BUSINESS PLAN
BUSINESS PLAN
BUSINESS PLAN
I wish to declare that this project is my own original work and that it has not been presented
by anyone else to any examination body for the award of any certificate.
Signature……………………………………………………..
Date……………………………………………………………..
Signature…………………………………………………
Date………………………………………………………..
i
DEDICATION
This project is dedicated to my supervisor for the support she offered to me in the production
ii
ACKNOWLEDGEMENT
I am very grateful for the generous assistance and encouragement of my parents for their
tireless efforts to sponsor my education and in writing this business plan. May the lord bless
you abundantly.
iii
EXECUTIVE SUMMARY
The business shall be called TAJI INTERIOR CONSULTANCY COMPANY. The business
shall be located in at Ndori centre along the Bondo – Kisumu Road. This place has a very
good population as well as educational institutions who are all potential customers.
This business will be dealing in complete products. It intends to capture 41% of the market
share within the first two months of operations. The business intends to promote its products
by the use of road posters, gifts, magazines and the media. It will also offer discounts to
regular customers and for those who purchase in bulk. The goods will be sold directly to the
customers.
The owner-manager will have full authority and control over the business. The sales manager
will be a holder of a diploma in sales and marketing. The other personnel shall be, accounts
clerk, secretary, loaders and watchman. The personnel are going to be recruited through
advertisements, interviews and college training while promotion will be given by salary
This business will need facilities working space, vehicle and furniture. This facility will be
bought before the business starts operations. Health regulations such as waste disposal and
good sanitation practices will be practiced. Other regulations to be considered will include
safe us of electricity.
The business will have a pre operational cost of 61, 000/= and will incur a preoperational cost
of 22, 000 shillings that will be provided by KCB Bank and a working capital of 350, 000
shillings.
iv
TABLE OF CONTENTS
DECLARATION ........................................................................................................................ i
DEDICATION ...........................................................................................................................ii
ACKNOWLEDGEMENT ....................................................................................................... iii
EXECUTIVE SUMMARY ...................................................................................................... iv
CHAPTER ONE ........................................................................................................................ 1
BUSINESS DESCRIPTION ...................................................................................................... 1
1.1 BUSINESS NAME .......................................................................................................... 1
1.2 BUSINESS LOCATION AND ADDRESS ..................................................................... 1
1.2.1 LOCATION MAP ......................................................................................................... 1
1.3 FORM OF OWNERSHIP ................................................................................................ 2
1.4 TYPE OF OWNERSHIP ................................................................................................. 2
1.5 PRODUCTS AND SERVICES ....................................................................................... 2
1.6 JUSTIFICATION OF OPPORTUNITY .......................................................................... 2
1.7 INDUSTRY ...................................................................................................................... 3
1.8 GOALS OF THE BUSINESS .......................................................................................... 3
1.9 ENTRY AND GROWTH STRATEGY .......................................................................... 3
1.9.1 ENTRY STRATEGY ................................................................................................ 3
1.9.2 GROWTH STRATEGY ............................................................................................ 3
CHAPTER TWO ....................................................................................................................... 4
MARKETING PLAN ................................................................................................................ 4
2.1 CUSTOMERS .................................................................................................................. 4
2.2 MARKET SHARE ........................................................................................................... 4
2.3 COMPETITION ............................................................................................................... 4
2.3.1 COMPETITORS SWOT ANALYSIS TABLE ............................................................ 5
2.4 METHODS OF PROMOTION ADVERTISEMENT ..................................................... 5
2.5 PRICING STRATEGY .................................................................................................... 6
2.6 SALES TACTICS ............................................................................................................ 6
2.7 DISTRIBUTION STRATEGY ........................................................................................ 6
2.8 CHANNEL OF DISTRIBUTION .................................................................................... 7
CHAPTER THREE ................................................................................................................... 8
ORGANIZATION AND MANAGEMENT PLAN .................................................................. 8
