assingment on

Shahidullha(19MKT068)

Submitted by
RAHAT TUHIN
LECTURAR ,DEPARTMENT OF MARKETING,BSMRSTU

Submitted Date: 15 december 2023

Table of Contents
How To Build Website.........................................................................................1
Key features of Website include..........................................................................1
Importance of Website.........................................................................................1
How to create a website from the start to finishing up.....................................3
4. Adapt your template to your style..................................................................4
Add other branding elements...........................................................................5
5. Create the framework for your website.........................................................6
6. Include your pages...........................................................................................7
7. Put interesting material on your pages..........................................................8
9. Review and publish..........................................................................................9
10. Promote your website.....................................................................................9
 How To Build Website

What is Google sites: Google Sites is a web-based application that allows users to create and
share websites easily. It is a part of the Google Workspace (formerly G Suite) suite of
productivity tools. Google Sites is designed to be user-friendly and requires no coding or
advanced technical skills to create a website.

Key features of Website include

1. Drag-and-Drop Interface: Users can add text, images, videos, and other elements to their
website by simply dragging and dropping them onto the page.
2. Integration with Google Services: Google Sites seamlessly integrates with other Google
Workspace applications, allowing users to embed content from Google Drive, Google Calendar,
Google Maps, and more.
3. Collaboration: Multiple users can collaborate on a Google Site in real-time. This makes it
easy for teams or groups to work together on building and maintaining a website.
4. Templates: Google Sites offers a variety of templates to help users get started with their
websites. These templates can be customized to suit the specific needs of the user.
5. Responsive Design: Websites created using Google Sites are automatically optimized for
various devices, ensuring a consistent experience for visitors on desktops, tablets, and
smartphones.
6. Permission Settings: Users can control access to their Google Site by adjusting permission
settings. This allows them to decide who can view and edit the site.
Conclusion: Google Sites is commonly used for creating intranet sites, project wikis, team
websites, and other simple websites where ease of use and collaboration are important. It's not as
feature-rich or customizable as some other website-building platforms, but its simplicity and
integration with other Google services make it a convenient option for certain use cases.

Importance of Website

Google Sites is a versatile and user-friendly platform that allows users to create and share
websites easily. While its importance can vary depending on individual needs and preferences,
here are some key aspects that highlight the significance of Google Sites:
1. User-Friendly Interface: Google Sites provides a simple and intuitive interface, making it
easy for users with varying levels of technical expertise to create websites without the need for
coding skills.
2. Integration with Google Workspace: Google Sites seamlessly integrates with other Google
Workspace tools, such as Google Drive, Google Docs, Sheets, and Calendar. This integration
enhances collaboration and allows for the easy embedding of content from these tools into your
site.
3. Collaboration and Sharing: Google Sites supports real-time collaboration, enabling multiple
users to work on the same website simultaneously. This makes it an excellent tool for team
projects or collaborative initiatives.

4. Cloud-Based Accessibility: Being a cloud-based platform, Google Sites allows users to

access and edit their websites from any device with an internet connection. This flexibility is
particularly useful for individuals and teams that need to work on projects from different
locations.
5. Customization Options: While not as extensive as some other website builders, Google Sites
offers a range of customization options. Users can choose from various templates, customize the
layout, and add content such as text, images, and embedded media.
6. Security: Google Sites benefits from the security features of the broader Google Workspace.
This includes data encryption, two-factor authentication, and robust access controls, providing a
secure environment for your website content.
7. Cost-Effective: For individuals and organizations already using Google Workspace, Google
Sites is often included as part of the suite, making it a cost-effective solution for creating
websites without the need for additional subscriptions.
8.Educational Use: Google Sites is widely used in educational settings. Teachers and students
can create websites for projects, portfolios, or class information. It's a practical tool for fostering
digital literacy and collaborative learning.
9. Mobile-Friendly Design: Google Sites automatically optimizes websites for mobile devices,
ensuring that your content is accessible and looks good on various screen sizes.
10. Quick Deployment: Google Sites allows for the rapid development and deployment of
websites. This is especially advantageous for individuals or teams that need to create a web
presence quickly, such as for events, projects, or temporary campaigns.

Conclusion: While Google Sites may not be the most feature-rich website builder, its ease of
use, collaboration capabilities, and integration with other Google tools make it a valuable option
for various purposes. Whether you're a student creating a project website, a small business
establishing an online presence, or a team collaborating on a project, Google Sites offers a
straightforward and efficient solution.

