Senior High School

Media and Information

Literacy

MODULE III
Media Trends
INTRODUCTION
This module presents the influences and impacts of a media and information literate
individual to oneself, to others and to the society as a whole. Also, this module differentiates
the different roles, responsibilities and influences of the people who produces and uses
information from the different platforms of media. As a citizen of this constantly changing
world, it is very important to be skilled and critical in adapting new ways to improve life and
develop a positive and healthy environment through appropriate and ethical use of
knowledge in media and information literacy.
As we go along in this module, we will encounter series of activities which can lead us to
evaluate the issues and challenges that media and information have faced in the society as
a whole. We will also determine the solutions and benefits that the various sectors of the
society can get. Moreover, we will know the overall impact of media and information to an
individual and to the society. In addition, we can differentiate People As Media and People In
Media and People Media through a closer look at their job titles, job descriptions and job
functions.

The following are the lessons contained in this module:

Lesson 3 – Media and Literate Individual
Lesson 2 – People Media

At the end of this module, you should be able to:

1. The learners synthesize the overall impact of media and information on an individual
(personal, professional, educational, and others) and on the society as a whole
(economic, social, political, educational, and others)
2. Cite studies to support theories on the positive and negative effects of media and
information on the individual and society.
3. Describe the different dimensions of people media.
4. Categorize different examples of people and state reasons for such categorizations.
 Lesson III
Media and Information Literate Individual

Introduction
As what we have learned from the previous module, one should know how to use
responsibly the different media types and platforms of social media through avoiding the
cybercrime acts. Thus, to be called and considered as media and information literate
individual, we must identify these four cybercrime acts and avoid them.

Activity 1 Let’s Assemble!

Arrange the scrambled words pertaining to specific cybercrime acts:

1. HIIPGNSH - _____________
2. NKAICHG - _____________
3. YRBEC ISNTGLAK - ______________
4. UVRIS ISMTNAOISND - ________________

Information is easily accessible in the present times through the use of the different media
platforms. Through media and information, people become literate. Media and information
literate individual greatly influences the community. But how much do we understand media
and information, and its impact to people and the society?
In this lesson, you will identify the issues, challenges and benefits of the different media and
information platforms and to synthesize its overall impact on an individual’s personal,
professional, educational dealings and on the society’s economic, social, political,
educational sectors.
Activity 1.1 Come and Find Me!
Identify and encircle horizontally, vertically and/or diagonally the 6 examples of media types
present from the crossword puzzle below.
Activity 1.2 Meet Lola Techie!
Watch the 3-minute video clip about a senior citizen who is technology savvy. Use this link
https://www.youtube.com/ watch?v=e7iUOIiB3Zo2 from the GMA News and Public
Affairs (2013, June 28). SONA: Lola Techie, hinikayat ang Ibang may edad na tulad niya na
maging tech savvy.
After watching the video, answer the following questions below:
1. How did the senior citizens in the video use technology and Internet in their daily
lives?
____________________________________________________________________
____________________________________________________________________
2. How did the government help the senior citizens become more media and information
literate?
____________________________________________________________________
____________________________________________________________________
3. What makes senior citizens or people in general, media and information literate?
____________________________________________________________________
____________________________________________________________________

A media literate person can decode, evaluate, analyze and produce both print and electronic
media. The fundamental objective of media literacy is critical autonomy relationship to all
media. Emphases in media literacy training range widely, including informed citizenship,
aesthetic appreciation and expression, social advocacy, self-esteem, and consumer
competence (Kotlay, 2011).

Below are what media and information literate individuals capable of doing and helping:

1. Attract greater opportunities and enhances the way of living.

2. Promote awareness on the various dealings and activities that impact the community
and society as a whole.
3. Liberate minds and develop characters.
4. Increase political and social participation
 5. Empower economic stability
6. Enhance business and career opportunities
7. Encourages personal and professional growth
8. Develop communication skills
9. Improved learning environment
10. Maximize more cohesive social units

Activity 2: Complete Me!

