Business Studies Lecture 1
Business Studies Lecture 1
1. Local Trade: This is the exchange of goods and services within a small
area or community. It involves buying and selling products in local
markets or shops.
1. Idea or Concept: You need a clear business idea that solves a problem or
fulfills a need in the market. This could be a product or service that
people want.
3. Business Plan: A detailed business plan outlines how your business will
operate, including goals, target market, pricing strategy, and financial
projections. It serves as a roadmap for your business.
4. Capital: Determine how you will finance your business. This could be
through personal savings, loans, investors, or grants. You need enough
money to start and run the business until it becomes profitable.
5. Legal Structure: Decide on the legal structure of your business (like sole
proprietorship, partnership, or corporation). This affects taxes, liability,
and regulations.
8. Marketing Strategy: Plan how you will promote your business and reach
customers. This could include advertising, social media, and networking.
9. Team: Consider who will help run the business. You may need managers,
partners, or advisors who bring different skills and expertise.
The business needs factors of production like land, labor, capital and
enterprise to be able to operate effectively
12. Agents: They are essential for the business as they help to negotiate
contacts with another business and helps to sign deals and contacts.
6. Financial Resources:
- Local Company: Usually relies on local funding sources, such as banks and
investors, which may limit its growth potential.
- MNC: Often has access to international market capital, allowing for larger
investments and expansion opportunities.
7. Cultural Influence:
- Local Company: Heavily influenced by local culture, traditions, and
customer preferences.
- MNC: Must learn to navigate various cultures and adapt its strategies
accordingly, which can lead to diverse marketing approaches.
Q. Explain Diversification:
Ans: The term diversification refers to the business that invests in different
channels like Gourmet invests in catering services, medicines, channels,
confectionary, retail services.
Q. Explain Business Objectives in detail
Ans: 1. Profit Maximization
2. Provisions of goods and services
3. Profit Satisficing.
4. Provides employment opportunities
5. Social welfare
6. Growth
7. Contribution to economic development
8. Survival
9. Capital Utilization
10. Higher Market Share