3.1 BUSINESS MANAGER AND QUALIFICATION ........................................................ 8
v
3.2 PERSONNEL NUMBER AND DUTIES ........................................................................ 8
3.3 RECRUITMENT TRAINING AND PROMOTION ....................................................... 9
3.4 REMUNERATION AND INCENTIVES ........................................................................ 9
3.5 LICENSE PERMITS AND BY LAWS ........................................................................... 9
3.5.1 License ....................................................................................................................... 9
3.5.2 Permits ....................................................................................................................... 9
3.5.3 By Laws ................................................................................................................... 10
3.6 SUPPORT SERVICES .................................................................................................. 10
3.6.1 Banking .................................................................................................................... 10
3.6.2 Telephone ................................................................................................................ 10
3.6.3 Water ....................................................................................................................... 10
3.6.4 Insurance .................................................................................................................. 10
CHAPTER FOUR .................................................................................................................... 11
OPERATIONAL/ PRODUCTION PLAN .............................................................................. 11
4.1 PRODUCTION FACILITIES AND CAPACITIES ...................................................... 11
4.2 BUSINESS LAYOUT.................................................................................................... 11
4.3 PRODUCTION STRATEGY ........................................................................................ 11
4.4 PRODUCTION PROCESS ............................................................................................ 12
4.5 REGULATION AFFECTING OPERATIONS ............................................................. 13
4.5.1 SAFETY REGULATIONS ..................................................................................... 13
4.5.2 ENVIRONMENT REGULATIONS ....................................................................... 14
4.5.3 HEALTH REGULATION ...................................................................................... 14
CHAPTER FIVE ..................................................................................................................... 15
FINANCIAL PLAN ................................................................................................................. 15
5.1 PRE-OPERATIONAL COST ........................................................................................ 15
5.2 ESTIMATING OF WORKING CAPITAL ................................................................... 15
5.3 CASH FLOW STATEMENT ........................................................................................ 16
5.3.1 PROJECTED CASH FLOW STATEMENT FOR YEAR ONE ............................ 16
5.3.2 PROJECTED CASH FLOW FOR THE YEAR TWO ........................................... 17
5.3.3 PROJECTED CASH FLOW STATEMENT FOR YEAR THREE ........................ 18
5.4 PROFORMA INCOME STATEMENT FOR THE FIRST THREE YEARS ............... 19
5.5 PROFORMA BALANCE SHEET................................................................................. 19
5.6 CALCULATING BREAK EVEN POINT .................................................................... 20
vi
5.7 PROFITABILITY RATIOS ........................................................................................... 21
5.8 PROPOSED CAPITALIZATION ................................................................................. 21
APPENDICES ......................................................................................................................... 22
APPENDIX A: REFERENCES ........................................................................................... 22
vii
CHAPTER ONE
BUSINESS DESCRIPTION
The business name shall be TAJI INERIOR CONSULTANCY COMPANY. The name is
derived from an international interior designer Taraji P Henson who inspires me and also my
mentor. This will attract customers to the business as they can easily identify with it.
The business will be located in Siaya County, Bondo District, Sakwa southwest location at
Bondo Trading Centre along Bondo-Kisumu. This place is highly strategic as it has high
population, good infrastructure and good security as well. The people will benefit from
Bondo
TAJI INTERIOR
ONYONORE
AKALA
HARDWARE
SDA TINTOLER
CHURCH HOTEL
1
1.3 FORM OF OWNERSHIP
The business will be sole proprietorship. This business is normally managed by one person.
This is because it is easy to operate as decision making is very easy and also quick as one
does not have to consult a partner. The owner also enjoys all the benefits alone. The means of
raising capital will be from personal savings, friends, family, and well-wishers and from a
bank loan. The owner will be the overall manager and controller of all the business activities.
This will be a sole proprietorship where the owner owns all the business resources. He will
contribute 80% of the capital and the remaining 20% from, parents 8%, 5% from friends and
The business will sell products like complete furniture, design ideas, and a show rooms on
how a house can be designed, etc. The services to be offered will include transport to
customers who buy in bulk. Discounts will be given proportional to the services offered and
Due to the high population growth in this area, there is a big demand for complete products.
