Pointers For Review
Pointers For Review
Here are some of the language features or language devices usually employed in
persuasive writing:
1. Emotive Language. This involves the use of words that evoke emotions and make people
feel a certain way. Through the use of words that appeal to the emotion, the writer can sound
more convincing. This is a commonly used technique when writing headlines in newspapers or
delivering speeches.
2. Modal Verbs. The use of words that express modality or how likely something is going to
happen helps adjust the level of certainty of events to suit arguments. When carefully chosen,
these words (may, might, will, must, shall, can, could, would, ought to) help improve the quality
of persuasive writing.
3. Involving the Reader. This is done through the use of personal pronouns like you, your, we,
our, and indicative words like together. Using these words establishes a connection between the
author and the reader. This way, the issue is made personal and more important to the reader.
4. Rhetorical Questions. These are questions that are not supposed to be answered. Instead,
they are asked for effect, to illustrate a point or let the reader think. The use of questions that
sometimes state the obvious can convince the reader to agree on the points being presented.
5. Using Evidence. This involves the use of facts, figures, or quotes from experts to highlight
the writer’s authority and make the arguments presented more convincing.
6. Repetition. This technique involves repeating keywords, phrases, or ideas to appeal to the
readers.
7. Adjectives and Adverbs. Using carefully selected adjectives and adverbs makes it possible
for the writer to influence how the readers feel.
8. Association. This technique tries to link an object or an idea with something already liked or
desired by the target audience such as wealth, success, pleasure, and security.
9. Bandwagon. Commonly used in advertisements, this persuasion technique makes the
audience believe the idea that “everyone is doing it” or that everyone likes something.
10. Experts. This means relying on expert advice from trusted people like doctors, scientists,
and other professionals for things that the audience do not know. The idea that these experts
are risking their credibility to support an object or idea makes the persuasion more effective.
LESSON 2 - ARGUMENTATION
Argumentative writing is sometimes called persuasive writing because it seeks to convince
readers to support a stand on a certain issue. It also requires the writer to examine a topic or
issue which involves the collection, generation and evaluation of exhibits and/or evidences. It
further emphasizes the writer’s agreement or disagreement on particular proposition