Organization and Management
Prepared by: Group 1 of 11 ABM-C
Contents
1 Executive summary
5 Operational Plan
2 Business Description
6 Financial Plan
3 Market Research
7 Appendix
4 Marketing and Sales Strategy
Executive
Summary
Business name: Filkhara Furniture
Business type: Services, Manufacturing, selling furniture,
offers liberal customization options and fixtures.
Mission Statement:
“Our mission is to produce high quality custom made
furniture while being sustainable and affordable. “
Memberships, Delivery service
Objectives:
Our objectives are to achieve P500,000 in revenue
within the first year, open at least 1 location within 4
years, and increase our market share in the next 5
years.
Target Market:
Costumers: Newlywed Filipinos, Filipino Families; 25+
Home, hotels, motels, cafes, resorts, and malls
Location: Philippine or nationwide, based in North Luzon,
Bulacan
Financial goals:
Within the next 2 years, our financial goal is to obtain 1M pesos.
Funding requirements (if applicable):
Starting money from partnership - ₱ 1,300,000
Location, place in Bulacan (Loan) - ₱100,000
Supplies - ₱100,000
Equipment - ₱80,000
Employees - ₱154,000
Utilities - ₱40,000
Business
Description
Overview of the business:
In simpler terms, our business offers customised furniture, decorations,
and fixtures through an on-site and online store for locals to buy.
Business structure:
The business structure is Partnership as it is easy and inexpensive to
form, and allows an equal investment to the success of the business.
Other than that, it is a partnership to utilize the strengths, resources,
and expertise of each partner.
Location:
We are based in Bulacan, Philippines, with websites filled with
information about our products and contact information instead of an
online store. This is to have an easy way to communicate with
customers interested in our customizable furniture.
Products/Services:
The products that we are selling are furniture that can be
customizable, interior decorations to fit your home, and fixtures for
our products within the 12 months warranty.
Market
Research
Target market:
Newlywed Filipino couples, ages 25 and above, and Filipino families who
are looking to personalize their living spaces living near our business
location.
Customers prefer furniture that reflects their tastes and styles with a focus
on customization to fit their specific needs.
Market need:
The demand for custom-made furniture is increasing as more people want
to create personalized home environments.
Our products solve the need for affordable and high-quality furniture that
can be tailored to individual preferences and practicality.
Competition:
Our main competitors are IKEA and Mandaue Foam. IKEA offers a wide
range of furniture but lacks personalization, that's why we are here :)
Mandaue Foam is known for affordability, but we differ with custom
options and a membership program offering perks like discounts and
special services.
Marketing and
Sales Strategy
Marketing strategy:
Given the scope of our business, we plan on advertising through social
media platforms, such as Facebook, Instagram, and TikTok, to reach our
target audiences. Traditional advertisements, such as billboards and
posters with our ambassadors, may also be done to reach locals without
social media.
Sale strategy:
We will provide online and in-store shopping for customers, though the
in-store experience may be better in terms of personal shopping. The
implementation of a loyalty card or rewards app may bring back
customers for seasonal collections and limited pieces.
Customer Retention:
Similar to our loyalty or rewards program, we will provide member-
exclusive services that bring convenience to their shopping, such as
custom orders, discounts for every other purchase (which may be
recorded through the rewards app), and home services, such as
installation and free delivery.
Operational Plan
Location and Equipment:
We will operate from a street shop large enough to cover
our products. Since our business is going to offer various
kinds of furniture, our store needs to be spacious enough
to fit the different kinds of furniture. This way, customers
will be able to try the furniture themselves to see what’s
suitable for their homes.
Suppliers:
We will purchase materials from suppliers dealing with
plastics, wood, and other essential raw materials. We will
prioritize affordability and quality of the raw materials.
Staffing:
Marketing manager - The marketing manager is in charge
of developing and executing marketing strategies which
will promote our business's products and services in order
to increase our sales and recognition.
Supervisor = Quality Control - The supervisor manages the
daily operations, like monitoring staff performance,
ensuring that products meet the quality standards, and
promoting smooth workflow within the organization.
Supervisors will also cater to the inquiries of customers,
resolve issues, and give reports of operational progress or
business growth to higher management.
Finance - Finance manages the budgeting, cash flow, and
sends financial reports in order to ensure profitability and
stability within the business's expenses. Through analysis of
financial data, they will be able to help in making wise
decisions when it comes to controlling costs and managing
risks and regulations.
Accountant - The accountant keeps track of financial records
and transactions made with the business. It is essential to
keep track of the things that are going in and out of the
business in order to manage our funds efficiently and
sustainably. These records will also help with decision-making
within our business.
Registrar - The registrar is in charge of helping the customers
with their purchases and orders. They also manage warranties,
returns, and customer information in order to maintain
smooth transactions and payments for the customers'
satisfaction.
Carpenter - The carpenter will be the one to build and assemble
furniture based on the design and specifications. Other than
assembly, they'll also be the one to produce the personalized
furniture as requested by the buyer of a certain furniture. They
will be working with wood, metal, and other materials to create
products that meet the quality standards to ensure that it is
ready to be sold or delivered.
