How to Write a Mobile DJ Business Plan [Sample Template]

Are you about starting a mobile DJ business? If YES, here’s a complete sample mobile DJ business plan
template & feasibility report you can use for FREE to raise money.

Music is one thing that brings delight to the heart of people and that is exactly why there are a lot of DJs
doing their thing and making people really happy. The disc jockey business has existed from time
immemorial and it is such that have continued to rake in money to those who know how to play the
business game.

A Sample Mobile DJ Business Plan Template

Table of Content [show]

1. Industry Overview

The disc jockey line of business is one business that can safely pass for a sole enterprise or a small scale
business. It is a business that has come to stay in our world as long as we will continue to have parties or
the need to play music to a large gathering of people or a public gathering.

Basically, a disc jockey which is popularly called a DJ is a person who mixes recorded music in real time
from any sources, including cassettes, CDs, or digital audio files on a digital media player or laptop. Disc
Jockeys often perform for a live audience at a club or other venue or for a broadcast audience.

So also, DJs create mixes that are recorded for later sale and distribution and for playback during DJ sets.
Disc Jockeys make use of musical equipment that can play at least two sources of recorded music
simultaneously and mix them together using an electronic gadget known as DJ mixer machine.

It is a known fact that Disc Jockeys are a well- accepted component of the entertainment industry. They
are known to provide background music at, night clubs, bars, and parties and even in corporate events.
In most cases at special occasions like weddings or in clubs, Disc Jockeys are often the focus of the event
entertainment and if they perform below expectation it will definitely affect the overall rating of the
event.

The demand for the services of disc jockeys is on the increase in recent time, as growth in household
formation rates expanded the available clientele base for industry players and rising per capita
disposable income.

As the economy improved and small-business lending increased, the number of operators in this
industry experienced steady increase. As a result of this, the competition in the industry is extremely
high, leading profit to only improve marginally over the period, despite noticeably improved economic
conditions.

The Disc Jockey and Musical Equipment Rental line of business is a subset of the Entertainment industry
and it is indeed a very large industry and pretty much thriving in all parts of the world especially in
developed countries such as united states of America, Canada, United Kingdom, Germany, Australia,
France and Italy et al. It is important to state that no establishment has a lion share of the available
market in this industry.

Just like any other business venture, the demand for Disc Jockey services usually declined during
recession period / economic downturn and this is due to the declining household spending on
entertainment services and reduced demand from business clients. As the economy grows, and income
increases, there will be corresponding increase in the demand for disc jockey services and other related
musical equipment / public address rental services.

Over and above, disc jockey and musical equipment rental services line of businesses all over the world
are still enjoying good patronage particularly if they are well positioned and if they know how to reach
out to their target market (corporate organizations, event planners, night clubs and bars, schools and
household et al).

2. Executive Summary
The name of our organization is Mickey & May DJ® Services, LLC. We are a registered and standard disc
jockey and musical equipment rental services company that is incorporated under the law of the United
States of America. Our head office will be located in-between a densely populated residential estate and
a business district in the heart of Baton Rouge – Louisiana. We strategically positioned and set to
services the whole of the community.

Our basic service offering to our highly esteemed customers as a disc jockey and musical equipment
rental services company goes beyond providing background music for our client, we will be involved
helping our client handle the whole musical cum entertainment aspect of the their events (corporate
events, wedding parties, rallies / road shows, birthday parties, graduation parties, night clubs and bars
et al).

Although our intention of starting Disc Jockey and musical rental services company is to offer only the
above stated services, but we will not close our doors to diversification (additional services) as long as it
does not affect our core services. In the bid to maximize our position as the leading Disc Jockey and
musical equipment rental services company in Baton Rouge – Louisiana.

At Mickey & May DJ® Services, LLC we are passionate in the pursuit of excellence and financial success
with uncompromising services and integrity which is why we have decided to start our own disc jockey
and musical equipment rental services business; we are in the industry to make a positive mark.

We are quite optimistic that our values and quality of service offering will help us drive our disc jockey
and musical equipment rental services business to enviable heights and also help us attract the numbers
of clients that will make the business highly profitable. We are a company that will be dedicated to
establishing good business relationship with our clients giving them value for their money and reasons
for them to hire our services over and over again.

