Sustainability

Strategies and
Green Economy
Programme

PROFESSIONAL
Programme Summary
Sustainability Strategies and Green Economy Programme

Institute Name Programme Duration Cost Learning Mode

Singapore 14 Weeks USD 2300 Online
Management University

Weekly effort Faculty Guest Faculty/ Certificate

4-6 hours a week SMU faculty Industry Experts Upon successful completion of
Senior Industry the programme, participants will
practitioners be awarded a verified digital
certificate by SMU.

Learning Experience

Live Sessions Pre-recorded videos with SMU Faculty High-quality videos

Yes. Pre-Recorded video lectures interspersed Learn at your own pace, around your Great learning experience, even
with live lectures busy schedule while on-the-move

On Demand learning World-class faculty

Re-watch any lesson/ concept for Learn from the best faculty and
deeper understanding industry practitioners

Frequently Asked Questions

Are there any LIVE sessions with the institute faculty in this course?
Yes, Pre-Recorded Video Lectures from SMU faculty for self-paced learning interspersed with live lectures from industry practitioners.

Who grades/ gives inputs on the assignments and projects?

Assignments will be graded by industry practitioners who are available to support participants in their learning journey,and/or by the Emeritus
grading team.

What if I miss the assignments for a particular week? Can I attempt them later?
An assignment that is not submitted by the due date is late. Late assignments will be accepted until one week after the programme end date,
which is published on the programme homepage.

What if I don’t find the course appropriate for me after starting the sessions? Can I seek a refund?
We encourage our learners to complete the course to fully understand the concepts and derive valuable learning outcomes. Should you still
feel the need to stop your learning journey, a refund request can be initiated within 14 days of course commencement. However, after 14 days
the course fee becomes non refundable.

What type of certificate will I receive?

Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with
friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital
certificate will be sent approximately two weeks after the programme, once grading is complete.

How long will I have access to the learning materials?

You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start
date. Access to the learning platform is restricted to registered participants per the terms of agreement.

Is this programme eligible for SFC (skills future credit)?

No, this programme is not eligible for SFC (skills future credit) because our programmes are curated as per global market research which caters
to global participation.

This Course Summary is provided only for your convenience. You are advised to refer to the Course Brochure for more information.
Overview

Embedding Sustainability into Strategic Business Decisions.

Sustainability has become a strategic business imperative due to changing global perspectives.
Sustainable strategies have been proven to increase efficiency by reducing costs and
maximising operating profits, in addition to accelerating competitive advantage.

Consumers are increasingly concerned about the future and expect organisations to be more
sustainable and engaged. They recognise that their financial choices can become a catalyst for
change.

The United Nation’s Business for 2030 initiative is re-framing sustainable development and
corporate sustainability aligned to the Development Agenda and Sustainable Development
Goals (SDGs), paving the way for businesses to demonstrate the central role they can play in
both sustainable development and human prosperity. This means that businesses need to act
beyond economic pro ts to implement sustainable business strategies to invest in innovation
and long-term growth, while also considering their impact on people and the planet. Leaders
should possess the right knowledge to evaluate and implement sustainable strategies for a
value-driven approach in this circular economy.

In the online Sustainability Strategies and Green Economy Programme offered by

Singapore Management University Lee Kong Chian School of Business, you will build capacity
to integrate sustainable business strategies to transform your corporate values and build
consumer loyalty that transcends traditional marketing approaches, while sustaining the planet
and the needs of future generations. You will focus on the Circular Economy and learn
sustainable solutions that will enable to understand how reducing,
reusing, and regenerating materials can lead to economic growth and a better society.

Emerge as a professional who understands the importance of sustainable operations and

pioneer sustainable strategies in your organisation to improve business performance and
mitigate carbon footprint.
 85%

of global consumers have shifted

their purchase behaviour towards
being more sustainable.
Source: Global Sustainability Study by
Simon-Kucher & Partners, 2021

70%

of consumers will pay an

additional 5% for a green product,
across multiple industries.
Source: McKinsey Sustainability, 2020

60%

Sustainable business strategies can

help organisations increase efficiency
by reducing costs and managing
operating pro ts by about 60%.
Source: McKinsey Sustainability, 2020

49%

of consumers said they have paid a

premium—an average of 59% more—for
products branded as sustainable or
socially responsible in the last 12 months.
Source: IBM, 2022
Who is This Programme For
The programme is designed for Senior Business Professionals and Leaders who want to:

Build capacity to operationalise sustainability strategies to drive business innovation and

long-term growth
Pioneer organisational decision-making keeping climate change in mind

Accelerate your organisation’s sustainability journey to drive new business value with
sustainability and resilience at the core

The programme is applicable across leadership, managerial, and consultancy functions;

in major industries such as Technology, Banking & Finance, Oil and Gas, Healthcare, IT,
Marketing, International Trade and Development, Customer Goods, and Manufacturing.

