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REPRT

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Precious Myrrh Hechanova Moyak
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26 views3 pages

REPRT

report

Uploaded by

Precious Myrrh Hechanova Moyak
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

1ST SLIDE

Title

Qualitative vs. Quantitative Research | Differences, Examples & Methods

-When collecting and analyzing data, quantitative research deals with


numbers and statistics, while qualitative research deals with words and
meanings. Both are important for gaining different kinds of knowledge.

2nd slide

Quantitative research - is expressed in numbers and graphs. It is used to


test or confirm theories and assumptions. This type of research can be
used to establish generalizable facts about a topic.
Common quantitative methods include experiments, observations
recorded as numbers, and surveys with closed-ended questions.

Quantitative research - is at risk for research


biases including information bias, omitted variable bias, sampling bias,
or selection bias.

3rd slide

Qualitative research is expressed in words. It is used to


understand concepts, thoughts or experiences. This type of research
enables you to gather in-depth insights on topics that are not well
understood.
Common qualitative methods include interviews with open-ended
questions, observations described in words, and literature reviews that
explore concepts and theories.
Qualitative research is also at risk for certain research biases
including the Hawthorne effect, observer bias, recall bias, and social
desirability bias.

4th slide
5th slide
Quantitative data collection methods:

Surveys: List of closed or multiple choice questions that is distributed to


a sample (online, in person, or over the phone).

Experiments: Situation in which different types of variables are


controlled and manipulated to establish cause-and-effect relationships.

Observations: Observing subjects in a natural environment where


variables can’t be controlled.

6th slide
Qualitative data collection methods:
Interviews: Asking open-ended questions verbally to respondents.

Focus groups: Discussion among a group of people about a topic to


gather opinions that can be used for further research.

Ethnography: Participating in a community or organization for an


extended period of time to closely observe culture and behavior.

Literature review: Survey of published works by other authors.

7th slide

When to use qualitative vs. quantitative research


A rule of thumb for deciding whether to use qualitative or quantitative
data is:
Use quantitative research if you want to confirm or test something (a
theory or hypothesis)
Use qualitative research if you want to understand something (concepts,
thoughts, experiences)

8th slide
SIMILARITIES

Data Collection Methods: Both can utilize surveys, interviews, and


observations to gather data, although the formats differ (open-ended vs.
closed-ended) .
Goal of Understanding: Each aims to understand phenomena, whether
through exploring experiences (qualitative) or measuring variables
(quantitative) .
Pattern Recognition: Both approaches seek patterns in data to draw
conclusions and support theories

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