BBA – REGULAR PROGRAM

REGULATIONS PERTAINING TO B.B.A DEGREE

SEMESTER – I
Teaching
SL Course Category Hours per Total
Title of the Course SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
1 Lang.1.1 Language -I AECC 3+1+0 60 40 100 3
2 Lang.1.2 Language -II AECC 3+1+0 60 40 100 3
Management Principles
3 BBA.1.1 DSC-1 4+0+0 60 40 100 4
& Practice
Fundamentals of
4 BBA.1.2 DSC-2 3+0+2 60 40 100 4
Accounting
5 BBA.1.3 Marketing Management DSC-3 4+0+0 60 40 100 4
6 BBA.1.4 Digital Fluency SEC-SB 1+0+2 25 25 50 2
Any one of the following:
a. Business Organization
b. Office Organization and
7 BBA.1.5 OEC-1 3+0+0 60 40 100 3
Management
8 BBA.1.6 Yoga SEC-VB 0+0+2 - 25 25 1
9 BBA.1.7 Health & Wellness SEC-VB 0+0+2 - 25 25 1
SUB TOTAL (A) 385 315 700 25

SEMESTER – II
Teaching
SL Course Category Hours per Total
Title of the Course SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
10 Lang.2.1 Language -I AECC 3+1+0 60 40 100 3
11 Lang.2.2 Language – II AECC 3+1+0 60 40 100 3
Financial Accounting &
12 BBA.2.1 DSC-4 3+0+2 60 40 100 4
Reporting
Human Resource
13 BBA.2.2 DSC-5 3+0+2 60 40 100 4
Management
Business Environment /
14 BBA.2.3 DSC-6 4+0+0 60 40 100 4
Business Mathematics
15 BBA.2.4 Environmental Studies AECC 2+0+0 25 25 50 2
Any one of the following:
a. People Management
16 BBA.2.5 b. Public Administration OEC-2 3+0+0 60 40 100 3
And Business
17 BBA.2.6 Sports SEC-VB 0+0+2 - 25 25 1
NCC/NSS/R&R(S&G)/
18 BBA.2.7 SEC-VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL ( B) 385 315 700 25

EXIT OPTION WITH CERTIFICATION –

WITH ABILITY TO SOLVE WELL DEFINED PROBLEMS

BBA - Regular Page 27 of 56

 SEMESTER – III

Teaching
SL Course Category Hours per Total
Title of the Course SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
19 Lang.3.1 Language -I AECC 3+1+0 60 40 100 3
20 Lang.3.2 Language – II AECC 3+1+0 60 40 100 3
21 BBA.3.1 Cost Accounting DSC– 7 3+0+2 60 40 100 4
22 BBA.3.2 Organizational Behaviour DSC– 8 3+0+2 60 40 100 4
Statistics for Business
23 BBA.3.3 DSC– 9 3+0+2 60 40 100 4
Decisions
24 BBA.3.4 Artificial Intelligence SEC 1+0+2 25 25 50 2
Any one of the following:
a. Social Media Marketing
25 BBA.3.5 b. Rural Marketing OEC-3 3+0+0 60 40 100 3
c. Advertising Skills
d. Entrepreneurship Skills
26 BBA.3.6 Sports SEC-VB 0+0+2 - 25 25 1
NCC/NSS/R&R(S&G)/
27 BBA.3.7 SEC-VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL (C ) 385 315 700 25

SEMESTER – IV
Teaching
SL Course Category Hours per Total
Title of the Course SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
28 Lang.4.1 Language -I AECC 3+1+0 60 40 100 3
29 Lang.4.2 Language – II AECC 3+1+0 60 40 100 3
30 BBA .4.1 Management Accounting DSC– 10 3+0+2 60 40 100 4

31 BBA .4.2 Business Analytics/ Financial DSC– 11 3+0+2 60 40 100 4

Markets & Services
32 BBA .4.3 FinancialManagement DSC– 12 3+0+2 60 40 100 4
33 BBA .4.4 Constitution of India AECC-SB 2+0+0 25 25 50 2
Any one of the following:
a. Business Leadership Skills
b. Personal Wealth
34 BBA. 4.5 Management OEC-4 3+0+0 60 40 100 3
c. Creativity & Innovation
d. Sustainable Development
35 BBA .4.6 Sports SEC-VB 0+0+2 - 25 25 1
NCC/NSS/R&R(S&G)/
36 BBA .4.7 SEC-VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL (D) 385 315 700 25

EXIT OPTION WITH DIPLOMA – ABILITY TO SOLVE BROADLY DEFINED PROBLEMS.

BBA - Regular Page 28 of 56

 SEMESTER – V
Teaching
SL Course Category Hours per Total
Title of the Course SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
Production And Operations
37 BBA.5.1 Management/ International DSC-13 4+0+0 60 40 100 4
Business
38 BBA.5.2 Income Tax DSC-14 3+0+2 60 40 100 4
Elective-1 (Paper -1) 3+0+2(P)
39 BBA.5.3 DS E-1 60 40 100 3
4+0+0(T)
3+0+2(P)
40 BBA.5.4 Elective-2 (Paper -2 ) DSE-2 60 40 100 3
4+0+0(T)
Information Technology for
41 BBA.5.5 VOC-1 3+0+2 60 40 100 3
Managers
Cyber Security
42 BBA.5.6 SEC-SB 1+0+2 25 25 50 2
or some other
43 BBA.5.7 Internship -1 Intern -1 1+0+2 - 50 50 2
44 BBA.5.8 Sports SEC– VB 0+0+2 - 25 25 1
NCC/NSS/R&R(S&G)/
45 BBA.5.9 SEC– VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL (E ) 325 325 650 23

SEMESTER – VI
Teaching
SL Course Category Hours per Total
Title of the Course SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
46 BBA.6.1 Business Laws DSC-15 4+0+0 60 40 100 4
BBA.6.2 Entrepreneurship & DSC-16
47 4+0+0 60 40 100 4
Start-up Management
3+0+2(P)
48 BBA.6.3 Elective-1 ( PAPER 2) DSE-3 60 40 100 3
4+0+0(T)
3+0+2(P)
49 BBA.6.4 Elective-2( PAPER 2) DSE-4 60 40 100 3
4+0+0(T)
50 BBA.6.5 Goods and Services tax (GST) VOC-2 3+0+2 60 40 100 3
51 BBA.6.6 Professional Communication SEC– SB 2+0+2 25 25 50 2
52 BBA.6.7 Internship -2 Intern – 1 1+0+2 - 50 50 2
53 BBA.6.8 Sports SEC– VB 0+0+2 - 25 25 1
NCC/NSS/R&R(S&G)/
54 BBA.6.9 SEC– VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL (F) 325 325 650 23

Students have to select dual electives out of the list of electives given in Fifth and Sixth Semester. Electives
selected in the fifth semester should be continued in the sixth semester. However the y can change the electives
in the seventh semester. The electives selected in the seventh semester will continue in the eighth semester.

EXIT OPTION WITH BACHELOR DEGREE -ABILITY TO SOLVE COMPLEX PROBLEMS THAT ARE
ILL-STRUCTURED REQUIRING MULTI-DISCIPLINARY SKILLS TO SOLVE THEM.

BBA - Regular Page 29 of 56

 SEMESTER – VII

Teaching
SL Category Hours per Total
Course Code Title of the Course SEE CIE Credits
NO of Course Week Marks
(L+T+P)
Business Ethics & Corporate
55 BBA.7.1 DSC-17 4+0+0 60 40 100 4
Governance
56 BBA.7.2 E Commerce DSC-18 4+0+0 60 40 100 4
Advance Statistics for
57 BBA.7.3 DSC-19 2+0+2 60 40 100 3
Business Research
ected One Course from the Selected 3+0+2(P)
58 BBA.7.4 DSE-5 60 40 100 4
Elective Group 4+0+0(T)
Vocational-3 Application of
59 BBA.7.5 Statistical Software (Any one VOC-3 1+0+2 60 40 100 3
Statistical Software)
60 BBA.7.6 Research Methodology RM-1 3+1+0 60 40 100 3
SUB TOTAL (G) 360 240 600 21

SEMESTER – VIII

Teaching
SL Course Category Hours per Total
Title of the Course SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
61 BBA.8.1 Strategic Management DSC-20 4+0+0 60 40 100 4
Operations Research and
62 BBA.8.2 DSC-21 4+0+0 60 40 100 4
Quantitative Techniques

63 BBA.8.3 Project Management DSC-22 2+0+2 60 40 100 4

64 BBA.88.4 Digital Marketing VOC-4 40 60 40 100 3

65 BBA.8.5 Research RM -2 3+1+0 120 80 200 6

Projects/Internship with
OR Viva – voce 2+0+2(P)
65 DSE-6* 60 40 100* 3*
BBA.8.5 OR 3+0+0(T)
Elective Paper (Two
Courses from the Selected 2+0+2(P)
66 BBA.8.6 DSE-7* 60 40 100* 3*
Elective Group) 3+0+0(T)

SUB TOTAL (H) 360 240 600 21

Grand Total (A+B+C+D+E+F+G+H) (SEE+CIE+TM+C) 2910 2390 5300 188

*In lieu of the research Project, two additional elective papers/ Internship may be offered
Award of Bachelor of Commerce Degree with Honours, (With the completion of courses
equal to a minimum of 180 credits)

BBA - Regular Page 30 of 56

 BACHELOR DEGREE WITH HONORS – Experience of workplace problem solving
in the form of internship or research experience preparing for higher education or
entrepreneurship experience.

NOTES:
· One Hour of Lecture is equal to 1 Credit.
· One Hour of Tutorial is equal to 1 Credit (Except Languages).
· Two Hours of Practical is equal to 1 Credit

Acronyms Expanded
AECC : Ability Enhancement Compulsory Course
DSC © : Discipline Specific Core (Course)
SEC-SB/VB : Skill Enhancement Course-Skill Based/Value Based
OEC : Open Elective Course
DSE : Discipline Specific Elective
SEE : Semester End Examination
CIE : Continuous Internal Evaluation
L+T+P : Lecture+Tutorial+Practical(s)

Note: Practical Classes may be conducted in the Business Lab or in Computer Lab or in
Class room depending on the requirement. One batch of students should not exceed half
(i.e., 30 or less than 30 students) of the number of students in each class/section. 2 Hours
of Practical Class is equal to 1 Hour of Teaching, however, whenever it is conducted for
the entire class (i.e., more than 30 students)

2 Hours of Practical Class is equal to 2 Hours of Teaching.

BBA - Regular Page 31 of 56

 ELECTIVE GROUPS AND COURSES:

Discipline Specific Electives – V Semester

Sl. No Finance Marketing Human Data Retailing Logistics And
Resource Analytics Supply Chain
Management Management
Advanced
Compensation Retail Freight
Corporate Consumer Financial
Paper-1 and Performance Operations Transport
Financial Behavior Analytics
Management Management Management
Management

Discipline Specific Electives – VI Semester

Sl. No Finance Marketing HRM Data Retailing LSCM
Analytics
Paper-2 Security Advertising Employee Marketing Strategic Sourcing for
Analysis and Management Welfare & Analytics Brand Logistics and
Portfolio & Sales Social Management SCM
Management promotion Security

Discipline Specific Electives – VII Semester

Sl. No Finance Marketing HRM Data Retailing LSCM
Analytics
Brand Managing
Strategic Merchandisin
Management Labor Laws Procurement
Paper-3 Financial HR Analytics g Planning
/ Rural & IR contract and
Management and Buying
Marketing relationship

Discipline Specific Electives – VIII Semester

Sl. No Finance Marketing HRM Data Retailing LSCM
Analytics
B to B Global
Derivatives and IT applications
Marketing Web and Social Environment for
Paper-4 Risk HRD in Retail
(Industrial Intelligence Supply chain
Management Business
Marketing) Management
International Sales & Machine
International Visual International
Paper-5 Financial Distribution Learning in
HRM Merchandising Supply Chain
Management Management Business

BBA - Regular Page 32 of 56

 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 1.1
Name of the Course: Management Principles & Practice

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS

Pedagogy: Classrooms lecture, tutorials, Group discussion, Seminar, Case studies

& field work etc.,
Course Outcomes: On successful completion of the course, the Students will be
able to
· The ability to understand concepts of business management, principles and
function of management.
· The ability to explain the process of planning and decision making.
· The ability to create organization structures based on authority, task and
responsibilities.
· The ability to explain the principles of direction, importance of
communication, barrier of communication, motivation theories and
leadership styles.
· The ability to understand the requirement of good control system and control
techniques.

