LEARNNG-MODULE-IN-ENTREP-MGT.
LEARNNG-MODULE-IN-ENTREP-MGT.
LEARNNG-MODULE-IN-ENTREP-MGT.
COURSEOUTLINE/LEARNING MODULE
IN
ENTREPRENEURSHIP MANAGEMENT
Prepared By
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COURSE DESIGN
COURSE TITLE : ENTRPRENEURSHIP MANAGEMENT
COURSE AND YEAR LEVEL : BSBA 4TH YEAR - HRM
CLASS SCHEDULE : TUESDAY and THURSDAY
TIME : 1:00 – 2:30 PM
ROOM : NB 104
COURSE DESCTIPTION
This course is designed to enhance the knowledge, skills
and attitudes of the students to effectively and efficiently
manage any business undertaking of their choice to attain
success and sustainable profit and development.
ENTRY REQUIREMENTS
The students must be enrolled in the subject
Must present his/her white form as proof
Must b physically, emotionally and psychologically and
mentally fit to attend classes
SUMMARY OF LEARNING OUTCOME
Upon completion of this learning module the students will
be able to:
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Understand the meaning, concepts and importance of
entrepreneurship, entrepreneurial management and its
characteristics
Determine the contents and format of a simple business
plan
Prepare a simple business plan of their chosen business
undertaking
Understand the concepts and principles and importance
of preparing a project feasibility study
ASSESSMENT CRITERIA
100 % ATTENDANCE IS ATTENDED ( EXCEPT IN EMERGENCY CASES )
PROFICIENT IN BOTH WRITTEN AND ORAL COMMUNICATION
PARTICIPATION IN CLASS DISCUSSION
PASSING THE WRITTEN OR ORAL TEST GIVEN
SUBMISSION TO SCHOOL RULES AND REGULATIONS
CONTENTS
DUTIES AND RESPOSIBILITIES OF EACH STUDENT
PREPARATION OF A SIMPLE BUSINESS PLAN
CONDITIONS
The student must be provided with :
THE COURSE OULINE/LEARNING MODULE
METHODOLOGIES
Lecture/Face to Face
Discussion
Interaction
ASSESSMENT METHODS
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Written Test * Quizzes * Attendance
Oral Examination * Project
WEEK 1 – August 6 and 8, 2024 ( TUESDAY – THURSDAY )
TIME : 1:00 PM – 2:30 PM PER SESSION ( 1-1/2 HOUR )
ORIENTATION
Signing of enrolment white form
School rules and regulation
Classroom/subject attendance
TOPICS FOR DISCUSSION:
CONCEPT, RATIONALE , SITUATIONER
The Philippines rich in resources, but the people remain
poor as the saying goes. Poverty in the Philippines is still
pervasive and is predominantly a rural problem due to
landlessness, inequitable distribution of wealth and lack of
access to opportunities and resources.
Often times, even though there are opportunities and
resources in the locality, these are not maximized because of
lack of access to information, technology and government
support.
Hence the government and even non-government must
pursue various development programs to address rural
poverty. One way is to encourage people acquire knowledge
in the Concept and importance of Entrepreneurship as one
solution to poverty alleviation by way of Pro poor and Pro
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market programs, such as Marketing Assistance, Production
Assistance. Financial Assistance, and Human Resource
Development.
DEFINITION OF TERMS
Entrepreneurship – the process of setting up a business. It is
the ability and readiness to develop, organize, and run a
business enterprise, along with any of its uncertainties in
order to make a profit. It involves combining innovation skills
and vision to develop. Simply, it is the act of starting a
business in the hope of earning profit. However, our modern
perception of entrepreneurship has evolved into recognizing
its ability to solve large scale problems and influence social
change. There must be an Entrepreneurial Spirit that runs
through anyone who is ever dreaming of starting their own
business.
IMPORTANCE OF ENTREPRENEURSHIP
Entrepreneurship is frequently credited as a, major driver of
economic growth spurring transformation, the creation of
new markets, innovation, and building wealth. Entrepreneurs
are often key to developing ideas and solutions to problems
while creating new products.
If you want to be a successful entrepreneur, you must find
something you are passionate about to start a business
around. Firmly believing in your idea and pouring your heart
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and soul into it. Embracing failure instead of fearing it – failure
is just a step towards greatness or success.
In economics, entrepreneurship connected with land, labor,
natural resources and capital can generate a profit. The
entrepreneurial vision is defined by discovery and risk-taking
and is an indispensable part of a nation’s capacity to succeed
in an ever changing and more competitive global market
place.
