META BUSINESS SUITE

Creator Studio to
Meta Business Suite
MERGER GUIDE 2023

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Where to find Creator

Studio tools in Meta
Business Suite
Creator Studio tools are moving to Meta Business Suite. This guide will help you get to know
Meta Business Suite and make sure you know exactly where to go to find all your old video
publishing and insights tools.

Section 01
What is Meta Business Suite?03

Section 02
Overview of Creator Studio tools
in Meta Business Suite05

Section 03
Getting started 07

Section 04
Posting and scheduling tools08

Section 05
Insights tools11

Section 06
Monetization tools14

Section 07
Rights manager16

Section 08
Other Creator Studio tools18

Section 09
Ads tools20

Section 10
FAQ21

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What is Meta
Business Suite?

Meta Business Suite By bringing in Creator Studio tools, Meta Business Suite
is your single destination is now the one-stop-shop for managing both your business
for managing your paid activities as well as your organic content strategy. Post,
and organic content across monetize, track performance, interact with fans, build ads,
Facebook and Instagram. and take actions across multiple Facebook Pages
and Instagram accounts in a single place.
Meta Business Suite
centralizes all the tools Access Meta Business Suite at business.facebook.com
you need to connect with
your audience.

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What you can do in Meta Business Suite:

• Publish, schedule, and manage paid and • Use the app to manage Facebook and
organic content across multiple Facebook Instagram content, insights, messages,
Pages and Instagram accounts. comments, and notifications on the go.

• Better understand your monetization • Simplify engagement by commenting

performance and get started with new and responding to your fans from one
monetization products. central location.

• Access individual and aggregate content

performance and audience insights.

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2
Overview of
Creator Studio
Tools in Meta
Business Suite

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Your favorite Creator Studio features can • Home. See your post schedule, recent
now be found within Meta Business Suite. messages, the latest features, and a
high-level overview of what’s going
Note: You can edit what tools you see in on across a specific account.
your nav bar. Click ‘edit’ next to ‘All tools’ • Notifications. See notifications from
and select the paid and organic content your accounts and get suggestions on
tools that are most relevant to you. what you can do more of.

• Planner. This is your calendar view of

your post schedule. See past and future
organic and paid posts, as well
as important upcoming moments.

• Content. This is where you’ll find

the old ‘Content Library’ ‘Published’
‘Pre-Published’ and ‘File Management’
tools. Use this space to schedule, a/b
test, publish, crosspost and manage
playlists/series.

• Insights. Get all your Creator Studio

audience trends, retention graphs,
aggregate metrics and individual post
data here.

• Inbox. Manage your conversations

with fans here.

• Monetization. Find all your Creator

Studio monetization tools here
including in-stream ads, subscriptions,
and Stars. View violations, eligibility
and more.

• Rights Manager. Find all Rights

Manager tools here.

• Sound Collection. Browse and add

rights-cleared music and sound effects.

• All Tools. If you’re ever looking for

a specific tool, go here to find what
you’re looking for.

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Getting started
1. Access Meta Business Suite at business.facebook.com

2. Personalize your nav bar. On your nav bar, below ‘All Tools’
select ‘Edit’ and put all the most important tools for your
accounts in one place. To make sure you have access to all
Creator Studio Tools, curate your sidebar to include:

• Content

• Planner

• Insights

• Inbox

• Monetization

• Rights Manager

• Inspiration Hub

• Sound Collection

• Game Streaming

• Licensed Music

3. Locate ‘Content’ ‘Monetization’ ‘Insights’ and ‘Planner’

sections. Those should be your go to for the majority of your
Creator Studio tools.

4. Check ‘All Tools’ if you can’t find what you’re looking for.
Here you can find: Sound Collection, Rights Manager,
Game Streaming, Ads Manager, Inspiration Hub, and more.