The served population is 23% while the unserved population is 77% which is quite big.
To properly meet the customer demands, the business aims at doing the following;
• Expanding the business onto a bigger one in order to generate bigger profit
2
1.7 INDUSTRY
This business is under the services industry. It will serve both the local population as well as
the wider catchment area. To ensure that this market is well served the business intends to
open other branches in other trading centres. The business will also introduce new technology
• To maximize profit
• Generation of income
The business will open its doors on 1st Sep 2024. At this time the business shall have acquired
all the necessary registration certificates, capital, and land and trading licenses.
On May 2023, the owner shall use profits to acquire materials in order to expand its
operations by acquiring a large stock of goods. The manager shall also seek a loan from KCB
bank to expand its branches in Bondo town, Kisumu and later on at other parts of the country.
It will also seek to buy a lorry to help in the transportation of goods. It will also employ
workers like a driver, watchmen and loaders who will be helping in loading goods to the
lorry.
3
CHAPTER TWO
MARKETING PLAN
2.1 CUSTOMERS
TAJI INTERIOR DESIGN CONSULTANCY COMPANY will rely on customers who come
from around Nyanza region and other parts of the Country. It will serve individual customers
who directly walk into the premises and who will be buying in small quantities as well as
commercial customers who buy in large amounts usually interior designers who also
purchase frequently and institutions like schools. The business will be operating for 12 hours
per day for every day of the week. The business will serve people of diverse ages mainly
between 30 to 70 years who have better purchasing power. It will also offer after sales
service.
The business will be able to serve a greater number of customers of the area whose
population is around 100, 000. The business intends to serve 38% of this population.
38% × 100,000
= 38,000 customers
100
To achieve this, the business will offer discounts to regular customers and also cater for
Advertising will be done to capture the customers and the service working hours will be well
2.3 COMPETITION
The business will face competitor from other businesses offering the same services and
products. There will be two businesses offering the same services. However, then business
will try to exploit the weaknesses of the competitors in order to dominate as shown in the
4
2.3.1 COMPETITORS SWOT ANALYSIS TABLE
The business shall promote its services using roadside posters indicating the services offered,
gift calendars, cards and T shirts containing the name of the business and its services.
Booklets and pamphlets will also be used. It will also invite people to come to view its
products. Mass media will also be used including radio and newspapers.
• Supplying posters
• Exhibitions
5
2.5 PRICING STRATEGY
The business will price its products using following these factors:
The business will use the following tactics to create awareness to customers:
• Offering transport to bulk buyers and those who come from far
Goods will be sold to customers through wholesalers and retailers then to the customers and
even directly to the customers. Customers who buy in bulk can be given transport directly to
their premises at a cost of 10, 000/= per month. The business however anticipates
encountering problems such as insecurity due to vehicle hijackings especially when working
at night. This may be avoided by transporting most of these products in the day.
6
2.8 CHANNEL OF DISTRIBUTION
Producer
Wholesale • Customers
Retail
Customers
7
CHAPTER THREE
The business shall require other personnel who will assist in its operations. They will be as
follows;
8
3.3 RECRUITMENT TRAINING AND PROMOTION
The business will get its staff from advertising for such positions in posters and through
friends and then by interviewing the potential workers and employing the most suitable.
The workers will be paid according to their qualification and their responsibilities.
3.5.1 License
The business shall acquire a trading license from the County government of Siaya.
3.5.2 Permits
The business shall acquire business permit from the ministry of trade and industry a required
by law.
9
3.5.3 By Laws
The business shall be governed by by-laws including the business registration name and the
The business will obtain services in order to offer normal services efficiently and
3.6.1 Banking
The business will open an account with KCB bank in Bondo Town. The firm’s monies shall
be kept with the bank. This was selected because of its efficient services and its product of
3.6.2 Telephone
A telephone shall be used for purposes of communication. This shall be provided Safaricom.
3.6.3 Water
The business shall receive its water through Siaya Water Services Company.
3.6.4 Insurance
Insurance services shall be acquired from Madison Insurance Company, which is situated at
Siaya Town. This shall be against the risks of fire as well as personal insurance to the
employees.
