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9 views3 pages

Project MGT

Uploaded by

Sadman Islam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Ethical Issue on Advertising

Course: MGT489
Section: 09
Course Instructor: Dr. S. S. M Sadrul Huda (SSH2)
Date:20/11/2024

Name ID
Sadman Islam Hridoy 2121060030
Abdullah Bin Nirzun 2121093030
Mithila Tabassum 2112079630
Sabik Ahmed Mullick 2031540630
Mastura Suba 2012106030
Mahamudul Hasan Bhuiyan 2031571030
Shahriar Mohammad Siam 2013917630
Introduction:
In Bangladesh, advertising has become a major part of promoting products and services.
However, many ads cross ethical boundaries and cause problems in society. Some companies
use misleading information to sell products, such as false claims about health benefits or
product quality. Ads often target vulnerable groups like children and low-income families,
taking advantage of their lack of awareness. Stereotyping is another common issue, where ads
reinforce harmful ideas about gender roles or social class. Additionally, many advertisements
fail to respect cultural values or promote unhealthy products like junk food and tobacco without
proper warnings. These unethical practices harm people’s trust in advertising and create
negative impacts on society. To improve the situation, businesses, regulators, and consumers
need to work together to promote honesty and fairness in advertising.

Ethical Issues in Advertising:

Ethical issues in advertising arise when ads are dishonest, hurtful, or disrespectful. Misleading
claims exaggerate or falsify product information, while fear and insecurity are often exploited,
such as ads targeting body image concerns. Stereotyping presents unfair or inaccurate
portrayals based on gender, race, or background, and over-sexualization focuses excessively
on physical appearance or sexual imagery, making audiences uncomfortable. Cultural
insensitivity, where symbols or ideas are misused, further alienates communities. For example,
fairness creams perpetuate colorism, demonstrating the damaging effects of such practices.

Ethical Advertising Guidelines:


To ensure fairness and respect, advertisers should adhere to ethical guidelines. They must be
honest and transparent, avoiding false claims and providing accurate information about their
products or services. Respecting the audience is crucial; ads should not insult, mislead, or
exploit vulnerabilities. Social responsibility is another key principle, as advertisements should
have a positive societal impact and discourage harmful behaviors. Clear disclosure is essential
to differentiate paid promotions, and fear-based manipulation should be avoided in favor of
ethical persuasion.

Negative Impacts of Unethical Advertising:


Unethical advertising damages businesses and society. Misleading campaigns lead to a loss of
consumer trust and loyalty, while failure to uphold ethical principles infringes on consumer
rights. Customers often become dissatisfied, and social media amplifies criticism through
backlash, tarnishing brand reputations. Long-term brand damage reduces the ability to attract
and retain customers, ultimately affecting business sustainability.

Conclusion and Recommendations:

Advertising holds immense power to shape opinions and consumer behavior. To ensure positive
societal impact, advertisers must prioritize honesty, fairness, respect, and responsibility.
Following ethical practices and adhering to regulations will build consumer trust and ensure
long-term success for businesses.

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