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Marketing 4

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0% found this document useful (0 votes)
24 views30 pages

Marketing 4

Uploaded by

VINOD D
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PREPARATORY PAPER-04
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INSTRUCTION PREPARATORY PAPER-04

Question No. 1

A record is related to a file, a statement is related to a ___

Procedure

File

Program

Data

None of these

Correct Answer

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Program

Show detailed answer

No detailed answer

Question No. 2

Housing all hardware, software, storage, and processing in one site location is
called ___

time- sharing

a distributed system

centralized processing

a host computer

None of these

Correct Answer

centralized processing

Show detailed answer

No detailed answer

Question No. 3

Several computer linked to a server to share programs and storage space ___

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Network

Grouping

Library

Integrated system

None of these

Correct Answer

Network

Show detailed answer

No detailed answer

Question No. 4

Soft copy refers to ___

printed output

music sounds

screen output

digitizing

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None of these

Correct Answer

screen output

Show detailed answer

No detailed answer

Question No. 5

Meaningful filename helps in easy file ___

Storing

Accessing

Identification

Printing

None of these

Correct Answer

Identification

Show detailed answer

No detailed answer

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Question No. 6

LAN stands for ___

Local Access Network

Local Area Network

Logical Access Network

Logical Area Network

None of these

Correct Answer

Local Area Network

Show detailed answer

No detailed answer

Question No. 7

WWW stands for ___

World Work Web

Wide work Web

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Wide World Web

World Wide Web

None of these

Correct Answer

World Wide Web

Show detailed answer

No detailed answer

Question No. 8

Hard disk drives are considered ___ storage.

flash

nonvolatile

temporary

non permanent

None of these

Correct Answer

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nonvolatile

Show detailed answer

No detailed answer

Question No. 9

A(n) ___ uses laser technology to store large amounts of information

floppy disk

compact disc read only memory (CD- ROM)

hard disk

extended disc read only memory (ED- ROM)

None of these

Correct Answer

compact disc read only memory (CD- ROM)

Show detailed answer

No detailed answer

Question No. 10

Storage that retains its data after the power is turned off is referred to as ___

volatile storage

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non- volatile storage

sequential storage

direct storage

None of these

Correct Answer

non- volatile storage

Show detailed answer

No detailed answer

Question No. 11

The ___ key will launch the start button.

esc

window

shortcut

shift

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None of these

Correct Answer

window

Show detailed answer

No detailed answer

Question No. 12

A(n) ___ is a combination of hardware and software that facilitates the sharing of
information between computing devices.

network

peripheral

expansion board

digital device

None of these

Correct Answer

network

Show detailed answer

No detailed answer

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Question No. 13

When sending an e- mail ___ describes the contents of message.

to

subject

contents

cc

None of these

Correct Answer

subject

Show detailed answer

No detailed answer

Question No. 14

Which of the following is an example of connectivity?

Internet

Floppy disc

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Power card

data

None of these

Correct Answer

Internet

Show detailed answer

No detailed answer

Question No. 15

A Program written in a high level language is referred to as ___

source code

object code

machine code

assembly code

None of these

Correct Answer

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source code

Show detailed answer

No detailed answer

Question No. 16

What is an E- mail attachment?

A receipt sent by the recipient

A separate document from another program sent along with an E- mail message

A list of CC : or BCC : receipents

A malicious parasite that feeds off of your messages and destroyed the contents

None of these

Correct Answer

A separate document from another program sent along with an E- mail message

Show detailed answer

No detailed answer

Question No. 17

A program designed to destroy data on your computer which can travel to ‘infect’
other computers is called a ___

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disease

torpedo

hurricane

virus

None of these

Correct Answer

virus

Show detailed answer

No detailed answer

Question No. 18

The ___ manual tells you how to use a software program.

documentation

programming

user

technical

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None of these

Correct Answer

user

Show detailed answer

No detailed answer

Question No. 19

What are bas, doc, and htm examples of?

Databases

Domains

Extensions

Protocols

None of these

Correct Answer

Extensions

Show detailed answer

No detailed answer

14 of 30 11/27/2014 5:01 PM
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Question No. 20

The side bar in a window or word processor that has an arrow on both ends and a
box in the middle that you use mouse to move the pages up or down ___

Scroll bar

Roll bar

Page bar

Box bar

None of these

Correct Answer

Scroll bar

Show detailed answer

No detailed answer

Question No. 21

A(n) ___ is a device that electronically process data, converting it to information.

algorithm

computer

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software

program

None of these

Correct Answer

algorithm

Show detailed answer

No detailed answer

Question No. 22

The place where the computers stores programs and data is called ___

Memory

Storage house

Storage unit

Backup

None of these

Correct Answer

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Memory

Show detailed answer

No detailed answer

Question No. 23

Why is the Caps lock key referred to as toggle key?

