Unit V.

Digital Transformation
At the end of the chapter, the students will be able to:

1.Compare and contrast digital transformation with traditional business transformation methods.
2.Identify key strategies for successfully implementing digital transformation in an organization.
3.Appreciate the significance of digital transformation in modern business practices.
4.Appreciate the complexity and multifaceted nature of digital transformation challenges.
5.Facilitate a collaborative workshop where team members brainstorm and compile a
comprehensive SWOT analysis for a company planning digital transformation.
Create a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for a company
undergoing digital transformation.

Digital Transformation
Digital transformation is the process of integrating digital technology into all areas of a business,
fundamentally modifying how it functions and delivers value to customers. It involves the use of
technologies such as mobile devices, social media, and cloud computing to streamline business
processes, improve customer engagement and enhance the overall customer experience.
What’s the difference between digitisation, digitalisation, and digital transformation?

From Analog to Digital: The Significance of Digitisation

Digitisation: Digitisation involves converting analog assets into a digital format. It involves taking
physical information, such as text and images, and converting it into a digital representation that
computers can store, process, and manipulate—for example, scanning paper documents to create
digital images. Digitisation primarily focuses on converting existing assets from analog to digital,
making them more accessible and easier to manage.

Digitalisation: Digitalisation is the application of digital technologies to improve existing processes.

It goes beyond just converting analog information to digital form. It uses digital technologies to
enhance and optimise processes, operations, and interactions. Digitalisation often refers to
integrating digital tools and technologies into various aspects of an organisation’s activities to
improve efficiency, collaboration, and decision-making. This could include implementing software
systems for inventory management, adopting digital communication tools for team collaboration, or
using data analytics to optimise marketing strategies. Digitalisation is about using technology to
enhance existing processes without necessarily changing their fundamental nature.

Digital transformation: Digital transformation is a comprehensive reimagining of business

strategies and operations by integrating digital technologies. It often leads to disruptive
organisational changes, driving innovation, agility, and the creation of new value propositions. It’s
not just about using technology to improve existing processes; it’s about rethinking the entire
business strategy to align with digital technologies’ possibilities and opportunities. A digital
transformation strategy often involves shifts in mindset, company culture, and strategic priorities..

For most companies, digital transformation requires a shift away from traditional thinking and
toward a more collaborative, experimental approach. These new ways of approaching work reveal
new solutions which, in turn, can improve customer experience, drive employee innovation and
spur company growth at the fundamental level.

Why is digital transformation important?

Prior to the COVID-19 pandemic, digital transformation largely focused on customer experience.
Then, everything changed—and accelerated. Now, digital transformation is the centerpiece of
operational efficiency and innovation across the organization.
Across industries, change is happening in shorter waves than ever before, and CEOs feel the
pressure but recognize the opportunity for the entire organization. And, according to our most
recent survey, accelerated digital transformation, including cloud and data, has become the
number-one topic CEOs prioritize for the board since the pandemic hit. Our research "Make the
Leap, Take the Lead" shows that leading companies in enterprise technology were growing two
times faster than most companies, and by doubling down on their tech investments recently, they
are now growing five times faster. Leaders harness key cloud technologies, including AI, to
outpace their peers. They adopt innovative technology sooner and reinvest more frequently. And
they direct their IT budgets toward innovation. The benefits are more revenue and more growth—
and the ability to stay ahead of the curve.
The COVID-19 pandemic has accelerated the rate of tech adoption