Fill in the charts with the overall impacts of media and information to individual’s personal,
professional and educational aspects and to society’s economic, political, social and
education sectors.
A
Overall impact Personal Aspect Professional Aspect Education Aspect
of Media and
Information to an
individual
B
Overall impact Economic Sector Political Sector Social Sector
of Media and
Information to the
society
Lesson

Lesson IV
 People Media

Introduction
In this age of information, being critical, careful and sensitive is very important. Being able to
understand why and how information is made and accessed brings us to completely
recognizing and appreciating the people behind these media of different forms.
In this lesson, we will learn the different types and categories of People Media, its role and
contribution to the society. We will also learn the different issues and challenges that most
social media users are facing.

Activity 1: Multimedia Talks

Look and analyze the multimedia diagram below and
answer the questions that follow.
1. What composes multimedia?
2. How have Philippine media grown up
throughout the past?
3. How do Filipino profession adapt to the
changes of media?
4. Were there new professions created because
of the evolution of media?
Photo source: MIL Teacher’s Guide from
CHED and PNU
5. How do multimedia affect the people?

People Media
Refers to the persons that are involved in the use, analysis, evaluation and
production of media and information.
Source: MIL Curriculum Guide by DepEd
People
Types of
Media
People as Media People in Media

People as Media
These are individuals who serve as channels of information dissemination. Before, they
make use of writing essays, literature and news to create artefacts. But with the advent of
technology and social media, people are now empowered to not just produce artefacts but
also evaluate, analyze, edit and give feedback to media artefact. They are the media itself.

Types of People as Media

 Opinion Leaders

Definition. These are leaders of particular For Example. A group of laborers are
groups of people in a community. These unsatisfied by the fees they receive from
are influential people that communicate their manager. Mr. Vargas, the one acting
the messages they get from the as leader went to talk to the manager
mainstream media or from higher about the issue. The manager said that
positions in an organization and conveyed the additional payment will be given the
these messages to certain individuals, next day due to budgetary concern.
especially those who can’t afford to However, Mr. Vargas, who always
directly receive messages from the opposes the manager, went back to the
original source. However, the messages group of laborers and told them that the
they share are filtered, adding their own manager is incompetent and showed no
opinion about the issue which invalidate concern to them. They will be given
the truthfulness of the original information. additional payment but as to when and
how much is still under deliberation and
that whoever disagrees is free to resign.
This disgusted the laborers and retaliates
to the manager. Then, conflict between
the laborers and the manager arises.

Opinion leader: Mr. Vargas

Audience: The laborers
Photo by Austin Distel on Unsplash Added information:
https://unsplash.
com/photos/rxpThOwuVgE The time and amount of the additional
payment is unsure and that whoever
disagrees is free to resign.

Citizen Journalism

Definition. People from different age For Example. An advisory from the
category and from the different walks of PHIVOLCS come out informing the public
life who are able to use modern that an active volcano is showing signs of
technology as means of communication possible eruption thus demanding the
like sharing information from newsworthy people living near the volcano to
events to other people are considered to evacuate. A citizen can take a screenshot
be doing citizen journalism. Citizen of the advisory and post it on his social
Journalism doesn’t need one to be media account to help inform his friends
professionally trained journalist. As long and relatives about the impending
as one is able to share ideas, information, disaster. He may also include in his post
send photos and videos about a prevalent precautionary measures and emergency
phenomenon in a community through contacts so people may know what to do.
using the different types of media and the
several social media platforms to a greater All these are considered simple act of
scope of the society is considered as journalism.
citizen journalism.

Social Journalism
Definition. 21st century is all about For Example. ABS-CBN, one of the
maximizing the use of technology but with biggest news company in the Philippines,
critical judgment on how it should be has been promoting proper way of citizen
journalism through their Bayan Mo, I-
manipulated. One product of technology
Patrol Mo campaign. This program allows
that create a massive impact to the society
and accepts any reports from the citizens
are the different Social Media platforms
that take and talk about the nation’s event
such as Facebook, Twitter, Instagram, etc.
and social concerns.
These platforms are now being used to
spread information in a more accessible
and convenient way. People no longer
look for news because it directly comes to
the user. Journalism, Media and
information are becoming social
phenomenon and a trend of today.
Professional journalists, reader content
and average citizens who contribute news
work together for public awareness.

