Probability Sampling and Non Probability Sampling
Probability Sampling and Non Probability Sampling
Basic Epidemiology
Submitted by:
Usama Rafiq
Submitted to:
Ma’am Safina
Registration no:
70110120
Department:
Date:13/08/2024.
Difference between probability and non probability.
On the other hand, non-probability sampling does not offer every individual an equal chance
of selection. Instead, elements are selected based on their accessibility or the researcher's
judgment. Convenience sampling, purposive sampling, quota sampling, and snowball sampling
are examples of non-probability sampling methods.
Allows for calculation of sampling error Sampling error calculation might not be
straightforward
Examples: Simple Random, Systematic, Examples: Convenience, Judgmental, Quota
Stratified sampling sampling
High external validity Limited external validity
Complex analysis due to known probabilities Simplified analysis due to unknown or varying
probabilities
Appropriate for large populations Suitable for smaller populations
Clear inclusion and exclusion criteria Criteria might not be clearly defined
Higher chance of sample being representative Sample might not accurately represent the
population
Examples: Simple Random, Stratified, Cluster Examples: Convenience, Snowball, Purposive
sampling sampling
Randomization reduces bias Potential bias due to non-randomization
Allows for margin of error calculation Margin of error calculation might not be
applicable
1. Convenience Sampling
Example: A researcher stands outside a shopping mall and interviews the first 50 people
who pass by. This method is chosen because it is easy and quick, but it may not represent
the broader population.
Example: A researcher studying the impact of a specific drug selects only patients who
have been taking the drug for more than six months. The sample is chosen based on the
specific characteristics relevant to the study.
3. Quota Sampling
Example: A market researcher needs to interview 100 people, with 50 males and 50
females. The researcher continues interviewing until the quota for each group is met,
regardless of how the participants are chosen.
4. Snowball Sampling
Example: A teacher wants to evaluate the effectiveness of a new teaching method and
selects the top-performing students in the class to test it. The selection is based on the
teacher's judgment rather than random selection.
6. Voluntary Sampling