SYLLABUS: HOURS
MODULE-1: INTRODUCTION TO MANAGEMENT 10
Introduction –Meaning, Evolution of management thought, Pre-Scientific
Management Era, Classical Management Era, Neo-Classical Management Era,
Modern Management Era; Nature and Characteristics of Management - Scope and
Functional areas of Management; Management as a Science, Art or Profession;
Management and Administration; Principles of Management.
MODULE-2: PLANNING AND DECISION MAKING 08
Nature, Importance and Purpose of Planning - Planning Process; Objectives; Types
of plans (Meaning only); Decision making- Importance and steps; MBO and MBE
(Meaning only)
MODULE -3: ORGANIZING AND STAFFING 12
Nature and purpose of Organization; Principles of Organizing; Delegation of
Authority; Types of Organization - Depart mentation, Committees; Centralization
vs Decentralization of Authority and Responsibility, Span of Control; Nature and
importance of Staffing
MODULE-4: DIRECTING AND COMMUNICATING 12
Meaning and Nature of Direction, Principles of Direction; Communication -
Meaning and Importance, Communication Process, Barriers to Communication,
Steps to overcome Communication Barriers, Types of Communication; Motivation
theories – Maslow's Need Hierarchy Theory, Herzberg's Two Factor Theory,
Mc.Gregor's X and Y theory. Leadership – Meaning, Formal and Informal

BBA - Regular Page 33 of 56

 Leadership, Characteristics of Leadership; Leadership Styles – Autocratic Style,
Democratic Style, Participative Style, Laissez Faire Leadership Styles, Transition
Leadership, Charismatic Leadership Style.
MODULE-5: COORDINATING AND CONTROLLING 07
Coordination–Meaning, Importance and Principles. Controlling-Meaning and
steps in controlling, Essentials of Effective Control system, Techniques of Control
(in brief).
MODULE-6: BUSINESS SOCIAL RESPONSIBILITY
AND MANAGERIAL ETHICS 07
Business Social Responsibility - Meaning, Arguments for and against Business
Social Responsibility; Green management - Meaning, Green Management Actions;
Managerial Ethics – Meaning - Importance of Ethics in Business, Factors that
determine Ethical or Unethical behavior.

Skill Developments Activities:

1. Two cases on the above syllabus should be analysed by the teacher in the
classroom and the same needs to be recorded by the student in the Skill
Development Book.
2. Draft different types of Organization structure.
3. Draft Control charts.

Text Books:
1. Harold Koontz and Heinz Weihrich (2017), Essentials of Management: An
International and Leadership Perspective, McGraw Hill Education, 10th
Edition.
2. Rajkumar.S and Nagarajan. G (2021) Management Principles and
Applications, Jayvee International Publications, Bangalore
3. Stephen P Robbins and Madhushree Nanda Agrawal (2009), Fundamentals of
Management: Essential Concepts and Applications, Pearson Education, 6th
Edition.
4. James H. Donnelly, (1990) Fundamentals of Management, Pearson
Education, 7th Edition.
5. B.P. Singh and A.K.Singh (2002), Essentials of Management, Excel Books
6. P C Tripathi & P N Reddy (2005), Principles of Management, TMH
Publications, 3rd Edition.
7. L M Prasad, Principles of management, Sultan Chand and Sons
8. Appanniah and Reddy, Management, HPH.
9. T. Ramaswamy : Principles of Management, HPH.

Note: Latest edition of text books may be used.

BBA - Regular Page 34 of 56

 NAME OF THE PROGRAM: BACHELOR OF BUSINESS ADMINISTRATION -
Course Code: BBA 1.2
NAME OF THE COURSE: FUNDAMENTALS OF ACCOUNTING

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS

Pedagogy: Class rooms lecture, tutorials, and problem solving.

Course Outcomes: On successful completion of the course, the Students will be

able to
a) Understand the framework of accounting as well accounting standards.
b) The Ability to pass journal entries and prepare ledger accounts
c) The Ability to prepare various subsidiary books
d) The Ability to prepare trial balance and final accounts of proprietary concern.
e) Construct final accounts through application of accounting software tally.

SYLLABUS: HOURS
Module-1: Introduction to Financial Accounting 08
Introduction – Meaning and Definition – Objectives of Accounting – Functions of
Accounting-Significance of Accounting– Users of Accounting Information –
Limitations of Accounting – Accounting Cycle - Accounting Principles-
Accounting Concepts and Accounting Conventions. Accounting Standards –
objectives- significance of accounting standards. List of Indian Accounting
Standards. (IND AS).
Module -2: Accounting Process 12
Meaning of Double entry system – Process of Accounting – Kinds of Accounts –
Rules -
Transaction Analysis – Journal – Ledger – Balancing of Accounts – Trial Balance –
Problems on Journal, Ledger Posting and Preparation of Trial Balance.
Module- 3: Subsidiary Books 14
Meaning – Significance – Types of Subsidiary Books –Preparation of Purchases
Book, Sales Book, Purchase Returns Book, Sales Return Book, Bills Receivable
Book, Bills Payable Book. Types of Cash Book- Simple Cash Book, Double
Column Cash Book, Three Column Cash Book and Petty Cash Book -Problems.
Bank Reconciliation Statement – Preparation of Bank Reconciliation Statement.
Module -4: Final Accounts of Proprietary Concern 10
Preparation of Statement of Profit and Loss and Balance Sheet of a proprietary
concern with special adjustments like depreciation, outstanding expenses and
prepaid expenses, outstanding incomes and incomes received in advance and
provision for doubtful debts, interest on drawings and interest on capital.

BBA - Regular Page 35 of 56

 Module No.-5: Computerized Accounting 12
Introduction-Meaning of accounting software, types accounting software--
Accounting software Tally-Meaning of Tally software – Features – Advantages.
Creating a New Company, Basic Currency information, other information,
Company features and Inventory features. Configuring Tally - General
Configuration, Numerical symbols, accounts/inventory info – master configuration
-voucher entry configuration. Working in Tally: Groups, Ledgers, writing voucher,
different types of vouchers, voucher entry Problem on Voucher entry - Generating
Basic Reports in Tally-Trail Balance, Accounts books, Cash Book, Bank Books,
Ledger Accounts, Group Summary, Sales Register and Purchase Register, Journal
register, Statement of Accounts, Trading and profit account and Balance Sheet.

Skill Development Activities:

1. List out the accounting concepts and conventions.
2. Prepare a Bank Reconciliation Statement with imaginary figures
3. Prepare a cash Book with imaginary figures.
4. Collect the financial statement of a proprietary concern and record it.
5. List out pre-determined Groups and ledgers created by tally software.

Text Books:
1. Muninarayanappa. M and Nirmala. M (2021); Financial Accounting, Jayvee
International Publications, Bangalore
2. ICAI Study Materials on Principles & Practice of Accounting, Accounting
and Advanced Accounting.
3. Robert N Anthony, David Hawkins, Kenneth A. Merchant, (2017)
Accounting: Text and Cases, Mc Graw-Hill Education, 13thEdition.
4. S.Anil Kumar, V.Rajesh Kumar and B.Mariyappa – Financial Accounting,
Himalaya Publishing House, New Delhi.
5. SP Iyengar (2005), Advanced Accounting, Sultan Chand & Sons, Vol.1.
6. Charles T. Horngren and Donna Philbrick, (2013) Introduction to Financial
Accounting, Pearson Education, 11thEdition.
7. J.R. Monga, Financial Accounting: Concepts and Applications. Mayur Paper
Backs, New Delhi, 32ndEdition.
8. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas
Publishing House, New Delhi, 6th Edition.
9. B.S. Raman (2008), Financial Accounting Vol. I & II, United Publishers &
Distributors
10. Compendium of Statements and Standards of Accounting. The Institute of
Chartered Accountants of India, NewDelhi.
Note: Latest edition of text books may be used.

BBA - Regular Page 36 of 56

 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 1.3
Name of the Course: Marketing Management

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS

Pedagogy: Classrooms lecture, tutorials, Group discussion, Seminar, Case studies

& field work etc.,
Course Outcomes: On successful completion of the course, the Students will be
able to
a) Understand the concepts and functions of marketing.
b) Analyse marketing environment impacting the business.
c) Segment the market and understand the consumer behaviour
d) Describe the 4 p's of marketing and also strategize marketing mix
e) Describe 7 p's of service marketing mix.

SYLLABUS: HOURS
Module No. 1: INTRODUCTION TO MARKETING 10
Meaning and Definition, Concepts of Marketing, Approaches to Marketing,
Functions of Marketing. Recent trends in Marketing-E- business, Tele-marketing,
M-Business, Green Marketing, Relationship Marketing, Concept Marketing,
Digital Marketing, social media marketing and E-tailing (Meaning only).
Module No. 2: MARKETING ENVIRONMENT 10
Micro Environment – The company, suppliers, marketing intermediaries
competitors, public and customers; Macro Environment- Demographic, Economic,
Natural, Technological, Political, Legal, Socio-Cultural Environment.
Module No. 3: MARKET SEGMENTATION
AND CONSUMER BEHAVIOUR 10
Meaning and Definition, Bases of Market Segmentation, Requisites of Sound
Market Segmentation; Consumer Behavior-Factors influencing Consumer
Behavior; Buying Decision Process.
Module No. 4: MARKETING MIX 20
Meaning, Elements of Marketing Mix (Four P's) – Product, Price, Place,
Promotion. Product-Product Mix, Product Line, Product Lifecycle, New Product
Development, Reasons for Failure of New Product, Branding, Packing and
Packaging, Labeling, Pricing – Objectives, Factors influencing Pricing Policy,
Methods of Pricing; Physical Distribution–Meaning, Factors affecting Channel
Selection, Types of Marketing Channels. Promotion – Meaning and Significance of
Promotion, Personal Selling and Advertising (Meaning Only)

BBA - Regular Page 37 of 56

 Module No. 5: SERVICES MARKETING 06
Meaning and definition of services, difference between goods and services, features
of services, seven P's of services marketing (concepts only).

Skill Development Activities:

1. Two cases on the above syllabus should be analyzed and recorded in the skill
development
2. Design a logo and tagline for a product of your choice
3. Develop an advertisement copy for a product.
4. Prepare a chart for distribution network for different products.