How to create a website from the start to finishing up

1. Choose the kind of website you want to create

2. Select the website builder you want to use
3. Select a template.
4. Adapt your template to your style.
5. Create the framework for your website.
6. Include your pages.
7. Put interesting material on your pages;
8. Look for and buy a domain name.
9. Review and publish
10. Promote your website

1. Choose the kind of website you want to create: The first step in creating any website is
identifying its purpose and target market. You can take action to create a website that not only
looks good but also functions as you had hoped by determining your niche and goal.
Everything on your website, including the design and content, should support the desired
outcome. An online store and a portfolio website, for instance, will obviously seem different. In
contrast to an online store, which aims to monetise your website with product pages, payment
pages, and possibly even print-on-demand interfaces, a portfolio consists of pages that display
your work and a conspicuous "Contact Me" form.

Depending on your goals, there are various elements that you may want to consider adding to
your site:
 Blog
 eCommerce
 Photo gallery
 Social media links
 Online store
 Chat feature
 Members area
  Privacy Policy
Note that one site may serve multiple purposes—in which case, you'll want to be very clear
about the primary goal of your site. For example, Cleverchefs' catering company uses its site to
share its brand story. While the site serves to attract new bookings, its main focus is to educate
existing prospects on what sets Cleverchefs apart. Since their website represents the ethos of
their company so well, it has become an incredibly helpful tool in closing clients who share
similar values and appreciate what they do.

2. Select the website builder you want to use

A website builder is a popular and affordable solution that enables you to design, personalize,
publish and manage a website without having to use code. The best platforms help you get a site
launched quicker and without fuss—while also offering 24/7 support and built-in features that
make scaling easier.
With the right website builder, you won’t have to deal with the mountains of minutia that other
DIY site owners may face Low-code-no-code software takes care of web development for you,
so you don't need to know how to code to customize your site. That said, while there are several
solid players in this website-building industry, you’ll want to make sure that you do your due
diligence before investing in one. Making the wrong choice could leave you with serious regrets
down the road.

3. Select a template.

The visual layout of your website is its most important element. You’ll want to take your time
exploring your options before settling on the visual imagery and design. To get started, take a
look at this database of professional website templates to see which one fits your vision best.
Whether you’re looking for portfolio templates, model portfolio examples or templates for an
online store, there are dozens of customizable options to choose from. These range from simple
website templates to more complex ones.
As you plan out your site, note what your competitor sites look like and check out other visual
platforms, like Pinterest and Instagram. All of these examples will provide insight into what
fonts, colors and web design styles and trends your audience gravitates towards. However, avoid
copying what’s already been done. Rather, gain an understanding of the visual language you
want to pursue and check that it resonates with your intended audience.
4. Adapt your template to your style.
Your website is the face of your personal or business brand and is often the first touchpoint that
people have with you, so you’ll want to make sure that it's uniquely yours. Before you get lost in
the details, establish clear branding guidelines to keep your anchored. These guidelines should
shape your site design—as well as the nitty-gritty details like the tone of your microcopy, your
logo placement and the color of your buttons.
A great way to get started is by creating a simple idea map with a pen and paper. In the center of
your map, write down the type of site you plan to make. Think about the words and phrases that
describe the vibe you’re going for. Write each phrase in separate circles stemming from your
initial idea.
Once you’ve broken down your brand into individual components, it will be much easier to
tackle larger tasks. Reflect on this map as you design your first logo or ruminate on the right
types of imagery to include on your site.
Remember, a well-designed website is visually appealing, easy to navigate and aligned with your
brand identity. Taking the time to get this right can pay dividends in the long run.
From a more tactical perspective, here are several steps you’ll want to take when personalizing
your site.

Craft a website color theme

The use of color is not only for making your site look nice. Your color palette should align with
your brand identity. Color psychology is important to take into consideration, as colors have the
power to affect and evoke specific emotions and behaviors.
For example, blue has become a common color used in branding corporations and businesses,
particularly in the tech field—most likely because blue is associated with stability and reliability.
However, blue can also reflect sadness, hence the term “feeling blue.” Orange, for example, is
generally paired with feelings of freshness and vitality. Keep in mind that the feeling correlated
with a color also depends on the shade and what other colors it’s paired with. These are both
important points to consider when choosing your website color scheme.

The three primary types of fonts include:

 Serif: Fonts with a small line attached to the ends of each letter.
 Sans serif: More standard, block-like typography without small lines at the ends of each
character.
 Script: Has a more elegant feel, with each letter connecting fluidly from one to the next.

You can also check out our article on the best fonts for websites for more details on how to
choose the best one for your site.