Digital transformation strategy

Driving big change in an organization is too difficult to pull off without a plan. There are five major
areas companies must address, often in parallel.
1. Business strategy transformation
Today, all companies are tech companies; all CEOs are tech CEOs. Digital transformation
puts technology at the core of business strategy. This approach can reduce operating
expenses and inefficiency. It could even change the course of your business. With a unified
model across business and technology, it’s easier to achieve future ambitions. The technology
path you choose now will determine, more decisively than ever, your company’s success.
2. Business operations realignment
Transforming business processes and adopting new ways of working for agility and
experimentation are crucial to success. What do your customers and employees need most,
and how can digital processes help? Starting with these questions can create better
processes across the board, whether that’s improving customer service through better data
and analytics, moving key services to the cloud, or building sustainability across engineering,
manufacturing and supply chain functions.
3. Adoption of new practices for agility and experimentation
As customer expectations and the pace of change increase, it’s necessary to introduce new
ways of working coupled with modern engineering capabilities. Most companies are making
suboptimal decisions about how to direct their tech investments. It all comes down to
embracing change and innovation. Successful digital transformation is a radically different
approach—one that sees technology as accessible and people as adaptable.
4. A flexible technology core for sustainable change
It’s important not to get locked into just one technology. By staying nimble and flexible, you
can catalyze innovation in your company and more easily form ecosystem partnerships that
drive speed and scale. A modular approach allows for fast and sustainable change, and
staying focused on customer needs is key.
5. People change management
Digital transformation affects all aspects of business. For it to work, the digital foundation,
digital operations and a digitally skilled workforce collectively need the backing of leaders and
 a culture that is aligned on which new technologies to adopt and how best to integrate them
into daily life. What should the future of work look like? How should roles and responsibilities
evolve? In what ways can technology enable better knowledge sharing and collaboration?
How can leaders be trained to communicate better, have greater empathy and earn trust in a
remote-work environment? Technology introduces new challenges for workers, but it can also
solve many of them. To create sustainable change, companies often need to build new skills
as employees work in new ways.

How to enable digital transformation

Here are six action steps that help answer those questions and make change possible:
1. View it as business transformation.
Customers should be top of mind in any transformation. Companies should start by identifying
the key friction points that customers may be facing—whether in equipment sales, parts,
service or elsewhere. Companies across industries are embarking on large-scale
transformations as dramatic market shifts drive reinvention.
2. Develop your strategy and organizational change.
A clear vision, an integrated approach and a focus on value are key to any transformation.
Having the right transformation strategy and workplace—typically called a transformation
office—is critical for all stakeholders.
3. Break down barriers to change.
Focusing on customer challenges enables the breakdown of functional silos. It generally takes
multiple functions to share information and solve for a quality customer experience.
4. Cultivate your partner ecosystem.
Our study in the high-tech and software segment found that 89% of partners are looking for
new sources of growth and operational effectiveness.
5. Adopt an agile approach.
Agility is the key to any transformation. Fostering it starts with creating a business culture in
which experimentation is encouraged and innovative ideas can flourish.
6. Fund it as an investment.
Funding digital transformation is a complex process that is best approached one step at a time.
In the short term, start with an end-to-end view of digital opportunities and requirements
across the customer journey. From there, choose a challenge that fits your desired investment
and payoff opportunity. By doing these things, organizations can self-fund innovation, optimize
technology investments and remove roadblocks to change.

Impact of Digital Transformation on Traditional Businesses:

Improved Customer Engagement:

One of the significant benefits of digital transformation is the ability to improve customer
engagement. Traditional businesses that were once limited to face-to-face interactions can now
engage with customers across various digital channels. They can leverage social media platforms
to communicate with their customers, understand their needs, and provide personalized solutions.
This enhanced customer engagement results in improved customer loyalty, which is essential for
the long-term growth of any business.

Greater Efficiency:

Digital transformation enables traditional businesses to automate processes, streamline

operations, and reduce costs. For instance, businesses can automate inventory management,
accounting, and customer relationship management processes, reducing the time and effort
required to complete these tasks. This increased efficiency results in reduced costs, increased
productivity, and better resource allocation.
Increased Competition:

Digital transformation has increased competition in various industries, and traditional businesses
are not exempted. The use of technology has lowered entry barriers, making it simpler for new
players to enter the market. This increased competition means that traditional businesses must
innovate and adopt new technologies to stay ahead of the competition.