We are in the Disc Jockey line of business cum entertainment Industry to favorably compete with other
leading brands in the industry both in the United States and other parts of the world. Our corporate
business goal is to be among the top 10 disc jockeys and music equipment rental services brand in the
United States of America.
As a company, we are willing to go the extra mile to invest in some of the finest professionals we can
find and also, we have put, process and structures in place that will ensure that we are always at the top
of our game when it comes to excellent and DJ services deliveries. We have been able to secure permits
from all relevant departments in Baton Rouge – Louisiana.

We are quite aware that in order to become the number one choice in our city, we must continue to
deliver quality disc jockey services and that is exactly what we will do. We are open to the use of latest
technology in the disc jockey line of business cum musical entertainment industry. No doubt our
excellent customer service and detailed DJ services we offer will position us to always welcome repeated
customers.

Mickey & May DJ® Services, LLC is owned and managed by Sol Mike Marvin and his immediate family
members. Mike Marvin has well over 10 years of experience as a reliable Disc Jockey working for top
bars and night clubs in Las Vegas – Nevada and other key entertainment hubs in the United States of
America prior to starting his own Mickey & May DJ® Services, LLC.

3. Our Products and Services

Mickey & May DJ® Services, LLC is a standard and well – equipped disc jockey and musical equipment
rental Services Company that offers a wide range of services that revolves around the entertainment
services industry and other complementary services.

We intend giving our customers every reason to always hire our services which is why we have
customized our services. Basically, our services will involve us going out to services of clients’ needs.
These are the services we will offer as a disc jockey and musical equipment rental services company;

Helping our client handle the whole musical cum entertainment aspect of the their events (corporate
events, wedding parties, rallies / road shows, birthday parties, graduation parties, night clubs and bars
et al).

Sales of mixed records / music

Operate a standard musical equipment rental services

Related Disc Jockey and entertainment advisory and consultancy services

4. Our Mission and Vision Statement

Our Vision is to become the number one disc jockey and musical equipment rental Services Company in
the whole of Baton Rouge – Louisiana with active presence in major cities in the United States of
America and Canada.

Our mission as a disc jockey and musical equipment rental services company is to develop a highly
successful, profitable all round business which provides quality services in our community and to
become a standard for an ideal disc jockey and musical equipment rental services business not only in
Baton Rouge – Louisiana, but also throughout the United States of America and Canada where we
intend selling our franchise.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built
on, which is why we have decided to build our disc jockey and musical equipment rental services
company on the right business foundation.

As a matter of fact, we are set out to build a disc jockey and musical equipment rental services business
that will be a standard for the entertainment industry cum disc jockey line of business in the United
States of America and Canada.

We want to build a business of dedicated workforce who will go all the way to ensure that our
customers are satisfied and they get value for their money when they hire our services or rent our
musical equipment / sound system.

In other to achieve this, we aware that it takes a business with the right employees and structure to
achieve all what we have set to achieve, which is why will be putting structures and standard operating
processes in place that will help us deliver excellent services and run the business on auto pilot.

The success of our disc jockey and musical equipment rental services business will be anchored on the
team not on any individual. With the wide range of our service offerings and the plan to sell franchise,
we are only expected to employ more than it is required to run a conventional disc jockey and musical
equipment rental services business.
Definitely, we will have various employees to man the various services offering of Mickey & May DJ®
Services, LCC. Mickey & May DJ® Services, LLC will employ professionals and skilled people to occupy the
following position;

Manager (Owner)

Accountant / Cashier

Marketing and Sales Executive

Client Service Executive

Disc Jockeys (DJs) (6)

Truck / Van` Driver

5. Job Roles and Responsibilities

Manager (Owner):

Responsible for providing direction for the business

Creating, communicating, and implementing the organization’s vision, mission, and overall direction –
i.e. leading the development and implementation of the overall organization’s strategy.

Responsible for fixing prices and signing business deals and payment of salaries

Responsible for signing checks and documents on behalf of the company

Evaluates the success of the organization

Responsible for managing the daily activities in the organization

Ensure that the facility is in tip top shape and conducive enough to welcome customers

Prepares budget and reports for the organization

Defining job positions for recruitment and managing interviewing process

Carrying out staff induction for new team members

Responsible for overseeing the smooth running of HR and administrative tasks for the organization

Design job descriptions with KPI to drive performance management for all employees
Regularly hold meetings with key stakeholders (clients and member of the board) to review the
effectiveness of the business Policies, Procedures and Processes

Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.

Ensures operation of equipment by completing preventive maintenance requirements; calling for

repairs.