Entrepreneur - defined as someone who has the ability and
desire to establish, administer and succeed in a startup
venture along with risk entitled to it to make profits. They use
innovation, skills, and vision to develop new products,
services or ideas that meet market demand and create value
for a target clientele/customers. There must be an
entrepreneurial spirit that runs through anyone who is ever
dreaming of starting their own business.
Management – is simply defined as getting things done
through the efforts of others.
Leadership – is the ability of an individual to induce men into
action.
WHAT ARE THE FOUR TYPES OF ENTREPRENEURSHIP ?
Small Business Entrepreneurship – example of this business
are a hair dresser, grocery store, travel agent, consultant, etc.
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These people run or own their business and hire family
members or local employee. For them , the profit would be
able to feed their family and not making millions.
Scalable Startup Entrepreneurship - starts a business knowing
that their vision can change the world. They attract investors
who think out of the box. The research focuses on a scalable
business and experimental models, so they hire the best and
brightest employees. They require more venture capital to
fuel and back their project or business.
Large Company Entrepreneurship – these huge companies
have defined life-cycle. Most of these companies grow and
sustain by offering new and innovative products that revolve
around their main products. The change in technology,
customer preferences, new competition etc. build pressure for
large companies to create an innovative product and sell it to
the new set of customers in the new market. To cope with the
rapid technological changes, the existing organizations either
buy innovation enterprises or attempt to construct the
product.
Social Entrepreneurship – this type of entrepreneurship
focuses on producing product and services that resolve social
needs and problems. Their only motto and goal is to work for
society and not make any profits
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CHARACTERISTICS OF ENTREPRENEURSHIP
There are definite characteristics that make entrepreneurship
successful;
Vision * Leadership
Risk Tolerance * Creativity
Innovation * Attention to Details
Discipline * Curiosity
Self – Reliance * Passion
Adaptability *Motivation
VISION – every venture starts with a vision, the desired
direction of the business. Stakeholders, including your
employees and investors look to you – and your vision for
guidance, motivation and decisive leadership, especially
when the going gets though. While your mission statement
defines your organization’s business objectives and how it
intends to reach them, you can also create vision statement to
declare your aspirational goals.
RISK TOLERANCE – NO RISK NO REWARD , that can be true
when launching any business venture. The primary reward of
starting a successful business may be profit or independence,
while the inherent risk is failure –and the personal and
financial setbacks this might entail.
Almost half of businesses fail by their fifth year. This is due to
a number of reasons: cash flow problems, supply chain issues,
high employee turnover, and even unforeseen events like
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global pandemic. Successful entrepreneurs have some level of
risk tolerance including the ability to make calculated
decisions. Many entrepreneurs take steps to actively manage
their risks and protect their business. IT must be noted that no
business is guaranteed to succeed, so risk tolerance must be
one of your characteristics.
INNOVATION- Innovation drives entrepreneurship, and bold
new ideas propel successful startups into households names.
With big companies dominating crowded markets, new
founders need to find new innovative opportunities to break
in. Make an existing product better or develop something
totally new.
DISCIPLINE – when running a new venture, we sometimes get
tired or run low on self motivation. Entrepreneurs need the
discipline to move forward and do the work – even when they
don’t feel like it. Being disciplined can be especially helpful if
you’re developing an entirely new business concept. :Part of
what makes a leader successful is the ability to see failures as
opportunities to learn and grow.
SELF – RELIANCE – having self-reliance means you’re deft at
problem solving to get things done. You have to do everything
of your own but should realize that you need to ask for help
sometimes.
ADAPTABILITY –while being prepared for every scenario is
nearly impossible, the best entrepreneurs adjust to change
with a positive attitudes. Adaptability is an essential
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personality trait in a world of evolving business practices and
changing consumer trends. Versatile leaders are comfortable
with failure and have the resilience to overcome challenges
quickly.
LEADERSHIP - is the ability to influence or induce others into
action or to do the job or work whether small team or large
company. Good leaders share their vision, develop well-
rounded teams that complement their abilities, and have
confidence in themselves and what they sell- skills that apply
to every type of business.
CREATIVITY – creativity encompasses more than proficiency in
a specific art form. Creative entrepreneurs find inspiration or
use their imaginations to solve problems often with limited
resources. You can develop creative skills by discovering what
inspires you, reading and learning some of the best
entrepreneur books and forming habits that supports
creativity.
