Economically software & electronics platform strategy

Download as pdf or txt
Download as pdf or txt
You are on page 1of 11

How can an economically viable

software & electronics platform


strategy be created?
Invest by large volume OEMs

Up to 20€ Bn
Business ~ 20€ Bn
potential Additional yearly revenue
by 2030 targeted

Hardware Up to 50%
reduction reduction in controls
hardware (wiring & ECUs)

Additional Up to 60%
benefits Faster time-to-market for
new features & services

Note: Investments distributed over timeframe of ~10 years


Customers increasingly demand
innovative and digital vehicle features

Seamless smartphone
integration
High-performance
Connected
entertainment
Advanced
ADAS features

Electric
New features
over lifetime Continuous
Vehicle always improvement
“up-to-date” of the vehicle
To deliver these features,
organizations are paving the way for
modern E/E and SW architectures

Development acceleration

Decoupling of software and hardware for


fast and efficient SW feature deployment

Facilitating the R&D team's access to


direct customer feedback

Feature
Transitioning from hardware-focused
development to a feature-driven approach
As well as enabling innovative
features, new architectures also
reduce hardware costs

Hardware simplification
• Selected examples Wiring harness
Hardware
complexity length
Domain-based
High
E/E architecture
LEGACY

~30-40%

Central-zonal
E/E architecture
FUTURE

ZCU ZCU

Central
ZCU
HPC
ZCU ZCU Low
To realize the full potential of
software-defined vehicles, OEMs
need to evolve their products

Solution space for future E/E architectures


Service-
oriented
SW ARCHITECTURE

Full potential
of SDV
Fast track
1
approach
Mixed

Step-wise
Monolithic

2
Comfort Zone approach
for traditional OEMs

Distributed Domain-Centralized / Zonal Centralized

E/E ARCHITECTURE
Leveraging legacy architectures
might be cost efficient today, but will
result in cost explosions in the future

Cost development • Illustrative

Heritage
(legacy)

Step-wise
(evolutionary)
COSTS

Fast track
(revolutionary)

TIME
Tipping
Point
The main challenge is the right
compromise between innovation
leadership and transformation needs

Fast track (revolutionary)


SDV enables cost-efficient software development in
the future, but initial investments are very high

Step-wise (evolutionary)
Maintain cost control while ensuring future
competitiveness and leveraging the advantages of
being a fast follower in a developing market

Heritage (legacy)
Most cost-efficient solution today, but software
development costs will increase exponentially
in the future
How should upfront investments be
balanced with long-term cost
benefits?

Software Centralized
architecture E/E architecture

SDV-ready environment & Modern E/E infrastructure


Investment

culture & architecture

Service-focused software XiL testing &


architecture & OS computing resources

Faster development Scalability through


Cost benefits

cycles standardization

Remote software Resource sharing &


deployment & diagnostics hardware reduction
FEV Consulting supports your cost-
efficient SW & E/E transformation

Task 1
SDV value proposition
Holistic SDV target by mirroring market
opportunities with an internal baseline

Task 2
SDV technology strategy
SDV platform strategy using a feature-driven
systems engineering approach

Task 3
SDV architecture roadmap
Tailored SW & E/E roadmap to manage
organizational changes and respect heritage
GET IN TOUCH WITH US!

Mirko Engelhard Daniel Hußmann


Principal Senior Manager

You might also like