Improved Data Management:

Digital transformation has made it easier for businesses to collect, store and analyze data.
Traditional businesses that relied on manual data management systems are now able to leverage
data analytics tools to gain valuable insights into customer behavior, market trends, and other
important metrics. This data can be used to improve business decision-making, identify new
opportunities, and increase revenue.

Challenges Faced by Traditional Businesses in Adapting to Digital Transformation

Adapting to digital ways can be challenging for traditional businesses. Here’s what makes it
challenging:

 Cultural Resistance: People are often used to doing things a certain way and might resist new
methods, especially if they feel unsure about technology.
 Skills Gap: New skills are needed as digital tools are different from traditional ones.
Employees might need training, which can take time and money.
 Financial Investment: Buying new technology and training people costs money; not all
businesses have enough to spend.
 Speed of Change: Technology changes fast, and keeping up can be challenging for
businesses, especially smaller ones.
These challenges can make the shift to digital harsh, but overcoming them can lead to significant
benefits.

Opportunities for Traditional Businesses in Embracing Digital Transformation

When traditional businesses decide to adopt digital transformation, they find many opportunities:

 Reaching More Customers: Digital tools like websites and social media can help businesses
reach more people worldwide.
 Improving Customer Service: Digital tools can make services faster and more reliable, which
makes customers happier.
 Increasing Efficiency: Automation and digital data management modernize operations,
reducing costs and saving time.
 Innovation: Businesses can create new products or improve their services excitingly using
digital tools.

Here’s how supporting digital transformation can help businesses grow:

 Market Expansion: By going digital, businesses can sell to customers far away, not just those
nearby.
 Customer Insights: Digital tools can collect data on what customers like and don’t like, helping
businesses make better decisions.
 Strategies for Traditional Businesses to Navigate Digital Transformation
Navigating the digital transformation successfully is crucial for traditional businesses that want to
stay competitive and relevant in today’s fast-changing world. Here are some effective strategies
that can help:

1. Foster a Culture of Innovation

Encouraging a workplace where new ideas are welcomed, and experimentation is not just allowed
but encouraged is critical. Businesses should:
 Encourage Creative Thinking: Allow team members to suggest new ways of doing things and
reward innovative ideas.
 Host Regular Brainstorming Sessions: Create regular opportunities for employees to come
together and think outside the box.

2. Invest in Technology Education

Training and education are essential for any business to adapt to new technologies. This can
involve:
 Regular Workshops and Training Sessions: These help employees stay up-to-date with digital
tools and practices.
 Partnering with Tech Educators: Collaborating with educational institutions or tech training
centers can provide employees with the necessary skills.

3. Continuously Adapt to Emerging Trends

The digital world constantly evolves, so staying informed and flexible is vital. Businesses should:
 Stay Informed About New Technologies: Keeping up with trends like artificial intelligence,
blockchain, or the Internet of Things can open up new growth opportunities.
 Implement Flexible Policies: You must be able to quickly adapt business models or strategies
in response to new technologies or market changes.

4. Utilize Data to Drive Decisions

Leveraging data analytics can provide deep insights into customer behavior, operational efficiency,
and more, enabling:
 Better Customer Insights: Use data to understand customer needs and preferences to tailor
services and products.
 Operational Improvements: Analyze workflows and processes to identify areas where digital
tools can make operations more efficient.

5. Build Digital-Ready Infrastructure

Prepare the business’s infrastructure to integrate new digital solutions seamlessly. This includes:
 Upgrading IT Systems: Ensure hardware and software support new digital tools and data flows.
 Enhancing Cybersecurity Measures: As businesses become more digital, securing data and
systems becomes more critical.

Predictions for the Future of Traditional Business Models in the Digital Era
As we advance into the digital era, AI and machine learning integration are expected to continue
revolutionizing industries.

