Nabi (1 - 5)

2) Apple plans to survey every customer who has purchased an Apple computer in the last 5
years. Apple plans to use a ________.

a.snowball sample

b.convenience sample

c.random sample

d.census

e.systematic sample

11) Data collected from an article in a business magazine would be

a.secondary data.

b.interval data.

c.ratio data.

d.nominal data.

.primary data.
14) Data collected by observation of which aisle a store visitor takes when entering would be

a. secondary data.

b. ratio data.

c. nominal data.

d. interval data.

e. ordinal data.

48) Which of the following questions is considered when discussing the management
dilemma?

a. What does the manager need to know to choose the best alternative from the available
sources of action?
b. How can management eliminate negative symptoms?
c. What symptoms cause management concern?
d. What is the recommended course of action?
e. What should be asked or observed to obtain the information the manager needs?

35) Potato chip sales vary directly with the level of television viewing. This is an example of a
________.
 a. correlational hypothesis
b. causal hypothesis
c. research question
d. descriptive hypothesis
e. dichotomous hypothesis

Hao ( 6 - 10 )

48) CEOs believe the next 2-3 years will be more transformation than the last 50 because of
all EXCEPT which of the following:

a. none of the above.

b. growth will likely come from new partnerships or mergers, rather than existing businesses
c. cyber security will be guaranteed
d. large percent of employees will have to be retrained
e. industries are in the mist of disruption

52) A researcher is to conduct a survey of college graduates to study their 5-year

post-graduation job placement. In this example, ________ is the target population
and ________ is the case.

a. None of the above is correct.

b. any single college graduate who graduated 5 years ago; all college graduates who graduated
5 years ago
c. all college graduates; any single college graduate
d. all college graduates who graduated 5 years ago; any single college graduate who graduated
5 years ago
e. any single college graduate; all college graduates
36) An increase in hours of television viewing leads to increases in the sales of
snack foods. This is an example of a ________.

a. correlational hypothesis
b. causal hypothesis
c. research question
d. descriptive hypothesis
e. dichotomous hypothesis
16) Data collected during a survey asking someone to rank their top three favorite ice cream
flavors would be

a. specialized data.

b. ordinal data.

c. nominal data.
 d. ratio data.

e. secondary data.
43) Which type of variable is ignored (not measured) as it is believed its effect on the
independent variable is randomized?

a.
Independent
b.
Confounding
c.
Dependent
d.
Control

Kiet (11 - 15)

18) Assume a business research study is conducted in a lab and designed to
evaluate the scent of various flavors of coffee. The design requires several data
collectors to evaluate those scents. The researcher will struggle with the data's

a. loudness.
b. truthfulness.
c. abstractness.
d. elusiveness.
e. verifiability.
4) If a dashboard display revealed rising costs in an operating division of a business,
this would be a possible

a. research question.
b. None of the above is correct.
c. research design.
d. limitation.
e. management dilemma.
25) Which term below refers to an event, act, characteristic, trait, or attribute that can
be measured and to which we assign categorical values?

a. Model
b. Schema
c. Concept
d. Variable
e. Construct
20) A business has two options, collect data at the time of an event or interview
participants about what they remember within 1 week after the event. By collecting
data at the time of the event, it is attempting to account for the data's

a. verifiability.
b. concreteness.
c. truthfulness.
 d. categorization.
e. abstractness.
20) Bill often feels insecure about how others view him. To increase his feelings of
self-esteem, Bill often buys expensive, luxury items. Self-esteem is an example of a
________.

a. construct
b. fact
c. concept
d. model
e. theory

Nhu phuong (16 - 20)

7) The research question

a.
is a hypothesis to be studied.
b.
is the focus of a research project.
c.
represents a selection of action choices.
d.
is a possible resolution to the management problem.
e.
All of the above are correct.
29) Rachel is interested in learning the effect of using a celebrity endorsement on
sales. The presence or absence of a celebrity endorsement is the ________
variable.

a.
dependent
b.
continuous
c.
criterion
d.
independent
e.
mediating
21) Data have many characteristics. If you cannot see or feel the data being
measured, you are describing their level of ________.
a.
verifiability
b.
replicability
c.
elusiveness
d.
closeness to the phenomenon
e.
abstractness
22) A chair is defined as a seat, and a seat is defined as an object for sitting, a chair.
This is an example of a ________.

a.
hypothetical construct
b.
conceptual scheme
c.
operational definition
d.
dictionary definition
e.
mediating variable
27) During the ________ stage, the analyst will look for patterns of responses by
looking for relationships among variables.

a.
sampling
b.
reporting
c.
data editing
d.
data analysis
e.
data collection

Nabi ( 21 - 25)
57) If a researcher connects findings to the research question, this is one step
toward achieving which standard of effective research?

