Chapt - 7
Chapt - 7
Collecting,
6 Analyzing, and
Feeding Back
Diagnostic
Information
Learning Objectives
• Understand the importance of the
diagnostic relationship in the
OD process.
• Describe the methods for
collecting diagnostic data.
• Understand the primary
techniques used to analyze
diagnostic data.
• Outline the process issues
associated with data feedback.
• Describe and evaluate the survey
feedback intervention.
The Diagnostic Relationship
• Major Advantages
• Responses can be quantified and summarized
• Large samples and large quantities of data
• Relatively inexpensive
• Major Potential Problems
• Little opportunity for empathy with
subjects
• Predetermined questions -- no chance to
change
• Over-interpretation of data possible
• Response biases possible
Interviews
• Major Advantages
• Adaptive -- allows customization
• Source of “rich” data
• Process builds rapport and empathy with subjects
• Major Advantages
• No response bias
• High face validity
• Easily quantified
• Major Potential Problems
• Privacy, access and retrieval
difficulties
• Validity concerns
• Difficult to code and interpret
Sampling
• Sample Size
• Population vs. Sample
• Importance of Sample Size
• Sample Selection
• Random
most common approach to sampling diagnostic data in OD is a simple
random sample, in which each member, behavior, or record has an
equal chance of being selected.
• Stratified
In a stratified sample, the population of members, events, or
records is segregated into a number of mutually exclusive
subpopulations and a random sample is taken from each subpopulation.
Analyzing Techniques
• Qualitative Tools
• Content Analysis
content analysis, which attempts to summarize comments into
meaningful categories. A few themes that effectively
summarize the issues or attitudes of a group of respondents.
• Force-field Analysis
• Force-field analysis organizes information
pertaining to organizational change into two major
categories: forces for change and forces for
maintaining status quo.
Force-Field Analysis of Work-
Group Performance
Analyzing Techniques
• Quantitative Tools
• Descriptive Statistics
• Relations Between Measures (correlation)
• Difference Tests
Feeding Back Data
• Ambiguity of Purpose
• Distrust
• Unacceptable Topics
• Organizational Disturbances