10% with women as leader)
4. Developing Crop Specific Production Manuals / Guidelines / Training Material
for farmers and different stake holders for implementation of training.
5. Training implementation:
a. Good Agriculture Practices (GAP) for production and postharvest management,
b. Climate Change aspect and Climate Smart Agriculture,
c. Environmental aspect (pollution, losses, resource management),
d. Business skills (financial, marketing, commercial).
6. Develop International Certification training material for stake holders in English
& Urdu Language
7. Capacity building / training of farmers/farmer groups/suppliers to qualify
for achieving Global GAP & other international certifications under the
selected value chains.

Activity 3: Business Plan Design Support (Window 1 &2)

1. Support to FEGs: Business Plan formulation (330 BP – or more) at an area of
approximately 150,000 acres - Window 1 (mainly for production improvement).
2. 100 Business Plans under a Competition process - Window 2 (mainly for value
addition)
Activity 4: Business Plan Implementation Support
1. Support to FEGs: Business Plan (BP) implementation coaching (330 BP – or
more); at an area of approximately 150,000 acres - Window 1 (mainly for
production improvement). (Disbursement of grants for farm machinery &
implements and other interventions as requested in the business plans e.g. support
for marketing etc.)

The Consultant shall carry out the following tasks (and any other to
implement business plans)
a. In consultation with the stake holders prepare list of machinery for crop
production improvement
b. Prepare benchmark specifications of the approved machinery and implements
 c. Work out benchmark prices for the approved machinery and implements
through market surveys.
d. Support farmers in purchase of machinery & implements
e. Carry out inspections along with PISTPV
f. Support in processing of grant payments.
g. Any other task mandatory for disbursements of grants under window 1

2. 100 Business Plans under a Competition process - Window 2 (mainly for value
addition)
The consultant shall carry out the following tasks (and any other to implement
business plans):
a. Provide technical support to beneficiaries for identification of
machinery for value addition
b. Provide support in purchase of machinery
c. Provide technical support in commissioning of the Project
d. Support in arranging co-financing from the financial institutions (if
needed)
e. Provide support for carrying out necessary inspections
f. Provide support to PMU for processing payments
g. Provide support to enhance technical capacity of the beneficiaries
through special need-based capacity building programs
h. Any other task mandatory for disbursements of grants under window

3. Marketing plan implementation to support for productive alliances

The consultant shall develop and implement a comprehensive marketing
plan / strategy for creating linkages for beneficiary farmers in the local or
international market. The plan shall be developed on yearly basis and
provide detail about physical activities, time lines and related costs. (The
plan shall get approved from the PMU)
The plan should clearly indicate the activities to be undertaken This may include:
• Awareness seminars / shows for linking local buyers with the
beneficiary farmers
• Arranging / organizing (international level) local exhibition for
marketing of produce. (1 event per year)
• Identification & participation in reputable international and national
exhibitions that might be helpful for marketing of the produce. (2 events
per year)
• Arranging / organizing promotion campaigns for product promotion etc.
(Minimum 2 events per year)

(Note: Management fee of all such events shall be borne by LSP including hiring of
international consultants and short-term staff for management or business match
making etc. while cost of hiring venue for exhibitions / promotional campaigns,
building up of stalls, branding of venue, cost of promotion of event and any other cost
directly related with the organizing of event including cost of travelling & boarding
 lodging or international visitors shall be paid by the client. LSP shall prepare and
submit the budget of the activity for approval to the client. After approval of budget
the consultant (LSP) shall make all the expenses from their own resources and later
claim all expenses.)

The firm will provide the following reporting:

i. Monthly reports (Training, Applications, Grants, Short-Term technical expert
intervention);
ii. Periodic report (Activities, results achieved, challenges);
iii. Final report.

E. GESTATION PERIOD

The estimated duration of consultancy services is 36 months (to be decided at the time of
contract negotiation covering the loan closing and grace period). However, contract period
will be extendable as mutually agreed by both parties.

F. SELECTION METHOD

The consultants will be recruited in accordance with World Bank Procurement Regulations
for IPF Borrowers Nov 2020 for selection of consultants using the Quality & Cost Based
Selection (QCBS) method.