a.
Limitations frankly revealed
b.
Purpose clearly defined
c.
Research design thoroughly planned and executed
d.
High ethical standards applied
e.
Adequate analysis for decision maker's needs
17) Data collected by asking a participant to rate three different movies based on
character development, each movie on the same ten-point scale, would be

a.
interval data.
b.
nominal data.
c.
ratio data.
d.
secondary data.
e.
ordinal data.
21) A ________ describes the interrelationships between concepts and constructs.

a.
inductive argument
b.
conceptual scheme
c.
hypothesis
d.
operational definition
e.
hypothetical construct
12) Data collected by interview of a fan at a concert would be

a. nominal data.
b. ratio data.
c. primary data.
d. interval data.
e. secondary data.
47) The federal government conducts a census of the U.S. population rather than a sample
because ________.

a. a census is less expensive than a sample

b. it is faster to collect data using a census
c. a sample may not fully represent the population
d. All of the above
e. data collection is more manageable

Hao ( 26 - 30)

45) A manager always turns to his extensive data warehouse to find data related to his
research question, regardless of the data's age or applicability to current conditions,
rejecting a problem-specific research project. This is an example of which of the following
potential research process problems?

a. Ill-defined problem
b. A manager's hidden agenda
c. Favored-technique problem
d. Overembracing data analytics
e. Unresearchable question

56) If a researcher includes design safeguards to protect participants, this is one step toward
achieving which standard of effective research?

a. High ethical standards applied

b. Purpose clearly defined
c. Findings reported unambiguously; insights and recommendations justified
d. Adequate analysis for decision maker's needs
e. Limitations frankly revealed
30) Which variable listed below is the variable manipulated by the researcher, thereby
causing an effect on another variable?

a. Predictor
b. Dependent
c. Moderator
d. Criterion
e. Mediator

30) Which variable listed below is the variable manipulated by the researcher, thereby
causing an effect on another variable?

a. Predictor

b.

Dependent

c.

Moderator

d.

Criterion

e.
Mediator

Kiet (31 - 35)

6) Exploration

a. is used to refine research questions.

b. cannot be used to understand a manager's options when solving a problem or addressing an
opportunity.
c. is highly structured research.
d. None of the above is correct.
e. cannot be used to solve a management problem.

59) A series of sequential, clearly defined stages for collecting, analyzing, and reporting data
defines the

a. management dilemma.
b. research question.
c. research process.
d. study limitation.
e. None of the above is correct.

28) Ensuring consistency among participants, locating omissions, and reducing errors in
recording are all benefits of ________.

f. a.data collection
g. b.coding
h. c.data analysis
i. d.sampling
j. e. data preparation
Clear my choice

Câu hỏi 32

43) A researcher chooses the wrong statistical test to assess the strength of a relationship
between two variables. This is an example of which of the following potential research
process problems?

a.Overembracing data analytics

b.Unresearchable question

c.Researcher inexperience

d.Ill-defined problem

e.A manager's hidden agenda

Câu hỏi 33

61) During the stage of research design which ethical issue is of concern?

a.Sponsor's right to quality research

b.Sponsor's right to finding's non-disclosure

c.Researcher's right to adequate compensation

d. None of the above is correct.

e.Researcher's right to absence of participant deception

Nhu phuong ( 36 - 40 )

Câu hỏi 34

19) Jack observes the history of his neighbor's purchase of new automobiles. His neighbor
purchases a new car every year and always seems to have a nicer model than the year
before. Jack thinks the dealership must appeal to his neighbor's fascination with new car
styles. In this example, interest in new car styles is a ________.

a.theory

b.fact

c.concept

d.model

e.construct

Câu hỏi 35

16) An automobile is a ________ concept, while service quality is a ________ concept.

a.intangible; tangible

b.abstract; objective
c.subjective; objective

d.objective; abstract

e.factual; perceptual

Câu hỏi 36

17) Abstract concepts such as personality, need for variety, and materialism are often called
________.

a.theories

b.constructs

c.models

d.variables

e.concepts

Câu hỏi 37

58) If a researcher reveals the impact of data collection problems on findings and insights,
this is one step toward achieving which standard of effective research?

a.Findings reported unambiguously; insights and recommendations justified

b.High ethical standards applied

c.Limitations frankly revealed

d.Purpose clearly defined

e.Adequate analysis for decision maker's needs

Câu hỏi 38

34) In the Southeast, the potato chip market share held by the Lays brand is 46 percent.
This is an example of a ________.

a.correlational hypothesis

b.descriptive hypothesis

c.relational hypothesis

d.explanatory hypothesis

e.research question

Nabi ( 41 - 45 )

Câu hỏi 39

Đoạn văn câu hỏi

46) Planning the research design involves decisions regarding ________.

a.data collection mode

b.measurement

c.All of the above

d.type of study

e.sampling plans

Câu hỏi 40
36) Which of the following can be used to develop a research project time frame?
a.CPM

b.Research Process

c.CPM and Gantt chart

d.CPM and research process

e.Gantt chart

Câu hỏi 41

3) Business research ________ while data analytics ________.

a. is referred to as big data; is referred to as small data

b. analyzes historical data; collects data to resolve a current dilemma

c. draws data from external and internal sources; draws data from internal data warehouses

d. uses smaller amounts of data; uses larger amounts of data

Câu hỏi 42

13) Data collected by observation of which aisle a store visitor takes when entering would
be

a. secondary data.

b. ratio data.

c. primary data.

d. interval data.

e. ordinal data.

