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    Elevator Speech

    Uploaded by

    Vaibhav Mahajan

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Elevator Speech

    Uploaded by

    Vaibhav Mahajan
    2 views2 pages

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    2 views2 pages

    Elevator Speech

    Uploaded by

    Vaibhav Mahajan

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Business Communication: Handout: Elevator Speech

    Elevator Speech

    First, why is this kind of public speaking called elevator speech? Well, because it
    gives you the opportunity to explain what your company does, and what it means to
    an investor or customer in the time it takes in a lift to ride to the floor of destination.
    Therefore this business speech is:

    • absolutely not longer than 25 to 30 seconds


    • or - in words - approximately 80 to 90 words
    • or - in sentences - 8 to 10 sentences

    The goals of this type of speech presentation - a special form of the self-introduction
    speech - can be:

    • to gain new clients or customers


    • to build new professional and personal relationships
    • to increase your influence

    Fulfill these personal and business goals at an event, a conference or gatherings and
    networking meetings. And memorize your speech by heart.
    A SAMPLE ELEVATOR SPEECH OUTLINE

    These 10 speech topics will help to write a carefully planned and prepared
    presentation that grabs attention and says a lot in a few words. This format
    suggestion helps you to avoid creating a sales pitch. Use each idea to write one short
    powerful sentence.

    ABOUT YOU
    1. Smile to your counterpart, and open with a statement or question that grabs
    attention: a hook that prompt your listener to ask questions.
    2. Tell who you are: describe you and your company.
    3. Tell what you do and show enthusiasm.

    WHAT DO YOU OFFER


    4. Tell what problems have solved or contributions you have made.
    5. Offer a vivid example.
    6. Tell why you are interested in your listener.

    WHAT ARE THE BENEFITS


    7. Tell what very special service, product or solutions you can offer him or her.
    8. What are the advantages of working with you? In what do you differ from
    competitive companies?

    HOW DO YOU DO IT

    9. Give a concrete example or tell a short story, show your uniqueness and provide
    illustrations on how you work.

    Page 1 of 2
    Business Communication: Handout: Elevator Speech

    CALL FOR ACTION

    10 What is the most wanted response after your elevator speech? Do you want a
    business card, a referral or an appointment for a presentation after your elevator
    speech?

    OTHER BUSINESS QUESTIONS

    These are other points, questions and business subjects you could ask yourself:

    • Who is your target?

    • How large is your market volume?

    • How do you make profits?

    • What are the background, major milestones and achievements of your team?

    • Who are your competitors, how do they solve a problem? What is your
    strength and advantage compared to them? What is your Unique Selling
    Proposition? Are there special patents or technology? Do you have a special
    approach in client management? And so on.

    CHECKLIST FOR FINETUNING

    STEP 1: First write down all what comes up in your mind.

    STEP 2: Then cut the jargon and details. Make strong short and powerful sentences.
    Eliminate unnecessary words.

    STEP 3: Connect the phrases to eachother. Your elevator address has to flow
    natural and smoothly. Don't rush.

    STEP 4: Memorize the key points and practice your talk.

    STEP 5: Have you really answered the key question of your listener: What's in it for
    me?

    STEP 6: Create different versions for different business situations of your elevator
    speech.

    ____________________

    Page 2 of 2

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