The Ultimate Guide on How To Get Clients

The Ultimate Guide To Engaging in Conversations and Getting Your Dream Clients To Work With You

At Evercoach, we have trained thousands of coaches with creating clients and building successful coaching
practices.

We have personally tested many strategies ourselves, giving us a holistic perspective on what works in
building long-term successful coaching businesses.

During our time, we have found there are very specific steps to understanding and implementing client
acquisition strategies. Using these steps and strategies carefully, you are much more likely to increase the
odds of your success.

A lot of what's in this may seem obvious.

Yet, most of us fail to follow this direction. Often leading to lack of success, frustration. Which then leads
to a loss of hope. Without hope, it's unlikely that your business would thrive.

In this 5-part report, you will find a clear strategy and action steps on how to get clients - effectively
Chapter 1

Why Do You Struggle To Get Clients?

Chapter 2

The Client Getting System

Chapter 3

How to Engage in Conversations

Chapter 4

How to Create Results and Enroll

Chapter 5

Why You Could Still Fail?

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 CHAPTER 1
Why Do You Struggle To Get Clients?

Beware of the greatest challenge you will face.

Like coaching, most service-based businesses get daily, weekly or monthly feedback. The feedback is so
fast that just a single session gone wrong can implant the feeling of worthlessness, and you may doubt your
capability as a coach.

Which brings us to your greatest challenge: You.

While strategies and techniques are useful in creating a thriving business, the reasons why you struggle in
your practice are:

 Inconsistent action
 Trouble turning a conversation in the right direction
 Struggle to make a confident offer
 Battle proposing a coaching package with a price that truly represents your value
 Struggle to start conversations with qualified clients
 Inability to follow-up with confidence

A careful study of these challenges presents the real reason(s) why you struggle to get clients.

Reason 1: Your Ability to Manage Your Emotional States

Reason 2: Your Ability to Impress Your Clients with Your Skills

Reason 3: Your Ability to Close a Conversation and Enroll a Client

We will explore these three reasons more in depth later in the guide. But first, let's explore a client getting
system.
Once you understand this system you will also be able to see why the above three reasons are even more
vital for you to get better at.
 CHAPTER 2
The Client Getting System

Let's resolve the mystery of how to get clients.

Really, there are only three steps to getting clients. This is even more relevant when you are a new coach.

STEP 1

Go to Places Your Clients Go To

STEP 2

Engage in Conversations

STEP 3

Create Results and Enroll

STEP 1:
GO TO PLACES YOUR CLIENTS GO TO

Knowing where your clients like to go, the events they attend, the workshops they attend gives you an
opportunity to engage with your clients in a non-threatening environment.
Here are a few examples:

If you are a life coach, visit events which revolve around personal growth. Attendees tend to be focused on
growth. They are already hungry for education, and are likely to be interested in what you may offer.

If you are a business coach, you want to attend masterminds for businesses where your potential clients might
attend. They are in a mastermind, so they are open to listening to what others have to say.

STEP 2:
ENGAGE IN CONVERSATIONS

If you have already been to events your clients go to, you will have seen that many coaches come to these
events as well.

This makes it harder for you to start an enrollment conversation. You may have even found your potential
clients guard comes up when they hear that you are a coach.

It happens because your clients have already spoken to, and been pitched by other coaches at such events.

This is why it's important for you to know how to engage your clients in a conversation. More on this later.

STEP 3:
CREATE RESULTS AND ENROLL

The final step is to enroll. Before you can enroll a client, be mindful of the conversation you are having
with them.
If you approach a client straight for enrollment, you are likely to fail. This is because they don't really
know what you do, and why they should engage with you.

A better way to approach enrollment is to deliver a result in an area of challenge for your client.
This means you start the conversation talking about them, understanding them, potentially sharing an
insight with them which makes their problems smaller - or even better -disappear.

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 Demonstration through Case Study:
Here is a case study for you to read that expands on the above steps. This is based on my personal journey
of an event where I enrolled clients for over $225,000. This was not my event. It only had 8 attendees.

Here is how it unfolded. I was invited to a small mastermind with 8 businesses in an Eastern European
country. I was already traveling that year to that part of the world and going there for 4 days to meet other
entrepreneurs didn't seem like too much of a hassle.

I asked for permission from the host of the mastermind to present on an idea that I knew was a challenge
for most entrepreneurs.

Systems for Scale.

This had been an area I had been working on for a while. I knew the key challenges that come up for small
companies around this topic.

I asked the host about the companies that were in the room. I asked for their websites so I could study
them. The host was kind enough to share what he knew.

After reading through these profiles, I knew I had completed the first step. I was in a room where my
potential clients were present.

As I entered the room and sat with the other 8 entrepreneurs, I made it a point to share my past experience
confidently. More so, I expressed my intent to serve throughout the event.
I did the same because I knew that would open up conversations between me and potential clients. My
topic was relevant and important to the group. I had setup the platform for conversations.

During the course of the next few days and even after the event was over, I continued to follow up and
share how their companies could benefit from building systems for scaling. I shared stories of other
companies and leadership teams I was coaching.

