1.0 Ethics
1.0 Ethics
1.0 Ethics
concerned with what is good for individual more than an expression of approval or
and society. disapproval.
Ex: “murder is wrong” – an expression
Approaches to Ethics:
Meta-ethics: deals with the nature of moral Prescriptivism:- it says that ethical statements
judgment. are instructions or recommendations.
Normative Ethics: deals with content & Ex: “don’t murder people”
criteria of moral judgment.
Applied Ethics: it looks at controversial topics Source of Ethics:
like war, animal rights, capital punishment etc. Supernaturalism: it teaches that the only
source of moral rules is God.
Use of ethics:
Ethics can provide a moral map - Intuitionism: it says that good and bad are
Ex: to moral problems like abortion, real objective properties that can’t be broken
euthanasia etc. down component parts. Human beings have
Ethics can pinpoint a disagreement – an intuitive moral sense that enables them to
Ex: people disagree to a particular part in detect real moral truths.
the argument and broadly disagree on
everything else. Consequentialism: it teaches that people
Ethics doesn’t always give right answers - should do whatever produces the greatest
Ex: to moral problems. It can eliminate amount of good consequences.
confusion and clarify the issue.
Ethics can give several answers – Non-consequentialism/Deontological Ethics:
Ex: often there isn’t one right answer, it teaches that some acts are right or wrong in
there may be several or just some least themselves, whatever the consequence, and
worst answer to choose from them. people should act accordingly.
Ethics:
is a systematic study of human actions from the point of view of their rightfulness or
wrongfulness, as a means for the attainment of the ultimate happiness.
Why be Moral?
Morality has to do more with one’s interior self than the practice of some customs or set
rules. It is a deep down desire in human person and is something to do with the very nature
of human person.
Morality aims to provide us with a common point of view from which we can come to
agreement about what all of us ought to do.
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Values:
Values are individual principles or qualities that guide judgment and behavior of a person or a
group. It is an inbuilt mechanism, which distinguishes the right from the wrong, the Do’s and
Don’ts of any action, even when no one is looking. This self managing mechanism is not intuitive
but is acquired from the cultural environment.
2. Extrinsic Value is one which is a means to some other value. They are means to an end. Ex
– a pair of spectacles is good only if there are eyes behind spectacles to see through them.
Value System: is an enduring organization of beliefs concerning preferable modes of conduct.
Ex: one may value honesty or success.
Public Relations:
Is a vital function affecting management decisions and influencing public opinion. Reasons:-
Increasing Globalization, recognition of right of expression/freedom of information
Advance in telecommunication/transport.
Growth in business, amalgamations, collaborations.
Ethics in Public Relations:
Public Relations can succeed only when the basic policy is ethical, and the means used as
truthful.
Abraham Lincoln- “you can fool some people all the time, and all of the people some of the time,
but you cannot fool all the people all of the time”
Unethical act- suppressing unfavorable news, misrepresenting facts, postponing to server but
serving some other interest, promising result that can’t be obtained etc.
PR person may have to deal with pressure groups PR should be self-regulating ethical.
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Human Values:
Values according to or against which we act are the unavoidable and essential element of all
important decisions in the human arena. Values do go back to earliest recorded human societies
and religions and have somehow persisted throughout all the eras and all cultures.
Human values from Great Human values from Great Human Value of Great
leaders: (Gandhi, Lincoln, Administrators: (Sam Pitroda, CD Reformers: (Kabir, IC
Mandela) Deshmukh, MS Swaminathan) Vidyasagar, RR Roy)
Inculcating Values:
Role of Family: Role of Society: Role of Educational Inst.:
It is the first and major Administrative morality is a part and Education necessarily
agency of socialization parcel of the general morality of the involves transmission of
has great influence and community. Success of govt. values. It is through
bearing on develop- depends upon effective collaboration education that society
ment of child. of its citizens. There is a great need seeks to preserve and
to infuse civic consciousness, promote its cherished
patriotism and discipline among values.
citizen through education and
functional literacy.