5. Use these resources for more info:

• Meta Business Suite Help Center

• Meta For Business

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Posting and
Scheduling Tools
To create and schedule posts, you’ll want to primarily
use the ‘Home’ and ‘Content’ tabs.

View content for multiple accounts at once:

1. In the upper left of the screen, select multiple accounts
at a time from which to view content from.

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Create and schedule a post (video, link post, photo)

to Facebook or Instagram:
1. Make sure you select the account you’d like to be using in the upper
left corner.
2. Click ‘Create Post.’ You can find this either
• In the ‘Home’ tab.
• The upper right corner in the ‘Content’ tab.
• The upper right corner in the ‘Planner’ tab.
3. Upload your photo or video, and complete all the fields.
4. Decide if you’d like to post now or schedule for later.

Add captions, thumbnail, and set the aspect ratio of a video:

1. Create a post and upload a video.
2. Select a thumbnail, create a title, add a description.
3. On this ‘Optimize’ screen you can now add Captions and adjust
the aspect ratio.
4. Hit Publish.

Post simultaneously across your accounts:

1. In ‘Home’ select ‘More’ next to ‘Create Post.’
2. Select ‘Post video across Pages.’
3. When creating the post, select all the accounts you’d like to post
simultaneously to.

See a schedule of upcoming posts:

1. Go to the ‘Planner’ tab to see your full calendar of posts, past,
present, and future.
2. You can view by month or week.
Note: You can also view ‘Scheduled’ posts within the ‘Content’ tab.

Create a Reel for Facebook or Instagram:

1. In the ‘Home’ tab, select ‘Create Reel.’
2. Select which account you’d like to post to, upload your reel, choose
a thumbnail, add a caption, and choose a collaborator if you wish.
3. Crop your reel, add music, and trim it.
4. Schedule your reel for a later time, or publish it now.

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Bulk upload videos:

1. In the ‘Home’ tab, select the arrow next to ‘Create’ in the upper
right corner.
2. Select ‘Bulk Upload Videos.’
3. Upload up to 50 videos at once.
4. Edit your videos and schedule to publish by clicking ‘More edit
options’ on the right.

Turn an existing video into a Reel:

1. In the ‘Content’ tab, find the video you’d like to turn into a reel.
2. Click ‘...’ next to ‘Insights.’
3. Select ‘Create reel.’
4. Trim, select your layout, and then hit publish.

Do an A/B test to see what version of a post will perform better:

1. In the ‘Content’ tab, click ‘A/B tests’ in the left nav bar.
2. Click ‘Create A/B test’ and create multiple versions of a post.
3. Select your variants, and then run your test.
4. Come back here to see how the different versions are performing.

Filter your posts

1. Filter by ‘Post Type’ to select what type of video or post you’d
like to see.
2. To see only FB or IG posts, select ‘Filter’ then ‘Placement’ then
you can select between Facebook News Feed, Instagram Feed and/or
Facebook Groups.

Crosspost your content to another account:

There are a few ways to crosspost:
1. First, when creating a post, you can select multiple accounts to post to.
2. In the ‘Content’ tab, under ‘Creative Assets’ in the left nav bar click
the section ‘Videos you can crosspost.’ This will show you available
videos to crosspost. Hit crosspost to publish.
3. In the ‘Content’ tab, select ‘Posts and reels’ from the nav bar. Click ‘...’
next to ‘View Insights’ and click ‘Send crosspost invite.’ Choose where
you’d like to crosspost it to.
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5
Insights
Tools
You can now view your IG and FB insights side by side.
To view your account’s metrics, go to the ‘Insights’ tab.