ATTENTION TO DETAIL –attention to details is important
especially if you are entering a saturated market. How can
your idea solve a problem? What unique details and features
help you stand out from the competition? How do you
anticipate customer needs? A market research is therefore a
must.
CURIOSITY- being curios to your business undertaking, critical
thinking is a must.
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PASSION - many successful entrepreneurs start their own
business from a passion. Whether that’s a profitable hobby, a
unique idea or a drive to make change, passion drives
entrepreneurship. Passion keeps the entrepreneurial spirit
alive through challenge.
MOTIVATION – is critical for few entrepreneurs, as it drives
you forward through the ups and downs of your business.
Understand what motivates you and tie that into your
business goals. Motivation is also important for leaders-
keeping your team motivated to bring your dream to life can
be more challenging. “There has to be a level of authenticity
and transparency from the leader.”
The characteristics mentioned above is only the first step. If
you are planning to start a business, there are concrete steps
you can take to help you become successful entrepreneur.
FORM OF BUSINESS
SINGLE PROPRIETORSHIP – The Business is owned by an
individual alone or solely by the owner. Most businesses
today are of this form.
PARTNERSHIP - When the business is owned by two or more
persons who contributed capital ( resources ) to the business.
With the intention or agreement to divide the profits equally
among themselves or at an agreed ratios. They may prepare
an agreement to that effect or prepare an Articles of
Partnership.
CORPORATION – An artificial being created by law having the
powers and attributes incidental to their existence. It should
be registered in the Securities and Exchange Commission
( SEC ) with its corresponding By-Laws and Articles of
Incorporation. Normally corporation sells shares of stock with
par value or no par value to interested investor who become
the stock holders of the corporation.
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These 3 forms of business must be duly registered to the
concerned authority/entity together with the payment of
their taxes , permits and licenses to operate.
WEEK 3 – August 20 and 22 2024 ( TUESDAY and THURSDAY )
SOME IMPORTANT POINTS TO CONSIDER
ENTREPRENEURIAL – Used to describe someone who
makes money by starting their own business, especially
when this involves seeing a new opportunity and taking
risks. It is the ability and readiness to develop, organize,
and run a business enterprise along with any of its
uncertainties in order to make profit.
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REASONS WHY WE NEED ENTREPRENEURS NOW MORE THAN
EVER
Entrepreneurship is the driving force behind the global
economy’s growth. Now more than ever , we need new
entrepreneurs to spur innovation.
KEY TAKEAWAYS
Creating an environment that encourages and supports
entrepreneurship is of importance
This involves ensuring access to funding opportunities
and prompting education and training initiative
VALUES THAT EMPOWER ENTREPRENEURS AS THEY
START THEIR BUSINESS JOURNEYS
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imaginative and creative abilities, skills and proficiencies to
adeptly open and manage a start up company.
It is all about managing your business and overcoming regular
challenges efficiently with specialized skills. It involves
managing scarce resources effectively.
Many new entrepreneurs have ideas for business they want to
start or products they want to create, but don’t know how to
manage a small business effectively.
This course provides n in-depth understanding of the
principles and practices of entrepreneurship management.
Entrepreneurship education is one of the most popular
management education subjects due to its ability to link
practice with theory.
Participants will explore the essential concepts and
techniques necessary to navigate the challenges of starting
and growing a successful business. It involves running a
business for earning profit.
An entrepreneur is a decision maker person who establishes
and administers a start up along with the risks and
uncertainties entitled to it. It simply refers to the process of
managing the administration of a business organization.
MANAGERIAL FUNCTIONS OF AN ENTREPRENEUR
Determination of business objectives
Formulation of production plans
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Product analysis and market research
Organization of sales procuring team/machine and
material
Recruitment of men and undertaking of business
operation
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Setting goals
Managing resources
Navigating uncertainties to achieve sustainable growth
Implement entrepreneurship management principles to
conduct market research
Analyze competition
Lead a TEAM effectively
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FREQUENTLY ASKED QUESTIONS ( FAQs )
Is entrepreneurship management relevant for small business as well?
Ans. Absolutely , this is relevant for businesses of all sizes, including
small enterprises.
How does entrepreneurship contribute to the overall success of a
business venture?
Ans. It ensures efficient use of resources, strategic planning,
innovation and effective decision making.
What are some common challenges addressed by entrepreneurship
management?