Crowdsourcing

Definition. Because of the aid of the For Example. wikipedia.org

several media platforms and high
technology gadgets, soliciting ideas,
recommendations and suggestions from
services, ideas, places, etc have come so
handy nowadays. People from the online
community make use of crowdsourcing to
obtain information from other media users.
Image Source: https://commons.wikimedia.org/wiki/
File:Wikipedia-logo-v2.svg

People in Media
These are the people who manipulate the media behind the lens and pens. They use Text,
Audio, Visual, Multimedia, etc to spread information and messages for the public.

Types of People in Media

Multimedia Journalists

They are the ones who have abilities in accessing, evaluating and producing information
using several forms of media. Mostly, they make use of social networking sites to
connect to the masses for easy and wider dissemination of their reliable news stories.

Print Journalists

These are people who underwent training in journalism writing. Equipped with the
fundamental and significant knowledge and strategies in writing news and stories based
from real events in the community; written for the people in the community. They
generally report in newspaper and magazine.
 Broadcast Journalists

They are who we often see on television, giving us updates on the local, national and
world events. They are skilled not just in journalism but also in public speaking.

Photojournalists

They are physically and emotionally attached to their high-end cameras which they use
to capture important scenes and events from the surroundings which carry with it stories
that give impact to the society as a whole.

Activity 2: Take me there!

Look at each picture below and identify the type of People As Media shown in it. Write your
answers below each picture.

1.

Photo by Callum Shaw on Unsplash https://

unsplash.com/photos/7SE389kUVGw

2.

Photo by Austin Distel on Unsplash https://

unsplash.com/photos/wD1LRb9OeEo

3.
 Photo Credit: http://www.cision.com/us/resources/
white-papers/social-journalism-study/

3.

Photo Credit: Photo Credit: http://www.richmedia.

com/richideas/articles/crowdsourcing-how-to-
hirethe-world

4.

Photo by Redrecords from Pexels https://www.

pexels.com/photo/man-holding-microphone-
whiletalking-to-another-man-2872418/

5.

Photo by Fox from Pexels https://www.pexels.com/

photo/people-taking-photos-1615816/

6.
 Photo by Flo Dahm from Pexels https://www.
pexels.com/photo/turned-on-gray-laptop-
computeron-table-699459/

7.

Photo Credit: Hanoi is heartland, Vietnam, H Minh

Chin City Is Saigon, Philippine Daily Inquirer –
April 28, 2000. https://news.google.com/

Summary
1. Media and Information literate individual makes the quality of life improved as it
enables one to make careful, concise and critical judgement as users, creators, and
producers of media and information.
2. People Media refers to the persons that are involved in the use, analysis, evaluation
and production of media and information.
3. People As Media are individuals who serve as channels of information dissemination.
Before, they make use of writing essays, literature and news to create artefacts. But
with the advent of technology and social media, people are now empowered to not
just produce artefacts but also evaluate, analyze, edit and give feedback to media
artefact. They are the media itself.
4. People In Media are the people who manipulate the media behind the lens and pens.
They use Text, Audio, Visual, Multimedia, etc to spread information and messages for
the public.
Assessment
Multiple Choice. Select the letter of the best answer from among the given choices.

