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12 views1 page

Synopsis

Uploaded by

ujjawaltomar77
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Sentiment Analysis using Machine Learning

Sentiment analysis, also known as opinion mining, is a technique used to determine the
sentiment or emotion expressed in a piece of text. It is widely used in various applications
such as social media monitoring, customer feedback analysis, and market research.
Machine learning (ML) algorithms play a crucial role in automating sentiment analysis by
training models to classify text into positive, negative, or neutral sentiments.

Key Concepts:

* Text Preprocessing:
The first step in sentiment analysis involves preprocessing the text data. This includes tasks
such as tokenization, removing stop words, stemming, and lemmatization. These steps help
in cleaning and normalising the text data for better analysis.

* Feature Extraction:
After preprocessing, the next step is to extract features from the text. Common techniques
include Bag of Words (BoW), Term Frequency-Inverse Document Frequency (TF-IDF), and
word embeddings like Word2Vec and GloVe. These features represent the text in a
numerical format that can be used by machine learning algorithms.

* Machine Learning Models:


Various machine learning models can be used for sentiment analysis, including:

Naive Bayes: A probabilistic classifier that uses Bayes’ theorem to predict the sentiment of a
text.
Support Vector Machines (SVM): A supervised learning model that finds the optimal
hyperplane to classify text into different sentiment categories.

Deep Learning Models: Neural networks, especially Recurrent Neural Networks (RNN) and
Long Short-Term Memory (LSTM) networks, are effective in capturing the context and
sequential nature of text data.

* Training and Evaluation:


The selected machine learning model is trained on a labelled dataset, where the sentiment
of each text is known. The model’s performance is evaluated using metrics such as
accuracy, precision, recall, and F1-score. Cross-validation techniques are often used to
ensure the model’s robustness.

Sentiment analysis using machine learning is a powerful tool for extracting insights from text
data. By leveraging NLP techniques and machine learning models, organisations can
automate the process of sentiment analysis and make informed decisions based on the
sentiment of their customers and the public. Despite the challenges, advancements in
machine learning and NLP continue to improve the accuracy and effectiveness of sentiment
analysis.

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