Ans. It addresses challenges such as market uncertainty, financial
constraints and managing
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The entrepreneurs born with these management skills come
from a rare breed of people with intelligence, great heart, and
creative skills. They are visionary and self-confident, good
communicators, with unlimited energy and have a strong
passion for what they do. But for those who are not born
blessed with these skills running through their blood, these
critical skills can be learned.
Entrepreneurs are directly involved in the dynamic, and very
complex interrelationship between financial management and
business strategy. This is the significant difference that sets
entrepreneurial management apart from all business
management practices. In almost all cases , the person making
the decision has personal risk at stake.
We define Entrepreneurial Management as the practice of
taking entrepreneurial knowledge and utilizing it for
increasing the effectiveness of new business venturing as well
as small and medium sized businesses.
The heart of entrepreneurial management is continually
juggling these vital management issues:
What is the venture about? ( mission and values
statement )
Where should it go?( goals and objectives )
How will it get there? ( growth strategy )
What does it need to get there? ( people and resources )
What structure is best? ( organizational capabilities )
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How much money does it need and when? ( financing
strategy )
How will it recognize the final destination? ( vision of
success )
Uncertainty means that decision makers do not have sufficient
information about environmental factors, which increases the
risk of failure. RISK is the degree of certainty or uncertainty as
to the realization of expected future financial returns in a
business venture.e
RISK SPECIFIC TO ENTREPRENEURIAL CAPITALISM
Risk- taking is essential to capitalism. Without risk the free enterprise
system cannot function. Not all risks and challenges can be
anticipated, but once identified, they can be manage by lead
entrepreneurs, executives, and boards working together
SPECIFIC RISKS THAT CAN BE MANAGE BY ENTREPRENEURIAL
MANAGEMENT
ECONOMIC RISKS – These includes geopolitical threats, economic
cycles, interest rates, and governmental regulations.
PEOPLE RISK - What about the venture team? How did they come
together? Have they worked together before? Can they make through
the growth stage? Or will there be too many cooks in the kitchen.
MARKET RISK –How are the dynamics of this industry sector? Is there
going to be room for growth in this market? What about the risks of
other competitors?
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TECHNICAL RISK - Does the product work? What about some
technology coming along in the future that will make this
product/technology worthless like a buggy whip?
STRATEGIC RISK – Is there a sustainable competitive advantage?
Includes sharing the risk with strategic alliances and finding the right
operations strategy with a viable business model.
FINANCIAL RISK – Can this venture or activity get funded now? What
about later rounds of financing, when growth kicks in and it needs
more cash?
PERSONAL RISK –Can the lead entrepreneurs truly commit? There are
many sacrifices, as other priorities in life, like family, friends and
vacations that will have to come second.
Left unmanaged, these risks get tightly wound into a knot. When it is
wound so tight, management skills, expert advice, and even hope are
passed up as humans go into the survival mode. In fact the human
organism can tolerate anything except uncertainty, which causes so
much stress that people are no longer capable of thinking in cognitive,
creative manner. They focus on survival. What makes this “ knot of
uncertainty “ so difficult to deal with is that all the entrepreneurial
risks interact with each other.
THE STRATEGY FOR DEALING WITH RISK AND UNCERTAINTY
INCLUDES THREE KEY POINTS:
1. The business plan is the heading that provides guidance
even in the roughest seas.
2. Entrepreneurial knowledge is knowing where the rocks
(or risks ) are at sea.
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3. Entrepreneurial management is the skill of steering from
the rocks.
AREAS INVOLVING RISK IN CREATING AND MANAGING AN
ENTERPRISE
The design of the product or services and its
acceptability
The resources availability
The availability of the market
The variances in consumer expectations
The speed of change ( technology ) in the type of
patterns of the products and services
The demand and supply situation
The finance flow in the market
The performance of tools and equipment
The social and political climate for sustainability of the
products.
An entrepreneur takes a calculated and perceived decision in
the light of the facts and circumstances available at his
disposal.
WHAT ARE THE GENERAL PRACTICES AN ENTREPRENEUR
SHOULD ADOPT TO ACQUIRE THE SKILLS OF RISK
MANAGEMENT?
1. Analysis of various policies, programs and situations
2. Identification of roadblocks in the road map of the
enterprise
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3. Consideration of alternatives
4. Plan of action for alternatives
5. Crisis management
6. Possibility of new ideas or services being hijacked by
other powerful individuals or systems.
