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WHAT THEY DON’T TEACH IN ART SCHOOL
“You are an artist. You love to
create. You want to be able
to make money with your art.
This book will help you make
the changes necessary and
give you the knowledge to
earn a living with your art.”
DON’T TEACH
WILL TERRY
www.wellfedillustrators.com
ISBN 978-0-578-75189-4
90000>
IN ART SCHOOL An illustrator’s guide to making
money in the real world
9 780578 751894
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WHAT THEY
DON’T TEACH
IN ART SCHOOL
You can find more book like this at:
wellfedillustrators.com
WHAT THEY WILL TERRY
DON’T TEACH
IN ART SCHOOL An illustrator’s guide to making
money in the real world
4 WILL TERRY What They Don’t Teach in Art School
5
Text copyright © 2020 by Will Terry.
Cover art and illustration art copyright © 2020 by Will Terry.
All rights reserved. No part of this book may be reproduced in any form without permission from the author/
publisher. Published in the United States by Giggledesk, in association with Well Fed Illustrators LLC in
Orem, Utah, in 2020. Visit us on the web at www.wellfedillustrators.com
The artwork in this book is a collection of both traditionally and digitally created art. Traditional work was
created with acrylic paint on 140lb hot press paper and the digital work was drawn on iPad Pro using the
Procreate app, and painted in Photoshop on a PC desktop and Wacom Cintiq monitor and stylus.
All artwork created by Will Terry except where specifically noted otherwise.
DEDICATION
To all of my
art teachers,
illustration mentors,
illustration peers,
and the students
who have taught me
so much!
Visit https://textbookfull.com
now to explore a rich
collection of eBooks, textbook
and enjoy exciting offers!
TABLE OF
CONTENTS
Why I Wrote This Book. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Afterword. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157
Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211
“In order to make a
thriving career with
your art, you need to
be able to not only
create great art; you
need to know how to
market your art.”
WHY I WROTE
THIS BOOK
A t the time of the publication of this book, I have been a freelance illustrator
for twenty-seven years starting in 1992. I have taught at two universities,
lectured at many art schools, and taught online for SVSLearn.com. In that
time, I have spent a large portion of my time teaching illustration students
design, drawing, painting, and how to make children’s books.
Each time I taught a class, I would also work theory, business strategies, entrepreneurship, and
common-sense people skills into my lectures. At the end of each class, I would often hear things like,
“I’ve never had another teacher talk to us the way you did,” or “This has been the most
informative class I’ve ever taken in art,” or “I learned more in your class than in any other
class I’ve had in this program.”
11
One of these skills without the other isn’t enough—you must have both. There are amazing artists out
there who could easily make lots of money but aren’t getting freelance work because art buyers don’t
know they exist. Likewise, there are artists with marketing skills and tenacity who lack the portfolio to
land gigs. Art schools focus on teaching their students how to make art and mostly leave students to
their own devices to figure out how to sell their work.
Schools are not accountable to students who cannot find work in their chosen profession. In fact,
most administrators (if asked) will tell you that they do not exist to help you get a job; yet the freshman
marketing brochures are filled with photos of graduates working in their new careers.
Sure, you might have an art school that gives lip service by offering seniors a “business class,” but it’s
often taught by a warm body whose main qualifications consisted of the simple fact that it fit into his
or her schedule.
What’s worse is often the information given in the business class covers the things you can find in
a quick Google search: self-employment taxes, contracts, business licenses, invoices, etc. What’s
missing is the information that you need to actually garner the jobs and opportunities that give you the
“privilege” to pay taxes, create contracts and invoices, etc.
To be clear, some art schools are very good at teaching technique and the craft of making great
images—even art. In fact, many of the greatest illustrators went to great art schools, but their graduates
almost always had to learn the rest on their own. I am very grateful for the art training I received, but
when I finished school I was lost, and scrambled to find the information I was missing.
What’s also missing are the entrepreneurial techniques, strategies, behaviors, and networking advice,
as well as the need to be constantly looking for new emerging markets and opportunities with the skills
they taught you in art school.
13
I wanted to write this book because I’ve
spent my life helping other artists learn
what I’ve learned—how to lead a very
fulfilling life as a freelance illustrator,
teacher, mentor, podcaster, YouTuber,
and entrepreneur. We only get a few
chances to leave our mark in this world
and I’m excited to share my experiences
as a working artist and teacher.
15
“My advice is to surrender
to the process. Let go.
Don’t try to drive the ship.
Allow your teachers to
teach. The best artists are
usually the best students.
The best students have
learned to be humble
and teachable.”