Câu hỏi 43

Đoạn văn câu hỏi

44) A researcher cannot identify a currently available research technique that can be used to
address a particular research question. This is an example of which of the following potential
research process problems?

a. A manager's hidden agenda

b. Overembracing data analytics

c. Unresearchable question

d. Researcher inexperience

e. Ill-defined problem

Hào

37) Jason is entering the data analysis portion of his research project. Data preparation and
examination involves all of the following activities except ________.

a. applying statistical techniques to the data

b. reducing data to a manageable size

c. coding of responses

d. looking for patterns

e. developing summaries

27) Which of the following is another term for independent variable?

a.

Criterion

b.

Discrete

c.

Construct

d.

Predictor

e.

Moderator

Clear my choice

Câu hỏi 46Chưa trả lờiĐạt điểm 1,00Đặt cờ

Đoạn văn câu hỏi

40) Ill-defined problems are those that ________.

a.

cannot be addressed with secondary data

b.

can be answered through data mining

c.

have too many interrelated facets for measurement to handle with accuracy

d.

develop in method-bound research projects

e.

will take expensive methods to answer.

32) Variables that are included because they are believed to have a significant contributory
or contingent effect on the independent variable–dependent variable relationship are called
________ variables.

a. predictor
b. criterion
c. moderating
d. extraneous
e. mediator
Câu hỏi 48

49) The fundamental weakness in the research process is ________.

a. identifying a flawed sample frame

b. skipping the exploratory phase
c. failing to identify all relevant secondary information
d. incorrectly defining the research question
e. misdefining the target population

Câu hỏi 49

51) The target population

a. must be able to be captured in a sample frame.

b.is smaller in size than the sample population.

c. None of the above is correct.

d. is identical to the sample population.

e. must be defined before research begins.

Câu hỏi 50
10) Information collected from participants, by observation, or from secondary sources is
called ________.

a.response

b.knowledge

c.perceptual content

d.data

e.fact

Câu hỏi 51

19) A business wants to evaluate a participant's reaction to a sound track that contains some
loud noises, so it designs an experiment. Assume it cannot interview every participant
immediately, so it takes a video of their response and interviews each participant within 24
hours of the event. The researcher is attempting to account for the data's

a.abstractness.

b.elusiveness.

c.verifiability.

d.concreteness.
e.truthfulness.

Câu hỏi 52

39) Which of the following is not a common research process problem?

a.Overembracing data analytics

b.Unresearchable questions

c.Ill-defined management problems

d.Pilot testing

e.A manager's hidden agenda

Câu hỏi 53

38) A researcher who is method-bound is likely to ________.

a.be responsible for data analysis

b.utilize a probability sample

c.All of the above

d.mine a client's database

e.prefer one research approach over all others

Câu hỏi 54

29) Applying statistical techniques to data is an aspect of ________.

a.data analysis

b.sampling

c.data collection

d.pilot testing

e.data transformation

Câu hỏi 55

18) Concepts are more ________, while constructs are more ________.

a.conceptual; factual

b.intuitive; logical

c.intangible; tangible

d.concrete; abstract

e.abstract; concrete

Câu hỏi 56
24) A ________ defines a variable in terms of specific measurement and testing criteria.

a.dictionary definition

b.conceptual scheme

c.hypothetical construct

d.moderating variable

e.operational definition

Câu hỏi 57

2) Business research ________ while data analytics ________.

a.is referred to as big data; is referred to as small data

b.draws data from external and internal sources; draws data from internal data warehouses

c.uses larger amounts of data; uses smaller amounts of data

d.collects data to resolve a current dilemma; analyzes previously collected data.

Clear my choice

Câu hỏi 58
60) During the process of clarifying the research question, which ethical issue is of concern?

a.Participant's right of confidentiality

b.Participant's right of informed concept

c.Researcher's right to absence of sponsor deception

d.None of the above is correct.

e.Researcher's right of adequate compensation

Câu hỏi 59

26) Which type of sample provides a group of participants who are most representative of
the target population?

a.Primary

b.Probability

c.Judgment

d.Nonprobability

e.Census

Câu hỏi 60

35) "Option A is far more strongly supported by the data than Option B. You should
implement Option A." This is an example of ________.
a.a recommendation

b.an insight

c.data

d.a finding

e.a fact