Defining job positions for recruitment and managing interviewing process

Carrying out staff induction for new team members

Responsible for training, evaluation and assessment of employees

Oversee the smooth running of the daily activities of organization.

Marketing and Sales Executive

Identify, prioritize, and reach out to new clients, and business opportunities et al

Identifies development opportunities; follows up on development leads and contacts; participates in the
structuring and financing of projects; assures the completion of projects.

Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy

Responsible for handling business research, market surveys and feasibility studies for clients

Responsible for supervising implementation, advocate for the customer’s needs, and communicate with
clients

Develop, execute and evaluate new plans for expanding increase sales

Document all customer contact and information

Represent Mickey & May DJ® Services, LLC in strategic meetings

Help increase sales and growth for Mickey & May DJ® Services, LLC.

Accountant / Cashier

Responsible for preparing financial reports, budgets, and financial statements for the organization

Provides managements with financial analyses, development budgets, and accounting reports; analyzes
financial feasibility for the most complex proposed projects; conducts market research to forecast
trends and business conditions.
Responsible for financial forecasting and risks analysis.

Performs cash management, general ledger accounting, and financial reporting for the organization

Responsible for developing and managing financial systems and policies

Responsible for administering payrolls

Ensuring compliance with taxation legislation

Handles all financial transactions for Mickey & May DJ® Services, LLC

Serves as internal auditor for Mickey & May DJ® Services, LLC

Client Service Executive

Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing
inquiries.

Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a
personalized customer service experience of the highest level

Through interaction with clients on the phone, uses every opportunity to build client’s interest in the
company’s products and services

Manages administrative duties assigned by the manager in an effective and timely manner

Consistently stays abreast of any new information on the organizations’ products and, promotional
campaigns etc. to ensure accurate and helpful information is supplied to clients when they make
enquiries

Disc Jockey (DJ)

Helping our client handle the whole musical cum entertainment aspect of the their events (corporate
events, wedding parties, rallies / road shows, birthday parties, graduation parties, night clubs and bars
et al).

Ensures that customers are entertained with the best of music per time

Manage the sound system for the nightclub

In charge of music collections

Responsible for providing music at events.

Responsible for developing music playlists.

Interacting with public at parties.

Responsible for mixing music tracks.

Truck / Van Driver:

Responsible for transporting musical equipment, supplies and workers to party venues

Run errand for the organization

Handle any other duty as assigned by the manager,

6. SWOT Analysis

Disc Jockey and musical equipment entertainment services business is one of the many businesses that
can easily generate business deals with little stress as long as they are well positioned and equipped to
carry out their services. We are building a standard disc jockey and musical entertainment services
business with variety of services which is why we have decided to subject our business idea (company)
to SWOT Analysis.

Ordinarily we can successfully run a normal disc jockey and musical equipment rental services business
without the stress of going through the required protocol of setting up a new business including writing
a detailed business plan, but because of the nature of the kind of disc jockey and musical equipment
rental business we want to establish, we don’t have any option other than to follow due process.

We hired the services of a HR and Business consultant with bias in startups to help us conduct SWOT
analysis for our company and she did a pretty job for us. Here is a of the result we got from the SWOT
analysis that was conducted on behalf of Mickey & May DJ® Services, LLC

Strength:

Mickey & May DJ® Services, LLC is centrally located in-between a densely populated residential estate
and business district in the heart of Baton Rouge – Louisiana; our location is in fact one of our major
strength. We are also one of the very few disc jockeys and musical equipment rental services companies
in the whole of Baton Rouge – Louisiana that is well equipped to carry out a wide range of services as it
relates to the line of business we are into.
Another strength that counts for us is the power of our team; our workforce and management. We have
a team that are considered experts in the entertainment industry cum disc jockey line of business, a
team of hardworking and dedicated individuals.

Weakness:

Mickey & May DJ® Services, LLC is a new business which is down by an individual (family), and we may
not have the financial muscle to sustain the kind of publicity we want to give our business and also to
attract some of the well – experienced hands (DJs) in the entertainment industry.

Opportunities:

We are centrally located in one of the busiest area in Baton Rouge – Louisiana and we are open to all the
available opportunities that the city has to offer. Our business concept also positioned us to be a one
stop shop in the disc jockey and musical entertainment rental services line of business.

