pratham2600@gmail.

com
PRATHAM KHANNA
+91-7906120506
MBA (Marketing) / B. Tech
Age: 26 | Male https://www.linkedin.com/in/pratham-khanna-2a75a084
ACADEMICS
Qualification Institute Board / University % / CGPA Year
MBA SBM, NMIMS, Mumbai NMIMS 3.18/4 2021
BTech (Mechanical) SRM University, Chennai SRM University 9.22/10 2017
XII DAV Public School, Jamshedpur CBSE 88.60% 2013
X St. Mary’s English High School, Jamshedpur CBSE 9.60/10 2011
WORK EXPERIENCE 14 MONTHS
Project Manager
Mu Sigma Business Solutions May ’21 – Present (4 Months)
(Trainee Apprentice Leader)
• Manage end to end project delivery for world’s biggest confectionary company across multiple markets
• Connect with different business stakeholders to identify opportunities and suggest optimal practices
Roles and
• Created multiple business proposals with relevant/feasible solutions for ensuring project consumption
Responsibilities
• Helped the CPG business in Standardising, Centralizing and Automating the critical reports
• Set customized KPI for the client to monitor progress of frontline salesforce
Afcons- Shapoorji Pallonji Group Graduate Trainee Engineer Jul ’17 – Apr ’18 (10 Months)
• Responsible for Procurement at site level for Chenab Railway Bridge Project worth 12000 crores
• Designed Techno-Commercial Comparative Statement for requisitions post negotiation with suppliers
Roles and
• Generated leads for new vendor creation in Jammu District and successfully onboarded them on portal
Responsibilities
• Evaluated suppliers quarterly on the basis of dispatch time, price competitiveness and after sales service
• Harnessed SAP’s Material Reconciliation process to maintain critical materials’ optimum inventory
INTERNSHIPS 5 MONTHS
Bata India Ltd Oct 2020 – Dec 2020 (3 Months)
• Drafted the Growth Blueprint-2021 by analyzing the past year sales data and identifying the Laggards and Cash Cow States
• Initiated Strategic Alliance with UPI Payment Companies for direct and instant gratification of Trade Schemes for the retailers
• Collaborated with Sales team to map customer journey & draft buyer’s persona for brand outlets and retail shops based on SEC
• Strategized easy & early adoption of automation apps for order management at three levels- Sales Reps, Distributors, Retailers
Agro Tech Foods- Conagra Brands June 2020- July 2020 (2 Months)
• Orchestrated a GTM and Price Discounting strategy for the three newly launched product categories on e-commerce platforms
• Identified online buyer personas and applied Market Basket Analysis to gain purchase insights for cross selling opportunities
• Delineated tie-up schemes and co-branding proposals with BigBasket and MilkBasket to increase traction on Conagra products
• Effectuated Pilot run of Breakfast Cereal range in Noida Region for feasibility analysis and to increase the monthly offtake
CIVIC ENGAGEMENT PROGRAMME BALAJEE SEWA SANSTHAN
• Conducted field survey and devised a Business Model for starting two new Farmer Producer Organisation in Dehradun District
• Incorporated Algebraic Model to solve facility location problem for identifying ideal FPO store site based on market proximity
CORPORATE PROJECTS
Interleap Technologies Apr 2020- May 2020
• Formulated B2B and B2C strategy to generate revenue while customizing sales pitch for L&D units of Major Tech Companies
• Carried out Price Discounting Strategies for courses listed on Udemy and drove engagement through Social Media campaigns
PMV Electric Oct 2019- March 2020
• Performed competitive benchmarking to understand EV industry across the globe and devised a Go-to-Market business plan
• Carried out pre-launch business park events across Mumbai and collaborated with YouTube reviewers and bloggers
ACADEMIC PROJECTS
• Distribution: Analysed distribution of luxury products choosing Tanishq as a brand with focus on different operating models,
channel members, reverse logistics and omnichannel order fulfilment
• Brand Management: Designed Identity Prism, Brand Value Proposition, Customer Value Hierarchy and consequently
developed future branding strategy for product line extension at Reckitt Benckiser
POSITIONS OF RESPONSIBILITY
Committee Head • Responsible for sponsorship, resource allocation for events at National Level Fest, SRM University
CO-CURRICULAR & EXTRACURRICULAR ACTIVITIES
• National Winner of Brandstuck 2020 by SJMSOM, IIT Bombay 2020
• Second Runner-Up in The Extreme Political Hackathon Challenge: Spotle 2020
Achievements
• Selected in Top 20 individuals for NetElixir’s Elite Digital Marketing Programme 2020
• National Finalist of We-Innovate a social business plan competition, NMIMS Mumbai 2020
Continuous • Completed certification in Google Ads, Coursera 2020
Learning • Completed LinkedIn course on Marketing Foundation: Market Research 2019
Interests / Hobbies • Indian Politics, Cooking, Cricket and Exploring Cuisines