Reference Materials
1. Philip Kotler, Marketing Management, Prentice Hall.
2. Muninarayanappa. M and Rajkumar. S (2021); Marketing Management,
Jayvee International Publications, Bangalore.
3. Lovelock Christopher, Services Marketing: People, Technology, Strategy,
PHI, New Delhi
4. William J. Stanton, Michael J.Etzel, Bruce J Walker, Fundamentals of
Marketing, McGraw Hill
5. Bose Biplab, Marketing Management, Himalaya Publishers.
6. J.C. Gandhi, Marketing Management, Tata McGraw Hill.
7. Ramesh and Jayanti Prasad: Marketing Management, I.K. International
8. Sontakki, Marketing Management, Kalyani Publishers.
9. P N Reddy and Appanniah, Marketing Management
10. Saxena Rajan, (2017) Marketing M a n a g e m e n t , T a t a M c G r a w - H i l l
Publishing Company Ltd., New Delhi. Fifth Edition.

BBA - Regular Page 38 of 56

 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 1.5 a (OEC)
Name of the Course: Business Organization

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
3 CREDITS 3 HOURS 42 HOURS

Pedagogy: Classrooms lecture, tutorials, Group discussion, Seminar, Case studies

& field work etc.,
Course Outcomes: On successful completion of the course, the Students will be
able to
a) An understanding of the nature, objectives and social responsibilities of business
b) An ability to describe the different forms of organisations
c) An understanding of the basic concepts of management
d) An understanding of functions of management.
e) An understanding of different types of business combinations

SYLLABUS: HOURS
Module No. 1: INTRODUCTION TO BUSINESS 10
Business: Meaning, Nature, Scope and Social responsibility of Business,
Objectives, Essentials of successful business; Functional areas of business.
Concept of Business Organisation.
Module No. 2: FORMS OF BUSINESS ORGANIZATION: 10
Sole proprietorship: Definitions, Features, Merits and Demerits. Partnership:
Definitions, partnership deed, Features, Merits and Demerits. Joint Stock
Company: Definitions, Features, Merits and Demerits. Co-operatives: Definitions,
Features, Merits and Demerits.
Module No. 3: PUBLIC ENTERPRISES 07
Departmental Undertaking: Definitions, Features, Merits and Demerits. Public
Corporations: Definitions, Features, Merits and Demerits. Government
Companies: Definitions, Features, Merits and Demerits
Module No. 4: BUSINESS COMBINATIONS 08
Meaning Definitions, Causes, Types, Forms, merits and demerits of Business
Combinations, Recent Trends in Business Combinations.
Module No 5: MANAGEMENT OF ORGANIZATIONS 07
Management- Meaning, Definitions, Difference between Management and
Administration, Levels of Management, Objectives of Management, Functions of
management- planning, organizing, staffing, directing, coordinating, controlling,
Principles of Management.

BBA - Regular Page 39 of 56

 Skill Development Activities:
1. Two cases on the above syllabus should be analyzed and recorded in the skill
development
2. Design a logo and tagline for a product of your choice
3. Develop an advertisement copy for a product.
4. Prepare a chart for distribution network for different products.

Text Books:
1. Muninarayanappa. M and Nirmala. M (2021), Business Organisation, Jayvee
International Publications, Bangalore.
2. C B. Guptha - Business Organisation and Management, Sultan Chand & Sons.
3. Dr. S. C. Saxena - Business Administration & Management, Sahitya Bhawan.
4. M. C. Shukla - Business Organisation and Management. S Chand & Company
Pvt. Ltd.
5. S.A Sherlekar - Business Organization, Himalaya Publishing House.
6. Y.K. Bhushan. Fundamentals of Business Organisation and Management,
Sultan Chand & Sons.
7. R.K. Sharma, Business Organisation & Management Kalyani Publishers
8. Dr. I.M. Sahai, Dr. Padmakar Asthana,' Business Organisation &
Administration', Sahitya Bhawan Publications Agra.

BBA - Regular Page 40 of 56

 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 1.5 b
Name of the Course: Office Organization and Management (OEC)

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
3 CREDITS 3 HOURS 42 HOURS

Pedagogy: Classroom's lecture, tutorials, Group discussion, Seminar, Case studies.

Course Outcomes: On successful completion of the course, the Students will be

able to
a) An understanding of basic knowledge of office organisation and management
b) Demonstrate skills in effective office organisation
c) Ability to maintain office records
d) Ability to maintain digital record.
e) Understanding of different types of organisation structures and
responsibilities as future office managers.

SYLLABUS: HOURS
Module No. 1: FUNDAMENTALS OF OFFICE
MANAGEMENT 08
Introduction: Meaning, importance and functions of modern office
Modern Office Organisation: Meaning; Steps in office organisation; Principles of
Office organisation, Organisation structure types,
Nature of office services: Types of services in a modern office, decentralisation and
centralisation of office services, Depart mentation of Office
Office management: Meaning, Elements and major processes of Office
management
Office Manager: Functions and qualifications of Office manager.
Module No. 2: ADMINISTRATIVE ARRANGEMENT
AND FACILITIES 07
Office Accommodation and its Importance: Location of Office, Choice of Location:
Urban vs Suburban, Factors to be Considered in Selecting the Site, Securing Office
Space,
Office Lay-out: Objectives of Office Lay-out, Principles of Office Lay-out, Steps in
Lay-out Planning, Advantages of a Good Lay-out.
Types of offices: Open Office and Private Office- advantages and disadvantages.
Module No. 3: OFFICE ENVIRONMENT: 10
Meaning and Components of Office Environment
Interior Decoration: Colour Conditioning, Floor Coverings, Furnishings,
Furniture and Fixtures: Types of Furniture, Choice between Wooden and Steel
Furniture, Principles Governing Selection of Furniture
Lighting and Ventilation,
Noise: Internal Noise, External Noise
Cleanliness, Sanitation and Health
Safety and Security
BBA - Regular Page 41 of 56
 Module No. 4: RECORDS MANAGEMENT 08
Introduction to records: Importance of Records, types of office records,
Records Management: Meaning, Principles of Record Keeping, Functions of
'Records Management
Filing: Elements of Filing and Filing Functions, Objectives and Importance of
Filing, Advantages of Filing, Essentials of a Good Filing System, Classification of
Files, Filing Procedure or Routine.
Filing Methods: Horizontal Filing -meaning, types and advantages, Vertical Filing-
meaning, equipment used, advantage and disadvantages.
Centralisation and Decentralisation of Filing- Centralised filing and Decentralised
Filing
Office manual: contents, Importance, types of office manuals.
Indexing: Meaning, importance, advantages and essentials of good indexing, type
of index
Retention and disposal of files: Meaning and benefits of record retention, need for
disposal of files, life-cycle stages of files.
Module No. 5: OFFICE MECHANISATION AND
DATA PROCESSING 08
Meaning, Importance and Objectives of Office Mechanisation, Advantages and
disadvantages of Office Mechanisation, Factors Determining Office Mechanisation
Kinds of Office Machines: Duplicating Machines and Photocopying Machines,
Accounting, tabulating and computing machines, communication machines
Introduction to Data and Information: Distinction between Data and Information,
Importance of Data and Information, Classification of Data, Classification of
Information, Data Lifecycle (chart), Data Collection Methods- Primary and
secondary data collection methods
Data presentation Methods of Presentation of Data
Data processing using computers: Components of Computers, Input and Output
Devices, Software used in Computers (names and uses only), Computer
Applications in Office' Management, Advantages and Limitations of
Computerisation
Skill Development Activities:
1. Visit an office and enlist the different types of machines used in the office
2. Identify the different types of stationery used in offices today
3. Draw a data life cycle chart
4. Draw charts indicating different types of office layouts.

Text Books:
1. Muninarayanappa and Raghunath Reddy (2021), Office Organisation and
Management, Jayvee International Publication, Bangalore.
2. S.P Arora, Office Organisation and Management, Vikas Publishing House Pvt
3. M.E Thakuram Rao, Office organisation and Management, Atlantic
4. Judith Read, Mary Lea Ginn, Record Management, 10th Edition, Cengage
Learning.
Note: Latest edition of text books may be used.

BBA - Regular Page 42 of 56

 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 2.1
Name of the Course: Financial Accounting

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS

Pedagogy:Class rooms lecture, tutorials, and Problem solving.

Course Outcomes: On successful completion of the course, the Students will be

able to
a) Ability to understand the conversion of single entry into double entry.
b) The ability to prepare final accounts of partnership firms
c) The ability to understand the process of public issue of shares and accounting
for the same
d) The ability to prepare final accounts of joint stock companies.
e) The ability to prepare and evaluate vertical and horizontal analysis of
financial statements

SYLLABUS: HOURS
Module -1: Conversion of Single-Entry System into
Double Entry System 10
Single entry system- Meaning – Features – Merits – Demerits – Types. Conversion
into Double Entry system – Need for Conversion – Preparation of Statement of
Affairs – Cash book – Memorandum Trading Account – Total Debtors Account –
Total Creditors Account – Bills Receivable Account – Bills Payable Account –
Trading and Profit & Loss Account and Balance Sheet.
Module -2: Final Accounts of Partnership Firms 10
. Meaning of Partnership Firm- features of Partnership. Partnership deed-contents
of partnership deed. Preparation of Final accounts of partnership firms-Trading and
Profit and Loss Account, Profit and Loss Appropriation Account, Partner's Capital
Account and Balance Sheet.
Module-3: Issue of Shares and Debentures 12
. Meaning of Share, Types of Shares – Preference shares and Equity shares – Issue
of Shares at par, at Premium, at Discount: Pro-Rata Allotment; Journal Entries
relating to issue of shares and debentures; Preparation of respective ledger
accounts; Preparation of Balance Sheet in the Vertical form -Problems
Module - 4: Final Accounts of Joint Stock Companies 12
Statutory Provisions regarding preparation of Company's Financial statements –
Treatment of Special Items, Tax deducted at source, Advance payment of Tax,
Provision for Tax, Depreciation, Interest on debentures, Dividends, Rules
regarding payment of dividends, Transfer to Reserves, Preparation of Statement of
Profit and Loss and Balance Sheet Schedule -III of Companies Act,2013

BBA - Regular Page 43 of 56

 Module -5: Analysis of Financial Statements 08
Meaning of financial analysis-Types of Analysis – Methods of Financial Analysis –
Comparative Statements – Common Size Statements – Trend Analysis – Problems.

Skill Development Activities:

1. Prepare different accounts with imaginary figures to find out missing items
while converting single entry into double entry system.
2. Refer annual reports of two companies and present it in comparative form.
3. Draft a partnership deed as per Partnership Act. With imaginary data.
4. Prepare a Balance sheet of a company as per schedule III part I of the
companies Act 2013 with imaginary figures.
5. Collect financial statement of a company for five years and analyze the same
using trend analysis.

Text Books:

1. Nirmala. M and Raghu V.N, Financial Accounting, Jayvee International

Publication, Bangalore.
2. Anil Kumar, Rajesh Kumar and Mariyappa, Advanced Financial Accounting,
HPH
3. Arulanandam & Raman; Advanced Accountancy, HPH.
3. Hanif and Mukherjee, Corporate Accounting, Mc Graw Hill Publishers.
4. Dr. S.N. Maheswari, Financial Accounting, Vikas Publication
5. S P Jain and K. L. Narang, Financial Accounting, Kalyani Publication
6. Soundarajan & K. Venkataramana, Financial Accounting, SHBP.
7. Dr.Janardhanan: Advanced Financial Accounting, Kalyani Publishers
8. Radhaswamy and R.L. Gupta, Advanced Accounting, Sultan Chand
9. M.C. Shukla and Grewal, Advanced Accounting

Note: Latest edition of text books may be used.