G. FIRM EXPERIENCE, TEAM COMPOSITION AND QUALIFICATION

REQUIREMENTS FOR KEY EXPERTS

Applicants have a recognized expertise in rural development in Pakistan and must

demonstrate experience in supporting agri-businesses and Agriculture enterprise
development with small and medium producers, and in the administration of similar value
chain development and/or financial support mechanisms (credit, grants, etc.). Experts
required to carry out the task may include:

Sr. Input/
Name of Expert Qualification and Experience
No. man-month
Qualification: Master's degree in Business
Administration / Economics / Agriculture / Rural
Development or related discipline.
• Experience: General experience in his/her field of
Team Lead expertise (minimum 15 years or more) and proven 36
1 specific experience (minimum 10 years or more) in (1 position)
the implementation of Business Development projects
for Local Communities programs. He/she must also
demonstrate team management skills. Fluency in
speaking English is essential.
 • Qualification: Master’s degree in Business or related
discipline
• Experience: Strong general experience in his/her
Capacity
field of expertise (minimum 10 years or more) and 36
2 Building
Specialist proven specific experience (minimum 5 years) in the (1 position)
(Business) implementation of Business training and Coaching
programs for local communities. Experience in
Punjab and fluency in English are essential.
• Qualification: Master’s degree in Agriculture
preferably with majors in Horticulture or related
discipline
Capacity
Building • Experience: Strong general experience in his/her 36
3 field of expertise (minimum 10 years or more) and
Specialist (1 position)
(Horticulture) proven specific experience (minimum 5 years) of
farmer training programs. Experience in Punjab and
fluency in English are essential.
• Qualification: Master’s degree in Business /
Economics / Agriculture / Rural Development or
Business related discipline
• Experience: General experience in his/her field of 36
4 Planning
expertise (minimum 10 years or more) and proven (1 position)
Specialist
specific experience (minimum 5 years) in business
planning or modeling or related field.
• Qualification: Master degree in social sciences /
sociology or related discipline
• Experience: Proven experience minimum five (05)
years in social safeguards and gender equity,
particularly in addressing the specific risks, needs, and
Social and
vulnerabilities of marginalized groups, especially 36
5 Gender women, in program implementation. It would also be (1 position)
Specialist desirable for the social and gender specialist to have
experience or a basic understanding of the issue of
GBV/SEA/SH and the management of such cases.
Experience in Punjab and fluency in English are
essential.
• Qualification: Master degree in Mass
Communication / Journalism / Social Science or
Communication related discipline
36
6 • Experience: Proven experience in project (1 position)
Specialist
communication and social management of minimum
five (5) years. Experience in Punjab and fluency in
English are essential.
 • Qualification: Master degree in marketing or
business administration with specialization in
marketing / Agribusiness or related discipline.
• Experience: General experience in his/her field of
Marketing expertise (minimum 10 years or more) with minimum 36
7
Specialist five (05) years of proven experience in developing (1 position)
market linkage for small and medium agribusinesses.
Experience of international marketing will be added
advantage. Experience of working in Agribusiness
sector and fluency in English are essential.
Total 252
Non-key
Experts/
Support Staff
Experience: Proven experience in developing market
International linkage for small and medium agribusinesses.
Marketing Experience in capacity building of stake holders
24
Expert (Short especially beneficiary farmers in marketing skills and
Term) prior experience of working in Pakistan shall be an
added advantage
Field Trainers • Qualification: Master’s degree in Agriculture 540
Social /
• Qualification: Bachelor’s degree from HEC
Community 540
recognized University
Mobilizers
Non-key Administrative and Financial Officer, Logistics Manager, Business
Experts/ Coaches, Human Resource Manager, Associates for Grants &
Support Staff Marketing, Drivers, support staff as deemed necessary

The proposal of the consultant shall include details of the material resources required for
the realization of the service (vehicles, motorcycles, tablets, office space, energy,
computer, communication, visibility materials, supplies and fuels) under reimbursable
expenses. The proposal shall also include the communication campaign budget estimation
and a lump sum for the Short-Term technical experts (including daily rates, travel, travel
allowance and logistic training expenses). These will be considered as direct costs and
reimbursed as such, with no possibility for the provider to make a profit on them.

H. CLIENT'S INPUT AND COUNTERPART PERSONNEL

i) The Consultant shall work closely with the Director General Agriculture (Water
Management) Punjab, Lahore/ Project Director (PRIAT), Lahore to whom they
 will be reporting on day-to-day basis. The Consultant will establish their offices
in Lahore and project areas at suitable places.
ii) Director General Agriculture (Water Management) Punjab, Lahore/ Project
Director (PRIAT) will be representative of the Client who will also resolve
various administrative issues relating to Consultants arising during the course of
assignment. The Consultants' Team Leader/ Project Manager will be the
principal contact and will be expected to be readily available during project
implementation.
iii) The Consultants shall be responsible for all aspects of performance of services
as set forth in these TORs.
iv) All records and sites will be made available to the Consultant to enable them to
perform their functions. The Consultants will be required to ensure
confidentiality of the record.
v) All relevant documents regarding on farm water management activities are
freely accessible at OFWM website (http://ofwm.agripunjab.gov.pk), which
may be useful for interested consultants/ consulting firms.