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2. Attitude – components, structure function, its influence, its relation with thought and behavior,
moral and political attitudes, social influence, persuasion.
Attitude:
It refers to a psychological tendency that is expressed by evaluating a particular object with
some degree of favor or disfavor. The attitude may be positive or negative.
Affective Component:
It refers to feelings or emotions linked to an attitude object. It is a common component in attitude
change, persuasion, social influence and even decision making.
Behavioral Component:
It refers to a tendency or a predisposition to act in a certain manner (may be caused by affective
and cognitive components).
Categories of Attitude:
Explicit Attitude (Result of conscious cognition): It represents conscious cognitive and motivational
factors behind assigning of attitude; more deliberate thinking is involved in it.
Implicit Attitude (Result of Unconscious cognition): It is derived from the past memories, which are
rooted in unconscious cognition. Since cognitive part is absent in these attitudes so these are
largely influenced by affective experience. It means implicit attitudes are more easily accessible
if there is influence of contextual factors.
Instrumental Conditioning: According to this, behaviors that are followed by positive outcomes
tend to be strengthened, while those that are followed by negative outcomes are suppressed.
Ex: in early life, if your parents and teachers praised you for doing well in studies, you have
doubled your efforts and developed a positive attitude towards studies.
Observational Learning: The phenomenon by which a person acquires new forms of behavior of
thought simply by observing the rewards and punishments that others get.
Genetic Factor: It plays a role in shaping attitudes of an individual. However, they play stronger
role in shaping some attitudes that others.
Attitude Accessibility: It refers to the ease with which attitudes can be retrieved from memory, in
other words how readily available an attitude about an object, issue, or situation.
Attitude Ambivalence: People can also be conflicted or ambivalent towards an object, meaning
that they simultaneously possess both positive and negative attitudes towards the object in
question. Ex: you may have an ambivalent attitude towards arranged marriages, because on the
other hand you value obedience and adherence to parents; on the other, you may value
freedom and personal choice.
Moral Attitude: Moral attitudes include moral judgments such as “right or wrong” and
“blameworthy or praiseworthy”. The differences in attitude are found in comparing cultures or
groups (cultural level), comparing individuals within same group and comparing attitudes the
same person expresses under different circumstances. Moral values are highest among all
natural values. The moral values are recognized by great minds, such as Socrates, or Plato,
who continually repeated that it is better to suffer injustice than to commit it.
Political Attitude: are those directed towards political objects, such as political candidates,
political issue, political parties and political institutions.
Function of Attitude:- Katz takes the view that attitudes are determined by the functions they
serve for use. Main functions of attitude are:
Utilitarian / Instrumental Function: It is very close to the concept of instrumental conditioning.
Katz say we develop +ve attitude towards rewards and –ve towards the punishment.
Knowledge Function: Attitude satisfies knowledge function (meaningful, stable, clear &
organized view of the world) by providing a frame of reference for organizing our world so
that it makes sense.
Ego-Defensive Function: Some attitudes serve to protect us from acknowledge basic truths
about ourselves or the harsh realities of life. These can help a person cope with emotional
conflicts and protect self-esteem.
Social Identity Function: It refers to the informativeness of attitudes for person impressions, or
how much attitude appears to convoy about the people who had them. Ex: purchase of an
Indian Flag on the Republic Day may be driven primarily by self identity goals.
Influence of Attitude on Behavior:
True versus Expressed Attitudes: Differ because both are subject to other influences, especially
when dealing with sensitive issues, contexts and situations.
One instance versus Aggregate: The effect of an attitude becomes more apparent when we
look at a person’s aggregate or average behavior rather than at an individual act.
Level of Attitude-behavior Specificity: Attitude specificity, the extent to which attitudes are
focused on specific objects or situations (do you like to eat Mexican food) rather than on
general ones (do you like to go out to eat). Attitude can predict behavior if both attitudes and
behaviors are measured at similar levels of specificity.
Self Awareness: If persons are not aware of their attitudes, these attitudes will tend to
influence the individuals’ behavior all the more intensely. On the other hand, if the person is
aware of his attitude, he/she will be quite self conscious about it and may hesitate showing it
in their behaviors.