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Look at individual insights on a single video, reel, or post:

1. In the ‘Insights’ tab, select ‘content’ from the left nav bar.
2. See additional metrics by selecting “columns” in the upper right,
and customizing your view.
2. Select ‘View insights’ next to the post or reel.
3. View insights such as reach, engagement, or shares on a post
or reel.
4. View insights on videos such as retention, distribution score,
3 second views, 1 minute views, audience breakdown, minutes

Look at aggregate insights for your accounts across

engagement and audience numbers:
1. In the ‘Insights’ tab, in the left nav bar choose ‘Overview’
‘Results’ or ‘Audience.’
2. Overview will show an overall look at your accounts in terms
of followers, reach and new insights.
3. ‘Results’ will show how you’re doing against overall goals
you’ve set.
4. ‘Audience’ breaks down the age, gender and location of your
audience in total over a certain timeframe.

Look at aggregate insights for your content performance overall.

1. In the ‘Insights’ tab, select ‘Overview’ under ‘Content’
in the left nav bar.
2. View overall insights like total reach and engagement.

Look at aggregate insights for your videos.

1. In the ‘Insights’ tab, go to the video section.
2. Select ‘Performance’ and get metrics such as reach and minutes
viewed.
3. Select ‘Audience’ and see the growth rate of your videos as well
as demographics like age, gender, and location.
4. Select ‘Loyalty’ and see a breakdown of your engaged followers
and returning viewers.
5. Select ‘Retention’ and see the % of viewers coming from your own
followers vs through recommendations, as well as how long people
are watching for.

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Benchmark your video performance against accounts similar

to yours. Or benchmark against a specific account:
1. In the ‘Insights>Video’ tab, go to ‘benchmarking’ in the left nav bar.
2. Compare your account to a group of accounts similar to yours,
or compare yourself to another Page.

View Video Earnings Insights

1. In the ‘Video’ section of ‘Insights’ you’ll find ‘Earnings.’
2. Follow your In-Stream Ad earnings and more.

Export your insights so you can share them with your team:
1. Go to the section of the ‘Insights’ tab you want to export,
such as ‘Content’ ‘Performance’ ‘Audience’ and look for
the ‘Export’ button at the top of the screen.

View the ‘Inspiration Hub’ and see what videos are performing
well across the platform:
1. If ‘Inspiration Hub’ isn’t automatically in your left nav bar,
go to ‘All Tools’ and select ‘Inspiration Hub.’
2. See popular posts, reels, and creators relevant to your
audience as well as trending hashtags and songs.

View video performance for multiple accounts at once.

1. Go to any tab within the ‘Video’ section of Insights.
2. In the upper left of the screen, you can now select multiple
accounts at a time from which to view insights from.

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6
Monetization
Tools
To view your monetization violations, payout settings, eligibility,
and access to more monetization tools, you’ll want to primarily
use the ‘Monetization’ tab.

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See your video earnings:

1. Go to the ‘Monetization’ tab.
2. In ‘Overview’ you can see an overall look at earnings across
In-stream ads, Stars, and Reels.
3. For a more detailed look at each, select ‘Stars’ ‘In-stream ads’
or ‘Subscriptions’ from the left.

View and appeal monetization violations:

1. Go to the ‘Monetization’ tab.
2. You can see violations either at the top of ‘Overview’ or by selecting
‘Policy Issues’ on the left nav bar.
3. Under ‘Policy Issues’ view both ‘recent violations’ as well as
‘monetization tools.’
4. To appeal policy violations, click on ‘Request another review.’

Set up Monetization Tools (Stars, In-Steam Ads,

or Subscriptions, Bonuses):
1. Go to the ‘Monetization’ tab.
2. Within the ‘Overview’ tab any tool you haven’t set up will be under
‘Tools to Try.’ You can set up your monetization tools from there.

Manage Payout Settings:

1. Within ‘Monetization’ select ‘Payout Settings.’
2. Here you can determine payout accounts, view support articles,
and see payouts.

View monetization performance for multiple accounts at once:

1. In the upper left of the screen, select multiple accounts at a time
from which to view monetization performance from.

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7
Rights
Manager

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See content that matches one of your videos:

1. Go to ‘Rights Manager’ either on the left tab or find it within
the ‘All Tools’ tab.
2. Select ‘Matching Videos.’
3. Here you can see what videos match yours and choose to either
‘Monitor’ ‘Block’ or ‘Takedown.’

