MBA Full Time

REGULATIONS
1. DEFINITIONS AND NOMENCLATURE

In this Regulation, unless the context otherwise requires:
a. “Programme” means MBA programme in Healthcare Management
b. “Course” means a theory subject that is normally studied.
c. “Institution” means Sumandeep Vidyapeeth Deemed to be University, including off
campus and off shore units.
2. PROGRAMME OFFERED
1. Master of Business Administration in Healthcare Management [MBA (Healthcare)]-
Full Time
3. PROGRAMME CONDUCTION
Above programmeis conducted by Department of Management, constituent of
SumandeepVidyapeeth (An Institution Deemed to be University), At & Post Piparia,
Waghodia, Vadodara – 391760. Gujarat, India.
4. ELIGIBILITY
1. Master of Business Administration in Healthcare Management [MBA (Healthcare)]-
Full Time:
 Candidate who have MBBS/ BDS/ BPT/ BAMS/ BHMS or other valid graduation
degree having a valid CAT/ MAT/ XAT/ SNAP score or other recognized entrance
exam score are eligible. Any candidate who didn’t appear for any recognized
entrance exam is required to clear the university entrance examination.
5. PROGRAM OUTCOMES
After completion of the following Programmes, the students will be able to:
MBA (Healthcare)
 Develop management professionals who can serve various segments of healthcare
industry at Managerial level.
 The program fulfils the objective that make sure for students to have an in-depth
understanding of the drivers behind health reforms and be able to implement
strategies for effective management within a broader climate of systemic change.
 The program of full time and part time MBA(Healthcare) aims to ensure instilling
General Management Skills, Specialized Management Skills, Healthcare
Management Skills, research aptitude and entrepreneurial skills among the students.
6. STRUCTURE OF THE PROGRAMME

 MBA (Healthcare) programme’s curriculum consists of theoretical courses, project
works, Hospital Interactions, Internship and Internship Dissertation with well defined
syllabi and/or guidelines.
7. MEDIUM OF INSTRUCTIONS & PEDAGOGY

The medium of instructions is English. The courses are delivered through a slew of
modern teaching techniques such as Case Study, Lecture, Seminars, Fields Visits,
Group Projects, Role-Playing, Experiential Learning and Simulated Exercises to give
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the student an opportunity to learn by doing. The actual mix varies with the nature of
course.
8. COURSES OF THE PROGRAMME

i) The course outline for MBA (Healthcare) program in full timeis based on evidence-
based education system. The outline for courses is as follows:
SEMESTER – I
Marks
Course Internal Credits
Course Name Universit
Code Evaluatio TOTAL Hours
y Exam.
n
Management
GM102 Practices&Behavioral 100 100 200 3
Sciences
FM101 Accounting for Manager 100 100 200 3
Economics for Healthcare
HM145 100 100 200 3
Manager
Quantitative Techniques for
GM122 100 100 200 3
Manager
Healthcare & Hospital
HM111 100 100 200 3
Information System
GM129 Business Law & Ethics 100 100 200 3
HM133 Healthcare Environment 100 100 200 3
GM106 Communication Skills – I 100 100 200 2
HM139 Hospital Interaction – I 150 50 200 3
IV101 Industrial Visit 200 0 200 2
SEMESTER – II
Marks
Course Name Universit
Code Evaluatio TOTAL Hours
y Exam.
n
Research Methodology in
GM124 100 100 200 3
Business
MM110 Marketing Management 100 100 200 3
FM106 Financial Management 100 100 200 3
HM136 Healthcare Ethics & Law 100 100 200 3
GM107 Communication Skills – II 100 100 200 2
Human Resource
HR101 100 100 200 3
Management
Hospital Services and
HM144 100 100 200 4
Operations Management
HM140 Hospital Interaction – II 150 50 200 3
02
GM127 Summer Internship Project 100 100 200 10
Competency Building
CB101 200 0 200 2
Program
SEMESTER – III
Marks Cred
Course its
Course Name Internal Universit
Code TOTAL Hour
Evaluation y Exam. s
GM125 Strategic Management 100 200100 3
Hospital safety and Waste
HM134 100 100 200 2
Management
Community Health,
HM103 Epidemiology & Population 100 100 200 3
Management
Global Health : Policies and
HM142 100 100 200 4
Program
Quality Management in
HM143 100 100 200 2
Hospitals
HM141 Healthcare Projects 200 0 200 3
FUNCTIONAL COURSES – FINANCE (ELECTIVE GROUP A)
Investment and Risk
FM122 100 100 200 3
Management
Financial Services
FM107 100 100 200 3
Management
Strategic Finance and
FM123 100 100 200 3
Taxation Management
FUNCTIONAL COURSES – MARKETING (ELECTIVE GROUP B)
International Marketing &
100 100 200 3
MM123 Consumer Behaviour
Service Marketing & Sales 100 100 200 3
MM124 Management
Advertising & Brand
100 100 200 3
MM125 Management
FUNCTIONAL COURSES –HUMAN RESOURCE (ELECTIVE GROUP C)
Compensation
HR108 Management and Labour 100 100 200 3
Laws
Human Resource
HR109 Development & 100 100 200 3
Organizational Training
Strategic Human
HR110 100 100 200 3
Resources & Change
03
Management
SEMESTER – IV
Marks
Course Credits
Course Name Internal University
Code TOTAL Hours
Evaluation Exam.
HM124 Medical Tourism 100 100 200 1
HM129 Health Insurance 100 100 200 2
Hospital Architecture,
HM135 100 100 200 3
Planning & Maintenance
Healthcare Communication
HM138 100 100 200 3
& Delivery System
Patients Relations &
HM132 100 100 200 3
Nursing Management
GM130 Business Proposal Report 150 50 200 3
GM131 Internship Dissertation 100 100 200 12
Competency Building
CB102 200 0 200 2
Program
 Total Credits of Program: 123 (1 Credit is equal to 15 contact hours of teaching

