Ali 2024 - Part - 27

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Textile company expands into niche # Creating Possibilities

# New Consumption Trend


markets and captures new business
opportunities in recycled material
clothing through Alibaba.com
Mengqi Pan, founder of Tianruiyi, a textile and clothing export
company based in Shengze, Suzhou, has been in the apparel
business for over a decade. In 2019, his business hit a bottleneck, but
he found new life after the discovery of Alibaba.com. The platform
allowed him to garner insights and unlock opportunities in the niche
market for clothing made of recycled materials.

To encourage exporters that focus on manufacturing products with


recycled materials, Alibaba.com provides their online storefronts
with additional customer traffic. While the cost of recycled materials
is generally higher, a community of global buyers on Alibaba.com
is willing to pay the premium, presenting more potential business
opportunities to exporters in this sector. Currently, the recycled
materials used in Pan's clothing production are not limited to plastic
bottles. They also include coffee grounds, fishing nets, oyster shells,
and other marine waste.

“Clothing companies typically have little


interest in manufacturing clothing from
recycled materials due to its high production
costs and time-consuming process.
Fortunately, Alibaba.com is witnessing
a growing demand for clothing made of
recycled materials from its global buyer base,
which allows our products to reach global
markets, including Europe, the U.S., Mexico,
Canada, and Australia, among others.”

Mengqi Pan,
Founder, Tianruiyi

Fiscal Year 2024 Annual Report 33

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