Whatever you go for, make sure that your font is readable on both desktop and mobile devices.
Remember to keep in mind Google safe fonts. Pro tip: When it comes to fonts, remember to stay
consistent throughout your website. On Wix, you can easily accomplish this by going to the Site
Design icon on your side panel and managing text through the Text Theme tab. That way, your
content will appear uniformly across the site.
Add other branding elements
When it comes to creating a professional site that wows, the magic is often in the details. As you
look to strengthen the branding on your site, don’t overlook these elements:
 Logo: Place your logo prominently in your header and as needed across your site. Wix's
logo maker simplifies the logo design process, allowing you to create a logo that
represents your brand and perfectly matches the aesthetic of your site.
 Favicon: A favicon is a small icon that appears in the browser tab to the left of your URL
when someone visits your site. Adding a favicon to your Wix website is a simple process
that adds another layer of professionalism to your user experience. Just go to your site
editor, click on “Settings” in the top left of your screen and scroll down to “Favicon.”
Here, you can upload, adjust and save your favicon image. Then, just publish your site
and behold—your brand new favicon.

5. Create the framework for your website.

A pretty site means nothing if it’s clunky and difficult to navigate. Before releasing your site to
the world, check that your site makes it easy for visitors to find the exact pages that they’re
looking for. There are several main components to bear in mind, as listed below.
Create your sitemap
Your sitemap is the blueprint of your site’s architecture. It includes all the pages and content you
plan to create, so web crawlers like Google can better find and understand your pages. A sitemap
typically needs updating whenever you add pages or move pages around, but systems like Wix
automatically create and update your sitemap for you.
Optimize your navigation menu
Your navigation menu guides your human visitors to the right pages on your site. It’s usually
displayed as a horizontal or vertical bar on your site with links to several different pages. As a
general rule of thumb, your site should be organized in a way that enables a visitor to move from
one page to another in three clicks or less.

But your main menu does not—and should not have to—include all of your site pages. Link to
the most important or popular pages from here, and provide an easy way for visitors to get back
to where they started. (One of the best ways of achieving this is by adding a clickable logo at the
top of your page that leads visitors back to the homepage.)
Check how your favorite sites design their navigation menus for inspiration. You may, for
instance, want to include a mega menu that’s more visual in nature and allows users to hover
over a main menu category to see subcategories of links.
Alternatively, if you’re creating a simple website with fewer pages, you can have a simple
anchor menu at the top of your page that links to specific pages or specific sections on a page.
You’ll also want to spend time optimizing a mobile version of your menu to make sure
everything translates clearly to phones and tablets.
To set up a menu in the Wix editor, just head to your side panel on the left side of the editor and
click on “+” at the top of the panel to add an element. Then, select "Menu & Anchor" from the
drop-down and choose your desired style.

6. Include your pages

Once you’ve mapped out what pages you want on your site, it’s time to create them. Here’s a
quick step-by-step of how to do it in the Wix editor.

 Open Page Manager: Click the "Pages & Menu" icon in the left side panel to access the
Page Manager.
 Add page: Click the blue "+ Add Page" button to create a new page and click on
whatever template suits your needs.
 Name your page: Once the page is added to your site, the page name will be highlighted
in the left side panel for you to edit.
 Customize: Customize the newly created page by adding your content, adjusting the
layout and refining the design.
 Manage pages: Drag and drop pages in the side panel to rearrange them or click on the
ellipsis icon to the right of each page title to duplicate, delete, rename, hide and more.
 Subpages: Create dropdown menus by adding subpages to your main pages, enhancing
site navigation.
 Save and publish: Save your work regularly and, when ready, hit the "Publish" button to
make your changes live on your website.

When designing web pages for your professional website, consider adding these pages:

 An inviting homepage. This is the face of your website, which means that you have to
make it beautiful, yet informational. You should strive to present all the crucial elements
right from the get-go. This way, clients will instantly understand who you are and what
you do.
 A shop or gallery. This is the center of your site where visitors can browse through your
products or services. Create product listings, manage inventory and process transactions
all from one centralized dashboard. Dedicate time to write product descriptions that will
grab potential customers’ attention. The same goes for your product photography to
ensure that your items are displayed in their very best light.
 A personable About page. Use this page as your online business card. It’s the spot where
you can present who you are, what you stand for, your strengths, values and any other
crucial information you think your visitors should know about your team and your
business.
  An easy-to-find contact section. Don’t leave your site visitors astray by making them
search for your contact information. Dedicate a page to list contact numbers, email, social
links and any other way users can get in touch with you. In addition, it’s a good practice
to add your essential contact details on your website footer.
 An engaging blog. By starting a blog, you’ll be able to continuously add regular and
fresh content to your website. You’ll have the chance to establish yourself as an expert in
your field while giving your SEO efforts a well-deserved boost. Give our blog maker a
go, when you're ready to start.
 A testimonials page. This provides you with the perfect place in which previous,
satisfied customers can sing your praises. Nothing is more impressive to a potential client
or buyer than positive, unbiased reviews.