BBA - Regular Page 44 of 56

 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 2.2
Name of the Course: Human Resource Management

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS

Pedagogy:Classroom's lecture, tutorials, Group discussion, Seminar, Case

studies & field work etc.,
Course Outcomes: On successful completion of the course, the Students will be
able to
a) Ability to describe the role and responsibility of Human resources
management functions on business
b) Ability to describe HRP, Recruitment and Selection process
c) Ability to describe to induction, training, and compensation aspects.
d) Ability to explain performance appraisal and its process.
e) Ability to demonstrate Employee Engagement and Psychological Contract.

SYLLABUS: HOURS
Module No. 1: Introduction to Human Resource Management 10
Meaning and Definition of HRM – Features Objectives, Differences between
Human Resource Management and Personnel Management, Importance,
Functions and Process of HRM, Role of HR Manager, Trends influencing HR
practices
Module No. 2: Human Resource Planning, Recruitment
& Selection 14
Human Resource Planning: Meaning and Importance of Human Resource
Planning, Process uitment of HRP
HR Demand Forecasting- Meaning and Techniques (Meanings Only) and HR
supply forecasting.
Succession Planning – Meaning and Features
Job Analysis: Meaning and Uses of Job Analysis, Process of Job Analysis – Job
Description, Job Specification, Job Enlargement, Job Rotation, Job Enrichment
(Meanings Only)
Recruitment – Meaning, Methods of Recruitment, Factors affecting Recruitment,
Sources of Recr
Selection – Meaning, Steps in Selection Process, Psychometric tests for Selection,
Barriers to effective Selection, Making Selection effective; Placement,
Gamification – Meaning and Features
Module No. 3: Induction, Training and Compensation 10
Induction: Meaning, Objectives and Purpose of Induction, Problems faced during
Induction, Induction Program Planning.
Training: Need for training, Benefits of training, Assessment of Training Needs and
Methods of Training and Development; Kirkpatrick Model; Career Development.
Compensation: Direct and Indirect forms of Compensation (Meaning Only),
Compensation Structure.

BBA - Regular Page 45 of 56

 Module No. 4: Performance Appraisal, Promotion &
Transfers 14
Performance appraisal: Meaning and Definition, Objectives and Methods of
Performance Appraisal – Uses and Limitations of Performance Appraisal, Process
of Performance Appraisal
Promotion: Meaning and Definition of Promotion, Purpose of Promotion, Basis of
promotion
Transfer: Meaning of Transfer, Reasons for Transfer, Types of Transfer, Right
Sizing of Work Force, Need for Right Sizing
Module No. 5: Employee Engagement and Psychological
Contract 08
Employee Engagement (EE): Meaning and Types of EE, Drivers of Engagement -
Measurement of EE, Benefits of EE.
Psychological contract: Meaning and features

Skill Development Activities:

1. Preparation of Job Descriptions and Job specifications for a Job profile
2. Choose any MNC and present your observations on training program
3. Develop a format for performance appraisal of an employee.
4. Discussion of any two Employee Engagement models.
5. Analysis of components of pay structure based on the CTC sent by the
Corporate to the institute for the various jobs of different sectors.

Text Books:
1. Rajkumar S, and Nirmala M (2021); Jayvee International Publications,
Bangalore.
2. Aswathappa, Human Resource Management, McGraw Hill
3. Edwin Flippo, Personnel Management, McGraw Hill
4. C.B.Mamoria, Personnel Management, HPH
5. Subba Rao, Personnel and Human Resources Management, HPH
6. Reddy & Appanainah, Human Resource Management, HPH
7. Madhurimalal, Human Resource Management, HPH
8. S.Sadri & Others: Geometry of HR, HPH
9. Rajkumar: Human Resource Management I.K. Intl
10. Michael Porter, HRM and Human Relations, Juta & Co.Ltd.
11. K. Venkataramana, Human Resource Management, SHBP
12. Chartered Accountants of India, New Delhi.

Note: Latest edition of textbooks may be used.

BBA - Regular Page 46 of 56

 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 2.3
Name of the Course: BUSINESS ENVIRONMENT

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
4 CREDITS 4 HOURS 56 HOURS

Pedagogy: Classrooms lecture, tutorials, Group discussion, Seminar, Case

studies.
Course Outcomes: On successful completion Student will demonstrate
a) An Understanding of components of business environment.
b) Ability to analyse the environmental factors influencing business
organisation.
c) Ability to demonstrate Competitive structure analysis for select industry.
d) Ability to explain the impact of fiscal policy and monetary policy on business.
e) Ability to analyse the impact of economic environmental factors on business.

SYLLABUS: HOURS
Module No. 1: INTRODUCTION BUSINESS
ENVIRONMENT 12
Meaning of business, scope and objectives Business, business environment, Micro
and Macro-environment of business (social, cultural, economic, political, legal
technological and natural) Impact of these factors on decision making in business,
Environmental analysis, and Competitive structure analysis of Business.
Module No. 2: GOVERNMENT AND LEGAL
ENVIRONMENT 16
Government Functions of the State, Economic role of government, State
intervention in business- reasons for and types of state intervention in business.
Impact of Monetary policy, Fiscal policy, Exim policy and industrial policy on
business.
Legal environment - Various laws affecting Indian businesses
Module No. 3: ECONOMIC ENVIRONMENT AND
GLOBAL ENVIRONMENT 13
An overview of economic environment, nature of the economy, structure of
economy, factors affecting economic environment.
Globalisation of business; meaning and dimensions, stages, essential conditions of
globalisation, foreign market entry strategies, merits and demerits of globalisation
of business, Impact of Globalisation on Indian businesses, Forms of globalisation
of businesses - MNCs, TNCs etc..
Module No. 4: TECHNOLOGICAL ENVIRONMENT 10
Meaning and features; types of innovation, Impact of Technological changes on
business, Technology and Society, Technological Acquisition modes, IT revolution
and business, Management of Technology.

BBA - Regular Page 47 of 56

 Module No. 5: NATURAL ENVIRONMENT 05
Meaning and nature of physical environment. Impact of Natural environment on
business.

Skill Development Activities:

a) List out key features of recent Monetary policy published by RBI impacting
businesses.
b) Give your observation as to how technology has helped society.
c) Draft Five Forces Model for Imaginary business.
d) Identify the benefits of Digital transformation in India.

Text Books:

1. Muninarayanappa. M, Nagarajan. G (2021); Business Environment, Jayvee

International Publications, Bangalore.
2. Aswathappa. K, Essentials Of Business Environment
3. Sundaram & Black: The International Business Environment; Prentice Hall
4. Chidambaram: Business Environment; Vikas Publishing
5. Upadhyay, S: Business Environment, Asia Books
6. Chopra, BK: Business Environment in India, Everest Publishing
7. Suresh Bedi: Business Environment, Excel Books
8. Economic Environment of Business by M. Ashikary.
9. Business Environment by Francis Cherrinulam

Note: Latest edition of text books may be used.

BBA - Regular Page 48 of 56

 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 2.3
Name of the Course: Business Mathematics

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
3 CREDITS 3 HOURS 56 HOURS

Pedagogy: Classrooms lecture, Case studies, Group discussion, Seminar &

field work etc.,
Course Outcomes: On successful completion Student will demonstrate:
a) The application of equations to solve business problems.
b) The Application AP and GP in solving business problems.
c) The calculation of simple interest, compound interest and discounting of Bills
of Exchange.
d) The application of matrices in business.
e) The Application of ratios and proportions in business.

SYLLABUS: HOURS
Module -1: Number system, Indices and Logarithms 12
Number System: Introduction – Natural numbers, Even numbers, Odd numbers,
Integers, Prime numbers, Rational & Irrational numbers, Real numbers, HCF &
LCM (Simple problems).
Indices- Meaning-Basic laws of indices and their application for simplification.
Logarithms- Meaning, Laws of Logarithms-Common logarithms application of log
table for simplification.
Module -2: Theory of Equations: 12
. Introduction – Meaning - Types of Equations – Simple or Linear Equations and
Simultaneous Equations (only two variables), Elimination and Substitution
Methods only. Quadratic Equation - Factorization and Formula Method (ax² + bx +
c = 0 form only). Simple problems-Application of equations in business.
Module-. 3: Progressions 12
Meaning-Types of Progression-Arithmetic Progression – Finding the 'nth' term of
AP and Sum to 'nth' term of AP. Insertion of Arithmetic Mean. Geometric
Progression – Finding the 'nth' term of GP and sum to 'nth' term of GP and insertion
of Geometric Mean-problems
Module -4: Financial Mathematics 10
Simple Interest, Compound Interest including yearly and half yearly calculations,
Annuities, Percentages, Bills Discounting-problems. Ratios and Proportions-
Duplicate-triplicate and sub-duplicate of a ratio. Proportions- third, fourth and
inverse proportion – problems.
Module- 5: Matrices and Determinants 10
. Meaning – types of matrices-Dimension of matrix -Operation of matrices –
additions – subtractions and multiplication of two matrices – transpose of a matrix –
determinants – minor of an element – co-factor of an element –inverse of a square
matrix – crammer's rule in two variables – problems
BBA - Regular Page 49 of 56
 Skill Development Activities:
a) Secondary overhead distribution using simultaneous equations method.
b) State the various laws of indices and Logarithms
c) Demonstrate the application of matrices in solving business problems.
d) Narrate the use of AP and GP in solving commercial application problems.
e) Develop an Amortization Table for Loan Amount – EMI Calculation.

Text Books:
1. Nirmala.M, Gurunath Rao Vaidya and Nirmala Joseph (2021); Business
Mathematics, Jayvee International Publications, Bangalore.
2. Dr.Sancheti & Kapoor: Business Mathematics and Statistics, Sultan Chand
3. Madappa, Mahadi Hassan, M. Iqbal Taiyab – Business Mathematics, Subhash
Publications
4. Saha: Mathematics for Cost Accountants, Central Publishers.
5. Azharuddin: Business Mathematics, Vikas Publishers.
6. R.S Bhardwaj: Mathematics for Economics & Business

Note: Latest edition of text books may be used.

BBA - Regular Page 50 of 56

 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 2.5 a(Open Elective Course)
NAME OF THE COURSE: : PEOPLE MANAGEMENT

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
3 CREDITS 3 HOURS 42 HOURS

Pedagogy: Classroom's lecture, tutorials, Group discussion, Seminar, Case studies.

Course Outcomes: On successful completion of the course, the Students will be

able to
1. Ability to examine the difference between People Management with Human
resource Management
2. Ability to explain the need for and importance of People Management.
3. Ability to explain role of manager in different stages of performance
management process
4. Ability to list modern methods of performance and task assessment.
5. Ability to analyse the factors influencing the work life balance of an working
individual.