17
You wouldn’t want it any different! If it were easy to master your
chosen craft, it wouldn’t require sacrifice. Let’s face it: things
The good news is that
that do not require sacrifice are generally worthless. There are
millions of children who finger paint in elementary school many
if you stick with it long
times each year. How much do their paintings sell for? You enough (assuming that
want it to be hard because you are going to be more committed you are constantly
to your craft than most artists. Most artists won’t seek out yearning and striving
books like this one to help them improve their minds and their to improve), it will
dedication; yet here you are, still reading. You already have an
get much easier and
advantage.
really fun!
Instead of switching to another craft or major, understand that
the going is and will always be tough! Sometimes you will shed
tears over the frustration of yet another failed painting or drawing. These tears are wonderful because
they are a sign that you care! Show me an artist who has never experienced extreme anger or sorrow
over their failures and I’ll show you an artist who isn’t creating good art.
The good news is that if you stick with it long enough (assuming that you are constantly yearning and
striving to improve), it will get much easier and really fun! There’s nothing like finally being able to
execute the vision of an image you had in your mind!
1. You didn’t know what major to pick, but art was an easy class in high school so you thought you
would have an easy major by going with art.
2. You have always been good in art or at least you’ve been told you’re good by your friends and
family (because, perhaps, you have made more art than your friends and family!); so you chose art
as your major because you’re “good at art.”
3. You have always loved making art and you want to learn how you can get good enough to make it
your career.
Hopefully you have already figured out that only one of those answers above demonstrates that you
have the mindset to improve your artistic abilities. I have taught a lot of kids who picked art because
they thought it wouldn’t require much of them. I can’t recall any of those students going on to earn a
living as an artist.
We’ve all heard the horror stories from med school students having to study 7 days a week and only
getting 4–5 hours of sleep a night to wake up and do it all over again. The commitment it takes to
become a doctor or surgeon is scary for most of us because most of us aren’t willing to sacrifice at this
level. Reading and memorizing and reading and reporting and reading and testing and reading some
more… plus the fear of failure as the student loans pile up is vomit-inducing to most of us. But, at the
end of the day, almost every student who sticks it out and graduates, ends up with a high-paying job.
19
Art students have no such guarantee. Art students can be at the top of their class and yet there is no
job waiting for them at the end of the day. However, the jobs typically do go to the hardest working
students who develop unique styles and are able to make intelligent choices with their portfolios
and how they market their work. So, the art students who take art because it’s an easy major are just
wasting four years of tuition. If anything, art students should be working HARDER than med students
because it’s more difficult for art students to develop a career with their art.
If you thought #2 was a good reason, it’s not. If you’re already good at art, why are you paying for art
school? Why aren’t you making lots of money with your art skills? I’m going to ask you to really think
about this—where do you fit in the food chain of amateur, novice, semi-pro, and professional artists?
The art students who take art because it’s an easy major are just wasting four
years of tuition. If anything, art students should be working HARDER than med
students because it’s more difficult for art students to develop a career with
their art.
21
I have taught many art students who thought they already had a unique style or method of working.
They were very resistant to following directions and trying new techniques, mediums, materials, and
methods. Interestingly, art is one of the only college majors where some students come in with a chip
on their shoulder. Why is this, you might ask? Because unlike language arts, math, and science, art is
often NOT taught in Elementary, middle school, and high school. Instead, pre-college art students were
allowed to have free time to draw, paint, and sculpt whatever they wanted and earned a participation
grade instead of receiving real instruction and critiques.
Conversely, language arts, math, and science majors have had twelve years of their papers, tests,
and essays marked up with a red pen and told to revise, re-write, recalculate, re-think, and redo. Art
students have NOT had their work corrected or honestly critiqued by competent teachers preparing
them for a career in art.
Many college freshmen and sophomore art students are surprised when their art instructors begin
teaching design principles. Many of these students struggle when they are required to illustrate a
narrative or concept. Instead of being able to start a piece of art with no end or purpose, many become
Successful art students have figured out that making a great piece of art is more fun than a video
game. There’s no feeling like looking at a piece of art you created, starting from a blank canvas or sheet
of paper. Knowing that you have worked the problem and succeeded and having the evidence to show
is priceless. I don’t know any artists who were born having fun making art—instead, the master artists I
know taught themselves over time to enjoy every aspect of the creative process.