Janitor - The janitor will maintain cleanliness within our store and
dispose of wastes. Other than ensuring that our environment is
clean, tidy, and presentable, they will also help in maintaining the
safety for both customers and employees.
Interior Decorator - The interior decorator is responsible for
designing the layout of the furniture and decoration inside our
store to enhance the aesthetic appeal of it. It's to ensure that
our workplace is functional, visually pleasing, and it fosters a
positive experience for both customers and employees.
Technician - The technician will be in charge of repairing
and maintaining the utilities and equipment within our
store, as well as the functions of the furniture to ensure
that everything functions as intended. They're also
responsible for troubleshooting issues like malfunctioning
mechanisms, deficiencies, or damages and fix them
accordingly. Lastly, they'll be providing technical support
to both customers and employees.
Financial Plan
STARTUP COST
Initial Capital ₱1,300,000
Securities and Exchange Commission (SEC) Registration Fee ₱2,000
Department of Trade and Industry (DTI) Business Name
₱1,015
Registration
Board of Investments (BOI) Filing / Application Fees ₱3,000
Board of Investments (BOI) Registration Fees ₱3,000
Website Setup ₱20,000
Marketing ₱35,000
STARTUP COST
Utilities ₱40,000
Delivery Services (Outsourced) ₱45,000
Storage ₱45,000
Packaging ₱50,000
Inventory ₱65,000
Employee Wages
₱154,000
(19,200 x 7 regular employees; 19,600 x 1 Manager)
Shop Area ₱654,000
MONTHLY EXPENSES COST
Marketing ₱35,000
Utilities ₱40,000
Delivery Services (Outsourced) ₱45,000
Storage ₱45,000
Packaging ₱50,000
Inventory ₱65,000
Employee Wages ₱154,000
TOTAL EXPENSES MONTHLY: ₱654,000
Startup costs:
See Slide 20 and 22.
Total expenses in the first month : ₱1,072,015
Revenue model:
Products will be sold on-site alongside on our dedicated website. Our products will be
marketed online through our social media page. They will be delivered by third-party
delivery services which we have outsourced and contracted. We expect average sales to
reach ₱555,000 per month for the first 6 months. The business will be registered into the
Board of Investments Philippines to allow a steady and monthly flow of investment into the
business. We expect to garner ₱65,000 monthly from these investments as we further our
marketability.
Total Revenue per month (expected/estimated): ₱620,000
Total Profit (Revenue - Expenses): ₱186,000
Monthly Expenses:
Total Monthly Expenses: ₱434,000
Profit Projection:
After 1 year, we expect to earn ₱7,440,000 in revenue and ₱2,232,000 in profit after
expenses.
Appendix
Market Research Data
Our target audience will be newly weds and/or
families who are planning to refurnish or add
furniture fixtures and designs to brighten the place.
Hotel, Motel, Restaurant, Mall owners, etc. Our aim is
to expand our branding with our quality furnishing
fixture and decor to different places to be a
renowned furnishing store
Product photos or brochures
Product photos or brochures
LO
GO
Name: Aliane Pangco
Age: 27
Skill: Interior designing
Background: Graduated from Far Eastern
BIO
University Roosevelt Rodriguez, B.S. in Interior
Designing
Talent: Creativity
Name: Mark Jude Santiago
Age: 26
Skill: Accounting
Background: Graduated in FEU, BS in
BIO Accounting, worked for previous companies as
an accountant
Talent: Listening
Name: Danielle Annika Reyes
Age: 27
Skill: Mathematics
Background: Graduated in FEU, Diliman. B.S. in
BIO Accounting, Major in Business Law
Talent: Music
Name: Shannelle Garma
Age: 28
Skill: Attention to details
Background: Graduated in FEU Manila, Bachelor
BIO of Science in Accountancy, employed in family
business corporation before
Talent: Memorizing
Name: Jorel Deiron Santos
Age: 23
Skill: Entrepreneur
Background: Graduated at FEU, B.S in Finance,
BIO Worked for Companies such as “Santiango
Corporation”, “JP Morgan” and much more..
Talent: Creativity
Name: Den Michael Pedroso
Age: 25
Skill: Sales talk
BIO
Background: Graduated in FEU, B.S in Marketing.
Talent: Talking people into buying things they
(don’t) need.
Name: Tamj Penamente
Age: 27
Skill: Market Research Analysis
BIO
Background: Graduated in FEU, B.S. in Marketing
Talent: Problem Solving and Market Research
Name: Martin Dale Cruz
Age: 26
Skill: Arts
BIO
Background: Major in Marketing with a minor in
graphic design
Talent: Persuasion
Name: Wesley Quijado
Age: 29
Skill: Creative Directing, Corporate Law, Marketing,
and Public Relation
BIO
Background: Graduated from Ateneo de Manila
University, B.S. Major in Communications Technology
Management
Talent: Marketing and Creative Thinking
ROLES
Appendix PPT Business Description
Martin Dale Cruz & Shannelle Garma Aliane Winbelle Pangco
Wesley Angelo Quijado
Operational Plan Marketing and Sales Strategy Executive Summary
Den Michael Pedroso Tamj Haidenne Penamante Danielle Annika Reyes
Financial Plan Market Research
Mark Jude Santiago Jorel Deiron Santos