The truth is that there are no standard and well – equipped disc jockey and musical equipment rental
services business within the area where ours is going to be located; the closest to our proposed location
is about 6 miles away. In a nutshell, we do not have any direct competition within our target market
area.

Threat:

Some of the threats that are likely going to confront Mickey & May DJ® Services, LLC are unfavorable
government policies, seasonal fluctuations, demographic / social factors, downturn in the economy
which is likely going to affect consumers spending and of course emergence of new competitors within
the same location where ours is located.

7. MARKET ANALYSIS

Market Trends

One common trend in the disc jockey services industry is that any disc jockey who is worth his or her salt
should be swift in following the ever changing technology as it relates to their business. Basically, a DJ is
a person who mixes recorded music in real time from any sources, including cassettes, CDs, or digital
audio files on a digital media player or laptop.
Disc Jockeys often perform for a live audience at a club or other venue or for a broadcast audience. So
also, DJs create mixes that are recorded for later sale and distribution and for playback during DJ sets.
Disc Jockeys make use of musical equipment that can play at least two sources of recorded music
simultaneously and mix them together using an electronic gadget known as DJ mixer machine.

Another common trend in the entertainment industry cum disc jockey and musical equipment line of
business is that in the bid to survive global economic melt – down and to ensure steady flow of income
to effectively run the business, most players in the industry engage in other related services.

Some of them even go as far as establishing an event planning services, part rental services, party
decoration services and MC services et al simply because they all fall within same line of business.

8. Our Target Market

Prior to choosing a location for our disc jockey and musical rental services business, we conducted
thorough feasibility studies and market survey and we were able to identify those who will benefit
greatly from our service offerings.

Basically those who will benefit from our service offering are event / party planners, facility managers,
corporate organizations, night clubs and bars, hotels, hostels, government and schools et al. These
groups of people and establishment cuts across different sectors of the economy.

Below is a list of the people and organizations that our disc jockey and musical equipment rental
services are designed for;

Event / Party planners

Musical producers and concert organizers

The government (government guest)

Households

Facility managers
Restaurants and bars

Hotels and Motels

Residential areas

Camp grounds

Lounges

Casinos

Night club and bars

Schools et al.

Our competitive advantage

Disc jockey and musical equipment rental business is an easy to set up business that does not require
formal training to achieve; anybody can start a disc jockey and musical equipment rental business if they
have the required startup capital and informal training on how to operate the various musical gadgets.

It means that the possibility of disc jockey and musical equipment rental services businesses springing
up in the location where ours is located can’t be ruled out. We are aware of this which is why we
decided to come up with a business concept that will position us to become the leader in Baton Rouge –
Louisiana.

Competition may come to disc jockey and musical equipment rental services from larger catch-all
companies who offer entertainment services as part of a bundled program of many more services. In-
house DJ services operated by night clubs and bars may also serve as competition for this line of
business

Our competitive edge is that we are a standard and well – equipped disc jockey and musical equipment
rental services business that centrally located in – between a densely populated residential estate and
business district in the heart of Baton Rouge – Louisiana; our location is in fact one of our major
strength.
We are also one of the very few disc jockeys and musical equipment rental services companies in the
whole of Baton Rouge – Louisiana that is well equipped to carry out a wide range of services as it relates
to the line of business we are into.

Another strength that counts for us is the power of our team; our workforce and management. We have
a team that are considered experts in the entertainment industry cum disc jockey line of business, a
team of hardworking and dedicated individuals.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best
within our category (startups disc jockey and musical rental services business and other related
entertainment businesses in the United States) in the industry. It will enable them to be more than
willing to build the business with us and help deliver our set goals and achieve all our business aims and
objectives.

9. SALES AND MARKETING STRATEGY

Sources of Income

Mickey & May DJ® Services, LLC is established with the aim of maximizing profits in the entertainment
industry cum disc jockey line of business and we are going to go all the way out to ensure that we do all
it takes to attract both individual clients and corporate clients on a regular basis.

Mickey & May DJ® Services, LLC will generate income by offering the following services;

Helping our client handle the whole musical cum entertainment aspect of the their events (corporate
events, wedding parties, rallies / road shows, birthday parties, graduation parties, night clubs and bars
et al).

Sales of mixed records / music

Operate a standard musical equipment rental services

Related Disc Jockey and entertainment advisory and consultancy services.

