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AMANPULO

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183 views1 page

AMANPULO

Uploaded by

20236786
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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HISTORY OF AMANPULO:

1970: the island of Amanpulo which is the Pamalican Island was merely an island used by the people of
the neighboring islands for agricultural purposes. Until a sailing family seeking refuge from a storm
stumbled upon the island and saw its potential.

1985: In 1985 Adrian Zecha, The visionary founder of Aman resorts partnered with interested parties to
develop a secluded island retreat in the Philippines. Pamalican Island, with its pristine beauty and
potential emerged as a perfect location.

1988: The name "Amanpulo" was coined, combining the Sanskrit word "aman" for peace and the
Tagalog word "pulo" for island. This aptly captured the essence of the envisioned peaceful island
getaway.

1993: Amanpulo officially opened its doors as the seventh property in the prestigious Aman Resorts
collection. It quickly gained recognition as a luxurious escape nestled amidst breathtaking natural
beauty.

Present Day: Today, Amanpulo remains a premier luxury island resort in the Philippines. It continues to
prioritize peace, tranquility, and a deep respect for the surrounding environment, offering guests an
unforgettable experience.

LOCATION:

Amanpulo is a luxurious island resort nestled on Pamalican Island, a private island in the Cuyo
Archipelago of northern Palawan, Philippines. Imagine turquoise waters, pristine white sand beaches,
and lush tropical forests

MARKETING STRATEGIES:

 Luxury Travel Publications and Websites


- One of their best strategies would be to place features and adverts in upscale travel
magazines, online publications, and travel websites that their target audience frequents.
 Exclusive Events and Partnerships
- Hosting exclusive events or partnering with luxury brands can further elevate the resort's
image and attract their target clientele.
 Limited Marketing and Exclusivity
- Since the resort is small and has few visitors, mass marketing campaigns are probably not
their main priority. Its attraction to upscale tourists can be further increased by preserving
an air of exclusivity.
 Social Media Marketing
- It can be quite successful to have a properly managed social media presence on sites like
Facebook and Instagram that highlights the resort's breathtaking scenery, opulent
amenities, and exclusive experiences. Using celebrities or well-known travel bloggers for
influencer marketing could also be a strategy.

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