Scribd
Upload
297 views2 pages

Magic of RhizoMyco

RhizoMyco is a mycorrhizal inoculant that was rebranded and launched in India through Rallis India, a major agricultural company. It has shown very good performance in various crops and regions since 2008. To improve coverage and reach in key crops like rice and cotton, Rallis developed a granulated formulation of RhizoMyco. It is now widely accepted by farmers across India in many commercial crops. Over 10 launch programs introduced the granulated RhizoMyco to traders and farmers. Promotional activities like retailer meetings, farmer meetings, and demonstration trials have helped spread awareness of RhizoMyco's benefits. Both formulations are selling well nationwide, with Rallis contributing

Uploaded by

Shalini Mishra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
297 views2 pages

Magic of RhizoMyco

RhizoMyco is a mycorrhizal inoculant that was rebranded and launched in India through Rallis India, a major agricultural company. It has shown very good performance in various crops and regions since 2008. To improve coverage and reach in key crops like rice and cotton, Rallis developed a granulated formulation of RhizoMyco. It is now widely accepted by farmers across India in many commercial crops. Over 10 launch programs introduced the granulated RhizoMyco to traders and farmers. Promotional activities like retailer meetings, farmer meetings, and demonstration trials have helped spread awareness of RhizoMyco's benefits. Both formulations are selling well nationwide, with Rallis contributing

Uploaded by

Shalini Mishra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Magic of Mycorrhiza Roots [RhizoMyco]

Mycorrhiza Roots [rebranded as RhizoMyco recently] launched through our major strategic alliance partners in India; Rallis India ltd is the agricultural face of humongous business house
TATA. It is a well established company having good market coverage in India. Very good performance of RhizoMyco- Dry soluble powder in various agro climatic zones of India since 2008 compelled Rallis India to come out with its granulated formulation; in order to improve better crop coverage& reach especially in largest cultivated crop segments of India .i.e. Rice & Cotton. To testify the success of RhizoMyco ; it is getting accepted as one of the major Microbial Soil conditioner in Indian Agri inputs market and widely accepted by farmers all over the country , very quickly in all important commercial crops like Rice, Cotton, vegetables like Chili, Tomato, Onion, and fruit crops such as Grape , Pomegranate etc . ; Besides this new users are also trying it out in new crop segments. RhizoMyco being used in seed treatment segment has opened an avenue for our other Bio Yield Enhancer range products. To introduce RhizoMyco granulated formulations to trade and farming community more than 10 mega launch programmes were conducted in strategic markets of India. Now RhizoMyco weaving its magic web all over the country. This could have only been possible through conducting number of retailers meetings , organized farmers meetings , field days , Crop seminar s , running fully equipped Video on wheels van , manned by magician performing magic trick substantiating USP s of RhizoMyco for the benefit of prospective farmers & retailers in already identified key markets of India . We also ran community programmes like conducting focus group discussions with key farmers, technical training programmes for retailers in important agri inputs markets of India. Both the formulations are doing well all over the country & we have grown 100 % over last year. Rallis India Ltd is the largest stake holder and contributes about 36 % share out of total Bio Ag SEA sales. Rallis has also registered phenomenal growth in their Plant Growth Nutrition portfolio & now actively working on exporting RhizoMyco to adjoining countries of India. Dhananjay Edakhe [DHED] manages the relationship with Rallis India Ltd & to know more about RhizoMyco ; Please feel free to contact him on [email protected]

Dhananjay Edakhe [DHED]

Promotional activities:

RhizoMyco [Ralligold GR ] launch meet Ahmadabad [Gujarat] India Comparative trial plot :

Video on wheel Van Magician performing the trick

Tomato field treated With RhizoMyco

Control

You might also like