These technologies transform traditional business models by enabling more brilliant, efficient
operations and deeper insights into customer behaviors and market trends. Key traits that will
define successful future business models include:

 Adaptability: The ability to quickly respond to technological advancements and market

changes.
 Agility: Swiftly implementing changes or innovations to capitalize on emerging opportunities or
tackle challenges.
 Data-driven decision-making: Utilizing AI and machine learning to analyze vast amounts of
data for more informed decisions.
The impact of digital transformation on traditional business models will increasingly depend on
how well companies can integrate these technologies to stay competitive in a fast-evolving
marketplace.

Emerging Trends Shaping the Impact of Digital Transformation on Traditional Business Models
The pace and direction of digital transformation are increasingly influenced by several emerging
trends that are reshaping traditional business landscapes. These include:

Blockchain Augments transparency and security in transactions, which is crucial for finance and
supply chain management industries.
 Artificial Intelligence (AI): Drives automation and enhances customer experiences by providing
personalized services and predictive insights.
 Internet of Things (IoT): This technology connects and automates the operations of physical
devices, leading to increased efficiency and new service models.

Certainly! Here's a rubric for assessing the creation of a SWOT analysis for a company
undergoing digital transformation:

Needs
Criteria Excellent (4) Good (3) Satisfactory (2)
Improvement (1)
All relevant
Most relevant Some strengths are Few or no
strengths are
strengths are identified but lack strengths are
Identification clearly identified
identified and well- thorough identified, with poor
of Strengths and thoroughly
explained, with explanation or explanation and no
explained, with
some examples. examples. examples.
specific examples.
All relevant
Most relevant Some weaknesses Few or no
weaknesses are
Identification weaknesses are are identified but weaknesses are
clearly identified
of identified and well- lack thorough identified, with poor
and thoroughly
Weaknesses explained, with explanation or explanation and no
explained, with
some examples. examples. examples.
specific examples.
All relevant
Most relevant Some opportunities Few or no
opportunities are
Identification opportunities are are identified but opportunities are
clearly identified
of identified and well- lack thorough identified, with poor
and thoroughly
Opportunities explained, with explanation or explanation and no
explained, with
some examples. examples. examples.
specific examples.
All relevant threats
Most relevant Some threats are
are clearly Few or no threats
threats are identified but lack
Identification identified and are identified, with
identified and well- thorough
of Threats thoroughly poor explanation
explained, with explanation or
explained, with and no examples.
some examples. examples.
specific examples.
Provides deep Provides good Provides basic Provides little to no
analysis and analysis and some analysis with limited analysis or
Analysis and
insightful connections connections connections
Insight
connections between the between the SWOT between the
between the SWOT SWOT elements elements and the SWOT elements
 Needs
Criteria Excellent (4) Good (3) Satisfactory (2)
Improvement (1)
elements and the and the company's company's digital and the company's
company's digital digital transformation. digital
transformation. transformation. transformation.
The analysis is The analysis is
The analysis is The analysis is
somewhat organized poorly organized,
very well- well-organized,
Organization and clearly lacks logical
organized, logically logically structured,
and Clarity presented, but may structure, and is
structured, and and clearly
have minor logical not clearly
clearly presented. presented.
flaws. presented.
Uses specific,
Uses relevant Uses some Uses few or no
detailed, and
examples to examples, but they examples to
Use of relevant examples
support most may not fully support support the points
Evidence to support each
points in the SWOT the points in the in the SWOT
point in the SWOT
analysis. SWOT analysis. analysis.
analysis.
All group members Few group
Most group Some group
actively members
Collaboration members actively members
participated and participated, with
and participated and participated, but
contributed minimal
Participation contributed to the contributions were
significantly to the contributions to the
SWOT analysis. uneven.
SWOT analysis. SWOT analysis.
The presentation is The presentation is
The presentation
engaging, The presentation is unclear,
communicates the
professional, and clear and unengaging, or
SWOT analysis
Presentation clearly communicates the fails to
findings, but lacks
communicates the SWOT analysis communicate the
engagement or
SWOT analysis findings well. SWOT analysis
professionalism.
findings. findings effectively.
 Unit VI. Consumer Behavior
At the end of the chapter, the students will be able to:

1. Identify and explain the various stages of the consumer decision-making process, including problem
recognition, information search, evaluation of alternatives, purchase decision, and post-purchase
behavior.
2. Develop an appreciation for the importance of understanding consumer behavior in creating
effective marketing strategies and campaigns.
3. Create a role-playing activities that simulate various consumer decision-making scenarios, allowing
them to practice and observe the dynamics of consumer choices in real-time.
 Unit VII. Future trends
At the end of the chapter, the students will be able to:

1.Analyze trends and emerging technologies influencing future internet business models.
2.Value the importance of cultural understanding and local knowledge when entering emerging
markets.
3.Develop and administer a structured market survey using digital tools (e.g., online survey platforms)
to collect data on consumer preferences, behaviors, and demographics.

Disruptive Technology: How Businesses Are Adapting to AI, Blockchain, and IoT

Artificial Intelligence (AI) has been predicted to bring the greatest technological changes in our lives.
Together with the Internet of Things (IoT), blockchain, and many more, AI is considered to be the most
disruptive technology and has influenced numerous sectors, such as healthcare, business, agriculture,
education, and urban development.

Emerging technologies have driven innovation and progress in today's rapidly evolving digital
landscape. From machine learning and artificial intelligence to blockchain and the Internet of Things,
these technologies are reshaping industries across the globe. Businesses can gain a competitive edge
and position themselves for long-term success by staying informed and adopting emerging
technologies.

Innovation in Blockchain, artificial intelligence (AI), and the Internet of Things (IoT) speak to a unique
opportunity for the public domain and organizations. All these technologies play a significant role in the
development of Industry.

The statistic shows a prediction of the economic influence of disruptive technologies in 2025 by
technology type, with both a high and low estimate. The Internet of Things is predicted to have an
annual economic impact of up to 11.1 trillion dollars by 2025.

Understanding Disruptive Technologies

A simple definition of disruptive technology is an innovation that has a significant impact on the way
consumers, businesses, or industries operate daily. Because of its superior attributes a disruptive
innovation replaces existing models. However, it is crucial to note that in some cases, disruptive
technologies do not completely eradicate the technologies they are replacing.

An innovation that significantly alters the way that consumers, industries, or businesses operate is
disruptive technology. Disruptive technology takes away the systems or processes it replaces them
because it has distinctly superior attributes.

Artificial Intelligence
AI is a significant factor in disruptive innovation that leads to game-changing products and services
able to serve low-end or unserved consumers and migrate to the mainstream market. This technology
is a driving force behind the disruptive breakthrough we are currently seeing. For instance, the AI-
enabled sharing economy is a new business model where individuals can share their assets with
others as services to make better use of these assets and generate profit.

Blockchain
Bitcoin and cryptocurrency are examples of currencies that are exchanged in digital ledger
transactions through what is called a blockchain service. While this process is still developing and
hasn’t quite reached the general public yet, it’s considered a disruptive technology that is altering the
e-commerce sector. It’s significant because it allows a cashless policy that will change how we
exchange money.
Internet of Things (IoT)
Technology has progressed so quickly that various devices can communicate with one another in
intricate ways. The variety of applications has resulted in all sorts of software, hardware, and
technology able to handle a variety of objectives – but, additionally, these can work together to achieve
objectives that you would not be able to use with just one device. This is where the concept of the
Internet of Things (IoT) comes in.

Disruptive Technologies Impact on Businesses

Disruptive technologies have a very deep impact on the industrial front, from individuals and
overall society as a whole. These are crucial key points to note.