Programme Goals

Enabling a deeper understanding on

sustainable development with the help
of circular business model.

Highlighting the importance of

sustainable consumption and ways to
align customers for sustainable
choice/demand.

Enhancing competency to devise

marketing plan for green products and
creating a green finance strategy for an
organisation via sustainable
investment and green instruments.

Focusing on the Triple Bottom Line

Framework – People, Planet, Profit for
participants to explore and learn how
each of the parameters and their
related variables aid in the
measurement of sustainability goals.
Programme Highlights
This high-impact programme offers you learnings via recorded videos by eminent faculty at
Singapore Management University, with decades of research knowledge and experience that
will provide you with cutting-edge insights and applications for business transformation.

Career Acceleration with one of Asia's Top Universities

Certificate from Singapore Management University – a leading

champion of sustainability movements in Singapore.

Growth-focused Curriculum

Understand the strategic overview of sustainability strategies for

implementation in your function/organisation.

a. Modules for in-depth and comprehensive understanding of strategies for pro t

and sustainability
b. 100+ Pre-Recorded Video Lectures* from SMU faculty with for self-paced
learning interspersed with live lectures from renowned SMU faculty and industry
practitioners,
8 assignments, 7 discussion boards and 7 practice quizzes

Quality Faculty

Learn from renowned faculty from SMU Lee Kong Chian School of Business.

Live and Interactive Sessions

a. 7 Faculty live sessions

b. Industry speakers for content clari cation and industry insights

Networking Opportunities

Connect with high-achieving global peers from diverse sectors through SMU’s
highly interactive, collaborative, and project-based approach to learning.

The programme highlights mentioned above are subject to change based on faculty availability and the desired outcomes of the programme.

*This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video
recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel
of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.

**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by the
Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the programme.
Modules
MODULE 1: Sustainable Consumption
Explain the importance of sustainable consumption
Examine the factors that contribute to overconsumption
Develop ways to encourage consumers to make sustainable choices
Analyse the sustainability initiatives employed by companies across the
world

MODULE 2: Business Sustainability Strategies and Circular Economy

Examine the holistic impact that the triple bottom line can have on an organisation's
stakeholders and decision-making process(es)
Explore the viability of carbon capture as an effective means of business sustainability
Analyse the efficacy of industrial symbiosis and a circular economy in relation to an
organisation’s production process(es)
Outline a collective impact framework that creates shared value for multiple
stakeholders in a chosen organisational environment

MODULE 3: Sustainable Operations

Evaluate an organisation’s practices according to the four actions delineated in the
sustainable hierarchy framework
Examine the effectiveness of the strategies within the sense-response framework in
relation to an organisation’s sourcing practices
Discuss how to operationalise Extended Producer Responsibility (EPR) legislation

MODULE 4: Sustainability Reporting and Governance

Critically assess how to measure sustainability within an organisation
Analyse the carbon footprint(s) of an organisation to measure its environmental impact
Critique the sustainability strategies/policies/frameworks that a local government has
implemented

MODULE 5: Leading as a Steward for Sustainability

Evaluate the role of leadership in implementing a business sustainability strategy
Conduct a purpose and stakeholder analysis for an organisation in relation to
sustainability as a business objective
Determine the risks and opportunities associated with collaborative/steward leadership
Modules
MODULE 6: Driving Innovation through Impactful Solutions
Learn the perspectives of sustainability that can drive innovation
Describe innovations that have improved sustainability
Use the ReSOLVE and Regenerate, Rewire, Inspire frameworks to create sustainable
innovations

MODULE 7: Marketing Green Products

Utilise the three-factor behavioural model to analyse consumer behaviours related to
green products
Understand the impact of green products’ marketing on the environment throughout the
entire life cycle of a product
Examine segmentation, targeting and positioning in the context of marketing green
products
Outline the marketing approach for a green product, including packaging design, pricing,
and promotion and distribution initiatives

MODULE 8: Sustainable Finance

Relate sustainable finance to changing business models, operations, and global trends
Analyse the viability of various reporting measures
Examine the practices of sustainable investing and lending
Understand the role of green financial instruments and the need for climate risk
management

MODULE 9: Low-Carbon Economy

Analyse the environmental impact of an organisation’s products/services by conducting
a life cycle assessment
Explore the environmental performance of an organisation through carbon footprint
calculations and the EIO-LCA approach
Determine the benefits and challenges of renewable energy sourcing options
for organisations
Modules
MODULE 10: Sustainability Leadership and Future Trends
Leading Sustainability initiatives in an Organisation
Managing Conflicts, Grievances and Disputes on Sustainability
Embedding Sustainability in the DNA of an Organisation
Leading Organisations in Changing Environments
Risk Management and Emergent Trends
Emerging Technologies trends in Sustainability

*This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-session video
recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability. We have a curated panel
of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.