10. Sales Forecast

One thing is certain; there would always be corporate organization and individual clients who would
need the services of disc jockey and musical equipment rental services business.
We are well positioned to take on the available market in Baton Rouge – Louisiana and we are quite
optimistic that we will meet our set target of generating enough income / profits from the first six
month of operations and grow our disc jockey and musical equipment rental services business and our
clientele base.

We have been able to critically examine The Entertainment industry cum disc jockey line of business –
market and we have analyzed our chances in the industry and we have been able to come up with the
following sales forecast. The sales projection is based on information gathered on the field and some
assumptions that are peculiar to similar startups in Baton Rouge – Louisiana.

Below are the sales projection for Mickey & May DJ® Services, LLC, it is based on the location of our
business and of course the wide range of related services that we will be offering;

First Fiscal Year-: $200,000

Second Fiscal Year-: $450,000

Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in The Entertainment industry cum disc jockey
line of business and with the assumption that there won’t be any major economic meltdown and there
won’t be any major competitor offering same additional related services as we do within same location.
Please note that the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

The marketing strategy for Mickey & May DJ® Services, LLC is going to be driven basically by excellent
customers service and quality service delivery. We will ensure that we build a loyal customer base. We
want to drive sales via the output of our jobs and via referral from our satisfied customers.

We are quite aware of how satisfied customers drive business growth especially businesses like disc
jockey and musical equipment rental services and related services.
Mickey & May DJ® Services, LLC is a business that is strategically located and we are going to maximize
the opportunities that is available which is why we spend more to locate the business in a location that
will be visible and accessible to our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they
will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of
Mickey & May DJ® Services, LLC.

Our goal is to grow Mickey & May DJ® Services, LLC to become the leading disc jockey and musical
equipment rental services company in Baton Rouge – Louisiana which is why we have mapped out
strategy that will help us take advantage of the available market and grow to become a major force to
reckon with in the entertainment industry cum disc jockey line of business.

Mickey & May DJ® Services, LLC is set to make use of the following marketing and sales strategies to
attract clients;

Introduce our disc jockey and musical equipment rental services business by sending introductory letters
alongside our brochure to event / party planners, corporate organizations, households and key stake
holders in Baton Rouge – Louisiana.

Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and
train stations et al.

Use friends and family to spread word about our business

Post information about our disc jockey and musical equipment rental services company and the services
we offer on bulletin boards in places like schools, libraries, and local coffee shops et al

Placing a small or classified advertisement in the newspaper, or local publication about our disc jockey
and musical equipment rental services company and the services we offer

Leverage on referral networks such as agencies that will attract clients who would need our customized
services

Advertise our disc jockey and musical equipment rental services company in relevant entertainment
magazines, newspapers, TV stations, and radio station.

Attend relevant expos, seminars, and business fairs et al to market our services
Engage in direct marketing approach

Encourage the use of Word of mouth marketing from loyal and satisfied clients

Join local chambers of commerce and industry to market our services.

11. Publicity and Advertising Strategy

Mickey & May DJ® Services, LLC is set to create a standard for disc jockey and musical equipment rental
services business in Baton Rouge – Louisiana and throughout the United States which is why we will go
all the way to adopt and apply best practices to promote our business.

Good enough there is no hard and fast rule on how to advertise or promote a disc jockey and musical
equipment rental services business. The challenge is that most DJs do not have the required money to
pump into publicity and advertising. The cash they have will be reserved to take care of overhead and
operational cost.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising
technique to promote our business. Here are the platforms we intend leveraging on to promote and
advertise Mickey & May DJ® Services, LLC;

Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)

Advertise our business in relevant entertainment magazines, local newspaper, local TV stations and local
radio station

Promote our business online via our official website

List our business on local directories (yellow pages)

Sponsor relevant community programs

Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote
our brand

Install our Bill Boards on strategic locations

Direct coupon mailing approach

Engage in road show from time to time in target communities

Distribute our fliers and handbills in target areas

Ensure that all our staff members wear our customized clothes, and all our official cars and trucks are
customized and well branded.

12. Our Pricing Strategy

At Mickey & May DJ® Services, LLC, our pricing system is going to be based on what is obtainable in The
Entertainment industry cum disc jockey line of business, we don’t intend to charge more (except for
premium and customized services) and we don’t intend to charge less than our competitors are offering
in Baton Rouge – Louisiana.

Be that as it may, we have put plans in place to offer discount services once in a while and also to
reward our loyal customers especially when they refer clients to us. The prices of our services will be
same as what is obtainable in the open market.