10
CHAPTER FOUR
The business shall acquire equipment and machinery like a vehicle, typewriter that will assist
the business to increase its daily production services and maintain proper services to the
customer.
The business will have the following machines and equipment in additional to those
mentioned above.
Accounts General
Manager
Sales manager
Washroom
Car park Gate Security
The business shall fully exploit the production strategy. This shall be done in following ways.
11
The business shall offer very high-quality products at reasonable prices to attract customers.
This will create more profit within a shorter period. There shall be a healthy stock of goods at
all times to ensure that there is a steady supply of goods. The business shall stock mainly the
goods that are on demand according to the customer tastes. There shall also be quality
packaging of products as well as transport services to the customers who buy in bulk and are
without alternative means of transport. Insurance shall be obtained to protect the business
For the business activities to run smoothly, production is the most important activity to be put
into consideration in order to meet the customer satisfaction and also in order to retain the
customers. Service delivery will be the best. Some of the potential risk areas include theft,
electricity blackouts and also competition from other businesses. The production process will
be as follows ;
12
Making of Inquiry from manufacturers
Making order
Purchasing of goods
Transporting to ODECAMA
For the business to operate successfully, it will be required to comply with certain legal
requirements. These will include regulations laid down by the ministry of health and the
ministry of industry and that of public works. This requires that the business shall maintain
the highest level of cleanliness and that the employees are to be of good health. The business
shall also be expected to only sell goods that have been inspected by the Kenya bureau of
standards.
This shall be achieved by insuring the business against risks such as fire and theft as well as
other accidents. Workers shall also be given uniforms and appropriate working gear when
13
4.5.2 ENVIRONMENT REGULATIONS
The premises will be maintained in the highest levels of cleanliness. There shall be proper
disposal of waste. A latrine will be put into place for use by the workers.
The business shall dispose wastes in an appropriate manner as well as good sanitary practices.
14
CHAPTER FIVE
FINANCIAL PLAN
This is the amount of money which is likely to be used in the operational before the business
actually starts.
Item Cost
Furniture 30,000
Salary 90,000
Electricity 15,000
Rent 5,000
Insurance 15,000
Telephone 7,000
Advertisement 6,000
Wages 60,000
Total 228,000
These are the day-to-day operating expense. Some of the cost may be pain on a weekly basis
daily basis and monthly basis. Therefore, it is required to list all the operating costs the
Items Month
Aug Sep Oct
Transport 8,000 8,000 8,000
Stock 10,000 10,000 10,000
Repair and 3,000 3,000 3,000
maintenance
Salaries 5,000 5,000 5,000
Water 2,000 2,000 2,000
Electricity 1,000 1,000 1,000
Rent 4,000 4,000 4,000
TOTAL 33,000 33,000 33,000
15
5.3 CASH FLOW STATEMENT
Items Jan Feb March Apr May June July Aug Sep Oct Nov Dec
Opening 433,00 475,000 521,000 110,000
stock
Cash sales 80,000 90,000 100,000 110,000
Credit sales
Cash outflow
Salaries 5,000
Transport 4,000 4,000 3,000 3,000
Water 4,000 3,000 2,000 2,000