Attitude Strength: The stronger the attitude, the greater their impact on behavior. Attitudes
formed though direct experiences are stronger. The attitudes of more personally involved
individuals will be stronger predictors of behavior than attitudes of the less involved.
Attitude Accessibility: It refers to the ease with which attitudes can be retrieved from memory.
More accessible attitude can be spontaneously activated without our conscious awareness.
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Social Psychology: is the scientific study of the way that people’s behavior and mental
processes are shaped by the real or imagined presence of others (both person and situation).
Ex: atypical behavior like terrorism, genocide, ethnic cleansing, extremism.
Social Influence: The individual in an influential situation could comply, identify, or internalize
as defined by Professor Herbert Kelmen, a well known scholar in this subject.
Types of Social Influence:
Normative Influence: is related to the act of going along with the crowd in the effort to be liked
and to be accepted.
Asch’s Classic Study: in the experiment participants had to judge the length of the line
(which line (A, B or C) matches the first line?). He found that people were willing to get along
and make clear errors. Asch concluded that people would rather make wrong decisions than
to suffer social rejection.
Informational Influence: In this we go along with the crowd because we think the crowd knows
more than we do (especially during ambiguous situations).
Ambiguous situations: when people do not know what to do.
Crisis situations: when people do not have limit to think what to do.
Principles of Social Influence- It play on fundamental human instinct and can be exploited
both intentionally and unintentionally by professional influence agents. Six principles of social
influence:
Reciprocity – people give back what another has given to them. Ex: smile
Consistency – people desire to be consistent with their previous actions/opinion/assertions.
Social Proof – people often decided what to do by looking at what similar others have done.
Liking – people are more easily influenced by the people they like.
Authority – people are influenced by the power of authority (Ex: Parental Authority).
Scarcity – item or opportunities become more desirable as they are less accessible.
Meaning of Norms: a norm gives a person a rule of thumb for how they should behave.
However, a rational person only acts according to the rule if it is optimal for them.
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Persuasion: is an attempt to change a person’s attitude.
Carl Hovland Study “who say what to whom” – who (the source), say what (the message) and to
whom (the audience).
Construct of Persuasion:- The source of persuasion | The message | The audience
Source Credibility: can be viewed as credible if he/she is seen as an expert and can be trusted.
Source Likeability: is he/she is seen as similar and attractive (halo effect).
Resisting Persuasion: there are various ways to resist persuasion:
Attitude Inoculation – people who have been exposed to counter arguments have more
resistance to the persuasion.
Forewarned – being forewarned of the persuasion attempts can protect a person from being
persuaded. When people do opposite of what they are persuaded to do – boomerang effect.
Boomerang Effect: attempts to restrict a person’s freedom often produce anticonformity.
Stockpile – a person with physical, cognitive and social resources is more likely to resist
persuasion
Defence against persuasion technique – we if are aware of various social influence techniques and
perceive them as tricks to persuade us, we can resist them better.
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Public & Administrative Attitude & Governance in India:
1. Administration vis-à-vis Public: the night-watchman concept was replaced by the social
service or welfare state which meant ‘administration’ looking after health, education,
industry, agriculture etc., thus it became highly complex and technical and necessitated the
specialist. It is more difficult owing to the fact that vast majority of our people are poor,
illiterate, tradition-minded and lack initiative necessary for the nation building task.
To overcome this, administrator is expected to act as a agent of social change and
economic transformation.
2. People’s Perception in Administration: People’s mind must be known to the administration and
at the same time administrator’s efforts must be actively supported by the people. ‘In this
regard ARC - have pointed out that the citizen hold the bureaucracy in low esteem’. The
public is suspicious about the integrity of public officials and regard ‘right contact’, ‘political
pulls’, ‘speed money’, etc. as the way & means to get the things done.
3. Administration’s Attitude towards the People- there is a wide cultural gap b/w the administrators
and the vast majority of masses. The administrators find masses indifferent, pessimistic
about the assistance from bureaucracy. The civil servants complain of too much interference
as citizens try to bring pressure through local politician.
