Emergence of Artificial

Intelligence
Unit 4
“Case studies on data driven decision making”

Dr. Asheesh Dixit

Chief Product & Operating Officer

iAssure International Technologies (iAssureIT), Pune
 Contents
Case studies on data driven decision making
1. Google
2. Procter & Gamble (P&G)
3. Starbucks
4. Walmart
5. UPS
6. Netflix
7. IBM
8. Marriott International
 Background

 There are several notable case studies across various Industries that illustrate the effective
implementation of data-driven decision-making
 1. Google

 Industry:
 Technology
 Challenge:
 Google needed to enhance its advertising strategies and improve the effectiveness of its campaigns.
 Solution:
 Google implemented data-driven decision-making by utilizing extensive user data and A/B testing for its AdWords
platform.
 The company analysed user interactions with ads, click-through rates, and conversion rates to optimize advertising
campaigns.
 Outcome:
 This approach led to significant improvements in ad performance, allowing advertisers to achieve better ROI.
 Google's data-driven culture has enabled continuous innovation and refinement of its advertising solutions.
 2. Procter & Gamble (P&G)

 Industry:
 Consumer Goods
 Challenge:
 P&G aimed to improve product development and marketing strategies to enhance consumer engagement and sales.
 Solution:
 The company adopted data-driven decision-making by analyzing consumer behavior data, market trends, and sales
performance.
 P&G used advanced analytics to identify customer preferences and optimize product launches and marketing
campaigns.
 Outcome:
 This approach resulted in successful product launches and targeted marketing efforts, contributing to increased market
share and profitability.
 P&G's focus on data has allowed it to respond effectively to changing consumer needs.
 3. Starbucks

 Industry:
 Food and Beverage
 Challenge:
 Starbucks wanted to optimize store locations and improve customer experience.
 Solution:
 The company utilized data-driven decision-making to analyze customer demographics, purchasing patterns, and
location data.
 Starbucks employed advanced analytics to identify the best locations for new stores and tailor offerings to local
preferences.
 Outcome:
 This data-driven approach led to the successful opening of new stores in high-potential areas, significantly boosting
sales.
 By understanding customer preferences, Starbucks enhanced its menu offerings and marketing strategies, improving
customer satisfaction.
 4. Walmart

 Industry:
 Retail
 Challenge:
 Walmart faced challenges in inventory management and supply chain efficiency.
 Solution:
 The company implemented a data-driven approach by analysing sales data, inventory levels, and customer buying
patterns.
 Walmart utilized predictive analytics to forecast demand and optimize inventory replenishment.
 Outcome:
 This approach resulted in reduced stockouts, lower carrying costs, and improved customer satisfaction.
 Walmart's data-driven supply chain strategy has positioned it as a leader in retail logistics.
 5. UPS

 Industry:
 Logistics
 Challenge:
 UPS aimed to optimize delivery routes and reduce operational costs.
 Solution:
 The company employed a data-driven decision-making process through its ORION system, which analyses delivery
data, traffic patterns, and customer locations.
 This system helps UPS identify the most efficient delivery routes in real time.
 Outcome:
 ORION has saved UPS millions in fuel costs and improved delivery times, enhancing customer satisfaction.
 The data-driven approach has allowed UPS to maintain its competitive edge in logistics.
 6. Netflix

 Industry:
 Entertainment
 Challenge:
 Netflix needed to enhance content recommendations and improve viewer engagement.
 Solution:
 Netflix adopted a data-driven approach by analysing viewing habits, ratings, and customer feedback.
 The company used machine learning algorithms to personalize content recommendations for each user.
 Outcome:
 This strategy has significantly increased viewer retention, with over 80% of watched content coming from
recommendations.
 Netflix’s data-driven approach has been pivotal in maintaining its leadership in the streaming industry.
 7. IBM

 Industry:
 Technology
 Challenge:
 IBM aimed to enhance its Watson AI capabilities and improve customer engagement.
 Solution:
 IBM leveraged data-driven decision-making by analysing vast amounts of unstructured data, including customer
interactions and feedback.
 The company utilized natural language processing to derive insights and improve its AI solutions.
 Outcome:
 IBM Watson has transformed how businesses analyse data and engage with customers, leading to improved products
and services.
 The data-driven approach has positioned IBM as a leader in AI and analytics.
 8. Marriott International

 Industry:
 Hospitality
 Challenge:
 Marriott wanted to improve customer satisfaction and loyalty in a competitive market.
 Solution:
 The company adopted a data-driven decision-making process by analyzing guest data, preferences, and feedback.
 Marriott utilized analytics to personalize marketing efforts and enhance guest experiences.
 Outcome:
 This approach has resulted in increased customer loyalty and higher occupancy rates.
 Marriott’s commitment to data-driven decision-making has enhanced its ability to adapt to changing customer
expectations.
 Conclusion

 These case studies demonstrate how organizations across various industries have successfully
implemented data-driven decision-making to enhance operational efficiency, improve customer
experiences, and drive growth.

 By leveraging data analytics and insights, these companies have gained a competitive
advantage and achieved significant business outcomes.