SYLLABUS: HOURS
Module 1: Introduction to People Management 07 Hours
Diversity in organisation: age, gender, ethnicity, race, and ability. People
Management: Meaning, Features, Significance of people management, Difference
between People Management and Human Resource Management, impact of
individual and organizational factors on people management.
Module 2: Getting Work Done and Assessment and Evaluation 10 Hours
Getting work done: Challenges of getting work done, significance of prioritization
and assigning work to team members.
Performance Management: meaning, role of a manager in the different stages of the
performance management process, Types of Performance assessment, Assessment
and Evaluation Process of evaluation of tasks in the organisation. Modern tools of
assessment and evaluation of tasks and performance.
Module 3: Building Peer Networks and
Essentials of Communication 10 Hours
Building Peer Networks: Understanding the importance of peer networks in an
organization; being able to influence those on whom you have no authority;
challenges Peer networking and different types of people networking in the
workplace.
Essentials of Communication: Concept of the communication process with
reflection on various barriers to effective communication and ways to overcome,
Types of Communication and Channels of Communication.

BBA - Regular Page 51 of 56

 Module 4: Motivation 08Hours
Meaning, Importance and need for motivation, team motivation- meaning,
importance team motivation, types of Motivators and Modern methods of
motivation
Module 5: Managing Self 07Hours
Reflection on what does it mean to be a people manager; building a personal
development plan for oneself, Self-Stress Management: Causes for stress, work life
Balance, Importance of Work life balance, Factors influencing Work life Balance.

Skill Development Activities:

The learners are required to:
1. Analyse two cases on any of the above content indicated above.
2. List out the modern tools to performance assessment and evaluation.
3. Conduct a survey of work life balance of working individuals
4. Draft a Career development of working individual in the middle level
management.

Text Books:

1. Nirmala. M and Nitu Sharma (2021); People Management, Jayvee

International Publication, Bangalore
2. McShane, Steven L. and Mary Ann Von Glinow, Organizational Behavior:
Emerging Knowledge and Practice for the Real World. McGraw-Hill, latest
edition, ISBN: 0-07-115113-3.
3. Bernardin, H. John and Joyce E. A. Russell. Human Resource Management:
An Experiential Approach. McGraw-Hill, 6/e. ISBN: 0078029163
4. Argyris, C. (1974). Personality vs. Organization. Organizational Dynamics.
Vol. 3. No. 2, Autumn.
5. Blume, B. Baldwin, T. and Ryan, K. (2013). Communication Apprehension.
6. A barrier to student's leadership, adaptability and multicultural appreciation.
Academy of Management Learning & Education, Jun, Vol. 12 Issue 2, p158-
172.
7. Colquitt, J.A., LePine, J.A., & Wesson, M.J. (2009) Organizational Behavior:
Improving Performance and Commitment in the Workplace (International
edition). New York: McGraw-Hill.
8. Goleman, D. (1998). Working with Emotional Intelligence. Bantam Books,

Note: Latest edition of text books may be used.

BBA - Regular Page 52 of 56

 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 2.5 b (Open Elective Course)
Name of the Course: PUBLIC ADMINISTRATION AND BUSINESS

COURSE CREDITS NO. OF HOURS TOTAL NO. OF

PER WEEK TEACHING HOURS
3 CREDITS 3 HOURS 42 HOURS

Pedagogy:Classrooms lecture, Case studies, Group discussion, Seminar &

field work etc.,
Course Outcomes: On successful completion of the course, the Students will be
able to
1. Explain the basic concept of public administration and its relevance for
business;
2. Explain the difference between Public administration and Business
Administration;
3. Analyze the concept of good society and its impact on business;
4. Analyze the impact of political system on business environment in India;
5. Evaluate the impact of judicial system on business environment in India;
6. Assess the impact of governance and public policies on business.

SYLLABUS: HOURS
Module 1: Introduction 08 Hours
Public Administration- meaning, nature and scope and limitations; Concept and
functions of a welfare state; Emergence of civil society; Factors leading to
emergence of civil society; Concept of liberty, Theories of liberty; Concept of
equality, Dimensions of equality; Concept of justice, dimensions of justice.
Similarity and Dissimilarity between Public Administration and Business
Administration.
Module 2: Idea of a Good Society 08 Hours
Good society: Need and Importance, Moral Reasoning, Theories of Moral
Reasoning; Diversity, Equity and Equality; Leadership; Responsibility,
Accountability; Globalization and society; Cross cultural issues; Ethical Conduct
of National and Multinational Corporations.
Module 3: Political System and Business 08 Hours
Constitution of India- Preamble, Fundamental rights, Directive Principles of state
policies; India's federal system, NITI AYOG-role and functions; Impact of political
system on business environment- policies, programmes and procedure; Ease of
doing business; Start-up India, Stand Up India, Make in India, Recent trends in
taxation policies-impact on investment and business.
Module 4: Judicial System and Business 08 Hours
Judicial System- features and structure; Jurisdiction, Powers and Functions,
Judicial Review, Judicial Activism and business, Human Rights and business-
challenges and opportunities, Social Justice. Public Interest Litigation and writs-
challenges and opportunities for business.

BBA - Regular Page 53 of 56

 Module 5: Governance and Public Policy 10 Hours

Governance- Concept and Nature; Public accountability; Redressal of public

grievances with special reference to RTI, Lokpal and Lokayukta, Election
Commission, Association for Democratic Reforms (ADR), Bringing people closer
to Administration: E-governance; Political Representation, Decentralization of
Governance- Panchayati Raj System, Urban Local Bodies.

Skill Development Activities:

1. Analyze cases from real life regarding fundamental rights, freedom of
expression, and civil society
2. Discuss case studies from real life regarding equity and equality in the context
of organisations.
3a. Evaluate the ease of doing business parameters in the context of a specific
sector.
3b. Practice session as Mock Parliament.
4. Practice session as Moot Court related to business cases.
5. Discuss case study on decentralization of governance and present key
learnings.

Text Books:
1. Muninarayanappa. M, Nagarajan.G, Rajkumar.S and Raghu.V.N (2021);
Public Administration and Business, Jayvee International Publication,
Bangalore.
2. Basu, D. D. (2015). Introduction to the Constitution of India. New York:
LexisNexis.
3. Fadia, B. L., & Fadia, K. (2017). Indian Government and Politics. Uttar
Pradesh: Sahitya Bhawan.
4. Granville, A. (1999). The Indian Constitution: Cornerstone of a Nation.
Oxford: Oxford University Press.
5. Granville, A. (2003). Working a Democratic Constitution: A History of the
Indian Experience. Oxford: Oxford University Press.
6. Kashyap, S. C. (2011). Our Constitution. New Delhi: National Book Trust.
7. Sapru, R. K. (2012). Public Policy: Formation, Implementation and
Evaluation. New York:Sterling Publishers.
8. Singh, M. P., & Saxena, R. (2008). Indian Politics: Contemporary Issues and
Concerns. Delhi: PHI Learning.

Note: Latest edition of text books may be used.

BBA - Regular Page 54 of 56

 BENGALURU CENTRAL UNIVERSITY

BBA DEGREE (REGULAR) COURSE

(CBCS -SEMESTER SCHEME) 2019 – 20
COURSEMATRIX
I SEMESTER

Duration of
Exam (hrs)
Instruction
Marks

hrs/week
Paper
Credits

Exam

Total
IA
Language I: Kannada / Sanskrit /
Urdu / Tamil / Telugu/Malayalam/
Part 1 1.1 4 3 30 70 100 2
Additional English / Marathi /
Languages
Hindi
Language II: English 1.2 4 3 30 70 100 2
Financial Accounting 1.3 4 3 30 70 100 2
Part 2 Principles of Management 1.4 4 3 30 70 100 2
Optional Corporate Administration 1.5 4 3 30 70 100 2
Production and Operations
1.6 4 3 30 70 100 2
Management
Part 3 Business Skill Development - - - 100 - 100 2
Course(BSDC)* Industrial Visits
Foundation Course* - 2 2 30
2 70 100
Part 4
CCandEC* - - - 50
1 - 50
Total Credits 17
(Note: Students will have to do community service during the vacation between First and Second semester.)
PART-3
BUSINESS SKILL DEVELOPMENT COURSE (BSDC)*INDUSTRIAL VISITS

OBJECTIVES
• To make students aware of Industrial Process and Practices
• To make students understand the Flow of Operations in an Organization

GUIDELINES TO THE INSTITUTION

1. The BBA department of the college shall organize visit to two business establishments (Manufacturing /Financial/
Banking/Service establishment), in the first semester for the students.
2. The students will have to record the learning from visiting these organization in a record book
3. For every organizational visit, information captured shall include -Profile of the organization consisting of Vision and
Mission, Board of Directors, Department details, HR details, Manufacturing Process, Organization Structure, Turnover,
Capital, No. of branches, Products/Services Marketed and so on.

MARKS ALLOCATION
a. Each visit should be documented in a practical record book, the BBA department to award30 marks per visit, the total of
which comes to 60 Marks (30 marksX2).
b. A Viva Voce to be conducted by the internal faculty for 40 Marks (20 + 20 marks) to assess the learning outcome of the
two visits at the end of the semester.
c. After assessment, marks scored by the candidate to be sent to BCU along with IA Marks.

GH7
 II SEMESTER

Duration of
Exam (hrs)
Instruction
hrs/week
Marks

Paper
Credits

Exam

Total
IA
Language I: Kannada / Sanskrit / Urdu /
Part 1 Tamil / Telugu/Malayalam/ Additional 2.1 4 3 30 70 100 2
Languages English / Marathi / Hindi
Language II: English 2.2 4 3 30 70 100 2
Corporate Accounting 2.3 4 3 30 70 100 2
Part 2 Business Analytics – I 2.4 4 3 30 70 100 2
Optional
Organizational Behavior 2.5 4 3 30 70 100 2
Marketing Management 2.6 4 3 30 70 100 2
Business Skill Development Course - - - 100 - 100 2
Part 3 (BSDC)*Community Service
Foundation Course* - 2 2 30 70 100 2
Part 4 CC and EC* - - - 50 - 50 1
Total Credits 17

PART 3
BUSINESS SKILL DEVELOPMENT COURSE (BSDC)*COMMUNITY SERVICE

OBJECTIVES:
• To sensitizethe students towards community service
• To enable students to learn about social entrepreneurship

GUIDELINES TO THE INSTITUTION:

1. Each student will have to work in a Social /Charitable Trust /NGO / Red Cross Society/ or any other social
service organization / association for THREE WEEKS during the vacation (after the first semester exam).
2. The entire batch of students to be divided equally among the BBA department faculty members. The faculty
members to help students in the process of community service and preparation of the Community Service
report.
3. The students to submit the Certificate of Community Service issued by the organization to the college along
with a brief report of not less than 30 pages during the second semester.
4. The report should contain a brief profile of the organization, nature of service provided by them, a write up on
the learning outcome of the student from the community service carried out by them.

MARKS ALLOCATION:
Relevant marks tobe awarded on submission of the certified letter by the organization along with the report
prepared by the students.On receiving the letter and report, the Institution shall send the marks scored by the
candidate to BCU along with IA Marks scored by them in the II Semester.