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Otto Kircheerimer, “no supervision from above can be as effective as an automatic control on
the minds of those possessing it and creating standards of efficiency as well as honesty. Any
deviation from the common standards under such circumstances is likely to be discovered
sooner or later and rooted out.
McCanny, in all such areas “they must answer to their own conscience, to their own senses of
dignity and pride, to the opinions of their fellow-men and above all, to their devotion, to their own
honest effort to define the total welfare and to serve it.”
The public servant’s duties today remain many, complex and often seemingly contradictory.
Therefore clarity over an organization’s values is essential and the appropriateness of a
particular value system is worthy of regular consideration in the context of changing
expectations and functions. While a core set of public service values is necessary, it is also true
that different values will also apply to different parts of the public service. The values most
commonly associated with public service are:
Honesty and Integrity, Impartiality, Respect for law, Respect for the persons, Diligence, Economic and
effectiveness, Responsiveness, Accountability.
“Public value is created when policy and management strategies are politically legitimate,
feasible, and sustainable, operationally possible and practical, and of substantive value to the
citizenry”, according to Moore.
Today, the notion of creating public value has become part of an overall managerial philosophy,
in contrast, ‘values’ are complex personal judgment based on the knowledge as well as an
emotional reaction.
Public Value Pluralism:
Public values pluralism suggests that several values and value orientations can simultaneously
exist in society, all of which may be equally valid, correct, and fundamental.
Ex: there are many public values and sets or clusters of public values, such as impartiality and
lawfulness on the one hand, and efficiency and effectiveness on the other, that one might
consider tobe intrinsically contradictory or even hybrid. Like, the pursuit of liberty with equality,
pursuit of justice with mercy, and the pursuit of spontaneity with that of security.
Integrity:
Integrity indicates soundness of moral principles, the character of uncorrupted virtues,
uprightness, honesty and sincerity. Accordingly to MoPersonnel, “Consistently behaves in an
open, fair and transparent manner, honor one’s commitments and works to uphold the Public
service values.”
A fundamental rule for maintaining civil servants’ integrity in to avoid situations which may give
rise to a conflict of interest. The following guidelines are relevant:
Never use your position in the civil service to benefit yourself or your family, relatives or
friends, or any other group of people with whom you have personal or social ties;
Avoid being placed in a position of obligation to anyone by accepting excessive
entertainment or favors such as free service, or indulging in games of chance with
subordinates or other people with whom you have official dealings; and
Avoid putting yourself in a position that may arouse any suspicion of dishonesty, or of using
your official position to benefit yourself, your family, relations or friends. Ex: do not provide
advice to any executive search firm if your official duties involve appointment and promotion.
In procuring services or goods for your office, do not negotiate with a company in which you
or your relatives hold shares. Follow prescribed tender procedures and declare an interest if
necessary in the process.
Encourage others to consistently follow Public Service values
Treat people impartially, regardless of political, social, demographic, geographic,
circumstances or bias
Enforce law, public service values and rules of conduct even in difficult situations
Have the courage and conviction to make and stand by the right decisions, even at
significant personal cost
Provide honest and frank advice to uphold public interest
Ensure full disclosure, by sharing the political implications of the decisions being made
Challenge powerful and influential people, and hold them accountable to make the right
decisions
Stand firm when dealing with unreasonable requests and demands
Take accountability for own actions and create a cultures for others also to take
accountability for their own actions
Intellectual Integrity:
It is defined as recognition of the need to be true to one’s own thinking and to hold oneself to the
same standards one expects others to meet.
The establishment and maintenance of integrity in public life and public service requires a
number of elements, including: legislation, regulations and codes of conduct; a society whose
religious, political and social values expect honesty from politicians and officials;
professionalism among officials; and a political leadership with the moral and political courage
and will to take its responsibility, both public and private, seriously.
Sardar Patel said, "You will not have a united India if you do not have a good All India Service,
which has the independence to speak out its mind and which has a sense of security. I need
hardly emphasize that an efficient, disciplined and contented service assured of its prospects as
a result of diligent and honest work is the sine qua non of sound administration under a
democratic regime, even more than under authoritarian rule'".