**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or
by the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of
the programme.
Live Session

Circular Driving Innovations Carbon Leading

Economy through Impactful Footprint and Sustainability
Solutions Green Finance Initiatives
What This Programme
Will Do For You
Articulate Explore
the importance of the potential of technology
sustainable production, and innovation to enable
consumption, and business sustainability and
operations support sustainable
development

Examine Determine
the models, frameworks sustainability risks and
and strategies that drive opportunities from a
organisational strategic perspective and
decision-making in the evaluate their impact on
face of global issues such multiple stakeholders
as climate change

Assess Investigate
the existing national and the sustainability leadership
international regulations, skills and competencies
reporting measures and needed to implement
standards surrounding climate risk practices and
environmental best create long-term value for
practices and apply them internal and external
at an organisational level stakeholders
Faculty
Dr Shantanu Bhattacharya is a Professor of Operations
Management with the Lee Kong Chian School of Business,
Singapore Management University (SMU).

Before joining SMU in 2014, he was a Lecturer at the University

of Texas in Austin and an Associate Professor of Operations
Management with INSEAD, where he was nominated for Best
Core Teacher Award, INSEAD in 2004 and 2007.

As a Professor of Operations Management, Dr Bhattacharya’s

research areas and areas of expertise include Supply Chain
DR SHANTANU Management, Sustainable Operations including Agri-business,
BHATTACHARYA
Social Inclusion and Innovation, Natural Resources and
Professor of Operations Sustainable Businesses, and Business Models and Innovation.
Management
Lee Kong Chian School of
Business

Dr Michelle P. Lee is an Associate Professor of Marketing

(Education) with the Lee Kong Chian School of Business,
Singapore Management University (SMU).

Dr Lee joined SMU in 2000 and is also currently the Associate

Provost (Undergraduate Education), as well as the Academic
Director of the SMU-SUTD Joint Programme.

Dr Lee’s research areas and areas of expertise include

Consumer Behaviour and Consumer Judgment and Decision-
making and she has published articles on "Consumer Decision
DR MICHELLE P. LEE Making and Aging: Current Knowledge and Future Directions",
Associate Professor of in the Journal of Consumer Psychology.
Marketing (Education)
Lee Kong Chian School
of Business

Note - Programme Faculty for the live sessions might change due to unavoidable circumstances, and revised details will be shared closer to
the programme start date.
Faculty
Dr Zhou Yangfang, Helen is an Associate Professor of
Operations Management with the Lee Kong Chian School of
Business, Singapore Management University (SMU) since
2013.

Dr Zhou was awarded the Best Publication Award in

Environment-Sustainability in the INFORMS Section of
ENRE (Energy, Natural Resources, and the Environment) in
2020. She has been recognised in the Lee Kong Chian
School of Business Dean's Teaching Honor List annually
since 2014.
DR ZHOU YANGFANG,
HELEN Dr Zhou’s research interest lies specifically in the domain of
Associate Professor of sustainability – in the areas of Renewable Energy and
Operations Management Energy Storage Operations, Electrical Vehicle Adoption and
Lee Kong Chian School of Operations, Agriculture Operations, as well as Food Waste
Business
and Food Loss.

Dr Arnoud De Meyer is a Professor Emeritus of Operations

Management with the Lee Kong Chian School of Business,
Singapore Management University (SMU). Until December
2018, he served as President of Singapore Management
University (SMU).

Before joining SMU, Professor Meyer was from 2006 until

2010 Director (Dean) of the Judge Business School at the
University of Cambridge (United Kingdom) and Professorial
Fellow at Jesus College.

DR ARNOUD DE MEYER Professor De Meyer is an internationally recognised

Former SMU President, researcher in the areas of R&D and Innovation Management,
Professor Emeritus of Manufacturing Strategy and International Management. He
Operations Management published more than 100 academic articles and 12 books.

