Economically software & electronics platform strategy
Economically software & electronics platform strategy
Economically software & electronics platform strategy
Up to 20€ Bn
Business ~ 20€ Bn
potential Additional yearly revenue
by 2030 targeted
Hardware Up to 50%
reduction reduction in controls
hardware (wiring & ECUs)
Additional Up to 60%
benefits Faster time-to-market for
new features & services
Seamless smartphone
integration
High-performance
Connected
entertainment
Advanced
ADAS features
Electric
New features
over lifetime Continuous
Vehicle always improvement
“up-to-date” of the vehicle
To deliver these features,
organizations are paving the way for
modern E/E and SW architectures
Development acceleration
Feature
Transitioning from hardware-focused
development to a feature-driven approach
As well as enabling innovative
features, new architectures also
reduce hardware costs
Hardware simplification
• Selected examples Wiring harness
Hardware
complexity length
Domain-based
High
E/E architecture
LEGACY
~30-40%
Central-zonal
E/E architecture
FUTURE
ZCU ZCU
Central
ZCU
HPC
ZCU ZCU Low
To realize the full potential of
software-defined vehicles, OEMs
need to evolve their products
Full potential
of SDV
Fast track
1
approach
Mixed
Step-wise
Monolithic
2
Comfort Zone approach
for traditional OEMs
E/E ARCHITECTURE
Leveraging legacy architectures
might be cost efficient today, but will
result in cost explosions in the future
Heritage
(legacy)
Step-wise
(evolutionary)
COSTS
Fast track
(revolutionary)
TIME
Tipping
Point
The main challenge is the right
compromise between innovation
leadership and transformation needs
Step-wise (evolutionary)
Maintain cost control while ensuring future
competitiveness and leveraging the advantages of
being a fast follower in a developing market
Heritage (legacy)
Most cost-efficient solution today, but software
development costs will increase exponentially
in the future
How should upfront investments be
balanced with long-term cost
benefits?
Software Centralized
architecture E/E architecture
cycles standardization
Task 1
SDV value proposition
Holistic SDV target by mirroring market
opportunities with an internal baseline
Task 2
SDV technology strategy
SDV platform strategy using a feature-driven
systems engineering approach
Task 3
SDV architecture roadmap
Tailored SW & E/E roadmap to manage
organizational changes and respect heritage
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