1. A media and information literate individual is able to do the following, EXCEPT ONE:
A. share materials with informed and critical judgement
B. identify issues and resolve it appropriately
C. need not cite sources of grabbed photos
D. rephrase borrowed ideas
2. Media and information literate individual helps the following, EXCEPT ONE:
A. lessen personal contact with people B. improve quality of life
C. increase political participation D. enhances economic growth
3. One of the benefits of social media in business is _________.
A. product advertisement B. product replication
C. lacks personal connection to customer’s D. inconsistency of product content
4. One of the challenges of technology in the Education sector is _________.
A. improves engagement B. delivering informal learning
C. incorporates different learning styles D. encourages collaboration
5. This refers to the persons that are involved in the use, analysis, evaluation and
production of media and information.
A. Media practitioners B. Online classroom teachers
C. People Media D. editors
6. This refers to a leader for a certain group who gives details and information to lesser
active persons in the group.
A. Opinion leader B. Factual leader
C. Campus Journalism D. Crowdsourcing
7. People without professional journalism training can use the tools of modern
technology and the global distribution of the Internet to create, augment or fact-check
media on their own or in collaboration with others.
A. Campus Journalism B. Social Journalism
C. Network Journalism D. Citizen Journalism
8. They are the ones who have abilities in accessing, evaluating and producing
information using several forms of media.
A. Print Journalist B. Photo Journalist
C. Multimedia Journalist D. Broadcast Journalist
9. These are people who underwent training in journalism writing. Equipped with the
fundamental and significant knowledge and strategies in writing news and stories
based from real events in the community.
A. Print Journalist B. Photo Journalist
C. Multimedia Journalist D. Broadcast Journalist
10. They are skilled not just in journalism but also in public speaking.
A. Print Journalist B. Photo Journalist
C. Multimedia Journalist D. Broadcast Journalist
References
GMA News, SONA: Lola Techie, hinikayat ang ibang may edad na tulad niya na
maging tech savvy, June 28, 2013, https://www.youtube.com/watch?v=e7iUOIiB3Zo2
CHED, Teaching Guide for Senior High School: Media and Information Literacy, 2016
atstock_productions, Male operator staff with team working call center Premium
Photo, February 2019, https://www.freepik.com/premium-photo/male-operator-
staff-withteam-working-call-center_3873331.htm
Austin Distel, Proof Technologies Inc, East 6th Street, Austin, Texas, USA, Unsplash,
May 14, 2019, https://unsplash.com/photos/wD1LRb9OeEo
Austin Distel, Proof Technologies Inc, East 6th Street, Austin, Texas, USA, May 2,
2019 https://unsplash.com/photos/rxpThOwuVgE
Cision, 2015 GLOBAL SOCIAL JOURNALISM STUDY, https://www.cision.com/us /
resources/research-reports/social-journalism-study/?sf=false
freepik, Cooking vlogger Free Photo, May 2019, https://www.freepik.com/free-photo/
cooking-vlogger_4457274.htm, <a href=”https://www.freepik.com/free-
photosvectors/food”>Food photo created by freepik - www.freepik.com</a>
Koltay, T. (2011). The media and the literacies: media literacy, information literacy,
digital literacy Media Culture & Society, Vol. 33, No. 2, 2011, 211-221. Retrieved
from http://mcs.sagepub.com/cgi/content/abstract/33/2/211
Margot Baterina, Hanoi is heartland Vietnam, Ho Chi Minh City is Saigon, Philippine
Daily Inquirer, April 28, 2000, https://news.google.com/newspapers
richmedia, Crowdsourcing – How to Hire the World, http://www.richmedia.com/
richideas/articles/crowdsourcing-how-to-hire-the-world
Tycho Atsma, DongDaemun Design Plaza ((DDP)), Seoul, South Korea, Unsplash,
November 1 2016, https://unsplash.com/photos/aNSniQXO424
user14911468, Old retro journalist desktop with typewriter Premium Photo, October
2019, https://www.freepik.com/premium-photo/old-retro-journalist-desktop-
withtypewritter_5587019.htm
Wikipedia, Wikipedia-logo-en-big.png, Wikipedia.org, September 12, 2010, https://
en.m.wikipedia.org/wiki/File:Wikipedia-logo-en-big.png
Callum Shaw, Women holding signs during daytime,October 25, 2019
https://unsplash. com/photos/7SE389kUVGw
Redrecords ©️, Man Holding Microphone While Talking to Another Man, August 31,
2019, https://www.pexels.com/photo/man-holding-microphone-while-talking-
toanother-man-2872418/
Flo Dahm , Turned-on Gray Laptop Computer on Table, November 24, https://www.
pexels.com/photo/turned-on-gray-laptop-computer-on-table-699459/
Fox , People Taking Photos, November 19, 2019, https://www.pexels.com/photo/
people-taking-photos-1615816/
Oladimeji Ajegbile, Man Looking at Ipad Pro, July 23, 2019 https://www.pexels.com/
photo/man-looking-at-ipad-pro-2698465/

11