Note - Programme Faculty for the live sessions might change due to unavoidable circumstances, and revised
details will be shared closer to the programme start date.
Faculty
Dr Seshan Ramaswami is an Associate Professor of
Marketing (Education) with the Lee Kong Chian School of
Business, Singapore Management University (SMU).

Dr Ramaswami joined SMU in 2006 and graduated from

University of Florida with a Ph.D in Marketing. He was
recognised in the Lee Kong Chian School of Business Dean's
Teaching Honor List in 2007 – 2008.

As an Associate Professor of Marketing (Education), Dr

Ramaswami’s research areas and areas of expertise include
DR SESHAN RAMASWAMI Organisational Behaviour & Human Resources, Negotiation
Associate Professor of Marketing, Consumer Judgment and Decision-making,
Marketing (Education), Lee Communication Management, Natural Resources and
Kong Chian School of Business
Sustainable Businesses, and Managing for Sustainability.

She has been associated with the Singapore Management

University since 2012. She currently serves as Head
Commercial leading the team of Client Directors and Business
Development Managers at the Executive Development Office.
Her role encompasses designing, delivering, and facilitating
executive development programmes for the university's top
tier corporate clients and regional government officials. She
has a breadth of experience in curating and delivering cutting
edge programmes in the Infrastructure, Maritime, Financial,
Services and Technologies sectors, primarily focusing on
Singapore and emerging markets in Asia and the Middle East.
FLOCY JOSEPH, PhD Through her experience she has successfully forged several
Full-Time Faculty, SMU international partnerships with overseas business schools in
Programme Director, Europe, Americas and Asia. she pursued her doctorate from
Executive Development the Singapore Management University.

Her doctoral thesis on “Responsible Leadership: A Behavioural Perspective” was one of the top
downloaded articles from the SMU International Knowledge System in the year 2018. In 2022,
she won the Inaugural “Doctoral Dissertation Impact Award” from SMU for having made
positive real-world impact on successful implementation of research ideas from her
dissertation and transforming the thinking and behaviours of senior executives in business
organizations.

Note - Programme Faculty for the live sessions might change due to unavoidable circumstances, and revised details will be shared closer to
the programme start date.
Faculty
Dr Simon Schillebeeckx is Assistant Professor of Strategic
Management and Course Coordinator, Capstone
Developmentwith the Lee Kong Chian School of Business,
Singapore Management University (SMU).

Dr. Schillebeeckx is also cofounder of Global Mangrove

Trust, a nonpro t organisation that uses blockchain and
remote sensing to support mangrove reforestation, and
Handprint, a fast-scaling venture whose mission is to
integrate a positive impact in every business transaction.

DR SIMON SCHILLEBEECKX Prior to joining SMU, he worked in sustainable innovation

Assistant Professor of consulting. Dr. Schillebeeckx’s research focuses on the
Strategic Management intersection of digitization and sustainability.
Course Coordinator,
Capstone Development
Lee Kong Chian School of
Business

Dr Dave Fernandez is Professor of Finance (Practice) with

the Lee Kong Chian School of Business, Singapore
Management University (SMU), and the Director of Sim Kee
Boon Institute for Financial Economics.

Before joining SMU in 2018, he had extensive business

leadership experience with Barclays and J.P. Morgan,
Singapore. Dr Fernandez also taught in the Johns Hopkins
University, School of Advanced International Studies, where
he was awarded Professor of the Year, in 1997.

DR DAVE FERNANDEZ Dr Fernandez’s research areas and areas of expertise include

Professor of Finance Monetary Policy, Macroeconomic and Financial Market
(Practice) Lee Kong Chian Forecasting, Sustainable Finance, Financial Inclusion and
School of Business
Education, Financial Technology, and Data and Governance.

Note - Programme Faculty for the live sessions might change due to unavoidable circumstances, and revised details will be shared closer to
the programme start date.
Certificate
Upon successful completion of the Programme, participants will be awarded a verified digital
certificate by Singapore Management University, Executive Development.

All certi cate images are for illustrative purposes only and may be subject to change at the discretion of Singapore Management University.
*Emeritus or the institute does not guarantee availability of any live faculty session recordings
Past Participants
Top Countries
Represented Thailand - 11%

UAE - 1%

India - 1%

Others - 17%
Singapore - 70%

Industries Work Experience

Past participants represent 15+ unique About 70% of the participants have more
industry domains. than 15 years of work experience.

