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    of 3

    SELECTED RESEARCH PUBLICATIONS

     Kujur F, Singh S, (2019), “Visual Communication and Consumer-Brand Relationship


    on Social Networking Sites - Uses & Gratifications Theory Perspective”, Journal of
    Theoretical and Applied Electronic Commerce Research, Vol 15, Issue 1, pp 30 - 46
    Accepted (SSCI)

     Kujur F, Singh S, (2019) "Antecedents of relationship between customer and


    organization developed through social networking sites", Management Research
    Review, Vol 42, Issue 1, pp 2-24 (Scopus/ABDC/ESCI)

     Pandey P, Singh S & Pathak P, (2019), “Factors affecting turnover intentions in


    the Indian retail industry”, International Journal of Human Resources
    Development and Management, 19(2), pp. 166-182 (Scopus/ABDC)

     Tara, K., Singh, S., Kumar, R., Sundararajan, M.(2019), Geographical locations of
    banks as an influencer for green banking adoption,
    Prabandhan: Indian Journal of Management 12(1), pp. 21-35 (Scopus)

     Pandey P, Singh S & Pathak P, (2018) "Retail blues in black and white: an
    emerging market context", International Journal of Retail & Distribution
    Management, Vol.46 Issue:11/12, pp.1002-1025, (SSCI)

     Kujur F, Singh S, (2018) "Emotions as predictor for consumer engagement in


    YouTube advertisement", Journal of Advances in Management Research, Volume
    15, Issue 2, pp. 184 - 197 (Scopus / ESCI)

     Kumari A, & Singh S, (2018) “Analysis of Barriers to Women Entrepreneurship


    through ISM and MICMAC: A Case of Indian MSMEs”, Journal of Enterprising
    Communities: People and Places in the Global Economy, Volume 12, Issue 3,
    (Scopus / ESCI)

     Kumari A, Garg C P & Singh S (2017), Modelling the critical success factors of
    women entrepreneurship using Fuzzy AHP framework, Journal of
    Entrepreneurship in Emerging Economies, Emerald, Vol 10, Issue 1, pp 81 - 116
    (ESCI / Scopus)

     Anshul A, Pathak P., Singh S, (2018) Turnover Intention Among Generation Y: A


    Study of Coal Sector, Journal of Mines, Metals and Fuels, 66(3), pp. 163-170
    (Scopus)

     Sinha P, Singh S (2017), Comparing Risks and Benefits for Value Enhancement of
    Online Purchase, Gadjah Mada International Journal of Business, Vol. 19, No. 3
    (September-December 2017), pp 307-326 (Scopus)
     Gupta H & Singh S (2017), Social Media in Contemporary Marketing: YouTube
    Advertising for the Guerrillas, Media Watch, Vol. 8 (3) pp 413-422 (Scopus)

     Gupta H & Singh S (2017), Sustainable Practices Through Green Guerrilla


    Marketing – An Innovative Approach, RISUS - Journal on Innovation and
    Sustainability, Vol 8, No 2, pp 61 – 78 (ESCI)

     Kujur, F, Singh, S (2017), Engaging customers through online participation in


    social networking sites, Asia Pacific Management Review Volume 22, Issue 1, Pages
    16-24 (Scopus/ ESCI)

     Gupta H, Singh S & Sinha P (2016), Multimedia tool as a predictor for social
    media advertising - a YouTube way, Multimedia Tools and Applications, 76(18), pp.
    18557-18568 (SCIE / Scopus)

     Safiullah M., Pathak P., Singh S, (2017) Social media as an upcoming tool for
    political marketing effectiveness, Asia Pacific Management Review, Volume 22, Issue
    1, Pages 10-15 (Scopus / ESCI)

     Pandey P, Singh S, Pathak P (2016), Devising retention strategy for front-end


    employees in retail: an application of analytic hierarchy process, International
    Journal of Services, Economics and Management, Volume 7, Issue 2-4 (pp. 222–245)
    (Scopus)

     Sinha P, Singh S (2016), E-Retailing In Developing Economy-A Study on


    Consumers’ Perception Academy of Marketing Studies Journal, Volume 20, Number
    3, pp 62 – 72 (Scopus /ABDC)

     Kuang, Y., Singh, R., Singh, S., Singh, S.P. (2016), A novel macroeconomic
    forecasting model based on revised multimedia assisted BP neural network
    model and ant Colony algorithm, Multimedia Tools and Applications, 76(18), pp.
    18749-18770 (SCIE / Scopus)

     Bhattacharya S, Singh S (2016), Buying behavior of Industrial lubricant by Indian


    private industries: an Empirical study, International Journal of Economic Research,
    Vol. 13 No 7, 2016 pp 2885 - 2996 (Scopus)

     Kujur, F, Singh, F (2016), Social Networking Sites as a Multimedia Tool for Brand
    Popularity – An Exploratory Study, Indian Journal of Science and Technology, Vol. 9
    No 45, pp 1 – 7 (Scopus)

     Pathak P, Singh S (2016), Modern Management Lessons from Ramayana,


    Purushartha, Vol. IX, No. 1, pp 52 -56 (Scopus)
     Safiullah M., Pathak P., Singh S, (2016) Social Media in Managing Political
    Advertising: A Study of India, Polish Journal of Management Studies, Vol. 13, No. 2,
    pp 121-130 (Scopus /ESCI)
    *

     Sinha P, Singh S (2016), Strategic Analysis of Website Design - An Exploratory


    Study of Viewers’ Expectations, Indian Journal of Science and Technology, Vol. 9 No
    13 pp 1 – 7 (Scopus)

     Tara K, Singh S, Kumar, R (2015) Green Banking for Environmental


    Management: A Paradigm Shift, Current World Environment, Vol 10, No 3 pp 1029
    – 1038 (Web of Science)

     Sinha P, Singh S (2015), Online Shopping in India- An in depth Analysis of


    Perceived Risks and Benefits, Vidyabharati International Interdisciplinary Research
    Journal, Vol. 4, No. 2, June 2015 pp 11 – 38, (Web of Science)

     Pandey P, Singh S, Pathak P (2015), Ethical Leadership: A Need for New


    Approach in Retail, Purushartha, Vol. 08, No 1, pp 91 – 99 (Scopus)

     Tara K, Singh S, Kumar R (2015), Green Marketing : The New Strategic


    Imperative by Firms in India, Indian Journal of Marketing, Vol. 45 No 7, pp 19-34
    (Scopus)

     Tara K, Singh S, (2014), Green Banking : An approach towards Environmental


    Management, Prabandhan: Indian Journal of Management, Vol. 07 No 11, November
    pp 7-20 (Scopus)

     Sinha P, Singh S (2014), Determinants of Consumers’ Perceived Risk in Online


    Shopping – A Study, Indian Journal of Marketing, Vol. 44, No 1, pp 22-32 (Scopus)

    BOOKS PUBLISHED

     Pathak P, Sharma R & Singh S (2014), Reinventing the Society – The Search
    for a Paradigm’ MacMillan Publishers India Limited

     Singh S, et al (2014), Effectiveness, Ethics and Sustainability- The Measures of


    Organizational Excellence, Excel Publishers

     Chattopadhyay S, Singh S (2014), Ethics and Values for Engineers and


    Managers, Himalaya Publishing House

     Singh S, Pathak P (2012), Human Resource Management in Retail, Vikas


    Publishing House

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