and 30 contact hours of practical training and field projects including
examination and evaluation.
(Board of Studies letter no. MBA/OW/21052018/334 dated18th May 2018 and Vide
Notification of Board of Management Resolution Ref. No SV/R/2017-18/12638
dated 7th July 2018)
* Viva Voce by external examiners
Students have an option to make choice to earn 9 credits from group A, B &, C
during semester III. The choice-based credit also includes the practical courses
like industrial visit, summer internship, health care project, competency
building program, internship dissertation and business proposal report where
the students have option to make choice.
9. ASSESSMENT OF THE PROGRAMME
MBA(Healthcare) Full Time
i) The MBA Program is carried out based on semester pattern with four semesters in
two academic years.
ii) The assessment pattern for MBA program comprises a module of End Semester
examination carried out by the University and internal evaluation by The Department
of Management.
iii) All the subjects have 100 marks of University End Semester exam and 100 marks of
internal evaluation. Internal evaluation comprises of 30% mid semester exam and
70% for Continuous Evaluation. The best out of the three class test will be
considered for the purpose of internal evaluation.
iv) There will be two mid semester examination which shall carry the equal weightage
and the best out of the two examinations shall be calculated for the purpose of
evaluation. The two mid semester examinations would be followed by the final end
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semester university examination.
v) Continuous Evaluation comprises of the following:
S.No Component of evaluation

1 THEORETICAL: Class Test and Quizzes at the end of session on
conclusion of topic.
2 ANALYTICAL: At least two from the following
1. Assignment
3. Presentations
4. Case Study
5. Field Project/Live Project
6. Any other to be decided by faculty depending upon nature of
subject
vi) The passing norm is minimum 50 % of total marks, i.e., minimum 100 marks out of
200.
vii) For the students, who secured less than 50% of the total internal
evaluation, the reassessment of any component of internal evaluation will be
undertaken after the review meeting with the head of institute.(Amended as per
Board of Studies letter no MBA/OW/29082019/700 dated 26th August 2019 and
Vide Notification of Board of Management Resolution Ref No.
SVDU/NOTFN/06/2019-20 dated 25th November 2019)
viii) ATKT shall be given to a student if he/she fails to fulfill the passing criteria.
ix) He/ She can carry the back log of their respective ATKTs till fourth semester and
shall be required to clear them before the fourth semester university examination.
x) The guideline for setting of question paper of University Exam are as follows:
Description Option Break of Total

