Stage 1 and AF Stage 2 Unit Overview-2
Stage 1 and AF Stage 2 Unit Overview-2
1. Critically analyze and assess arguments presented in academic and business texts.
2. Formulate coherent arguments that use evidence to develop and support a position.
4. Prepare written texts which follow appropriate academic style, are structured
according to the genre requirements, and are accurately referenced based on
internationally-recognized formats (APA7).
6. Apply in practical learning situations a wide range of soft skills and strategies
necessary for success in the academic and business environment in order to work
effectively as individuals and collaboratively with others.
Prescribed Textbook
Assessment
2. PRINCIPLES OF MARKETING
2. Demonstrate an understanding of the key marketing concepts and how they are
applied within a business context.
3. Show an ability to analyse marketing situation critically, offer marketing solutions and
justify and support recommendations with marketing theory and examples from
industry.
Prescribed Textbook
Kotler, P., & Armstrong, G. (2018). Principles of Marketing (16th ed.). Pearson
International Edition , ISBN 0131273124
Assessment
3. PRINCIPLES OF ECONOMICS
Prescribed Textbook
Assessment
4. PRINCIPLES OF MANAGEMENT.
2. Understand about the role of managers and how effective managers work.
3. Situate any management act within the overall administrative process from planning
to control.
6. Be able to assimilate and discuss articles and information about business and
management.
Prescribed Textbook
Robbins, S. P., & Coulter, M. K. (2018). Management. New York, NY: Pearson
Education.
Assessment
Type Length Percent Threshold Task
5. PRINCIPLES OF ACCOUNTING
Code Lecture Rate
5. Complete analysis charts and record transaction details from journal to ledger.
Prescribed Textbook
Weygandt J.J., Kimmel P.D., & KiesoD.E. (2015). Accounting Principles (12thed.). John
Wiley & Son (Asia) Pte Ltd. International student version.
Assessment
6. CONSUMER BEHAVIOR
1. Understand the concept of consumer behavior, the role and function of consumer
behavior within the discipline of marketing.
2. Understand external influences on consumer behavior such as culture and
referencegroups of family, household, and social class. And apply such knowledge to
designmarketing strategies
4. Understand consumer decision making process, then explore how marketers can
usethis process to increase consumer product knowledge. And apply such knowledge
todesign marketing strategies.
Prescribed Textbook
Assessment
1. Visualize and statistically describe data, including discussion of tables, charts and
basic measures of central tendency and variability.
3. Understand sampling distributions, biased and unbiased estimates, and the Central
Limit Theorem.
4. Calculate and interpret confidence intervals for population means and determine the
appropriate sample size to obtain a confidence interval.
5. Understand the principles of hypothesis testing and hypothesis testing to test a mean
or variance.
Prescribed Textbook
Assessment
8. BUSINESS LAW
Prescribed Textbook
Business Law: Text and Cases by Clarkson et al, 14th Edition (2018). (may be
changed)
Assessment
9. MARKETING RESEARCH
MAR201 Other
2.5/5
Subject contents
2. Identify and apply the key steps involved in conducting a market research project.
3. Design a scientific and analytical approach to the study of consumers and markets.
4. Interpret and apply basic statistical procedures for analysis and reporting to
assist marketing decision making.
Prescribed Textbook
Burns, Veeck and Bush (Eighth Edition), Marketing Research, Pearson OR Burns
& Veeck, Bush (Eighth Edition), Marketing Research eBook, Pearson (via
http://www.pearson.com.au/9781292153278)
Assessment
4. Appraise with increased competence the opportunities and threats arising from the
international business environment.
Assessment
1. Be familiar with the basic financial decision making and valuation concepts.
6. Understand the relationship between risk and return, and be able to estimate the
cost of capital using alternative and approp riate methods.
7. Understand the firm’s capital structure, relevant theory, and its limitations.
Prescribed Textbook
Assessment
2. Critically analyze key human resource management issues and their impact on the
employment relationship.
Prescribed Textbook
Gaining a Competitive Advantage, Noe et al. (2019), 11th ed. The McGraw Hill
Companies, Inc.
Assessment
- Enterprise Structures
- Financial statement interpretation
- Sources of finance
Assessment
Prescribed Textbook
Bakry, W (ed.) 2020, Financing enterprises, 2nd edn, Pearson, Melbourne, Australia.
Important Note.
Final exam has a threshold, if you fail to reach 23/50 score for the exam, it results in fail
in the subject regardless of your high grades on other assessments. So be careful
when studying this unit.
Prescribed Textbook
Viney, C & Phillips, PJ 2019, Financial institutions, instruments and markets, 9th edn,
McGraw-Hill, Sydney.
Assessments
- Dimensions of innovation
Prescribed Textbook
Assessments.
Type Length Percent Threshold Task
2. Communication and the workforce in relation to small, medium and large enterprises.
4. The professions:
Prescribed Texts
Assessments
Part 2: Presentation 15
minutes (10%) (Medium)
- International banking
Prescribed Textbook
Eiteman, D.K, Stonehill, A.I. & Mofett, M.H (2016) Multinational Business Finance
(14e), Global Edition.
Assessments
Type Length Percent Threshold Group Task
3. Point estimation in the classical linear econometric model; least squares and
likelihood criteria.
4. Hypothesis testing: the Wald, Lagrange multiplier and likelihood ratio tests.
9. Model discrimination testing; nested tests and testing linear restrictions; non-nested
tests.
Prescribed Textbook
Assessments
20. DERIVATIVES
- Hedging strategies
- Option strategies
Prescribed Textbook
Hull, J 2014, Fundamentals of Futures and option markets, 8th edn, Pearson, Harlow,
Essex.
Assessments
- The economic and social and cultural effects of long-term technical development and
technical change.
- Innovation at the macro systems level: changing and creating societies to address or
avert global social and environmental crises.
Prescribed Textbook
Assessments.
5. Market risk
6. Credit risk
7. Liquidity risk
Assessments
Subject contents
3. Managing portfolios.
4. Efficient markets.
Reilly, FK, Brown, KC, Lamba, A & Elston, F 2020, Investment analysis & portfolio
management: Asia-Pacific edition, Cengage Learning, South Melbourne, Vic.
Assessments
Important notes
There is a threshold for this subject in the final exam. You will need to achieve at least
40% of the marks to pass the unit, else resulting in fail regardless of other high
assessments’ scores.
Presribed Textbook
Titman, S & Martin, J 2014, Valuation: The Art and Science of Corporate Investment
Decisions (3e). Pearson Higher Ed USA.
Assessments.
Assessments