View your conflicts, disputes, and appeals:

1. Go to ‘Rights Manager.’
2. Select ‘Action Items’ from the left nav bar.
3. Here you’ll see tabs that include ‘Conflicts’ ‘Disputes’ ‘Appeals’ and
more. Filter within the tab to narrow down what you’re looking for.

View videos that Rights Manager is monitoring in your

reference library:
1. Go to ‘Rights Manager.’
2. Select ‘Reference Library.’
3. Filter to see specific videos.

Customize your match rules to determine how Rights Manager

finds a match:
1. Go to ‘Rights Manager.’
2. Select ‘Match Rules.’
3. Customize how you protect your assets. Build permissions for certain
accounts, set minimums for how much of a post is allowed to overlap with
your own reference file and more.

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8
Other Creator
Studio Tools

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Monitor your inbox and respond to messages:

1. Go to ‘Inbox’ in the left nav bar, or find it within ‘All Tools.’
2. Assign conversations, respond to comments
or messages, set up automations and more within here.

View and download rights cleared music or sound effects through

‘Sound Collection’:
1. Within ‘All Tools’ select ‘Sound Collection.’
This will open a separate window.
2. Explore tracks and sound effects.
3. Download tracks to use for your own use in your videos.

Set up a gaming live stream and interact with followers:

1. Within ‘All Tools’ select ‘Game Streaming.’ From here you can:
2. Set up a ‘Live Stream’ in the upper right corner.
3. Set up ‘Chat Rules’ to create healthy dialogue.
4. Add community managers and moderation settings in ‘Moderation.’
5. Manage clips from your livestream in ‘Clips.’

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Ads Tools
to Explore

Meta Business Suite

has many tools that
Creator Studio didn’t
before, mostly around
ads products. Explore
these other tools:

1. Ads + Ads Manager.

Create, manage and
track the performance
of your ads and
campaigns for your
Facebook Page and
connected Instagram
account.
2. Audiences. Create
custom and lookalike
audiences for your
ad campaigns.

3. Instant Forms. Build forms that connect with your CRM software to get leads.
4. Leads. Manage leads and follow up with potential customers.
5. Ads Reporting. Create reports to show how your ads are performing.

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Why is Meta moving

Creator Studio into Meta
Business Suite?
We are moving these tools
into Meta Business Suite
to simplify the workflow
and navigation experience
for creators and publishers
by reducing the number of
additional surfaces you need
to use for your day-to-day.

Is the migration permanent

or can I go back to Creator
Studio?
You have the ability to revert

FAQ’s
Use Business Suite for back to Creator Studio for a
everything happening on limited time by selecting the
a FB Page or IG account. Help icon in the bottom left
Manage day-to-day paid and corner and selecting Revert
organic activities, monitor to Creator Studio. This will
Where do I access Meta your inbox, schedule content, only be available for a limited
Business Suite? and more. time, however.
MBS is available by going
to business.facebook.com What if I can’t find a Creator Why can’t I manage multiple
Studio tool I used to use? accounts at a time like in
What’s the difference If you can’t find a feature, Creator Studio?
between Business Manager try going to ‘All Tools’ Assets and accounts can
vs. Meta Business Suite? and seeing if it’s there. be managed together but
You can use Business only on select tabs as of
Manager for managing Where can I find more now. These include Content
your FB Page or Instagram resources? (Posts, Stories, A/B tests),
Account permissions. Use these resources Insights (Performance,
Maintain control, security to explore more about Loyalty, Retention, Earnings),
and privacy of your assets Meta Business Suite: and Monetization (Overview,
(Pages, IG accounts, ad • Meta for Business Help In-Stream Ads). Only assets
accounts, commerce assets, Center within the same Meta
etc), and assign 3rd party • Meta for Business Business Account can be
partner permission. Website managed together.

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