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Case Study Lecture 6 and 9

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15 views1 page

Case Study Lecture 6 and 9

Uploaded by

em2547160
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Case Study: MedCare Pharmaceuticals

MedCare Pharmaceuticals is a leading global pharmaceutical company specializing in the


research, development, and distribution of innovative medicines and healthcare products. Known
for its commitment to quality and patient care, MedCare operates in over 50 countries and serves
millions of customers, including hospitals, clinics, and individual patients. Its product portfolio
ranges from essential over-the-counter medications to advanced biologics for chronic diseases.

The company focuses on continuous improvement and stringent quality controls, ensuring that
its medications meet global regulatory standards. MedCare’s flagship product, a biologic drug
for autoimmune disorders, is widely praised for its quality, offering effective symptom relief and
fewer side effects compared to competitors. However, occasional delays in the production cycle
have raised concerns about meeting delivery deadlines, especially in regions with high demand.

MedCare gathers feedback from its healthcare providers and patients, asking them to rate their
experiences with product quality, availability, and effectiveness. The company also analyzes
shifts in prescription patterns and market share. Additionally, MedCare uses assesses the
responsiveness and knowledge of pharmacy staff distributing its products through disguised
audits. MedCare’s reputation, is built through satisfied doctors and patients’ recommendations.

MedCare provides customized solutions to healthcare providers, including detailed product


information, training sessions, and inventory management tools. For individual customers,
MedCare offers support programs such as reminders for medication adherence, discounts for
long-term prescriptions, and access to helplines for medical inquiries. Despite these efforts, some
customers in rural areas report difficulties in accessing MedCare’s services due to infrastructure
limitations.

Evolving healthcare policies and price control regulations in key markets influence MedCare’s
strategies. Exchange rate fluctuations, affect the cost of raw materials and distribution. Increased
awareness of preventive healthcare, drive demand for over-the-counter products, while
advancements in technology enable MedCare to invest in telemedicine platforms and digital
marketing campaigns. However, disruptions in the supply chain caused by climate change, have
occasionally impacted the availability of raw materials.

Questions

1. Discuss product quality in light of the case.


2. Discuss how MedCare measures customer satisfaction.
3. Discuss CRM in light of the case.
4. Discuss how the external environment impacts MedCare, using specific examples from
the case.

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