Because its function goes back and forth every time it is pressed

Because it cannot be used for entering numbers

Because it cannot be used to delete

Because it cannot be used to insert

None of these

Correct Answer

Because its function goes back and forth every time it is pressed

Show detailed answer

No detailed answer

Question No. 24

The name that the user gives to a document is referred to as ___

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name given

document- name

file name

document- identity

None of these

Correct Answer

file name

Show detailed answer

No detailed answer

Question No. 25

Which of the following is part of the System Unit?

CPU

Monitor

CD- ROM

Floppy DISK

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None of these

Correct Answer

CPU

Show detailed answer

No detailed answer

Question No. 26

Which of the following is not an input device?

Key board

mouse

printer

scanner

None of these

Correct Answer

printer

Show detailed answer

No detailed answer

19 of 30 11/27/2014 5:01 PM
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Question No. 27

One puts information into the computer by pressing this key ___

Caps lock

tab

enter

esc

None of these

Correct Answer

enter

Show detailed answer

No detailed answer

Question No. 28

To add or put into your document such as a picture or text use ___

TV

insert

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push in

squeeze in

None of these

Correct Answer

insert

Show detailed answer

No detailed answer

Question No. 29

A key that must be pressed each time a new command or information is entered
___

Esc

return/enter

delete

home

None of these

Correct Answer

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return/enter

Show detailed answer

No detailed answer

Question No. 30

On a CD- RW you can ___

Read, write and rewrite information

you can only read information

You can only write information

read & write information

None of these

Correct Answer

Read, write and rewrite information

Show detailed answer

No detailed answer

Question No. 31

When Bell Laboratories attempts to anticipate the effect of new products and
processes on its own innovations, other business organizations, and society in

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general, it is engaging in :

Product differentiation

monopolistic competition

technology assessment

Innovative marketing

None of these

Correct Answer

technology assessment

Show detailed answer

No detailed answer

Question No. 32

A presentation means ___

Display of products

Explaining the utility of products

A gift

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Display of Communication skills

All of these

Correct Answer

Explaining the utility of products

Show detailed answer

No detailed answer

Question No. 33

A DSA means ___

Directly Selling Authority

Directly Selling Agent

Direct Selling Agent

Direct Selling Authority

Distributors & Selling Agencies

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Correct Answer

Direct Selling Agent

Show detailed answer

No detailed answer

Question No. 34

‘Benchmark’ means ___

Products lined up on a bench

Salesmen sitting on a bench

Set standards

Marks on a bench

None of these

Correct Answer

Set standards

Show detailed answer

No detailed answer

Question No. 35

Value – added services means ___

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Giving full value for money

Better value for higher price

Costlier service

Additional service

None of these

Correct Answer

Additional service

Show detailed answer

No detailed answer

Question No. 36

CRM means ___

Customer Relationship Management

Customer Retention Manager

Customer Relatives Meet

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Channel Route Market

None of these

Correct Answer

Customer Relationship Management

Show detailed answer

No detailed answer

Question No. 37

The Target Group for Credit Cards is ___

All card holders

All existing borrowers

Individuals with taxable income

All of these

None of these

Correct Answer

None of these

Show detailed answer

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No detailed answer

Question No. 38

A ‘Target Group’ in Marketing ___

To whom the sales should be directed

A Group of Sellers

A Group of Buyers

A Group of products

All of these

Correct Answer

To whom the sales should be directed

Show detailed answer

No detailed answer

Question No. 39

Bancassurance means ___

Assurance given by banks to Loanees

Assurance to bank with one bank

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Assurance to repay loans

Assurance to give good service

Selling insurance products through banks

Correct Answer

Selling insurance products through banks

Show detailed answer

No detailed answer

Question No. 40

Cross – selling means ___

Selling with a cross face

Selling to Red Cross members

Selling across countries

Selling to Blue Cross members

Selling other products to existing customers

Correct Answer

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Selling other products to existing customers

Show detailed answer

No detailed answer

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