 It can transform the industrial landscape by introducing new models for running a
business, encouraging competition, and bringing a revolution to the entire process of
manufacturing, delivering, and consuming goods and services.
 It creates new possibilities for innovation in various fields, be it transportation,
healthcare, or communication.
 The job environment can be replaced with something better, easy to handle and
perform, or converted manually to an automated process. Using the latest technology
new job creation takes place with proper upskilling.
 It leads to the replacement of old services and products with updated ones that are
more user-friendly.
 Economic growth is accelerated, creating new entrepreneurial initiatives, leading to job
opportunities and industrial development. It creates new possibilities for growth and
expansion.
 This technology gives access to better information, upgradation in the field of education
and services by creating better learning platforms and content, and opportunities to
reach areas of places that are remote and not easily accessible.
 It also helps create customized and useful solutions of products and services for people
that can cater to their needs better. This also helps in getting to a huge number of
customers, it helps in increasing the customer base for higher sales and income
generation.
 Disruptive technology in the healthcare industry benefits a lot from such development in
technology because of improvements in methods of diagnosis and treatment.
 Social media, communication, international trade, etc get a big boost. It becomes easy
for people to connect from far-off places, share information, and exchange culture
globally within a short period.
 However, security and privacy are a significant concern in this field. Technology
advancement also gives a boost to cybersecurity threats and unauthorized use and
access to private and sensitive information.

However, the influence may be either beneficial bad, or both, depending on the kind of
change in technology, how quickly it is accepted, and regulatory requirements.
 Disruptive Technologies Benefits on Businesses

Increased Efficiency: Efficiency is key when it comes to managing a business. In today’s

fast-paced market, Efficiency in a company's operation will result in more competition. That’s
where artificial intelligence comes in.

One of the most significant aspects of Artificial intelligence in business is its ability to
streamline processes and automate routine tasks. For example, with AI-powered chatbots
handling customer service inquiries, human agents can focus on more complicat ed issues and
provide a better customer experience.

Better Decision-Making: Huge amounts of data can be processed and analyzed by AI

systems in real-time, providing companies with valuable insights that can lead to continuous
improvements in efficiency. It’s a huge factor for businesses looking to stay ahead of the
curve.

Analyzing data from various sources, identifying trends, making predictions, and providing
valuable insights can be done by AI systems to inform decision-making. Unfortunately,
humans can only perform this kind of data processing for a limited amount of time.

Enhanced Productivity: The project management field is another area where AI can
enhance productivity. Workflows, identifying bottlenecks, and providing real-time insights into
project progress can be optimized by AI-powered project management systems. Driving
productivity to new levels, this automation and data analysis level can help teams complete
projects faster and more efficiently.

Potential for Growth: Embracing disruptive technology opens the way for growth either
within a business' current industry or within a new initiative created by the technology.

Helping companies transition current customers into using it while quickly and easily attracting
new customers through their entry into a fresh market, using disruptive technology smoothly
within an existing product and service lines

Businesses that are open to new ideas and innovations are open to future possibilities that do
not exist yet.
Leverage Technology: It is common for business owners to identify gaps left by industry
leaders and use technology to create solutions to fill them.

Apps providing convenience, new devices using Virtual Reality / Augmented Reality
technology, and improved systems such as blockchain technology are examples of disruptive
technologies that companies can leverage for their benefit.

Technological advancements will continue to create world-changing disruptions quickly as

technology makes exponential growth. Businesses must face disruptions head-on and
leverage the disruption to implement new techniques and procedures that disruption demands
or they risk falling behind.

Conclusion

Disruptive technology is more than just innovation in the modern economy. It’s a chance to
outperform the existing completion and get better. Accepting disruption empowers business
establishments to overcome the potential risks and to stay afloat in the competitive
environment.

To develop, businesses everywhere must embrace the culture of investing in disruptive

innovations. The role of business leaders is quite crucial. They have to update their
organizational strategies in the face of continuously evolving technologies.