25% 19%
30%
Banking
33% <5 Years
Electronics 10-14 Years
Energy 11%
15-19 Years
10% Telecom >20 Years

15%
Civil
10%
10% Others
37%

Others include IT Products, Petrochemicals,

Education / Consultancy, Healthcare etc.
Learning Journey
Orientation Week
The first week is orientation week. During this week you will be
introduced to the other participants in the class from across the
world and you will learn how to use the learning management
system, discussion boards, and other learning tools provided.

Weekly Goals
As you begin the programme, meet your learning
goals set for the week. The goals would include
completing the assignments, which have weekly
deadlines

Clarifying Doubts
In addition to the live online sessions with faculty, the Programme
Leaders also conduct Office Hours every week or every alternate
week to help participants clarify their doubts pertaining to the
content.

Follow-Up
Emeritus Programme Support Team
follows up over email and phone calls
with learners who are unable to submit
their assignments on time.
Singapore Management University
Right in the Heart of Asia’s Hub, Singapore

Home to 12,000 students, SMU offers a wide

range of bachelors, masters and PhD degree
programmes by six schools – Accountancy,
Business, Computing, Economics, Law and Social
Sciences, and in interdisciplinary combinations of
In the dynamic, cosmopolitan hub that these areas. SMU also offers a comprehensive
is Singapore, you will find a vibrant city- suite of executive development and continuing
state that pulses with the diversity of education programmes. SMU has an emphasis on
both East and West, and renowned for generating rigorous, high-impact and multi-
her business excellence and disciplinary research that addresses Asian issues
connectivity. At the heart of downtown of global relevance.
Singapore is a premier university
internationally recognised for its world- Through its city campus, SMU focuses on making
class research and distinguished meaningful impact on Singapore and beyond
teaching – the Singapore Management through fostering strategic partnerships with
University (SMU). business, government and the wider community.

17th 36th
SMU is ranked 17th amongst SMU is ranked 36th Globally for
specialist universities in the world. Business & Management Studies.
Source: QS, World University Ranking, 2022 Source: QS, World University Rankings by Subject, 2023
Programme Details
Programme Fee: Programme Starts:
USD 2300 + GST 23 December 2024
*Singapore residents who wish to enrol
for this programme will be charged
GST.

Duration:
14 Weeks, Online | 4-6 hours a week
Emeritus Career
Preparation Services

Stepping into a business leadership career requires a variety of job-ready skills. Below given
services are provided by Emeritus, our learning collaborator for this program.
The primary goal is to give you the skills needed to succeed in your career; however,
job placement is not guaranteed.

Emeritus provides the following career preparation services:

Resume building Interview preparation

videos videos

Linkedln pro le building Interview

videos guidebooks

Glossary of resume
templates

Note: SMU or Emeritus do not promise or guarantee a job or progression in your current job. Career Services is only offered as a service that
empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. SMU is not involved in any way
and make no commitments regarding the Career Services mentioned here.
About SMU Executive
Development
SMU Executive Development supports executives
throughout their careers; from individual
contributors gaining self-understanding,
empowerment and foundational skills, through to
seasoned CEOs and c-suite leading multinational
organisations with purpose and mission. We
support global executives managing
the complexities in Asia and Asian executives
navigating in local and international firms and
contexts. Our pedagogy of "Knowledge -
Application - Empowerment" transforms personal
development, whilst the pool of 350 faculty, from
across the six schools of SMU, provides both depth
and breadth of insight to match the needs and
context of each participant and corporate client.
https://exd.smu.edu.sg/

About Emeritus
Singapore Management University is collaborating with online education provider Emeritus to
offer a portfolio of high-impact online programmes. By working with Emeritus, we are able to
broaden access beyond our on-campus offerings in a collaborative and engaging format that
stays true to the quality of SMU.

Emeritus’ approach to learning is based on a cohort-based design to maximise peer-to-peer

sharing and includes live teaching with world-class faculty and hands-on project-based
learning. In the last year, more than 250,000 students from over 160 countries have
benefitted professionally from Emeritus’ courses.
 Apply for the programme here

APPLY NOW

Schedule a call with a Programme Advisor to learn how this programme can help you

SCHEDULE A CALL

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E-mail: info@emeritus.org
Call: +65 3129 5093 (11:30 AM - 6:30 PM SGT)
WhatsApp an Advisor on +65 3138 2485*

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We hope to respond to your enquiry in less than 24 hours.

Our responses may take up to 72 hours during weekends and holidays.
 SMU Executive Development
Singapore Management University
Administration Building, 81 Victoria Street, Singapore 188065

exd.smu.edu.sg exd@smu.edu.sg
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Information is correct as of March 2024.