AURORA’S P.G.

COLLEGE
NAMPALLY,HYDERABAD
(Affiliated to OsmaniaUniversity)
Department of Business Management

WHAT IS ACASE STUDY

A Case study is a detailed analysis of a person or group or a unit such as corporate division that
stresses factors contributing to its success or failure. It is a rich method for investigating and
researching a single case. The research questions that can be investigated by case studies include
outcome questions, theory-building, pragmatic and experiential or narrative questions, areas to
be appreciated, areas of concern, actionable recommendations if any

Guidelines for preparing the case study

1.Preparing the case
 Examine the case thoroughly and highlight the relevant facts
 Underline thekey problems
2.Focus on analysis
 Identify key issues
 Why do they exist?
 Impact on the organisation.
3.Uncover possible solutions
Review course readings,discussions,outside research.
4.Select the best solution
Consider strong supporting evidence,pros and cons
Is this solution realistic?
5.Drafting the case Gather the necessary information and draft the analysis into sections given
below
 Introduction:Identify the key problems and issues in the case study.Formulate and
include statement, summarizing the outcome of your analysis in 1-2 sentences
 Background: Set the scene:background information, relevant facts and the most
important issues.Demonstrate that you have researched the problems in this case study
 Alternatives:Outline possible alternatives (not necessary all of them). Explain why
alternatives were rejected. Constraints/reasons.Why are alternatives not possible all the
time?
 Proposed solution: Provide one specific and realistic solution.Explain why this solution
was chosen.Outside research.Support this solution with solid evidence
 Recommendation:Determine and discuss specific strategies for accomplishing the
proposed solutions. If applicable,recommend further action.

How to analyse a case

• Case study is an in-depth analysis of specific, real-world situations or the scenarios
inspired by them.
• Both teachers and professionals use them as training tools.
• They're used to present a problem, allowing individuals to interpret it and provide a
solution.
• Case studies are used in many professional education programs, primarily in business
school, to present real-world situations to students and to assess their ability to parse out
the important aspects of a given dilemma.
In general, a case study should include, in order:
• Background on the business environment,
• Description of the given business,
• Identification of a key problem or issue,
• Steps taken to address the issue,
• Your assessment of that response, and
• Suggestions for better business strategy.
The steps below will guide you through the process of analyzing a business case study in this
way:
• Examine and describe the business environment relevant to the case study
• Describe the structure and size of the main business under consideration
• Identify the key issue or problem in the case study
• Describe how the business responds to these issues or problems
• Identify the successful aspects of this response as well as its failures
• Point to successes, failures, unforeseen results, and inadequate measures
• Describe what changes you would make in the business to arrive at the measures you
proposed, including changes to organization, strategy, and management
• Conclude your analysis by reviewing your findings and emphasizing what you would do
differently in the case

Case Study Analysis

Osmania University Rules for conduct of Case study analysis for students
Paper Code – CS301 CASE STUDY
Two Case Studies will be conducted both for Core and Elective.Presentations may be conducted
in Teams.
Evaluation must be done on the basis of
• Participation,
• Conceptual knowledge,
• Team cohesiveness,
• Analytical skills,
• Discussion and
• Presentation skills.
Each Case study should be evaluated for 25 Marks (2 * 25 = 50 Marks)
A Case study is a detailed analysis of a person or group or a unit such as corporate division that
stresses factors contributing to its success or failure. It is a rich method for investigating and
researching a single case.
• The research questions that can be investigated by case studies include outcome
questions, theory-building, pragmatic and experiential or narrative questions.
• Faculty must choose Case Study for students. They must teach them the methodology of
solving Case Study.
For evaluating a case presentation/ discussion, the following steps shall be followed:
1. The participants should ensure that they have enough detail to help present an overall
assessment as well as a few strengths and weaknesses, with specific examples of each category.
2. The evaluator should observe the reaction to the opening question and check if the choice is a
good one to set a base for further discussion.
3. Note down the participant responses as Initiator, Builder, Challenger and Summarizer, etc.
4. Examine the connection across transaction blocks and assess how the overall learning
objective is being addressed.
5. Check if the closure is appropriately done and the participants have come up with a decision
sheet and involvement sheet.
6. Comment on the students’ preparation and level of engagement at different points in the
discussion.
7. Scrutinize the presentation for an overall assessment on the areas to be appreciated, areas of
concern, actionable recommendations.