STANDARD PROBLEM SOLVING COMPETENCIES REQUIRED
FOR AN ENTERPRISE or ENTREPRENEUR
A. Acquiring the necessary mindset which will help to
understand that the problems are part of the process
and start working on the problems in the context of the
process to which the problems belong to
B. Basic understanding of the phenomenon that normally
problems are always caused
C. Clear understanding of the fact that every problem has a
solution and one must seek for the solution
D. Decision making capability to choose the relevant,
contextual and pragmatic solution , among the available
multiple solutions for a problem
E. Explore the alternate strategies till the solutions for the
imminent problems are found
F. Find or look for resources that would help to solve the
problems in an amiable way
G.Generating new ideas, products, services, visions so that
the problems of the similar type do not occur in the
future.
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DECISION – MAKING SKILLS THAT ARE CRUCIAL FOR A
SUCCESFUL ENTREPRENEUR
A. Absolutely complete knowledge of the entire system of
the enterprise
B. Broad understanding of the software, hardware and
human ware of the system
C. Complete knowledge of the types of resources involved
and their flow and mobility
D. Different types of speed breakers in the flow of
operations, their magnitude and direction
E. Expert understanding of the urgency, the time and the
impact of the decisions
F. Futuristic of the decision
G.General impact of the decision taken on the clients and
the society in which the enterprise serves.
WEEK 6 - September 9 to 14 ( Monday thru Saturday )
Schedule of Preliminary Examination
WEEK 7 – September 17 and 19 ( TUESDSAY and THURSDAY )
WHY IS PERSISTENCE IMPORTANT FOR AN ENTREPRENEUR?
Entrepreneurship is a complex activity covering various
parameters of the society. So it is very difficult for any
enterprise to be successful in the first attempt. Therefore, the
failures or road blocks to success and achievement should not
deter the entrepreneur. He needs to have quality of
perseverance. Behavioral skills to persist even when the
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failure is visible. The ability of persistence is indicative of the
confidence of the entrepreneur in his system, tools and
techniques.
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A Business Plan is a document outlining your business
goals and your strategies for achieving them. It might
include your company’s mission statement details about
your products or services, and how you plan to bring
them to market, and how much time and money you
need to execute the plan.
DEVELOPING A BUSINESS PLAN
In preparing a business plan, the six P’s of Marketing
must be carefully studied.
1. P – Products or Services – What are you planning to
offer to your target clientele If you have a variety of
products, then you must prepare a monthly sales plan
of each product from January to December of every
year of operation.
2. P – Place or Site of your business- Where are you going
to offer your products or services? Consider the status
of demand and supply of your product in the area.
Make a demand and supply analysis, also consider the
competition existing in the area.
3. P – Price – How much price will you offer your products
or services? Will you offer it at HIGHER PRICE, LOWER
THAN THE EXISTING MARKET PRICE, OR THE SAME
PRICE THAT OF THE EXISTING PRICE. Give reasons for
your decision.
4. P – Promotion or Advertising – How will your target
customers know of the products or services you are
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offering. What methods or means will you use so that
your products or services will be known to them.
5. P – Packaging – How will you pack your products that it
will look attractive to the target customers? Consider
the size, color, weight, and volume, and most of all
the quality of your packed products to gain attraction.
6. P – Personnel – Who will be part of your team and
number of personnel, their qualifications or
experiences to ensure a smooth- sailing of your chosen
business and attain success. You must prepare an
organizational plan indicating their designation,
qualification, salary or wages per month and per year.
1. EXECUTIVE SUMMARY
2. COMPANY DESCRIPTION
3. MARKET ANALYSIS
4. SALES PLAN
5. MARKETING PLAN
6. COMPETITIVE ANALYSIS
7. ORGANIZATIONAL STRUCTURE
8. PRODUCTS AND SERVICES
9. OPERATING PLAN
10. FINANCIAL PLAN
11. FUNDING SOURCES
12. APPENDIX
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company such as location and number of employees. This
must first appear in your business plan.
2. COMPANY DESCRIPTION
The company description helps customers, lenders, and
potential investors gain a deeper understanding of your
product or services. It provides detailed descriptions of
your supply chains and explains how your company plans
to bring its products or services to market. This is where
you explain why your company stands out from other
competitors in the industry and breakdown its strengths,
including how it offers solutions for customers and the
competitive advantages that will give your business an
edge to succeed.
3. MARKET ANALYSIS
The market analysis also includes information about
marketing strategies, advertising ideas or other ways of
attracting customers. Many business find it helpful to analyze
their target market using customer segments, often with
demographic data such as age, or income. This way you can
customize your marketing plans to reach different groups of
customers.
