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    Chương 5 - PHÂN PHỐI VÀ THU HỒI

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    Chương 5 - PHÂN PHỐI VÀ THU HỒI

    Uploaded by

    Ngô Như Quỳnh Lê
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    0 views24 pages

    Chương 5 - PHÂN PHỐI VÀ THU HỒI

    Uploaded by

    Ngô Như Quỳnh Lê

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 24

    Ho Chi Minh University of Banking

    Supply Chain Management

    TS. NGUYỄN VĂN THÍCH


    Chapter5

    DISTRIBUTION AND REVERCE


    LOGISTIC

    1. Delivery & Distribution in the Supply Chain


    2. Reverse supply chain
    3. Customer relationship management
    2
    5.1 DELIVERY & DISTRIBUTION

    What Is Distribution Management?


    Definition Distribution management refers to the process of
    overseeing the movement of goods from supplier or
    manufacturer to point of sale.

    Requirment • Timely, fast, accurate


    • Right time, right place
    • Quantity, quality, structure
    • Reliability, flexibility

    3
    5.1 DELIVERY & DISTRIBUTION

    Content • Order management


    • Schedule delivery
    • Warehouse & distribution

    Customers Receiving
    order orders
    Order Order
    fulfillment and processing
    management
    process Status Order
    report fulfillment

    4
    5.1 DELIVERY & DISTRIBUTION

    Direct
    Delivery
    schedule
    Via distribution center

    Supplier Customers Supplier Customers Supplier Customers

    Supplier Customers Supplier Customers

    TT TT
    phân phối phân phối

    5
    v Models of distribution
    • Reserve production and direct distribution to
    customers
    • Reserve production, direct distribution and
    transportation via transporters
    • Wholesale stocking and direct distribution
    • Wholesale stocking and local distribution
    • Manufacturing, Wholesale reserve and customers
    receive local products
    1. RESERVE PRODUCTION AND DIRECT
    DISTRIBUTION TO CUSTOMERS
    RESERVE PRODUCTION, DIRECT DISTRIBUTION AND
    TRANSPORTATION VIA TRANSPORTERS
    3. WHOLESALE STOCKING AND DIRECT
    DISTRIBUTION
    4. WHOLESALE STOCKING AND LOCAL
    DISTRIBUTION
    5. MANUFACTURING, WHOLESALE RESERVE
    AND CUSTOMERS RECEIVE LOCAL PRODUCTS
    6. RETAILERS STOCK AND CUSTOMERS BUY IN-
    STORE
    5.1 DELIVERY & DISTRIBUTION

    Distributi Location for storing, preserving &


    on central transferring products to meet
    orders in the Supply Chain

    Collect goods
    Function

    Coordination of goods

    Preserve and store

    Shipping & delivery


    13
    5.1 DELIVERY & DISTRIBUTION

    From warehouse

    Preservati
    § Speed
    on and storage § Time
    function § Flexibility
    minimized § Expense

    To distribution
    center

    14
    5.1 DELIVERY & DISTRIBUTION
    CROSS-DOCKING

    56
    BENEFITS OF CROSS-DOCKING
    5.2 REVERSE IN SUPPLY CHAINS

    The reverse supply chain is a process that is


    almost opposite of a traditional supply
    chain, meaning the product moves from a
    customer back to a vendor/supplier/retailer
    Reverse supply chain management includes
    pickups, disposing or cleaning, sorting,
    repackaging, restoring, and finally
    reshipping
    • Better meet customer needs
    Roles • More environmentally friendly

    17
    5.2 REVERSE IN SUPPLY CHAINS
    • Defective products or errors
    • Product needs warranty
    Object • Products are no longer popular and out of
    fashion
    • The product expires and is no longer
    depreciated
    • Packaging
    • Small scale & dispersed
    • Conflict about product ownership & VC
    Challenge responsibility
    • Recovery costs are large & difficult to
    manage
    • Difficult to forecast & develop plans
    • Few units provide good service
    18
    5.2 REVERSE IN SUPPLY CHAINS
    5.2 REVERSE IN SUPPLY CHAINS

    Closed model Producers Distributer Cusyomers

    Opened model Procucer Distributer Customer

    3PL service unit

    Independent
    operating Producer Distributer Customer
    model

    Independent operator

    REVERSE SUPPLY CHAINS


    20
    5.3 CUSTOMER RELATIONSHIP MANAGEMENT

    Customer relationship management (CRM)


    is a technology for managing all your
    Definition
    company's relationships and interactions with
    customers and potential customers. The goal
    is simple: Improve business relationships. A
    CRM system helps companies stay connected
    to customers, streamline processes, and
    improve profitability.

    21
    5.3 CUSTOMER RELATIONSHIP MANAGEMENT

    22
    5.3 CUSTOMER RELATIONSHIP MANAGEMENT

    23
    TRƯỜNG ĐẠI HỌC NGÂN HÀNG TP.HCM
    QUẢN TRỊ CHUỖI CUNG ỨNG
    Supply Chain Management

    Q&A?

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