Each year I taught at University, I noticed that some of my students were ten to fifteen minutes late
starting their in-class drawing or painting assignments almost every day. They dawdled and chatted
up other students as they slowly got their materials ready, while other students came in, got ready,
and began the assignment quickly. These same slow students were the same students who packed
up fifteen minutes early each day. I concluded that they liked being an illustration major, but didn’t
like illustrating. Show me someone who doesn’t like illustrating and I’ll show you someone who won’t
become an illustrator.
23
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vielä varjossa harjun kupeella. Kylältä ei vielä kuulunut minkäänlaisia
ääniä, mutta kosken pauhu kuului hauskana kohinana tyynen aamun
hiljaa heräävästä povesta.
»Minä olen nyt niin onnellinen, ja minun on nyt niin hyvä olla…
sillä minä tiedän, että nyt ymmärrät, miksi minä kesäöitä rakastan…
Voi, usein viime kesänä ajattelin: Jospa Martti kerran vielä Pohjolaan
palajaa… silloin hänelle sanon: Kesäyö on ihanin kaikista… Ja
kauas vieraalle maalle rukoilevan rukoukseni lähetin, sinun luoksesi,
että Pohjolaasi muistaisit…»
Ison kuistin ovet olivat auki. Rovasti oli piippuineen tullut kuistille
keinumaan, niinkuin hänen tapansa oli aina ollut. Nouseva
aamuaurinko sopi siihen paistamaan, ja siinä oli hauska keinua, kun
ilmassa oli alkavan kesän lemua, joka kuistinkin täytti, ja huvikseen
katsella pääskysten lentoa halki päiväpaisteisen pihamaan.
Martti ei ollut vielä yhtään kertaa sittenkun kotia saapui ollut niin
pirteällä tuulella, eikä Annasta ollut semmoinen ilo koskaan loistanut
kuin nyt.
»Juuri tämä aika on kaikkein ihanin täällä Pohjolassa», sanoi
Martti. »Mikä ihmeellinen yö oli! Niitä värivivahduksia! Niitä taivaan
selittämättömiä valoja… Nyt minä ymmärrän, miksi isä ei koskaan
ole täältä etelään ikävöinyt… Tämmöisenä yönä ei saisi kukaan
nukkua… eikä yön ihanuutta näkemättä antaa sen livahtaa
menemään…»
— Enkö sitä ole sanonut! Nuo kaksi kuuluvat toisilleen nyt, niinkuin
ennenkin.
9.
Annan päiväkirjasta.
Valoisa kesäyö!
Mutta en voi sitä uskoa. Siitä asti olen sitä epäillyt, kun
kesäkartanolta palasimme. Mikä äärettömän ihana yö se olikaan!
Siitä kirjoitan vielä joskus eri luvun tähän päiväkirjaani. Kuinka
ihmeellistä se olikaan. Pelkäsin ja vapisin! Voi jos hän olisi
aavistanut, kuinka lähellä oli, etten tarttunut hänen kaulaansa…!
*****
*****
Mutta Martti hymyili vain. Jospa hän olisi aavistanut, kuinka hänen
puoltaan pidin! Noin hän oli, valkoisine paidanhihoineen, ihmeen
kodikas ja mieluinen.
Ja Martti itse?
*****
Nyt ei hän enää epäile Martin kykyä, eikä pidä hänen tointansa
joutavana.
*****
Toin hänen terveisensä, ettei hän vielä malttanut tulla, hän tahtoi
nauttia ja imeä kaikki, mitä kesäyö tarjosi.
»Olkoon sitten», virkkoi ruustinna, mutta kun hän näki, että rovasti
hyväksyi Martin hommat, tuli hänkin paremmalle tuulelle ja sanoi:
»Minkävuoksi hänestä nyt on tullut semmoinen kummallinen,
härkäpäinen olento… ja lapsena oli niin herttainen ja kuuliainen…»
Rovasti sanoi:
Voi että näkisin eteenpäin! Ei. Parempi on, etten mitään tiedä.
10.
Anna selitti, missä olet, että maalaat jotakin uutta taulua lähellä
olevassa torpassa. Katoamisestasi erämaahan ei täällä silloin
kukaan tiennyt — ei Annakaan.
-Missä hän täällä kotona maalaa? Hän on kertonut suuresta
taulusta, jonka aihe on keväisestä kiveliöstä?»
Hyvä olikin, että meni. Nyt sain rauhassa katsella tauluasi… Ilo ja
riemu ja ylpeys täytti sydämeni, sillä minä näen nyt vasta, että olet
todellinen taiteilija. Pitkään aikaan en voinut irroittaa katsettani siitä,
niin huikaisevan kaunis se oli suurine valkopäisine kukkuloineen,
jotka kuvastuivat tummansinervää taivasta vastaan…
*****