4. MARKETING PLAN
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The marketing plan section details how you plan to attract
and retain customers. It covers the marketing mix: product,
price, place, promotion, and packaging. It shows that you
understand your market and have a clear, measurable goals to
guide your marketing strategy.
5. SALES PLAN
This section focuses on the actions you’ll take to achieve sales
target and drive revenue. It is different from a marketing plan
because it’s more about the direct processes of selling the
product to your customer. An ecommerce sales strategy might
involve optimizing your online shopping experience, using
targeted digital marketing to drive traffic and employing
tactics like flash sales, personalized e mail marketing or loyalty
programs to boost sales.
6. COMPETITIVE ANALYSIS
It’s essential that you understand your competitors and
distinguish your business. There are two main type of
competitors. Direct and Indirect Competitors. This is where
you prove your knowledge of the industry by breaking down
their strengths and weaknesses. Your end goal is show how
your business will stack up.
Direct Competitors - offer the same or similar products or
services.
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Indirect Competitors – offer different products or services that
may satisfy the same customer needs. A competitive analysis
explains your business unique strengths that give it a
competitive advantage over other businesses.
7. ORGANIZATIONAL STRUCTURE
The organizational structure explains your company’s legal
structure and provides information about the management
team. It also describes the business operating plan and details
who is responsible for which aspects of the company.
Introduce your company managers/team members here and
summarize their skills and primary job responsibilities. Create
a diagram that maps out your chain of command.
8. PRODUCTS AND SERVICES
This component goes in –depth on what you’re actually selling
and why it’s valuable to customers. It will provide a
description of your products and services with all their
features, benefits and unique selling points. It may also
discuss the current development stage of your products and
plans for the future.
The products and services section also looks at pricing
strategy, intellectual property rights and any key supplier
information.
9. OPERATING PLAN
Here is where you explain the day-to-day operations of the
business. Your operating plan will cover aspects from
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production or service delivery to human and resource
management. It shows the readers how you plan to deliver on
your promises.
10. FINANCIAL PLAN
The financial plan is one of the most critical parts of the
business plan, especially for companies seeking outside
funding. A plan often includes capital expenditure budgets,
forecasted income statements and cash flow statements
which can help predict when your company will become
profitable and how it expects to survive in the meantime.
12. APPENDIX
The final component of a business plan is the appendix. Here
you may include additional documents cited in other sections
or requested by the readers. These might be resumes,
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financial statements, product pictures, patent approval and
legal records.
Title Page
The title or heading, of the business plan and very brief
description of the business.
The Date
The Name of the Owner
The Company Name and Location
A Copyright or Confidentiality Notice
Table of Contents
A list of the individual sections and their page numbers,
starting with the Title Page and ending with a section
for Special Materials ( References, etc. )
Summary Overview
A brief but focused statement ( a few sentences or
paragraphs ) stating why the business will be successful.
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This is the most important piece of a Business Plan
because it brings everything together.
Market Analysis
Identifies specific knowledge about the business and its
industry, the market it serves.
An analysis that identifies and assesses the competition
Description of the Company
A close look at how the different components of the
business fit together, such as :
Information about the nature of the business and
the factors that should make it successful
Special business skills and talents that provide the
business with a competitive advantage, such as
unique ability to satisfy specific customer needs,
special methods of delivering a product or service ,
and so on.
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The company’s process of identifying and creating a
customer base. ( see: market research )
Description of Product or Service
A detailed description of the product or service – from
the customer’s point of view:
How they will benefit from the product or service
Specific needs or problems that the business can
satisfy or solve, focusing especially on areas where
the business has the strongest skills or advantages.
Funding
The amount of current and future funding needed to
start or expand the business. It includes the time period
that each amount will cover, the type of funding for
each ( equity, debt ) and the proposed or
requested payment terms.
How the funds will be used. For equipment and
materials? Everyday working capital? Paying off debt?
Financials
Explains or projects how the company is expected to
perform financially over the next several years. Because
investors and lenders look closely at this projection as a
measure of your company’s growth potential,
professional input is strongly recommended.
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Appendix
Provides specific information that certain individuals
( such as creditors ) may want review. It allows the
addition and/or deletion of information as needed ,
such as:
Credit histories ( personal and business )
Resumes of key personnel and partners
Letters of reference
Details of market studies
Copies of licenses, permits, patents, leases,
contracts etc.
A list of business consultants, attorneys,
accountants, etc.
These are just the basic essentials to creating a Business
Plan. Each plan should be tailored to the specific business
undertaking.