GH8
 III SEMESTER

Instruction

of Exam
Duration
hrs/week
Marks Credits

Paper

(hrs)

Exam

Total
IA
Language I : Kannada / Sanskrit / Urdu /
Part 1 Tamil / Telugu/Malayalam/ Additional 3.1 4 3 30 70 100 2
Language
English / Marathi / Hindi
Corporate Communication SkillsPart-I 3.2 4 3 30 70 100 2
Part 2 Cost Accounting 3.3 4 3 30 70 100 2
Optional 3.4 4 3 30 70 100 2
Human Resource Management
Financial Markets and Services 3.5 4 3 30 70 100 2
Business Analytics –II 3.6 4 3 30 70 100 2
Corporate Financial Management 3.7 4 3 30 70 100 2
Business Skill Development Course
Part 3 - - 100 - 100 2
(BSDC)*-Case Study Analysis
Foundation Course* SDC - 2 2 30 70 100 2
Part 4 CC and EC* - - - 50 - 50 1
Total Credits 19

PART 3
BUSINESS SKILL DEVELOPMENT COURSE (BSDC)*CASE STUDY ANALYSIS

OBJECTIVES:
• To develop thinking and analytical skills
• To develop managerial skills

GUIDELINES TO THE INSTITUTION:

1. Case Study Analysis Record Book should be prepared by the student during the third semester.
2. Fivecases relating to subjects studied in the first three semesters have to be analyzedand recorded in the Case
Study Analysis Record Book.
3. Students should submit Record Book 15days before the completion of the third semester for which the marks
shall be awarded by the BBA Department of the college.

MARKS ALLOCATION:
• 100 marks for Case Study Analysis Record Book for FIVE cases analyzed by the students (5 X 20)
• These marks should be sent to BCU along with IA marks at the end of the third semester

GH9
 IV SEMESTER

Duration of
Exam (hrs)
Instruction
Marks

hrs/week
Paper
Credits

Exam

Total
IA
Language I : Kannada / Sanskrit /
Part 1 Urdu / Tamil / Telugu/Malayalam/ 4.1 4 3 30 70 100 2
Language
Additional English / Marathi / Hindi
Corporate Communication Skills Part- II 4.2 4 3 30 70 100 2
Part 2 Business Research Methods 4.3 4 3 30 70 100 2
Optional Banking Law and Operations 4.4 4 3 30 70 100 2
Entrepreneurship Development 4.5 4 3 30 70 100 2
Management Accounting 4.6 4 3 30 70 100 2
Customer Relationship Management 4.7 4 3 30 70 100 2
Business Skill Development Course
Part 3 (BSDC)*Preparation of Business Plan - - - 100 - 100 2
for Start-ups
Foundation Course - 2 2 30 70 100 2
Part 4
CC and EC* - - - 50 - 50 1
Total Credits 19
(Note: Students shall conduct a Field Study in the area of business,during the vacation between Fourth and
Fifthsemester.The respective guidelines for Field Study under the Fifth Semester Course Matrix. Related
marks will be awarded in the Fifth Semester)

PART 3
BUSINESS SKILL DEVELOPMENT COURSE (BSDC)*PREPARATION OF BUSINESS PLAN FOR
START-UPS

OBJECTIVES:
• To provide exposure for Start-ups and New Age Business Models.
• To develop entrepreneurial mindset among students.

GUIDELINES TO THE INSTITUTION:

1. Each student shall prepare hypothetical/imaginary entrepreneurship project report by indicating
products/services that will be produced, marketed, key resources that will be used, customer segment that will
be targeted to, the investment that will be required, funds that will be raised, cost which will be incurred,
turnover that will be achieved and profit that will be attained from the business .
2. Entrepreneurship Project Record Book should be submitted to the college 15 days before completion of the
Fourth Semester

MARKS ALLOCATION:
60 marks for Business Plan Report and 40 marks for Presentation of the Plan shall be awarded by the BBA
Department of the college.These marks should be sent to the University along with IA marks at the end of the
Fourth semester.

GH10
V SEMESTER

Duration of
Exam (hrs)
Instruction
Marks

hrs/week
Paper
Credits

Exam

Total
IA
Income Tax - I 5.1 4 3 30 70 100 3
Part 2 Business Regulations 5.2 4 3 30 70 100 3
Optional 5.3 4 3 30 70 100 3
Indirect Taxes
Information Technology for Business– I 5.4 4 3 30 70 100 3
Elective 1 5.5 4 3 30 70 100 3
Elective 2 5.6 4 3 30 70 100 3
Business Skill Development Course
(BSDC)* - - - 100 - 100 2
A. Field Study
Part 3
B. Skill Enhancement Course (SEC)**
Employability Skills Training - 2 - 100 - 100 2
(Aptitude and GD Training)
Part 4 Ability Enhancement Compulsory Course - 2 2 30 70 100 2
Total Credits 24
(Note: Students will have to undergo Internship with any Business Organization during the vacation
between Fifth and Sixth semester.)

PART 3A
BUSINESS SKILL DEVELOPMENT COURSE (BSDC)*FIELD STUDY

OBJECTIVES:
• To enhance the classroom learning
• To support the students in contextual and experiential learning

GUIDELINES TO THE INSTITUTION:

1. Every student shouldhave taken up field study during the vacation between fourth and fifth semester in the
area of Marketing/Human Resource Management/Business Development/Finance/Entrepreneurship or any
other aspectof businessorganization, for example:
a. Market survey for a product or service
b. A study on problems and challenges of small entrepreneurs
c. A study on awareness about various banking services
d. Student satisfaction survey about the quality of education
e. Employee satisfaction survey
f. Any other aspect related to business that can be covered under field study.
2. The Field Study report should essentiallyinclude:
a. Introduction
b. Design of the Study
c. Analysis
d. Findings and Conclusions.
GH11
3. The faculty members shall guide the students in field study process and preparation of the report.

MARKS ALLOCATION:
a) 60 marks for the Field Study Report and 40 marks for Presentation of the Report shall be awarded by the
Department.
b) The marks should be sent to the University along with IA marks at the end of the Fifth semester.

PART 3B**Skill Enhancement Course: EMPLOYABILITY SKILLS TRAINING

OBJECTIVE:
To enable the student to prepare for corporate placements.

GUIDELINES TO THE INSTITUTION:

1. BBA department should conduct Aptitude and GD training for the students of BBA for minimum of two hour
per week.
2. The students should be trained in the areas of quantitative aptitude and group discussion.

MARKS ALLOCATION
a) The Relevant marks should be awarded to the students on completion of the training based on Aptitude Test
(50 marks) and Mock Group Discussion (50 marks).
b) The Institution should send the marksto the University along with IA Marks scored by them in the Fifth
Semester.

GH12
VI SEMESTER

Instruction

of Exam
Duration
hrs/week
Marks

Paper

(hrs)
Credits

Exam

Total
IA
Income Tax–II 6.1 4 3 30 70 100 3
Part 2 Strategic Management 6.2 4 3 30 70 100 3
Optional 6.3 4 3 30 70 100 3
International Business
Information Technology for Business – II 6.4 4 3 30 70 100 3
Elective 3 6.5 4 3 30 70 100 3
Elective 4 6.6 4 3 30 70 100 3
Business Skill Development Course
(BSDC)* 100 - 100 2
Part 3 a.Internship with Business Organisation
b. Skill Enhancement Course**Placement
2 100 - 100 2
Training
Part 4 AECC 2 2 30 70 100 2
Total Credits 24

PART 3
BUSINESS SKILL DEVELOPMENT COURSE (BSDC)*
A. INTERNSHIP WITH BUSINESS ORGANIZATIONS

OBJECTIVES:
• To enhance the classroom learning
• To provide training and experiential learning opportunities for students
• To provide an opportunity to apply knowledge and skills acquired by the students in the classroom to
professional context

GUIDELINES TO THE INSTITUTION:

1. Each student will have to work in a Business Organization for three weeksduring the vacation between fifth
and sixth semester.
2. The entire batch of students to be divided equally among the department faculty members. The faculty
members should be the mentors andguide the students in internship process.
3. The students must submit the Certificate for completion of internship by the organization to the college along
with a brief report of not less than 25 pages.The report to contain a brief detail of the organization, nature of
business, a write up on the learning outcome from the internship carried out by them.

MARKS ALLOCATION:
a. 75 marks for the Internship Report and 25 marks for Presentation shall be awarded by the Department.
b. The Institution should send the marksto the University along with IA Marks scored by them in the VI
Semester.

GH13
 B. Skill Enhancement Course - PLACEMENT TRAINING**

OBJECTIVE:
To prepare the student for corporate placements.

GUIDELINES TO THE INSTITUTION:

1. BBA department shallconduct placement training for a minimum of two hours per week.
2. The students should be trained in the areas of personal interview, resume preparation, email-etiquette,
corporate etiquette and work discipline.

MARKS ALLOCATION
a) The Relevant marks to be awarded to the students on completion of the training. IA marks shall be awarded on
the basis of Practical Record (25 marks), Mock Personal-Interview (25 marks) and Test on Resume-
preparation & Etiquettes (50 marks).
b) The Institution should send themarks to the University along with IA Marks scored by them in the VI
Semester.

GH14
 ELECTIVE GROUPS
FINANCE ELECTIVE

Paper
Semester No. Title of the Paper
Code
FN1 Advanced Corporate Financial Management
V
FN2 Security Analysis and Portfolio Management
FN3 Risk Management and Derivatives
VI
FN4 International Finance

MARKETING ELECTIVE

Paper
Semester No. Title of the Paper
Code
MK1 Consumer Behavior
V
MK2 Integrated Marketing Communication
MK3 Digital Marketing
VI
MK4 Supply Chain and Logistics Management

HUMAN RESOURCE ELECTIVE

Paper
Semester No. Title of the Paper
Code
HR1 Industrial Relations and Employee Legislation
V
HR2 Compensation and Performance Management
HR3 International Human Resources Management
VI
HR4 Organization Development and Change Management

DATA ANALYTICS ELECTIVE

Paper
Semester No. Title of the Paper
Code
DA1 Business Analytics
V
DA2 Marketing Analytics
DA3 Financial Analytics
VI
DA4 HR Analytics

GH15
FOUNDATION COURSE / SKILL DEVELOPMENT / SKILL ENHANCEMENT COURSE (SEC) /
ABILITY ENHANCEMENT COMPULSORY COURSE (AECC) / INTERDISCIPLINARY COURSES

❖ Common for all programmes, MCQ type of question paper shall be used and use of modern teaching aids
and supply of study material is recommended.
• Constitution of Indian and Human Rights
• Environmental Science
• Computer Applications and Information Technology
• Business Entrepreneurship and Management
• Philosophy, Psychology and Life Skills
• Personality Development and Leadership
• Culture, Diversity and Society
• Research Methodology
• Education and Literacy / Science and Society
• Human Resource Development / Management
• Anyone Foreign Language
• Commodity & Stock Market
• Mathematics in finance.
• Any other Course prescribed by the University from time to time
1. Co-and Extra – Curricular Activities (CC& EC)
A student shall opt for any one of the following activities in the first four semesters offered in the college
• N.S.S / N.C.C./Rotary Activities / Rovers and Rangers
• Sports and Games / Activities related to Yoga
• A Small project work concerning the achievements of Indians in different fields
• Evolution of study groups/seminar circles on Indian thoughts and ideas
• Interaction with local communities in their neighborhood and learn about and from them
• Exploring different aspects of Indian civilizations
• Any other Co- curricular and Extra-curricular activities leading to Student Development as prescribed
by the University.
•

Evaluation of Co-curricular and Extra Curricular Activities as per the procedure evolved by the University from
time to time.

