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Coursework Brief

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28 views3 pages

Coursework Brief

Uploaded by

samiullah.ba16
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Survey Research and Analysis for Business (BUSI22285)

Coursework Brief

Coursework submission deadline: 13th December 2024, 11:00 PM

You are required to design a questionnaire on your allocated topic, conduct a pilot survey to
collect data, analyse and present findings as a PowerPoint voiceover presentation (saved
as .mp4 or.mov).

The coursework which includes data analysis, interpretation of results and presentation of
findings as a PowerPoint voiceover (saved as .mp4 or.mov) is an individual work worth 60%
of the overall grade. Questionnaire design and data collection which feed into the coursework
will be executed as groupwork and graded as ACE in specific weeks. Please see below for more
details.

Tasks:

1. Questionnaire Design (Groupwork)

• This task will be carried out in a group of 3-4 students.


• Each group will devise a questionnaire on their assigned topic.
• You will use MSForms (free to NTU students on Office365) to design your
questionnaire. Data can be subsequently downloaded as an Excel file.
• The questionnaire MUST include approximately 10 questions, of which there will be:
o 3 demographic questions
o 7-8 questions on the topic
o Two questions on the topic must lead to measurement variables.
• This task with be graded as Assessed Class Engagement (ACE) in week starting 07
October 24 (week 3).
• As per ethics requirements,
o your questionnaire must include the Participant Information that will be given
out to you.
o your questionnaire must be approved by your seminar tutor before being sent
to participants.
o each student must submit their questionnaire to the Dropbox by 14th October
24 for tutor feedback and approval.

2. Data Collection (Groupwork):

• The survey must be conducted online where you will share your questionnaire (e.g via
Teams or NTU email) to collect responses.

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• Each member must engage with this task and collect their share of data as agreed by
the group.
• Only NTU students will be surveyed. As per ethics requirements, you cannot collect
responses from non-NTU students.
• Aim to collect approximately 100 (or slightly more) responses.
• For confidentiality and data security, please save your dataset on the NTU system
(OneDrive).
• This task will be graded as Assessed Class Engagement (ACE) in week starting 11th
November 24 (week 8). You must show that you have collected your share of data
and conduct some descriptive analysis. Failure to engage with data collection task will
result in not passing ACE that week. This work will also be graded in line with peer
assessment as per NBS Groupwork Policy. Each team member will give each other a
score from 0 to 3 to reflect team members’ engagement with the data collection task.

Note that little or no engagement with the task will incur penalties. Final
coursework grades will be adjusted in line with peer assessment scores

3. Data Analysis, Interpretation and Presentation of Findings (Individual work)

• Each team member must use the collected data to conduct their own data analysis.
• Data cleaning prior to analysis is also an individual task.
• All data analysis must be carried out in Minitab.
• Findings must be presented as an individual PowerPoint voiceover saved as .mp4
or .mov with a duration of 10 minutes max.
• You may use around 10-15 PowerPoint slides.
• This task will be graded as part of your summative assessment against the grading
matrix.

4. Submission to Dropbox (Individual work)

Each student must submit the following to the Dropbox by Friday 13th December,
11:00 PM:

• Final Questionnaire
• Minitab output for data analysis included in the PowerPoint presentation (Word
document)
• PowerPoint Voiceover presentation saved as .mp4 or.mov
• Peer Assessment Form

Presentation guidelines:

Your presentation should include (at least) the following elements:

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• Aims of the survey.

• Population identification and sampling method used.

• Univariate data analysis including checks for bias.

• Three bivariate analyses, at most two of which must make use of the measurement
variable(s). Note that all three bivariate analyses cannot be the same, for example
you cannot present three chi-square tests. Appropriate hypotheses must be specified.

• Findings from the survey.

• Conclusions and recommendations

• Limitations of study

The criteria used in the assessment of this presentation will include:

• Clarity of the presentation.

• Appropriate use of tables, charts, graphs and diagrams - suitably labelled and
annotated.

• Appropriate use of statistical techniques.

See the grading matrix for the full set of criteria that will be used in grading your work.

NOTE: The emphasis in this module is on the practical approach to data collection through
surveys, application of appropriate statistical techniques, interpretation of results and
presentation of findings in an intelligent way.

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