7. Put interesting material on your pages

As people interact with your website, you'll want to make sure you're grabbing their attention
and keeping it. The best way to do this is by optimizing and diversifying how you relay
information.
Start by thinking about the various types of content you can host on your website. There's text,
photography, videos, animation and so much more. Once you have a grasp on all of your options,
it’s time to decide how to organize it.
8. Look for and buy a domain name.

Now comes one of the most exciting parts of making a website—choosing a domain name.
Your domain is like your website’s address and permanent home on the web. When an internet
user enters your domain name, or website URL into a web browser, it connects with a web server
who identifies your domain by its IP address and then delivers your site to the user. This process
is also referred to as a Domain Name System.

Choosing a domain name doesn’t need to be too complex. While your name needs to be
memorable and unique, domains (top-level domains) and subdomains typically include the name
of your website and/or the name of your business followed by an extension like .com or .org. If
you are struggling to come up with the perfect name for your business, try a website name
generator to help get the ball rolling.

All domain names must be registered with a domain name registrar or registry, where the owners
of any domain name can be searched and found.

You'll also need to consider

 .de domain
 .xyz domain
 .co domain
 .ch domain
  .be domain
 .store domain
 .info domain
 .tv domain
 .company domain
 .digital domain
 .ca domain
 .fr domain
Website builders like Wix offer free domain names, but you can also pay for a personalized one.
This is advantageous because it will improve your website’s credibility to both people and search
engines. It will show visitors that you’re a professional, trusted brand and allows people to find
you more easily online.

After choosing a domain name, you'll next need to consider your web hosting service options.
From shared hosting to cloud hosting, there are several different hosted services to choose from.
Wix sites all come with reliable and secure hosting for high uptime on all user sites.

9. Review and publish

Building a website from scratch can be an exciting journey, but rushing through the process is a
common pitfall. In an eagerness to go live, many often overlook critical elements, potentially
harming their website's performance and user experience. Avoid this situation. Make sure to dot
your Is and cross your Ts before publishing. Here are some key tips to help you out:

 Resist the urge to skimp on planning. A well-thought-out website strategy is the

foundation for success. Take the time to clearly define your website's purpose, target
audience and content strategy. Mapping out your site structure and creating a content
calendar will help you stay organized. Rushing into design and content creation without a
plan can lead to a disjointed website that confuses visitors.
 Take advantage of features like Wix’s “Site Preview” mode, which allows you to
view and navigate your site as a user. This enables you to experience the user journey of
navigating your site and flag issues a user might encounter. Make sure to test all pages,
links and embedded media in addition to spell-checking content. Do this on desktop and
mobile view.
 Get a fresh pair of eyes to review your work. Ask a friend or colleague to take a look at
your website and give you notes on initial impressions, user experience, clarity of content
and effectiveness of the design. This step is imperative as someone less familiar with
your content will be a much better barometer for how a new visitor would navigate your
website.
 Don’t forget about SEO. Rushing through SEO or ignoring it altogether can hinder your
website's discoverability. Research relevant keywords for your niche, optimize meta titles
and descriptions and regularly create fresh, valuable content. Ignoring SEO or rushing
through it can result in your site not ranking well on search engine results pages, which
can significantly hamper its visibility and, consequently, its success.
10. Promote your website

Once your website is live, you need to let people know about it. You can promote your website
through social media, email marketing, guest blogging or outreach marketing. Effective
promotion ensures that your website reaches the right people and delivers the desired outcomes
—whether you’re aiming to increase traffic, engagement or sales.
Here are some ways Wix can help you get your site out there:

 Email marketing: Whether you're an eCommerce business, a blogger or an entrepreneur,

it’s essential to build and maintain strong customer relationships. Email marketing tools
enable you to create and send professional email campaigns to your subscribers and drive
traffic to your site. Send newsletters, promote new products, create trigger emails and
share exciting updates with your audience.
 Blogs: Blogging is a powerful content marketing strategy. With SEO-rich blogging
capabilities, you can create and publish engaging blog posts that not only captivate your
audience but also rank well in search engine results.