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Week Three - Day Two Planning - Scripting Your Organic Content

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14 views6 pages

Week Three - Day Two Planning - Scripting Your Organic Content

Uploaded by

mohamedezzr96
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Week Three - Day Two

Planning & Scripting Your Organic Content

We know our targets, now we actually need to start posting.

The biggest mistake I see business owners make right now for their
organic content strategy is the fact that they just hand off the task to
someone with no intention.

Yes, this is something that you can outsource. It’s crucial for you as
the business owner to do this in the beginning.

No one knows your brand better than you do. Plus, when you get to a
point of outsourcing you know exactly what to look for.

Before we get into planning & scripting - the ultimate question I often
get is:

Do I need to be in the videos?

Short answer is no.

Long answer is that you will want to have some type of human tie to
your content. Whether that’s just your voice, actually being the face of
the content, or having someone you know fill either of those seats.

We aren’t selling physical products - so it’s not like we can just take
videos of our products all around the world in different scenarios.

We’re selling problem solving digital products in a specific niche, so


we must cater towards that ideal client and get their attention.
Now let’s get into the winning framework!

I always plan my videos ahead of time and stick to this simple


framework.

Hook -> Value -> Call To Action

All fit into quick paced videos under 15 seconds to favor audience
retention.

The first step to content creation is the planning itself. Our purpose in
this video right now is to put together a group of winning video ideas
and the scripts. We’re going to do this together.

How To Create A Hook

I always start by building off of hook ideas. The hook is the most
important aspect to successfully growing organically. The platforms
we’re focusing on are designed to keep people’s attention, and to
keep them scrolling.

If we don’t grab their attention right off the bat - we’ve lost that viewer.
The way to grow organically is to increase your watch time. These
platforms want to keep people using their product for as long as
possible.

Who is our ideal customer?


- Young individuals aspiring for success but struggling to think
clearly about their exact path to profitability.

What are our ideal customers' pain points?


- Self Doubt
- Feeling Stuck
- Tired
- Stressed

What are our ideal customers' pleasure points?


- Wants To Live A Better Lifestyle
- Wants To Have A Breakthrough
- Wants To Live Confidently

What is our brand value and solution?


- Using simple breathwork and meditation techniques to unlock
better decision making and awareness

Now after we’ve reflected back onto some of our specifics we can
brainstorm some emotion spiking hooks (feel free to copy my ideas).

- Here’s 5 ways to build your confidence


- Here’s something you can do if you’re feeling stuck
- Here’s one secret that every future millionaire needs to know
- This has to be the best way to level up your lifestyle
- If you’re young and want to be a millionaire, you have to try this
- I multiplied my income by breathing like this
- Making less decisions actually causes you to make better
decisions

How To Create Value From Your Hook

Hooks are essentially just the topic of the video. Since we’re creating
videos under fifteen seconds it’s not going to take a ton of content to
fill it up.
The main piece of your videos are going to be the value, and many
people mess this up by getting too fancy with their words and
concepts.

Let’s take one of our hooks from above and use it as an example.

“Here’s one secret that every future millionaire needs to know”

I chose this one because it is emotion spiking, and specific to our ideal
client.

Now we need to think specifically about what’s going to be a piece of


value that makes viewers curious and also fits into the hook.

“There’s this thing called the wim hof method. People have passed out
from this breathing technique. But it’s used by millionaires across the
world to naturally get more clarity and focus.”

Wim Hof method = Instead of “Breathwork”

People have passed out = Emotional spike

Breathing technique = Solution

Millionaires = Social proof

Clarity and focus = Pain point

Choosing A Call To Action


A call to action is essentially just what you’re telling someone to do
after they’ve watched your video. We only do this at the end of our
video because we’ve built some rapport from the value provided.

If we did a call to action at the beginning of our video we would


immediately lose the interest of any person who saw it.

In the world of paid traffic, we use direct calls to actions like “Shop
now” with buttons that go directly to our website.

But this is the world of organic traffic. Where we must first focus on
building a community and building brand awareness.

The type of call to actions that are going to act as a cheat code for the
algorithm are things that boost engagement.

When you see a YouTuber begging for likes on a video - it’s not
because they really care about the number. They do it because the
more engagement a video gets the more the algorithm will push the
video to users.

Here are some general call to action ideas:


- “Share this to someone who needs to hear it”
- “Save this if you think it’s important”
- “Follow for more content like this one”
- “Let me know your thoughts below”
- “Like for more”

The key to call to actions is rotating different ones across your videos.

Tying Everything Together


Before you move on to video creation I want you to put together at
least ten final scripts for your organic videos.

Here’s my example put together.

1.

Hook: Here’s one secret that every future millionaire needs to know

Value: There’s this thing called the wim hof method. People have
passed out from this breathing technique. But it’s used by millionaires
across the world to naturally get more clarity and focus.

CTA: If you want to know more about this let me know in the
comments

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