Internship Report

On

GOOGLE ANALYTICS

Completed at: Submitted by:

GOOGLE Aditya Shukla
2301730281
B.Tech CSE (AI/ML)

K R MANGALAM UNIVERSITY, GURUGRAM, HARYANA,

INDIA

Internship Period: 10 July, 2024 – 10 August, 2024

DECLARATION
I declare that this written submission represents work in my own words and where others'
ideas or words have been included, I have adequately cited and referenced the original
sources. I also declare that I have adhered to all principles of academic honesty and
integrity and have not misrepresented or fabricated or falsified any idea/data/fact/source in
my submission. I understand that any violation of the above will be cause for disciplinary
action by the University and can also evoke penal action from the sources which have thus
not been properly cited or from whom proper permission has not been taken when needed.

(Signature)
Name of the student
Roll No.: Date:

ACKNOWLEDGEMENT

I would like to express my sincere gratitude to Mr. SUNDAR PICHAI,

Founder/CEO at GOOGLE, for their guidance and support throughout
my CERTIFICATION. Special thanks to MENTORS, who provided
invaluable insights and assistance.

Student Name:-
Date: Roll Number:-
 ABSTRACT
This report summarizes my one-month internship at GOOGLE as a
Technology and GOOGLE Analytics."Using the Google Data Analytics
course as a foundation, this report showcases my ability to collect,
analyze, and visualize data to inform business decisions. I applied
Google's data analysis tools to real-world scenarios, gaining proficiency
in data preparation, visualization best practices, and storytelling with
data. This report highlights key takeaways, challenges overcome, and
applications of data analytics in various industries."

TABLE OF CONTENTS

CERTIFICATE
i
DECLARATION
ii
ACKNOWLEDGEMENT
iii
ABSTRACT
iv
CHAPTER 1: INTRODUCTION

1.1 Purpose of the Report 1

1.2 Background of the 1
Internship
 1.3 Objectives of the 1
Internship

CHAPTER 2: ORGANIZATION OVERVIEW

2.1 Brief History 2

2.2 Mission and Vision 2
2.3 Organizational Structure 2
2.4 Core Activities and Services 2

CHAPTER 3: INTERNSHIP DESCRIPTION

3.1 Role and Responsibilities 3

3.2 Projects and Tasks Undertaken 3
3.3 Skills and Knowledge Acquired 3

CHAPTER 4: LEARNING OUTCOMES

4.1 Professional Skills Developed 4

4.2 Challenges Faced and Solutions 4
Implemented
4.3 Insights Gained about the Industry 4

CHAPTER 6: ANALYSIS AND REFLECTION

6.1 Evaluation of Internship Experience 6

6.2 Comparison with Initial Objectives 6
6.3 Strengths and Areas for 6

Improvement
6.4 Suggestions for Future Interns 6

CHAPTER 7: CONCLUSION

7.1 Summary of Key Learning Points 7

7.2 Impact of the Internship on Career 7
Goals
7.3 Final Thoughts 7

CHAPTER 8: APPENDICES
CHAPTER 9: LIST OF
 REFERENCES

• INTRODUCTION
• Purpose of the Report
This report outlines my certification experience as a Google Analyst at Google. It highlights the
tasks I performed, challenges encountered and skills acquired
• Background of the Internship
coursera is a online platform which provides different types of courses and I have
done google data analytics course
• Objectives of the Internship
• Understand the fundamentals of Google Analytics and its application in data-driven
decision- making.
• Develop skills in setting up and managing Google Analytics accounts.
• Learn to track and analyze website traffic, engagement, and conversion metrics.
• Master data visualization techniques using Google Data Studio.
• Understand how to segment and analyze audience data.

• Brief History
•
• ORGANIZATION OVERVIEW
Coursera is a massive open online course (MOOC) platform partnering with top universities and
organizations worldwide to offer online courses, specializations, and degree programs.
• Mission and Vision
• Mission: "Google's mission is to organize the world's information and
make it universally accessible and useful.".
• Vision: "Organize the world's information and make it universally
accessible and useful."
• Organizational Structure

Google's organizational structure is divisional, with Alphabet Inc. as the parent company and
Google LLC as its primary subsidiary. Google operates through seven main business
segments: Search & Advertising, Cloud, Pixel & Hardware, YouTube, Android, Maps & Waze,
and Workspace. Functionally, it's organized into Engineering, Sales & Marketing, Operations,
and Finance departments. Geographically, Google has a global headquarters in Mountain
 View, regional headquarters, and local offices in 50+ countries. Key executives include CEO
Sundar Pichai, founders Larry Page and Sergey Brin, CFO Ruth Porat, and SVP Kent Walker.
Google also has various subsidiaries, including YouTube, Android, Waze, and Nest.
• Core Activities and Services
• Core Services: it is a search engine that organize worlds information and make
accessible
• Activities: allows to access information

• INTERNSHIP DESCRIPTION
.
.

