Ensi The Journey
Ensi The Journey
Ensi The Journey
Concept....................................................1
3d renders and Plans of horizontal
sprout home..............................................2
3d renders and plans of vertical
sprout home..............................................7
interior finish references..........................10
Structures..................................................12
Value proposition canvas model and
Business model canvas...........................17
Detail.........................................................20
Ensi community estates...........................21
Team..........................................................28
Concept 1
duct
Wash
kitchenette room
living space
verandah
POD 1
3
sprout 2
store
kitchenette
duct
kitchen
moves to Wash
living room room
living room
living space
becomes bedroom
kitchen
outdoor
dining
sprout 3
w/c
w/c
option 1
bedroom
bedroom bedroom
store store
w/c w/c
w/c w/c
option 2 option 3
store
TC
W bedroom POD 1 5
F
sprout 4
kitchen
outdoor
dining
bedroom
RG
w/c
w/c
store
W
bedroom
option 1
TC
F
store kitchen
bedroom
W
RG
TC
F
outdoor
dining bedroom w/c
kitchen
RG
w/c
w/c
living room bedroom
w/c
bedroom
final sprout
store
W
bedroom
TC
F
kitchen
outdoor bedroom
dining
RG
w/c
w/c
A growing home suitable for small pieces of land with the ability to expand vertically.
Options for Initial ground
8
floor plan
Full Vertical Sprout 9
interiors
10
wood finish
Wood finish from the flooring to the ceiling is easy to
work with in the case of assembling and is cost effective
and also has a good aesthetic feel to it.
Not forgetting the environment, the wood is made from soft
wood timber bought from nileply industries in Uganda
which plants a tree for every tree cut.
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flexible furniture
This will enable the small space in the pod to be efficiently utilised.
structures 12
GSPublisherVersion 0.5.100.100
13
A B C A B C
2,350 2,350
2,350 2,350
X
Y
X
Y
4,840
145
1 1 1 1
18
162
102
500
duct
1,573
50 420 50
102
120
18 2,012 18 18 2,258 18
50
2,330
2,230
2,330
2,198
420
1,540
kitchenette w/c
50
U U U U
600
2 2 2 2
778
384
138
102
5,541
400
321
7,200
7,660
7,660
living space
3,330
3,260
3,230
3,330
1,518
deco wooden floor
2,639
V V
400
V V
102
138
138
18 18
3 3 3 3
102
1,435
1,332
1,435
2,394
1,300
1,300
1,294
verandah
109
4 4 4 4
520
520
300 300
102
50 2,300 50 2,300 50
163 510 3,000 1,000 163
4,755 163 4,510 163
4,836
X
Y
X
Y
2,350 2,350
A B C A B C
FOUNDATION PLAN FLOOR PLAN
3,868
4,351
500 152 910 1,600 422 159 152
125 2,910 664
125
500
A
C
153
83
500 152 800 1,600 422 159
2,350
2,350
kitchenette
SECTION U-U
B
B
152
83 2,500 300 290 500 450 50 2,300
153 83
living space
2,350
2,350
450 300 1,600 400
50
washroom
SECTION V-V
C
A
152 125
500 125 2,910 664 152
500 910 1,600 400 179
4,351
3,866
4,351 4,055
4
duct
83
1,435
w/c
verandah
3
duct
3,330
150 150
living space
3,330
83
200
living space
duct
2,330
kitchenette
152
500 125 2,961 347 266 500 277 2,961 316
4,351 4,054
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15
16
17
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Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
● Early home ● Through
● Material suppliers ● Designing of homes ownership in newsle�ers, social ● Early home owners
● Manufacturers ● Construc�on of phases one can media (for updates in urban areas
● Workshops homes afford and feedback) ● Young families in
● Real estate ● Acquiring suppliers ● Portability of home urban areas
developers and customers ● Ease of ● Customer
● Air bnb home expansion/remodeli tes�monies (good
owners ng of house reviews and
● Government ver�cally or recommenda�ons)
● banks horizontally
Key Resources ● Proper phased Channels
development of ● Exhibi�ons
● Human(constructi house ● Real estate
on workers, design ● Planned and developers
team, engineering healthy living ● Website
team, ● Social Media
environment
administration) ● Calls
● Sense of ownership
● Intellectual ● TV & radio adverts
property(patents) ● Word of Mouth
● Machinery
● Transport trucks
Cost Structure Revenue Streams
● Developing innovative approaches to decent and adaptable ● Ensigo home pods
living accommodation ● Home upgrades(hook and bait)
● Piloting and marketing the innovation ● Design
● Material sourcing and preparation ● Construc�on
● Developing the ensi community estates ● Real estate
● Carrying out managerial and administrative functions(legal,
accounting)
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Basing on Max Schwitallas theory on housing development, a top-down, bottom-up strategy can be adopted whereby the
urban shelf consisting of the substructure, beams, slabs, circulatory systems, basic utilities and columns are constructed by the land owner
creating land for settlements to be built on by the tenant. This is sort of like the land developer meeting the land settler half way in a way
that costs are cut in construction by the land developer since the the settler can stay within the
viscinity of his choice and customise it to and grow a home according to his or her choice since space is available
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Applying the urban shelf concept in Uganda, Ensigo plans to begin by utilising the incomplete buildings within the the region
and placing ensigo pods on top of them, first of all, we shall need to ensure the buildings are structurally fit. Once the
concept and financing kicks off, we shall proceed to construct our very own urban shelf, we intend to fund the construction
using a lottery draw where by money will collected through lotteries from the locals and the winners will win a space on the
urban shelf.
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