Payment Options

At Mickey & May DJ® Services, LLC, our payment policy will be all inclusive because we are quite aware
that different clients would prefer different payment options as it suits them. Here are the payment
options that we will make available to our clients;

Payment by via bank transfer

Payment via online bank transfer

Payment via check

Payment via bank draft

Payment via mobile money

Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or
no itches. Our bank account numbers will be made available on our website and promotional materials
to clients who may want to deposit cash or make online transfer.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to
undertake. If you intend to go big by renting a place, then you would need a good amount of capital as
you would need to ensure that your employees are well taken care of, and that your facility is conducive
enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations
for your business. The tools and equipment that will be used are nearly the same cost everywhere, and
any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for
starting a standard disc jockey and musical equipment rental services company; it might differ in other
countries due to the value of their money.

We have been able to pull cash that will be enough for us to successfully launch a standard disc jockey
and musical equipment rental services company in Baton Rouge – Louisiana, US. These are the key areas
where we will spend our start – up capital on;

The Total Fee for Registering the Business in Baton Rouge – Louisiana – $750.

Legal expenses for obtaining licenses and permits – $1,500.

Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.

Cost for hiring Business Consultant – $2,000.

Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium
– $30,800.

Cost of accounting software, CRM software and Payroll Software – $3,000

Cost for leasing a small office facility – $70,000.

Cost for facility remodeling – $30,000.

Other start-up expenses including stationery – $1000

Phone and utility deposits – ($3,500).

Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000

The cost for the purchase of office furniture and musical gadgets (Sound system, , speakers, micro
phones, headsets, computers, Printers, Telephone, TVs, tables and chairs et al) – $25,000

The cost of Launching a Website – $600

The cost for our grand opening party – $1,500

Miscellaneous – $10,000

We would need an estimate of $250,000 to successfully launch our disc jockey and musical equipment
rental services business in Baton Rouge – Louisiana, US.

Generating Funding / Startup Mickey & May DJ® Services, LLC

Mickey & May DJ® Services, LLC is a business that will be owned and managed by Mike Marvin and his
immediate family members. They are the sole financial of the business which is why they decided to
restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

Generate part of the start – up capital from personal savings and sale of his stocks

Generate part of the start – up capital from friends and other extended family members

Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family
members $20,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank.
All the papers and document has been duly signed and submitted, the loan has been approved and any
moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and
competence of the employees, their investment strategy and the business structure. If all of these
factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Mickey & May DJ® Services, LLC is to build a business that will survive
off its own cash flow without the need for injecting finance from external sources once the business is
officially running.
We know that one of the ways of gaining approval and winning customers over is to offer our disc jockey
and musical equipment rental services a little bit cheaper than what is obtainable in the market and we
are well prepared to survive on lower profit margin for a while.

Mickey & May DJ® Services, LLC will make sure that the right foundation, structures and processes are
put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is
designed to drive our business to greater heights and training and re – training of our workforce is at the
top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it
will be based on their performance for a period of three years or more. We know that if that is put in
place, we will be able to successfully hire and retain the best hands we can get in the industry; they will
be more committed to help us build the business of our dreams.

Check List / Milestone

Business Name Availability Check: Completed

Business Registration: Completed

Opening of Corporate Bank Accounts: Completed

Securing Point of Sales (POS) Machines: Completed

Opening Mobile Money Accounts: Completed

Opening Online Payment Platforms: Completed

Application and Obtaining Tax Payer’s ID: In Progress

Application for business license and permit: Completed

Purchase of Insurance for the Business: Completed

Leasing office facility and remodeling the facility: In Progress

Conducting Feasibility Studies: Completed

Generating capital from family members: Completed

Applications for Loan from the bank: In Progress

Writing of Business Plan: Completed

Drafting of Employee’s Handbook: Completed

Drafting of Contract Documents and other relevant Legal Documents: In Progress

Design of The Company’s Logo: Completed

Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress

Recruitment of employees: In Progress

Purchase of the needed musical gadgets and speakers, electronic appliances, office appliances and
music recording and mixing accessories: In Progress

Creating Official Website for the Company: Completed

Creating Awareness for the business both online and in the neighborhood: In Progress

Health and Safety and Fire Safety Arrangement (License): Secured

Opening party / launching party planning: In Progress

Establishing business relationship with key players in the industry and event / party planners et al: In
Progress