Impartiality:
Impartiality means acting solely according to the merits of the case and serving governments of
different political parties and the general public equally well and in the same spirit.
Political Patronage:
It refers in general to the awarding of benefit and privileges in exchange for political support. -
the awarding of contracts, preferential consideration in grants and contributions, and
appointments to boards and commissions.
Partisanship:
Partisanship refers in general to actions supporting or opposing political parties or biases.
Political Neutrality:
It means that the civil service should give free and frank advice to the government impartially
and without any political consideration. It also means the implementation of the decisions of the
government by the civil service faithfully whether such decisions were in consonance with their
advice or not.
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Empathy:
It refers to the ability to imagine oneself in another’s place and understand the others’ feelings,
desires, ideas, and actions.
Demonstrate active listening skills
Recognize body language, facial expression, and/or tone of voice to understand the
unspoken message.
Recognize unexpressed or poorly expressed thoughts, concerns, and feelings.
Pick up signals when other are not feeling comfortable and display consideration.
Tolerance:
Tolerance or toleration is a fair, objective, and permissive attitude toward those whose opinions,
practices, race, religion, nationality, etc,, differ from one's own; freedom from bigotry.
Significance of Tolerance:
Tolerance is the responsibility that upholds human rights, pluralism, democracy, harmony and
the rule of law. It involves the rejection of dogmatism and absolutism and affirms the standards
set out in international human rights instruments (it does not mean tolerance of social injustice
or the abandonment or weakening of one’s convictions).
Compassion:
It is the understanding or empathy for the suffering of others.
Has an active desire to alleviate another's suffering.
Helps others because he wants to, not because he has to,
Understands the feelings of others.
Shows empathy towards another person,
Shows kindness without expecting anything in return.
Recognizes and helps others that are less fortunate than himself.
Rule of Law:
Rule of law indicates that no branch of government is above the law , and no public official may
act arbitrarily or unilaterally outside the law.
Rule of law is also regarded as a principle of governance in which all persons, institutions and
entities, public and private.
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4. Emotional Intelligence (EI), utilities & application of EI in admin and governance. Emotional
Quotient (EQ) – importance, EI and Effective Leadership, Future of EI, EI & EQ in work place.
Emotions:
Emotion is an affective state of consciousness in which joy, sorrow, fear, hate, or the like, is
experienced, as distinguished from cognitive and volitional states of consciousness.
Intelligence:
Intelligence is a set of cognitive abilities which allow us to acquire knowledge, to learn and to
solve problems.
Emotional Intelligence:
EI is the ability to perceive emotions, to assess and generate emotions so as to assist thought,
to understand emotions and emotional knowledge, and to reflectively regulate emotions so as to
promote emotional and intellectual growth.
Coleman (1998), ‘EI’ refers to the capacity for recognizing our own feelings and those of others,
for motivating ourselves, and for managing emotions, well in ourselves and in our relationships.
Emotional Quotient:
Is a measure of person’s ability to monitor his/her emotions, to cope with pressures and
demands, and to control his/her thoughts and actions.
Importance of EQ:
1. Physical Health: EI enables to take care of our bodies and manage stress.
2. Menial Well-Being: EI affects our attitude and outlook on life. It can also help to alleviate
anxiety and avoid depression and mood swings. Increases positive attitude.
3. Relationships: EQ reflects the ability to read others cues, to accurately perceive and
understand others emotional, physical and verbal expressions.
4. Conflict Resolution: When we can discern people's emotions and empathize with their
perspective, it's much easier to resolve conflicts or possibly avoid them before they start.
5. Success: Higher EI helps us to be stronger internal motivators, which can reduce
procrastination, increase self-confidence, and improve our ability to focus on a goal.
6. Leadership: The ability to understand what motivates others, relate in a positive manner, and
to build stronger bonds with others inevitably makes those with higher EI better leaders.
Philosophy:
It is methodical work of thoughts. It is an art of life.