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    Midterm Living in The IT Era

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    JDS TV
    Midterm

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    Midterm Living in The IT Era

    Uploaded by

    JDS TV
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    Midterm

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    Midterm-Living-in-the-IT-Era.docx

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    Midterm

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1 views4 pages

    Midterm Living in The IT Era

    Uploaded by

    JDS TV
    Midterm

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Republic of the Philippines

    Laguna State Polytechnic University


    Province of Laguna

    College of Hospitality Management & Tourism

    Comprehensive Logo Documentation for [Business Name]

    Name:

    Instructor/Professor:
    Louie Jerome L. Roldan
    Course/Year/Section:
    Republic of the Philippines
    Laguna State Polytechnic University
    Province of Laguna

    College of Hospitality Management & Tourism

    1. Introduction
    [Business Name]. A logo is a crucial element of your brand identity, representing your business visually. This
    document outlines the steps and considerations for designing a unique, memorable, and effective logo that
    aligns with your brand identity.

    2. Purpose of the Logo


    Clearly define the purpose of the logo:
    Representation: What values, products, or services should the logo represent?
    Target Audience: Who is the primary audience for the logo?
    Message: What message should the logo convey about the business?
    Differentiation: How should the logo differentiate the business from competitors?

    3. Research and Inspiration


    Competitor Analysis: Analyze logos of competitors in the industry. Identify common themes, color schemes, and
    design elements.
    Inspiration Boards: Create mood boards with images, colors, and styles that resonate with the brand.
    Brainstorming: Conduct brainstorming sessions to generate diverse logo concepts.

    4. Design Elements
    Typography: Choose appropriate fonts that reflect the brand personality (e.g., modern, elegant, playful).
    Color Palette: Select a color scheme that conveys the desired emotions and aligns with the brand identity.
    Iconography: If incorporating icons or symbols, ensure they are relevant to the business and easily
    recognizable.
    Simplicity: Aim for simplicity to ensure the logo is easily recognizable and scalable.
    Versatility: Design a logo that works well in various sizes and backgrounds.

    5. Logo Design Process

    5.1 Sketching:
    Start with rough sketches to visualize initial ideas.
    Explore different concepts and variations.
    Republic of the Philippines
    Laguna State Polytechnic University
    Province of Laguna

    College of Hospitality Management & Tourism


    5.2 Digital Drafting:
    Use graphic design software (e.g., Adobe Illustrator/Canva) to create digital versions of the sketches.
    Experiment with different fonts, colors, and layouts.

    5.3 Refinement:
    Refine the selected concept based on feedback and evaluations.
    Pay attention to details, proportions, and alignment.

    6. Finalizing the Logo


    Color Variations: Create both colored and monochrome versions of the logo.
    Size Variations: Ensure the logo is legible and clear in different sizes.
    Testing: Test the logo on various backgrounds to ensure visibility and contrast.
    Feedback: Gather feedback from stakeholders and make necessary revisions.

    7. Logo Usage Guidelines


    Clear Space: Define the minimum clear space around the logo to maintain its integrity.
    Minimum Size: Specify the minimum size to ensure readability.
    Color Codes: Provide the specific color codes (RGB, CMYK, HEX) for accurate reproduction.
    Incorrect Usage: Outline what constitutes incorrect usage of the logo to maintain consistency.

    8. Summary
    A well-designed logo is a cornerstone of your brand identity and will help establish a strong presence in the
    market. Remember, consistency in logo usage across various platforms and materials is key to reinforcing your
    brand image.

    For further inquiries or assistance, please contact:

    [Your Contact Information]


    Republic of the Philippines
    Laguna State Polytechnic University
    Province of Laguna

    College of Hospitality Management & Tourism


    Presentor/s: ________________________________________
    _______________________________________
    Date: __________________________

    Rubrics:
    Criteria Description Weight
    Originality Uniqueness and creativity of the logo design 30
    Relevance Appropriateness of the design to the company or brand identity 15
    Simplicity Clarity and simplicity of the design 10
    Impact How memorable and impactful the logo design is 10
    Versatility Adaptability of the logo across various platforms and applications 15
    Presentation Quality of the presentation materials (e.g., mock-ups, color schemes, typography) 20
    Total 100

    Comments/Suggestions:

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