Electricity 3,000 2,500 3,000 3,000
Rent 5,000 5,000 5,000 5,000
Tax 16% 12,800 14,400 16,000 17,600
Stock 10,000 15,000 20,000 25,000
Total expense 38,000 43,900 49,000 59,600
Net profit 420,000 46,100 51,000 50,000
16
5.3.2 PROJECTED CASH FLOW FOR THE YEAR TWO
Items Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
Opening 622,400 655,400 703,300 750,900 801,700 841,200 876,700 919,700 970,700 1,020,500 1,059,500 1,100,90
stock 0
Cash sales 100,000 110,000 115,00 120,00 100,000 100,000 110,00 115,000 120,000 100,000 110,000 115,000
Credit sales
Cash flow
Salaries 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,0000 5,000 5,000 5,000 5,000
Transport 4,000 3,500 3,000 3,000 2,500 3,000 3,000 4,000 4,000 4,000 4,000 3,000
Water 3,000 3,000 2,000 3,000 4,000 2,500 3,000 3,000 4,000 3,000 4,000 3,500
Electricity 4,000 3,000 4,000 4,000 3,000 3,000 4,000 3,000 3,000 3,000 3,000 3,000
Rent 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
Tax 16% 16,000 17,600 18,400 19,200 16,000 16,000 17,600 18,400 19,200 16,000 17,600 18,400
Stock 30,000 25,000 30,000 30,000 25,000 30,000 30,000 25,000 30,000 25,000 30,000 25,000
Total 67,000 62,100 67,400 69,200 60,500 64,500 67,600 63,400 70,200 61,000 68,600 62,900
expenses
Net profit 33,000 47,900 47,600 50,800 39,500 35,500 42,400 51,600 49,800 39,000 41,400 52,100
17
5.3.3 PROJECTED CASH FLOW STATEMENT FOR YEAR THREE
Item Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
Opening 1,153,00 1,206,80 1,262,00 1,301.00 1,349,80 1,402,80 1,441,80 1,493,40 1,546,20 1,590,80 1,644,60 1,699,80
stock 0 0 0 0 0 0 0 0 0 0 0 0
Cash 120,000 130,000 130,000 120,000 125,000 130,000 140,000 145,000 140,000 120,000 130,000 120,000
sales
Credit
sales
Cash
flow
Salaries 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
Transpo 5,000 5,000 5,000 4,000 4,500 5,000 6,000 7,000 6,500 5,000 5,000 4,000
rt
Water 3,000 4,000 3,000 4,000 4,500 5,000 6,000 7,000 6,500 5,000 5,000 4,000
Electrici 3,000 4,000 4,000 3,000 4,000 3,000 4,000 5,000 5,000 3,000 4,600 3,000
ty
Rent 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
Tax 19,200 20,800 28,000 19,200 20,000 28,000 22,400 23,200 22,400 19,200 20,800 19,200
16%
Stock 30,000 30,000 40,000 30,000 30,000 40,000 40,000 40,000 45,000 30,000 30,000 30,000
Total 66,200 74,800 91,000 71,200 72,000 91,000 88,400 92,200 95,400 66,200 74,800 71,200
expense
Net 53,800 55,200 39,000 48,800 53,000 39,000 51,000 52,800 44,600 53,800 55,200 48,800
profit
18
5.4 PROFORMA INCOME STATEMENT FOR THE FIRST THREE YEARS
Current Assets
Stock 70,000 335,000 425,000
255,000 520,000 610,867
+ 237,000 + 311,933 +804,533
Total 493,800 832,800 1,415,400
Liabilities
Long Term Liability
Capital 433,000 622,000 1,153,000
Total 433,000 622,000 1,153,000
Current Liability
Tax +60,000 +210,400 + 262,400
Total 493,800 832,800 1,415,400
19
5.6 CALCULATING BREAK EVEN POINT
1,305,000
Water = 38,000
Transport = 41,000
Electricity = 40,000
Tax = 210,400
1,305,000-(38,000+40,000+41,000+210,400)
(1,305,000-329,400)
=975,600
Salary = 60,000
Rent = 60,000
(60,000+60,000)
= 120,000
975,600×100%
1,305,000
𝑐𝑜𝑛𝑡𝑟𝑖𝑏𝑢𝑡𝑖𝑜𝑛 𝑚𝑎𝑟𝑔𝑖𝑛%
Break-even point =
= 0.000062%
20
5.7 PROFITABILITY RATIOS
1,592400 × 100
1,305,000
=119.02%
= 103.71%
Return in Equity =
= 13.11%
Source Amount
Personal Saving 310,000
Parents 86,600
Friends 56,290
Loan 30,310
Total 433,000
21
APPENDICES
APPENDIX A: REFERENCES
Sacerdotal, E.D. (1977). A Structure for Plans and Behaviour. Elsevier North-Holland, New
York,
22