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A feasibility study is an assessment that determines the likelihood of
a proposed project being successful. It is a way to evaluate whether or
not a planned project could be successful. The study analyzes the
project’s relevant factors, such as technical, economic, and legal
considerations, to assess whether the project is worth an investment.
WHY IS PROJECT FEASIBILITY IMPORTANT?
Feasibility studies can identify the logistical, financial, and market
challenges of a proposed project by evaluating the needed fund for
the project, if it will offer an ROI from the target market of the
proposed product or service.
Simply, a project study is just to see if a potential project is possible
and will be profitable or worth pursuing.. The importance of FS is
based on organizational desire to “ get it right ‘ before committing
resources, time and budget.
KEY BENEFITS OF CONDUCTING A FEASIBILITY STUDY
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FIVE MAJOR COMPONENTS OF A FEASIBILITY STUDY
Economic
Marketing
Technical
Financial
Management Feasibility
A project proposal and a project feasibility study are both
critical documents in project management, but they serve
different purposes and focus on different aspects of a project.
Their differences can be breakdown as follows:
PROJECT PROPOSAL - A project proposal assumes a doable
project and explains how it will or should be conducted.
Purpose – a project proposal is a document that outlines
a plan to address a specific problem or opportunity. It is
often used to persuade stakeholders , such as clients or
investors to approve or fund the project.
Content – It typically includes:
Project Objectives – What the project aims to achieve.
Scope – The boundaries of the project, including what is
included and excluded.
Methodology – How the project will be
implemented/executed
Timeline – An estimated schedule for project
milestones.
Budget – A preliminary estimate of costs
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Benefits – The anticipated advantages or outcomes of
the project
Audience - Mainly aimed at decision makers who need
to approve or fund the project
PROJECT FEASIBILITY STUDY
Purpose - A project feasibility study assesses the
viability of a proposed project. It determines whether
the project is practical and worth pursuing based on
various criteria.
Content – It typically includes:
Technical Feasibility – Evaluates if the product can be
completed with the available technology and resources
Economic Feasibility – Analyzes the cost/benefits
effectiveness and financial implications of the project
Legal Feasibility – Check if there are any legal
constraints or regulations that could impact/affect the
project
Operational Feasibility – Assesses whether the
organization has the capacity to implement and sustain
the project
Environmental Feasibility – Whether the Project will not
affect the environment or violate existing
environmental laws
Schedule Feasibility – Estimates the time required to
complete the project and whether it aligns with
organizational timelines.
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Audience – Primarily for project managers,
stakeholders, and decision-makers who need to
understand the practicality of the project before
committing the resources.
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A project description must include a detailed description
of the project scope and what the project will do and
how it will be done. It must also include information
regarding stakeholders, those who have vested interest
in the project or will be imparted by the project. It should
contain a relatively timeline and task breakdown,
including what will be done , when and by whom,
including the end result of the project. What will the
project produce or create for the company.
3. Market Feasibility – Does anyone need this product or
service. Will anybody use it. Is there a similar
product/service currently available that will prevent
project success. This portion of the study delivers more
information about the demand and volume, interest in
your product, market competitors and market fit.
This will include study of the ff:
Demand and volume of the product needed . It will also
determine your production capacity to meet the
demand and your target sales.
Demographics – Population data. Ages, Job Titles ,
Educational Background and other typical information
as go how to design, and distribute your product.
Market Share - How much of the market will your
product or
Depending on your finding, you can develop a market
positioning strategy that places your product in the best
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possible position whenever you begin marketing and
selling it.
Assess Financial Details - This is the core of your project
together with the operational details. Some methods
that are useful for digging into those critical details:
Break-even Analysis – Analyze the costs incurred and
consider how long will those costs be regain.
Potential Profitability – At what point does
additional revenue become profit. Is there enough
profit ?
Budget or Balance Sheet – With the financial
information gathered, prepare a budget or opening
balance sheet. This should reflect your needs for the
entire project. And thereafter, determine how much
financial resources is still needed.
Identify Potential Roadblocks and Alternative Solutions
– Determining the potential roadblocks early and
finding solutions ahead of time is essential. This may be
the possible roadblocks:
Resources > Schedules
Team
Re- assess Feasibility Study Results – this phase, you
must review your finding and make sure they are
accurate to the best of your available research and
knowledge. Check your numbers and make sure your
financial assessment is complete.
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Come To A Final Decision – Determine whether the
project is feasible and practical. Consider if it will be
successful. Does the potential ROI justify the expense,
time , and use of resources? Are the potential
roadblocks insurmountable? Do any risks outweighs the
benefits.
