Câu hỏi 1

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Alpha Fashion Company conducts a market survey and evaluates how much customers
are willing to pay for a new product. The model is as follows: Y(willingness to pay:
thousand VND) = f(income, gender, age, distance to the store, fashion purchasing
frequency). Which of the following is correct regarding the above model estimation
technique?
a.
Single regression model (ordinary least squares)
b.
Logistic regression

c.
Multiple regression model (ordinary least squares)

d.
Nonlinear model
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The correct answer is:

Multiple regression model (ordinary least squares)

Câu hỏi 2
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The Pearson correlation coefficient between experience (years with current employer)
and income level of sales staff is 0.85, indicating that:
a.
Older and experienced employees might have lower salary
b.
Young employees have chances to boost the income
c.
There is no relationship between income and experience
d.
Employees with higher experience will have higher income

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The correct answer is: Employees with higher experience will have higher income
Câu hỏi 3
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Alpha Fashion Company conducts market research and aims to identify different
customer segments based on age, gender and income. Which method can be applied:
a.
Single regression
b.
Based on the experience of the store manager
c.
Logistic regression
d.
Cluster analysis
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The correct answer is:

Cluster analysis
Câu hỏi 4
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The number of UEH fresh students in this semester can be considered as

a.
Interval
b.
Ratio

c.
Binary
d.
Ordinal
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The correct answer is:
Ratio
Câu hỏi 5
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Dien May Xanh and Bach Hoa Xanh have the following statistics on warehouse staff
salaries (each system has about 5,000 people in the warehouse department):
Dien May Xanh (DMX): average salary: 6 million, standard deviation: 500 thousand
VND.
Bach Hoa Xanh (BHX): average salary: 7 million, standard deviation: 400 thousand
VND.
Which of the following conclusions is correct?
a.
Workers' salaries at BHX are lower than those in DMX because 400<500
b.
Salaries of both companies are similar
c.
BHX employee salary is higher than those in DMX

d.
No conclusion as 6<7 but 500>400
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The correct answer is:
BHX employee salary is higher than those in DMX
Câu hỏi 6
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To explain the average salary of employees at Dien May Xanh, the company conducted a
survey and built a model as follows: Y (employee salary: million VND/month) = f
(gender, age, job position, university degree, experience). The result of running the model
is R-squared = 61%. What can be concluded?
a.
The model failed to predict 61% of the variation in average salaries
b.
Only 61% of employees have been surveyed
c.
61% of the variation in salaries can be explained by the factors in the model

d.
This model cannot be used because only a model with R-squared = 100% is perfect
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The correct answer is:
61% of the variation in salaries can be explained by the factors in the model
Câu hỏi 7
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The procedure for evaluating a multiple regression model includes the following steps:
a.
ANOVA test >> Descriptive statistics >> R-squared assessment >> Correlation and
multicollinearity assessment >> Regression coefficient test (p-value and magnitude)
b.
R-squared evaluation >> Correlation and multicollinearity evaluation >> ANOVA test
>> Descriptive statistics >> Regression coefficient test (p-value and magnitude)
c.
ANOVA test >> Correlation and multicollinearity assessment >> Descriptive statistics
>> R-squared assessment >> Regression coefficient test (p-value and magnitude)
d.
Descriptive statistics >> Correlation and multicollinearity assessment >> ANOVA test
>> R-squared assessment >> Regression coefficient test (p-value and magnitude)

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The correct answer is:
Descriptive statistics >> Correlation and multicollinearity assessment >> ANOVA test
>> R-squared assessment >> Regression coefficient test (p-value and magnitude)
Câu hỏi 8
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Which of the following elements is DIFFICULT or even IMPOSSIBLE to integrate into
business analysis?
a.
Historical data
b.
Mathematical and statistical models
c.
Data related to a business environment
d.
Qualitative issues such as market sense, leaders' vision

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The correct answer is:
Qualitative issues such as market sense, leaders' vision
Câu hỏi 9
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Multivariate regression model results were from the U.S. HINTS3 healthcare survey
dataset.
Dependent variable: Rating of general health services in the past 12 months (scale 1-4).
Independent variables included: Age (Number of years), Education (5 groups), Gender
(Male=1/Female=2), Trust in doctors (scale 1-4), and Rating of quality of emergency
care (scale 1-4).
Model results were extracted from SPSS as follows:
Table 1: Regression model results
Coefficientsa
Unstandardized Standardized
Coefficients Coefficients
Model t Sig.
Std.
B Beta
Error
(Constant) 1.040 .072 14.408 .000
AGE .005 .001 .053 4.016 .000
EDUCATION .041 .009 .066 4.812 .000
1GENDER .018 .008 .032 2.423 .015
DOCTOR TRUST .041 .013 .041 3.207 .001
URGENT
.278 .011 .317 24.646 .000
HEALTHCARE
a. Dependent Variable: C3. Overall, how would you rate the quality of
health care you received in the past 12 months?

1. Write the regression equation. (1 point)

2. At the 5% significance level, does Gender influence Healthcare Service Assessment? If
yes, please explain this impact. (1 point)
3. Analyze the impact of the variables Age and Trust in Doctors on Healthcare Service
Assessment. (1 point)
Answer text
Câu hỏi 10
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Student B researched the intention to purchase goods at "overseas" stores on Shopee and
Lazada. The regression model includes the following variables (Likert scale 5): IN1:
Purchase intention, CH3: Product quality, PR1: Risks of purchasing, TR2: Trust in the
store, PV: Perceived benefits of purchasing.
The results from SPSS are as follows:
Table 1: R-squared report
Model Summary
Std.
Adjusted
R Error of
Model R R
Square the
Square
Estimate
1 .621a .385 .377 .654
a. Predictors: (Constant), CH3, PR1, TR2,
PV1

Table 2: Regression results

Coefficientsa
Unstandardized Standardized
Coefficients Coefficients
Model t Sig.
Std.
B Beta
Error
(Constant) .740 .286 2.587 .010
PV1 .052 .037 .076 1.392 .165
1PR1 .046 .041 .054 1.119 .264
TR2 .356 .050 .385 7.065 .000
CH3 .413 .050 .390 8.286 .000
a. Dependent Variable: IN1

1. What do the R-square and adjusted R-square values in Table 1 indicate? Explain the
meaning of the data (1 point)
2. Of the 4 independent variables in the model, which variables have an impact, and
which variables do not affect Purchase Intention? Why? (1 point)
3. Based on the model results, give your recommendations to help online stores attract
and increase customers' purchase intention. (1 point)