GH16
 1.3 FINANCIAL ACCOUNTING

OBJECTIVES
• To enable the students to have a comprehensive understanding of Financial Accounting
• To know the conceptual frame work of accounting cycle
• To understand and prepare Final Accounts of Proprietary Concerns.

UNIT 1:INTRODUCTION TO ACCOUNTING 8Hrs

Accounting- meaning, definition, objectives, scope, basic terms, Accounting Principles, Concepts and
Conventions, Accounting Equations, Accounting Standards- meaning, definition, objectives, role of ASB, List of
Accounting Standards issued by ICAI.

UNIT 2:ACCOUNTING PROCEDURE 12Hrs

Double entry system – meaning, importance, rules of debit and credit; Journal –meaning, importance ofjournal
entries, journalizing (Practical Problems); Ledger - meaning, importance, posting entries (Practical Problems).

Unit 3: CASH BOOK AND BANK RECONCILIATION 12Hrs

Cashbook, Types of Cashbook-single column, double column and petty cashbook (Practical Problems); Bank
Reconciliation - meaning, causes of differences, importance, preparation and presentation of BRS (Practical
Problems).

Unit 4: TRIAL BALANCE, FINAL ACCOUNTS OF PROPRIETARY CONCERN 16Hrs

Trial Balance- objectives, preparation, errors and rectification(Theory only); Preparation of Profit and Loss
Account and Balance Sheet (Vertical Form)

Unit 5: ACCOUNTING SOFTWARE 8Hrs

Introduction to Tally - Company Creation, Safety of Accounts or Password, Characteristics, Making Ledger
Accounts, writing vouchers, voucher entry, making different types of vouchers, correcting sundry debtors and
sundry creditors accounts, preparation of Trail Balance; Accounts books- Cash Book, Bank Books, Ledger
Accounts, Group Summary, Journal Register, Statement of Accounts and Balance Sheet.

SKILL DEVELOPMENT

• Maintaining practical record for the accounting exercises executed during tally classes.

BOOKS FOR REFERENCE

1. Jawaharlal andSeemaSrivastava: Financial Accounting, HPH

2. Anil Kumar, Rajesh Kumar and Mariyappa, Financial Accounting, HPH
3. Dr. S.N. Maheswari, Financial Accounting, HPH
4. Dr. Venkataraman R. and others, Fundamentals of Accounting, VBH5.
5. Grewal and Gupta, Advanced Accounting, Sultan Chand.
6. S. P Jain and K. L. Narang ; Financial Accounting, Kalyani Publishers.
7. Soundrarajan A and K. Venkataramana, Financial Accounting, SHB Publishers.
8. Manjunath, GunduRao – Computer Business Applications, HPH.
9. Sudaimuthuand Anthony: Computer Applications in Business, HPH

GH17
 1.4 PRINCIPLES OF MANAGEMENT

OBJECTIVES:
To familiarize the students with concepts and principles of management

Unit1: INTRODUCTIONTOMANAGEMENT 10 Hrs

Introduction –Meaning, Evolution of Management thought, pre-scientific management era,
classical management era, neo-classical management era, modern management era; Nature
and Characteristics of Management - Scope and functional areas of Management; Management
as a Science, Art or Profession; Management and Administration; Principles of Management.

Unit2: PLANNING AND DECISION MAKING 08 Hrs

Nature, importance and purpose of planning - Planning Process; Objectives; Types of plans (Meaning
only); Decision making- importance and steps; MBO and MBE (Meaning only)

Unit3: ORGANIZINGANDSTAFFING 12 Hrs

Nature and purpose of organization; Principles of organizing; Delegation of authority; Types
of organization-Departmentation, Committees; Centralization vs Decentralization of authority
and responsibility, Span of Control; Nature and importance of staffing.

Unit4: DIRECTING COMMUNICATING ANDCOORDINATING 10Hrs

Meaning and nature of direction, Principles of direction; Communication -Meaning and
importance, Communication process, Barriers to Communication, Steps to overcome
communication barriers, Types of Communication; Coordination–Meaning, importance and
Principles.

Unit5: CONTROLLING 10 Hrs

Meaningandstepsincontrolling, EssentialsofEffectiveControl system, techniques of control(in
brief).

Unit 6: BUSINESS SOCIAL RESPONSIBILITY AND MANAGERIAL ETHICS: 4 Hrs

Business Social responsibility-meaning, arguments for and against business social
responsibility; Green management- meaning, Green management actions;Managerial Ethics -
Meaning-importance of ethics in business, factors that determine ethical or unethical behavior.

SKILL DEVELOPMENT
● Two cases on the above syllabus should be analyzed by the teacher in the classroom and same needs
to be recorded by the student in the skill development book.
● Different types of Organization structure.
● Draft Control charts for different industries / businessgroups.

BOOKS FOR REFERENCE

1. Stephen P. Robbins,Management, Pearson
2. Koontz andO‟Donnell, Management, McGrawHill.
3. L M Prasad, Principles of management, Sultan Chand andSons
4. V.S.P Rao/Bajaj, Management process and organization, ExcelBooks.
5. Appanniahand Reddy, Management, HPH.
6. T. Ramaswamy : Principles of Management,HPH.
GH18
 1.5 CORPORATE ADMINISTRATION

OBJECTIVE

To familiarize the students with the existing Company Law and Administration.

Unit 1: INTRODUCTION TO COMPANY 08 Hrs

Meaning and Definition – Features – Steps in formation of Joint Stock Company, High Lights of Companies Act
2013 - Kinds of Companies – One Person Company, Private Company, Public Company, Company limited by
Guarantee, Company limited by Shares, Holding Company, Subsidiary Company, Government Company,
Associate Company, Small Company, Foreign Company, Global Company, Body of Corporate, Listed Company
(Meaning only)

Unit 2: FORMATION OF A COMPANY 14 Hrs

Promotion Stage-Meaning of Promoter, Position of Promoter and Functions of Promoter; Incorporation Stage –
meaning and contents of Memorandum of Association and Articles of Association, Difference between
Memorandum of Association and Articles of Association, Certificate of Incorporation; Subscription Stage –
meaning and contents of Prospectus, Statement in lieu of Prospects and Book Building; Commencement Stage –
Documents to be filed, e-filing, Registrar of Companies, Certificate of Commencement of Business.

Unit 3: COMPANY ADMINISTRATION 18 Hrs

Key Managerial Personnel – Managing Director, Whole Time Directors, Company Secretary, Chief Financial
Officer, Resident Director, Independent Director; Auditors–Appointment, Powers, Duties and
Responsibilities;Managing Director–Appointment, Powers, Duties and Responsibilities; Audit Committee; CSR
Committee; Company Secretary - Meaning, Types, Qualification, Appointment, Position, Rights, Duties,
Liabilities and Removal or dismissal.

Unit 4: CORPORATE MEETINGS 08 Hrs

Corporate Meetings - Types of Meetings, Annual General Meeting, Extraordinary General Meetings, Board
Meeting; Requisites of a valid meeting; resolutions and kinds of resolution; preparation Agenda and minutes.

Unit 5: WINDING UP OF COMPANIES 08 Hrs

Meaning – Modes of Winding up; Official Liquidator-Powers and Duties; Consequences of Winding up

Unit 6: CSR LEGISLATION IN INDIA 04 Hrs

Meaning of CSR, Scope for CSR Activities under schedule VII of the Companies Act, 2013, Provisions of CSR
mandate.

SKILL DEVELOPMENT

• Record specimen copy ofMemorandum of Association and Articles of Association of any company.
• Drafting Notice of Company Meetings – Annual, Special, Extraordinary and Board meetings.
• Two cases related to corporate governance to be analyzed by the teacher in the classroom and same needs
to be recorded by the student in the skill development record book.
• Write CSR summary of any two companies.

GH19
 BOOKS FOR REFERENCE
1. N.D. Kapoor, Company Law and Secretarial Practice, Sultan Chand and Sons.
2. M.C. ShuklaandGulshan, Principles of Company Law, S. Chandaand Co.
3. C.L. Bansal, Business and Corporate law, Excel Books.
4. S.S Gulshan, Company Law, New Age International.
5. MaheshwariandMaheshwari, Elements of Corporate Laws, Himalaya Publishers
6. Dr. P.N. Reddy and H.R. Appanaiah, Essentials of Company Law and Secretarial Practice, Himalaya Publishers.
7. Pradeep K. Shinde, Corporate Environment, VBH.

GH20
 1.6 PRODUCTION AND OPERATIONS MANAGEMENT

OBJECTIVE
To make the students understand the concepts of production and operations management.

Unit1: INTRODUCTION TO PRODUCTION AND OPERATIONS MANAGEMENT 12Hrs

Introduction - Meaning and Definition; Classification - Objectives and Scope of Production and
Operation Management; Automation: Introduction, Meaning and Definition, Needs, Types, Advantages
and Disadvantages.

Unit2: PLANT LOCATION AND LAYOUT 08 Hrs

Introduction – Meaning and Definition, Factors affecting location, theory and practices, cost factor in location-
Plant layout principles, space requirement, Different types of facilities; Organization of physical facilities –
building, sanitation, lighting, air conditioning and safety.

Unit3: MATERIALS MANAGEMENT 08Hrs

Introduction – Meaning and Definition - Purchasing, Selection of Suppliers, Inventory Management,
Material Handling Principles and Practices, Economic Consideration, Criteria for Selection of Materials
Handling Equipment, Standardization, Codification, Simplification, Inventory Control, Techniques of
inventory Control (Concept only).

Unit4: PRODUCTION PLANNING AND QUALITY CONTROL 16Hrs

Objectives and Concepts, capacity planning, corresponding production planning, controlling, scheduling
routing – Quality Control Production Planning/operations planning and control-role of production
planning and control in operation management-scope of production planning and control-main functions
of PPC- Level of Production Planning-Production planning functions-production control functions-
benefits of production planning and control-productions planning and control in different productions and
system. Meaning of ISO and TQM.

Unit5: MAINTENANCE AND WASTE MANAGEMENT 12Hrs

Introduction – Meaning – Objectives - Types of maintenance, Break down, spares planning and control,
preventive routine, relative advantages, maintenance scheduling, equipment reliability and modern
scientific maintenance methods - Waste Management - Scrap and surplus disposal, salvage and recovery.

SKILL DEVELOPMENT
1. Two cases on the above syllabus should be analyzed by the teacher in the classroom and same needs
to be recorded by the student in the skill development book.
2. Draw a ISO specification chart
3. Draw any two quality control charts

GH21
BOOKS FOR REFERENCE
1. Ashwathappa. K and Sridhar Bhatt : Production and Operations Management,HPH.
2. Gondhalekar and Salunkhe : Productivity Techniques,HPH.
3. SN Chary, Production and Operations Management, McGrawHill.
4. U. Kachru, Production and Operations Management, ExcelBooks.
5. Alan Muhlemann, John Oaclank and Keith Lockyn, Production and Operations Management,PHI.
6. K KAhuja, Production Management, CBSPublishers.
7. S.A. Chunawallaand Patel: Production and Operations Management,HPH.
8. Everett E Adam Jr., and Ronald J Ebert, Production and Operations Management, SagePublishers.
9. Dr. L. N. Agarwal and Dr. K.C. Jain, ProductionManagement
10. Thomas E. Morton, Production Operations Management, South WesternCollege.
11. K. Venkataramana, Production Operations Management,SHBP.
12. Sridhara Bhatt - Production and Operation Management,HPH.
13. GhousiaKhaloon – Production and Operation Management,VBH.