When the potential clients looked ready enough, I made my proposal. Until the day of writing this guide
that group has signed up with me for packages worth more than $225,000.
 CHAPTER 3
How to Engage in Conversations

You might be finding it hard to engage in conversations with your clients. This is even more difficult when
you are in an environment where there are other coaches.

To find what works to start a conversation, we should explore what doesn't work to start a conversation.

This is what doesn't work:

 When you share something that is already a popular or familiar idea

 When you lead with your profession
 When what you share is of no interest to your potential client

What works as a conversation starter?

 Unfamiliar ideas which drive curiosity

 Topic of interest to your potential client

This may sound obvious, and I would implore you to review if your conversation starter fits these criteria?
Is your conversation starter driving curiosity? Is it even interesting to your clients?

Expanding on the case study in Page 1...

Most entrepreneurs are told "marketing is needed for scaling companies". When I spoke about systems to
scale companies, it was an unfamiliar idea. It drove curiosity. It had "scale" in the title, because I know my
potential clients cared for it but it wasn't the same story they have heard time and time again.

Most entrepreneurs are told "marketing is needed for scaling companies". When I spoke about systems to
scale companies, it was an unfamiliar idea. It drove curiosity. It had "scale" in the title, because I know my
potential clients cared for it but it wasn't the same story they have heard time and time again.
How could you create conversation starters that would engage your audience?
Here is a technique that will help.

STEP 1:
Identify a single problem that is top of mind for your client. If you are a life coach, think about a very
specific area of life.

For example, as a life coach you could focus on creating more time for family. Or tapping into your
creativity.

It's a specific enough problem for it to drive curiosity and help you identify who would be your ideal client.

STEP 2:

Approach the problem from a different angle.

For example, if I was to approach a client to start a conversation around time, instead of simply stating that
you need to have more time with family, I might make the conversation starter as: I believe we have a
flawed understanding of time. Time is not about the number of hours, instead it's about extracting more out
of every minute.

While I am not a time expert, or a life coach, the above conversation opener is more likely to have a
follow-up instead of you introducing yourself as a life coach.

Once you start the conversation and get your potential client curious, you should be able to drive a result.

Chapter 1
Why Do You Struggle To Get Clients?
Chapter 2
The Client Getting System
Chapter 3
How to Engage in Conversations
Chapter 4
How to Create Results and Enroll
Chapter 5
Why You Could Still Fail?
 CHAPTER 4
How to Create Results and Enroll

When you get to this stage, the only thing that matters is your ability to create a result, and then propose.

The classic mistake you would normally make is trying to get the result you want for the
client, instead of understanding and relating to what your clients need.

Understanding the distinction between what you want for your client, and what your client wants for
themselves makes the world of a difference. Which makes your coaching ability the key to enrollment.

Fail in this step and all the work falls like a house of cards. Nothing loses more clients than a poorly held
coaching session for a client you don't really know.

You want to impress them with your capability in 20-30 minutes. Once you pass that threshold, your client
is losing interest.

If you get them the result that they seek within that time, you have a glorious chance to enroll this client in
your packages by simply sharing the details of the package. No need for any secret sales scripts or
advanced techniques.

So, how does a new coach create results in less than 30 minutes?

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Here is how you get better at creating results every single day.

Watch the masters, the experienced coaches.

There is a unique ability that masterful coaches with over 10 years of experience in the field are able to
demonstrate. You can see what they are doing if you observe them carefully.

If you can deconstruct what they are doing you can gain an insight into their capabilities which took them
decades to build, in a matter of minutes.

Learning from the masters is the singular difference between coaches that have an
abundance of clients and the ones that struggle to enroll them.

How you can learn from these masters; How you can access their sessions; How you can tap into their
minds; More on that in just a bit. First...
 CHAPTER 5
Why You Could Still Fail?

Previously we talked about three reasons why you could still fail to get more clients. The three reasons
were:

Reason 1:

Your Ability to Manage Your Emotional States

Reason 2:

Your Ability to Impress Your Clients with Your Skills

Reason 3:

Your Ability to Close a Conversation and Enroll a Client

With careful study you will find that all three of these reasons originate from a single place.

You can't manage your emotions because you don't have access to proven coaching techniques to coach
yourself out of these situations.

You find it hard to impress your clients and drive results because you are unable to present ideas that are
beyond your current understanding.

This happens due to lack of access to advanced techniques and strategies that have been tested over
decades.

You are unable to close conversations and enroll clients because you lack coaching tools and - as a
consequence - confidence to make a powerful proposal that your potential clients will happily accept.
You wish you could learn from the Masters, but most experienced coaches are so busy with their clients,
they have been unable to share their insights with new coaches like you.

This challenge is prevalent.

In the coming few days, we're going to share how you too can access the wisdom of these Master coaches
in a way that helps you learn most effectively and has been appreciated by coaches who have tested it.

This format allows you to:

 Watch experienced coaches fully explain some core concepts they use to coach their clients
 Deconstruct how it works, why it works and how you can use these strategies
 Watch them coach people they have never coached before while demonstrating these techniques with
complete strangers
 ...and so much more."

Your Path to Become a Confident, Highly-Skilled Coach with a Consistent

Stream of Clients

Join now to sharpen your skills, elevate your confidence, and leave a deep impact

on the lives you touch with a risk-free $1 trial that you can cancel anytime.
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