WITH YOUR GATHERED ASSESSMENT, YOU CAN NOW DECIDE
INTO A YES OR NO DECISION AND SHARE YOUR FINDINGS
WITH YOUR TEAM.
Aside from the approaches to feasibility study listed above,
some projects also require other constraints to be analyzed:
Internal Projects Constraints:
Technical, Technology, Budget, Resources etc.
Internal Corporate Constraints:
Financial, Marketing, Export , etc.
External Constraints:
Logistics, Environment, Laws , and Regulations, etc.
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Schedule of Mid-term Examination
WEEK 13 –OCTOBER 29 and 31( TUESDSAY andTHURSDAY )
Presentation and Submission of prepared Business Plan by
group.
WEEK 14 - NOVEMBER 5 and 7( TUESDAY and THURSDAY )
ACTION PLANNING
WHAT IS AN ACTION PLAN?
An action plan is a document that lists what steps must be taken to
achieve a specific goal. It breaks down the goal into actionable steps
that can be easily followed and tracked.
HOW TO WRITE AN ACTION PLAN?
1. Determine your goals using the SMART model
2. Breakdown the steps required to achieve each goal
3. Determine task dependencies and priorities
4. Add task deadlines and milestones
5. Identify and allocate your required resources
6. Assign tasks to individuals
7. Agree/monitor on a plan to review progress
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Teams often use action plans in the strategic planning process.
Strategic plans offer a broad overview of your long term mission and
vision, while an action plan details the short term steps needed to get
there. Essentially your action plans put your strategic plan into
motion.
DIFFERENT TYPES OF ACTION PLANS:
Project Action Plan - outlines the actions necessary to
accomplish a project’s objective.
Business Action Plan - it focus on the tasks necessary to grow or
start a business, like expanding your customer base or increasing
revenue.
Marketing Action Plan – these outlines the steps needed to
accomplish marketing initiatives, like increasing brand
awareness or launching new products.
Personal Action Plan – this type includes the actions needed to
accomplish personal development goals, like finance, health,
and wellness, or career advancement.
WHY IS IT IMPORTANT?
Action plan templates are efficient in speeding up
strategic planning process.
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Action plan templates are consistent – it makes it easier
for the team members to interpret and understand the
plan because they are familiar with the format. The result
is an organized, professional appearance.
Action plan templates aid in effective planning – by
offering pre defined categories and columns, reducing the
chance of human error or omitting information from an
action plan.
Action plan templates helps in tracking action plan easy.
____________________________
Position
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PROJECT PROPOSAL MAKING
WHATIS PROJECT PROPOSAL?
The maim idea or objective of the project proposal is to get the client
to buy into your services. Thus, project proposals are great way to
secure funding, win new clients, or convince executives to allocate
resources to project
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Cover Sheet
Table of Contents
Abstract or Project Summary
Project Description/Research Plan/Statement of Work
Biographical sketch
Bibliography Sketch and References cited
Budget and Budget Justification
Facilities, Equipment and Other Resources
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1. Executive Summary or General Information
I. GENERAL INFORMATION
Project Title
Nature of Project
Target Beneficiaries
Project Status
Project Site
Project Time Table
Implementing Entity
Source of Funds
Projected Cost of Project
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V. PROJECT DESCRIPTION ( statement of the details of the
project )
VI. PROJECT WORKPLAN IMPLEMENTATION ( how will the
project be implemented )
VII. SCOPE OF WORK AND TIME TABLE ( the nature of the
work and the time and period for it to be implemented )
VIII. BUDGETARY REQUIREMENTS ( the total cost/amount
needed to fully implement the project )
IX. APPDENDICES ( meaning of some words used,
abbreviated, and other supporting documents required).
Prepared By:
_________________
Name and Signature
Proponent
WEEK 18 – DECEMBER 2 to 7 (TUESDAY and THURSDAY )
Continued Discussion of Other Relevant Topics
- END OF MODULE -
WEEK 19– DECEMBER 9 to 14 ( MONDAY TO SATURDAY )
Possible Schedule of Final Examination
WEEK 20 – DECEMBER 16- ONWARDS
Preparation and Submission of Final Grades and Signing of
Student Clearances
POSSIBLE SEMESTRAL BREAK
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NOTE:
The foregoing schedules may be subject to change in the
event of calamities, unforeseen events, declared holidays etc.
where suspension of classes are advised or declared.
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