RUBRICS FOR COMPREHENSIVE BUSINESS REPORT

Needs
Sub- Satisfactory Unsatisfact
Criteria Excellent (5) Good (4) Improvemen
Criteria (3) ory (1)
t (2)
Thorough Covers the Insufficient
Comprehen Covers most Covers some
Research and detailed main aspects coverage,
sive aspects of aspects but
Depth and coverage of of the topic missing most
coverage of the topic in misses key
Accuracy all relevant but lacks key
the topic detail. elements.
aspects. some details. elements.
Uses a wide Uses some
Use of
range of Uses several credible Limited use Uses few or
credible and
highly credible sources but of credible no credible
diverse
credible sources. lacks sources. sources.
sources
sources. diversity.
Accuracy Data is Data has
Data is Data is Data is
and highly several
mostly somewhat largely
relevance of accurate and inaccuracies
accurate and accurate and inaccurate or
the gathered directly or is
relevant. relevant. irrelevant.
data relevant. somewhat
 irrelevant.
Depth of
Analysis is
analysis and Good Adequate Poor
deep, Limited
Analysis and ability to analysis with analysis with analysis with
providing analysis with
Insights draw meaningful some little to no
significant few insights.
meaningful insights. insights. insights.
insights.
insights
Analytical
Analytical Analytical Analytical Analytical
frameworks
Use of frameworks frameworks frameworks frameworks
are poorly
appropriate are highly are are are
applied or
analytical appropriate appropriate somewhat inappropriate
somewhat
frameworks and well- and well- appropriate or not
inappropriate
applied. applied. and applied. applied.
.
Clarity and Findings are Findings are Findings are Findings are Findings are
coherence very clear clear and somewhat unclear and very unclear
of the and well- well- clear but lack poorly and
findings organized. organized. organization. organized. disorganized.
Practicality Recommend
Recommend Recommend Recommend
and Recommend ations are
ations are ations are ations are
Recommend feasibility of ations are highly
highly somewhat impractical or
ations the practical and impractical
practical and practical and somewhat
recommend feasible. and
feasible. feasible. unfeasible.
ations unfeasible.
Clear link Strong and
Clear link Some link Weak link No clear link
between clear link
between between between between
research between
findings and findings and findings and findings and
findings and findings and
recommenda recommenda recommenda recommenda
proposed recommenda
tions. tions. tions. tions.
strategies tions.
Thorough Some Limited
Good No
Consideratio consideration consideration consideration
consideration consideration
n of of potential of potential of potential
of potential of potential
potential risks and risks and risks and
risks and risks and
risks and well-thought- basic weak
mitigation mitigation
mitigation out mitigation mitigation mitigation
strategies. strategies.
strategies. strategies. strategies.
Report is
Report is Report has Report is
Logical logically Report is
Report logically some logical poorly
organization organized very poorly
Structure organized organization organized
and flow of with organized
and Clarity with good but lacks with little
the report excellent with no flow.
flow. flow. flow.
flow.
Clarity of
Writing is
writing and Writing is Writing is Writing is Writing is
somewhat
presentation very clear clear and unclear and very unclear
clear and
of data and data data data and data
data
(graphs, presentation presentation presentation presentation
presentation
tables, is excellent. is good. is poor. is very poor.
is adequate.
charts)
Professional Format is Format is Format is Format is Format is
format and highly professional somewhat unprofession very
adherence professional and adheres professional al and poorly unprofession
 to guidelines and adheres to guidelines. and mostly adheres to al and does
strictly to adheres to guidelines. not adhere to
guidelines. guidelines. guidelines.
Clarity and Presentation Presentation Presentation Presentation
Presentation
Presentation engagement is very clear is somewhat is unclear is very
is clear and
Skills in the and highly clear and and not unclear and
engaging.
presentation engaging. engaging. engaging. disengaging.
Visual aids Visual aids
Visual aids Visual aids No use of
Effective are very are effective
are are visual aids or
use of visual effective and and support
somewhat ineffective or very poorly
aids enhance the the
effective. poorly used. used.
presentation. presentation.
Handles
Handles
Ability to questions Handles Handles Unable to
questions
handle very questions questions handle
somewhat
questions effectively effectively poorly and questions
effectively
and provide and provides and provides provides and provides
and provides
insightful highly insightful weak no insightful
basic
answers insightful answers. answers. answers.
answers.
answers.