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    Effective Marketing Communication Today

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    rohantandon0408
    Marketing

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    Effective Marketing Communication Today

    Uploaded by

    rohantandon0408
    1 views4 pages
    Marketing

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Marketing

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1 views4 pages

    Effective Marketing Communication Today

    Uploaded by

    rohantandon0408
    Marketing

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    ASSIGNMENT 3: Effective Marketing Communication Today

    PART-A Dominos Pizza


    a) Traditional media marketing- Flyers/handbill advertisement

    b) Digital marketing
    YouTube link: - https://www.youtube.com/watch?v=qhB1N-_8p8Y

    Instagram link: - https://www.instagram.com/dominos/

    c) Target audience
    Domino's is a pizza delivery company that caters to a wide range of customers, but their target audience
    for their advertisements is likely to be people who are looking for a quick and easy meal solution. More
    specifically, their advertisements may be targeted towards:

    1. Busy families and individuals who may not have the time or energy to cook a meal from scratch
    but still want a tasty and convenient option.
    2. Students and young adults who are looking for a quick and affordable meal option that they can
    enjoy with friends or on their own.
    3. Tech-savvy individuals who prefer to order food online or via mobile app, as Domino's has a
    strong focus on their digital ordering platforms.
    4. Sports fans who want to enjoy a game or event with pizza and other snacks.
    5. Pizza enthusiasts who are always on the lookout for new and innovative pizza toppings and
    flavor combinations.
    d)
    Factors to Assess Evaluation of the advertisement
    Source The advertisement was found on YouTube, which is a popular platform for
    video content. YouTube has a wide reach, with millions of users around
    the world, making it a smart choice for advertising.
    Engagement The advertisement is engaging, thanks to its humorous approach and
    clear message. Viewers are likely to pay attention to the ad, which could
    lead to increased brand awareness and sales for Domino's.
    Market coverage The advertisement has broad market coverage, as it can be viewed by
    anyone who visits the Domino's YouTube channel or sees the ad on
    YouTube. This makes it an effective way to reach a wide audience.
    Timing The timing of the advertisement is appropriate, as it promotes a limited
    time offer that is available during the holiday season. This is a smart
    choice, as many people are likely to be looking for convenient and
    affordable meal options during this time.
    Reach The advertisement has a high reach, as it can be viewed by anyone with
    access to YouTube. This makes it an effective way to reach a large and
    diverse audience.
    Frequency It's unclear how frequently the advertisement is being shown on
    YouTube, but it's likely that it's being shown frequently during the holiday
    season, when the promotion is available. Frequent exposure to the ad
    could help to reinforce the message and encourage viewers to order from
    Domino's.

    e)
    Factors to Assess Evaluation of the advertisement
    Message The message of the advertisement is clear and straightforward: Domino's
    is offering a great deal on their pizza, and you should order it. The ad uses
    humor to get the viewer's attention, with a playful nod to the "it's not
    delivery. Overall, the message is effective and engaging.
    Memorability The advertisement is memorable, thanks to its humorous approach and
    the use of the "it's not delivery" tagline. It's likely that viewers who see
    the ad will remember it and associate it with Domino's.
    Brand awareness The advertisement is effective at building brand awareness for Domino's.
    The brand name is prominently displayed throughout the ad, and the
    tagline reinforces the idea that Domino's is a leading pizza delivery
    company.
    Type of appeal The advertisement uses humor as its primary appeal, which is a smart
    choice for a fast-food company. The ad also appeals to consumers' desire
    for value, by emphasizing the $5.99 price point. Overall, the appeal is
    effective at engaging viewers and encouraging them to order from
    Domino's.
    PART-B
    To generate awareness for its brand, Domino's should use both traditional and digital media platforms.
    This approach would allow the company to reach a wide and diverse audience, as well as to reinforce its
    message through frequent exposure.

    Traditional media such as television, radio, and print ads are effective at reaching a broad audience,
    including those who may not be as digitally connected. These platforms can be used to build brand
    awareness and reinforce key messages about the company, such as its focus on convenience and
    affordability.

    On the other hand, social media platforms such as Facebook, Twitter, Instagram, and YouTube can be
    used to target specific segments of the audience with personalized and engaging content. Social media
    platforms offer a wide range of tools for targeting specific demographics, interests, and behaviors, which
    can be used to reach a highly targeted audience. Additionally, social media platforms are highly
    interactive, allowing brands to engage with their audiences in real-time, which can help to build brand
    loyalty and drive engagement.

    Using both traditional and digital media can help to create a balanced marketing mix that leverages the
    strengths of each platform. The marketing mix includes the following four elements:

    1. Product: In this case, the product is Domino's pizza and related products such as sides and
    beverages. Traditional media can be used to highlight the quality and convenience of these
    products, while social media can be used to promote special deals, promotions, and new
    product launches.
    2. Price: Domino's focus on affordability can be reinforced through both traditional and digital
    media. Traditional media can be used to highlight special deals and promotions, while social
    media can be used to target specific segments of the audience with personalized offers.
    3. Place: Domino's pizza delivery service is a key part of its business model, and both traditional
    and digital media can be used to promote this service. Traditional media can be used to highlight
    the convenience of delivery, while social media can be used to target specific audiences with ads
    that highlight the availability of delivery in their area.
    4. Promotion: Both traditional and digital media can be used to promote Domino's brand and its
    products. Traditional media can be used to build brand awareness and reinforce key messages,
    while social media can be used to engage with audiences in real-time and drive engagement.

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