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Class Project Fall 2022

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20 views5 pages

Class Project Fall 2022

Uploaded by

hashimharoon8907
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Group Project

Principles of Management

Fall 2021

Read the instructions very carefully and remember the deadlines. No delays!!!!!!

Dear Class,

Time to start thinking about your project. By now you may begin to communicate with your
group members and start thinking of an innovative and practicable entrepreneurial idea.

Please note the following:

Group project will comprise 20% (written report 10%, Presentation 7%-Peer evaluation 3%) of
your overall grade. All group members should participate otherwise you may lose on the 3% of
the peer evaluation.

1-About the Project:

This project is about making a business plan (pg 245, Entrepreneurship) for a new business as an
entrepreneur. It could purely be a FOR PROFIT ENTREPRENEURIAL IDEA or a SOCIAL
ENTREPRENEURSHIP idea.

Now, about the idea:

It should be a novel idea. By novelty I do not mean that you have to come up with something
totally new. It means that the idea should have a creative and socially impactful aspect about it.
Even if you are choosing an already existing idea for a product/service, you need to bring some
novelty and value addition in it either by proposing a unique business model ( for example, Uber
came up with an old idea of a taxi ride but they gave it a completely new way of availing a taxi
service which was a unique business model), or a unique product/service ( you may look out and
think about customers need for different services/products given our fast and global life style,
social trends etc).

For social entrepreneurial ideas, look out and do some research for prevailing social problems
and unique / creative solutions.

Written Report:

No more than 3500 words-minimum 3000 words. Double space, Calibri font,
size 12, no references required. Just stick to these requirements. The report
should have a separate title page which should indicate the name of your
business, group number, members’ names and IDs, and your section. The
report should be submitted in a folder. Each section should have proper
headings.
Your written report should be structured according to the following template:

1- Outline of a business plan


 Which Industry your business relates to?/ for social entrepreneurship, which social area it
targets?
 Is it a product(s) or service(s), give little detail.
 Name of your business
 Core competency of your business

2- Opportunity analysis (how did you spot the opportunity? It should broadly answer
the following questions:
 What market need does this idea fulfill?
 What information did you have regarding that market need? Where did you get it from
(through survey? Observation? Research? Net search? etc)
 Which is/are the most important macroeconomic condition/s which emphasize this
market need?
 What competition exists in this market? How do you rate it (high, medium, low, non-
existent) and why?
3- SWOT analysis of your business
4- What vision/ mission and values you will assign to your business

5- Target Market. What will be your target market?

6- Positioning
 You've established your target market, so now it's time to define how your company will
position itself in that market. What will be your business strategy (this only applies for
for-profit businesses i-e Are you the low-cost competitor? The premium service/niche
market? The cutting-edge innovation companies? For not-for-profit businesses you just
need to explain how will you use your social enterprise to make a change? How will you
position it?

7- Advertising and Promotion


 What media will you use (sample of an advertisement is encouraged, it could be a self-
made video, print message, brochure, insta account, design of a billboard, etc.). The same
holds for social entrepreneur idea as well.

8- Your Plans (for next 3 years) For Growth


 Your business will never increase in value without growth. But business growth does
not happen accidentally; it's the result of strategic initiatives. For example, your business
might have growth strategies in terms of more collaboration with business communities
for their funding and expansion, networking, collaboration plans with government,
collaborating with NGOs and charities, going international, diversifying, joint ventures,
franchise, etc.

DELIVERABLES:

DELIVERABLE 1: This is for my records; no marks will be assigned to Deliverable-1.

7th November, 9 pm is the Deadline for submitting the business idea (Deliverable-1).

 You need to submit the following to your TAs through mail with your section,
group members’ names, and group number clearly indicated:

The one pager should include

 Section and group number


 Business Idea. Name of the business
 Product / service
 Names, IDs of the group members

Before this I will set zoom meetings with all groups respectively on the coming
Friday/Saturday/Sunday (4th/5th /6th Nov) to discuss your idea with me and finalize it (the
schedule will be announced).

IMPORTANT DATES:

DELIVERABLE -2: The submission of final report is on 28th November, 11 pm through


LMS.

The group presentations will start on 29th November, Tuesday. December 9th, Friday is
your last session. Your final exam is scheduled on 22nd December.
3. Grading Criteria

Report

 Completeness of information – does the report include all the required


information and has all the relevant sections. The information should be
precise and the report MUST NOT exceed the given word limit.
 Organization and Structure- Does the report present information in a
systematic, coherent and organized way
Presentation

 ALL members should take part in the presentation. Q&A by the class at the end of the
presentation should also be ideally handled by maximum members.

 I give you full margin to exhibit your creative thoughts in the presentation. You may
include self-made videos, memes, other videos, clips, skits, etc in your presentation to
make them interesting and vivid. This is the marking rubric.

Presentation marking break up/ 25marks


Group/section
Content covered: 4m Explanation:6m Creativity: 5m Timeliness: Handling of Q/A: 7m
3m
Does your Did most of the
presentation cover How well you explained How much creative You will lose members handle the
the important the content endeavor you have put these marks questions?
content? in your presentation if you do not
time your How well the
presentation questions were
accordingly handled?
15 minutes
for
presentation
Late Submission:

o Under any circumstances, if groups fail to meet the above deadline but submit the
reports within 24 hours of crossing the deadline, submission will be accepted but
with 10% grade reduction in the project.
o Submissions will NOT be accepted after an extra margin of 24 hours after
the deadline (28th November, 11 pm).

Please contact me in case you have a problem understanding any element of this guideline.
Good Luck and happy working in your groups 😊!

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