• Skills and Knowledge Acquired

Technical Skills:

• Google Analytics and Google Data Studio

• Google Cloud Platform (GCP) and BigQuery
• SQL and NoSQL databases
• Data visualization tools (e.g., Tableau, Power BI)
• Programming languages (e.g., Python, R, SQL)

Data Analysis Skills:

• Descriptive analytics (summarizing data)

• Diagnostic analytics (identifying trends and patterns)
• Predictive analytics (forecasting outcomes)
• Prescriptive analytics (recommending actions)
• Data storytelling and communicatio

• LEARNING OUTCOMES
• Professional Skills Developed
• 1. Understanding business metrics and KPIs
• 2. Analyzing customer behavior and market trends
• 3. Informing business decisions with data
• 4. Measuring campaign effectiveness
• 5. Identifying opportunities for growth
• Challenges Faced and Solutions Implemented
Difficulty understanding concepts
• Struggling with statistical or analytical concepts
• Solution: Review previous lessons, watch additional resources, ask
community forums
SQL and database management
• Difficulty with SQL queries or database navigation
• Solution: Practice with online resources (e.g., SQL Fiddle), review
database documentation

• ANALYSIS AND REFLECTION

• Evaluation of certification Experience
The Google Data Analytics certification offers a comprehensive curriculum,
hands- on training, and real-world applications, making it an excellent choice for
those seeking to enhance their data analysis skills. Learners praise its flexible
pacing, industry recognition, and affordability. However, some find the steep
learning curve challenging, requiring prior knowledge of statistics and data
analysis. Technical issues and limited feedback from automated grading are also
notable drawbacks.
• Strengths and Areas for Improvement
• Strengths1. Comprehensive curriculum: Covers essential data analysis concepts,
tools, and techniques.
• 2. Hands-on training: Provides practical experience with Google Analytics, Data
Studio, and SQL.
• 3. Real-world applications: Case studies and projects help learners apply concepts
to real-world scenarios..

• Areas for Improvement: 1. Steep learning curve: Assumes prior

knowledge of statistics and data analysis.
• 2. Technical issues: Some learners experience platform or tool issues.
• 3. Limited feedback: Automated grading doesn't provide detailed feedback..

• CONCLUSION
• Summary of Key Learning Points
The Google Data Analytics certification covers foundational concepts, Google
tools, data analysis skills, business applications, technical skills, and soft skills.
Learners gain expertise in data analysis and interpretation, data visualization,
SQL, and database management. They learn to use Google Analytics, Data
Studio, and Cloud Platform to measure, track, and report data. Key data analysis
skills include descriptive, diagnostic, predictive, and prescriptive analytics, as
well as data storytelling and communication.
• Impact of the Internship on Career Goals
• Enhanced data analysis skills: Hands-on experience with Google Analytics,
Data Studio, and SQL.
• Industry recognition: Google certification boosts resume and LinkedIn profile.
• Networking opportunities: Connections with professionals in data analytics
and related fields.
• Career clarity: Internship experience helps define career goals and aspirations.
• Increased confidence: Practical experience and achievements boost
self- assurance.
• Competitive advantage: Google internship experience distinguishes
job applications.
• Access to job opportunities: Google's network and job board exposure.
• Final Thoughts
Overall, this internship has been a rewarding experience, equipping me with practical skills
that will be invaluable in my future career.

APPENDICES

The Google Data Analytics course utilizes various technical terms and concepts. Key definitions include:
data analysis, data visualization, SQL, database management, descriptive analytics, diagnostic analytics,
predictive analytics, prescriptive analytics, data storytelling, and business intelligence.

LIST OF REFERENCES
Google Resources

• Google Analytics Academy ((link unavailable))

• Google Data Studio ((link unavailable))
• Google Cloud Platform ((link unavailable))
• Google Tag Manager ((link unavailable))
• Google Developers ((link unavailable))
• "Data Analytics Market Report" by MarketsandMarkets
• "The Future of Data Analytics" by McKinsey
• "Data Analytics Trends" by Gartner
• "Big Data Analytics Market" by ResearchAndMarkets
• "Data Science and Analytics Market" by MarketsandMarkets