GH22
 2.3 CORPORATE ACCOUNTING AND REPORTING

OBJECTIVE

• To enable the students to have a comprehensive understanding about the provisions of the Company’s Act
and Corporate Accounts and Reporting.
• To analyses the Financial statements for economic decision at corporate level
• To enable the students to read annual report.

Unit 1: ISSUE OF SHARES 8Hrs

Meaning of Share, Types of Shares – Preference shares and Equity shares – Issue of Shares at par, at Premium, at
Discount: Pro-Rata Allotment; Journal Entries relating to issue of shares; Preparation of respective ledger
accounts; Preparation of Balance Sheet in the Vertical form (Practical Problems).

Unit 2: COMPANY FINAL ACCOUNTS 20 Hrs

Statutory Provisions regarding preparation of Company Final Accounts – Treatment of Special Items, Managerial
Remuneration, Tax deducted at source, Advance payment of Tax, Provision for Tax, Depreciation, Interest on
debentures, Dividends, Rules regarding payment of dividends, Transfer to Reserves, Preparation of Profit and
Loss Account and Balance Sheet (Vertical Form Schedule -III) (Practical Problems).

Unit 3: FINANCIAL STATEMENTS ANALYSIS 10 Hrs

Comparative Statements - Comparative Income Statement, Comparative Balance Sheet; Common size
Statements – Common Size Income Statement, Common Size Balance Sheet – Trend Percentages. (Analysis and
Interpretation)

Unit 4: INTERNATIONAL FINANCIAL REPORTING STANDARDS 10 Hrs

International Financial Reporting Standards- meaning of IFRS, relevance of IFRS in India, merits and limitations
of IFRS; Process of setting IFRS- practical challenges in implementing IFRS; Convergence of IFRS in India; List
of International Financial Reporting Standards issued by IASB.

Unit 4: CORPORATE REPORTING (ANNUAL REPORTING) 8 Hrs

Corporate Reporting - meaning, types, characteristics of financial report, users of corporate report; Components
corporate report– general corporate information, financial highlights, letter to the shareholders from the CEO,
management's discussion and analysis; Financial Statements-balance sheet, income statement, and cash flow
statement, notes to the financial statements; Auditor's report; Accounting Policies; Corporate Governance Report;
Corporate Social Responsibility Report (Discuss only Role and Significance of above components of corporate
report).

SKILL DEVELOPMENT

• Collect financial statement of a company and analyse the same and write a summary for management
decision making.
• Write a summary of two companies’ annual report.
• List out the accounting policies in annual report of the company
• List 20 IFRSs

GH23
BOOKS FOR REFERENCE

1. Anil Kumar, Rajesh Kumar &Mariyappa – Corporate Accounting , HPH.

2. Soundrarajan A and K. Venkataramana, Corporate Accounting, SHBP.
3. S. P. Jain and K. L. Narang – Corporate Accounting, Kalyani Publishers.
4. SP Iyengar, Advanced Accountancy, Sultan Chand and Sons, New Delhi.
5. Tulsian and Tulsian, “ Financial Reporting”, S.Chand
6. Ramachandran, and Kakani, “How to Analyze Financial Statements”, Tata McGraw Hill
7. Palat, Raghu, “How to Read Annual Reports and Balance Sheets”, JAICO Publishing House
8. Dash A.P., “Financial Wisdom – Finance for Non-Finance Executives”, Biztantr

GH24
 2.4 BUSINESS ANALYTICS - 1

OBJECTIVE
To provide basic knowledge of mathematics and their application to commercial situations.

Unit 1: NUMBER SYSTEM 04 Hrs

Introduction – Natural Numbers - Even Numbers – Odd Numbers – Integers – Prime Numbers – Rational and
Irrational numbers, Real Numbers, HCF and LCM ( Simple problems).

Unit 2: THEORY OF EQUATIONS 10 Hrs

Introduction – Meaning - Types of Equations – Simple/ Linear Equations and Simultaneous Equations (only two
variables), Elimination and Substitution Methods only. Quadratic Equation - Factorization and Formula Method
(ax² + bx + c = 0 form only). Simple problems

Unit 3: INDCIES, MATRICES AND LOGRITHEMS 16 Hrs

Meaning – types – operation on matrices – additions – subtractions and multiplication of two matrices – transpose
– determinants – minor of an element – co-factor of an element –inverse – crammers rule in two variables –
problems.
Indices and Logarithms: Meaning- Basic Laws of Indices and their application for simplification. Laws
of Logarithms –Common Logarithm, Application of Log Table for Simplification.

Unit 4: COMMERCIAL ARITHMETIC 16 Hrs

Simple Interest, Compound Interest including yearly and half yearly calculations, Annuities, Percentages, Bills
Discounting, Ratios and proportions, duplicate-triplicate and sub-duplicate of a ratio. Proportions: third, fourth
and inverse proportion - problems.

Unit 5: PROGRESSIONS 10 Hrs

PROGRESSIONS: Arithmetic Progression - Finding the ‘nth’term of AP and Sum to nth term of AP. Insertion of
Arithmetic Mean Geometric Progression – Finding the ‘nth’term of GP and sum to ‘nth’term of GP and insertion of
Geometric Mean

SKILL DEVELOPMENT:

• Develop an Amortization Table for Loan Amount – EMI Calculation.

• Secondary overhead distribution summary using Simultaneous Equations Method.
• Preparation of Bank Statement.
• Application of Matrix In Business Problems

BOOKS FOR REFERENCE:

• Saha: Mathematics for Cost Accountants, Central Publishers

• R.G. Sahaand Others – Methods and Techniques for Business Decisions, VBH
• Dr. SanchetiandKapoor: Business Mathematics and Statistics, Sultan Chand
• Zamarudeen: Business Mathematics, Vikas
• R.S Bhardwaj :Mathematics for Economics and Business
• Madappa, mahadi Hassan, M. IqbalTaiyab – Business Mathematics, Subhash
• G.R. Veena and Seema : Business Mathematics and Statistics I.K. Intl Publishers

GH25
 2.5 ORGANIZATIONAL BEHAVIOR

OBJECTIVE:
• To enable the students to learn the basics of individual behavior and group behavior.
• To understand the organizational dynamics

Unit1: ORGANIZATIONALBEHAVIOUR 04Hrs

Organization Behavior– Meaning, Definition of OB, Importance of OB, Foundations of OB.

Unit2: FOUNDATIONS OF INDIVIDUAL BEHAVIOUR 22 Hrs

Personal Factors, Environmental Factors, organization systems and resources
Personality-Meaning, Nature,Determinants and Traits of Personality
Perception- Meaning, Factors influencing perception, Perceptual Process, Perceptual Errors, Managing
Perceptions.
Learning-Nature, Theories of Learning-classical conditioning theory, Operant conditioning theory,
Cognitive learning theory, Social learning theory, Principles of Learning.
Attitude - Nature, Formation, Barriers to change in attitude and ways to overcome barriers.

Unit 3: MOTIVATION AND LEADERSHIP 10Hrs

Motivation theories- Maslow’s Need hierarchy theory, Herzberg’s Two factor theory, McGregor’s X and Y
theory; Leadership – Meaning, Formal and Informal Leadership, Characteristics of leadership; Leadership
Styles – Autocratic style, Democratic style, Participative style, Laissez faire Leadership Styles, Transition
Leadership, Transformative Leadership, Charismatic Leadership Style.

Unit4: GROUP AND TEAM DYNAMICS 16Hrs

Group Dynamics-meaning, Types of Group, Development of Groups- Stages of Group Development,
Determinants of Group Behavior, Team Dynamics- meaning, Types of Teams: Conflict-sources of
conflict and ways of resolving conflict, managing interpersonal relationships

Unit5: ORGANIZATIONAL CHANGE 04Hrs

Meaning, Natureofchange, Factors influencing change, Resistance to change, Overcoming resistance,

SKILL DEVELOPMENT
● Two cases on the above syllabus should be analyzed and record in the skill development
● Draw Blake and Mouton managerial grid
● List the determinants ofpersonality

BOOKS FOR REFERENCE

1. Fred Luthans, Organizational Behaviour. McGrawHill
2. Robbins, Organizational Behaviour, International BookHouse.
3. John W. NewstromandKieth Davis, Organizational Behaviour, McGrawHill.
4. K. Aswathappa, Organizational Behaviour,HPH.
5. Appanniah and, Management and Behavioural Process, HPH
6. Sharma R.K and Gupta S.K, Management and Behaviour Process, KalyaniPublishers.
7. Rekha and Vibha – Organizational Behavioural,VBH.
8. P.G. Aquinas Organizational Behavior, ExcelBooks.
9. M. Gangadhar. V.S.P.Rao and P.S.Narayan, OrganizationalBehaviour

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 2.6 MARKETING MANAGEMENT

OBJECTIVE
The objective is to enable students to understand the concept of marketing and its applications and the
recent trends in Marketing.

Unit1: INTRODUCTION TO MARKETING 10 Hrs

Meaning and Definition, Concepts of Marketing, Approaches to Marketing, Functions of Marketing.
Recent trends in Marketing-E- business, Tele-marketing, M-Business, Green Marketing, Relationship
Marketing, Concept Marketing, Digital Marketing, social media marketing and E-tailing (Meaning
only).

Unit2: MARKETING ENVIRONMENT (MACRO) 10 Hrs

Meaning, Demographic, Economic, Natural, Technological, Political, Legal, Socio-Cultural
Environment.

Unit3: MARKET SEGMENTATION AND CONSUMER BEHAVIOUR 10 Hrs

Meaning and Definition, Bases of Market Segmentation, Requisites of Sound Market Segmentation;
Consumer Behavior-Factors influencing Consumer Behavior; Buying Decision Process.

Unit4: MARKETING MIX 20 Hrs

Meaning, Elements of Marketing Mix(Four P’s) – Product, Price, Place, Promotion.
Product-Product Mix, Product Line, Product Lifecycle, New Product Development, Reasons for Failure of New
Product, Branding, Packing and Packaging, Labeling,
Pricing – Objectives, Factors influencing Pricing Policy, Methods of Pricing;
Physical Distribution–Meaning, Factors affecting Channel Selection, Types of Marketing Channels.
Promotion – Meaning and Significance of Promotion, Personal Selling and Advertising (Meaning Only).

Unit5: SERVICES MARKETING 06 Hrs

Meaning and definition of services, difference between goods and services, features of services, seven P’s of
services marketing (concepts only).

SKILL DEVELOPMENT
• Two cases on the above syllabus should be analyzed and recorded in the skill development
• Design a logo and tagline for a product of your choice
• Develop an advertisement copy for a product.
• Prepare a chart for distribution network for different products.

BOOKS FOR REFERENCE

1. Philip Kotler, Marketing Management, Prentice Hall.
2. Lovelock Christopher, Services Marketing: People, Technology, Strategy, PHI
3. William J. Stanton, Michael J.Etzel, Bruce JWalker, Fundamentals of Marketing, McGraw Hill Education.
4. Bose Biplab, Marketing Management, Himalaya Publishers.
5. J.C. Gandhi, Marketing Management, Tata McGraw Hill.
6. Ramesh and Jayanti Prasad: Marketing Management, I.K. International
7. Sontakki, Marketing Management, Kalyani Publishers.
8. P N Reddy and Appanniah, Marketing Management, HPH.

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