Q. No. Question Type
Scheme Points Points
SECTION I
True and 1 Point
False/MCQs/Fill X
Objective Type Compulsor
Q.1 in the 5 5
Question y
Blanks/Match Questio
Making ns
Short Questions/ 5 Points
Short/
Definitions/ Attempt X
Definitional
Q.2 Meanings/ any 3 3 15
/Conceptual
Conceptual out of 4 Questio
Questions
Questions ns
Medium type
Brief Notes, Short 7.5 Points
question/
cases, Attempt X
Analytical
Q.3 Sum/Practical any 4 4 30
Questions /
(Whatever is out of 5 Questio
Practical
applicable) ns
Questions
SECTION II
05
True and 1 Point
False/MCQs/Fill X
Objective Type Compulsor
Q.1 in the 5 5
Question y
Blanks/Match Questio
Making ns
Elaborative note on
theoretical/Analyti
cal/Applied
Attempt 15 Points
Questions/Brief
Q.2 Long Questions any 1 X 15
Case/Sum or
out of 2 1 Question
Practical
(Whatever is
applicable)
15 Points
X
2
Full/Elaborative
Questio
Practical Questions/Sum
Compulsor ns
Q.3 Questions / or Practical/Case 30
y or
Case Study Study
30 point x
1
Questio
n
*However, the paper setter has the full authority to change the pattern up to 25% of the
total marks subject to the respective course content.
xi) Duration of the End Semester Examination is 3 hours.
xii) The evaluation of both the sections of the university end semester examination
shall be done by both internal and external examiners. However, the allocation of
respective sections to each evaluator shall be decided by the Chairman of
examination of subsequent semester. The examiner should have at least 5 years of
academic and/or industrial experience. In case of Viva Voce, the external examiner
with at least 10 years of academic and/or industrial experience. should be
encouraged.
xiii) After adding the internal marks with the marks secured by the student in the
University examination, the marks will be converted into a letter grade as per the
following:
Sr. % Letter Grade Grade Performance
No. of Marks Poi
nt
1 85 – 100 AA 10 Exceptional
2 75 – 84 AB 9 Excellent
3 65 – 74 BB 8 Very Good
4 55 – 64 BC 7 Good
5 50 – 54 CC 6 Satisfactory
6 Less than 50 FF 0 Fail
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xiv) Calculation of SGPA(Semester Grade Point Average) is as follow:
n n
SGPA = Σ CiGi / Σ Ci
i=1 i=1
Where (Ci) indicates the Total Credit of Subject, (Gi) indicates Grade point for grade
achieved. For Example a student in a semester has achieved
Sr. No. Subjects Total Grade Grade Point Ci * Gi

Credit achieved for grade
of by achieved
Subje student (Gi)
ct
(Ci)
1 Statistics 3 AA 10 30
2 Economics 3 AB 9 27
3 Accounts 3 BC 7 21
4 Marketing 3 BC 7 21
5 Communication 2 CC 6 12
6 Project 6 CC 6 36
ΣCi 20 ΣCiGi 147
Now putting the value on above formula
SGPA = 147/20 = 7.35
xv) Calculation of CGPA (Cumulative Grade Point Average): The CGPA

(Cumulative Grade Point Average) will be calculated by same formulae, but for the
sum of being over all the courses taken in current and preceding semester. However,
in calculating CGPA, any fail grade which the student might have earned but has
subsequently passed will be replaced by passing grade in the subject.
xvi) Formula for conversion of equivalent percentage of CGPA :An equation to

find equivalent percentage of CGPA may be obtained as follows:
Equivalent Percentage = (CGPA - 0.5) X10.
xvii) CGPA Equivalent Class: The equivalence of CGPA to the class of result is as
follow:
Sr. No. CGPA Equivalent Class

1 Below 5.5 Pass class
2 5.5 & above Second class
3 6.5 & above First class
4 7.1 & above First class with Distinction
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For Example CGPA of a student is 7.189, then Equivalent Percentage shall be
calculated as follows:
Equivalent Percentage = (7.189 – 0.50)* 10 = 6.689 * 10

= 66.89% - (First Class)
xviii) Declaration of Final Year / Semester Result: Students, who fail to meet the
passing criteria at the Final semester examination, would have to appear in the
remedial examination to clear the final semester. Their Final semester’s result shall
be kept withheld by the university till he/she clears remedial examination.
10. PRACTICAL TRAINING/EXERCISES

MBA(Healthcare) Full Time
To create an industry ready manager who can meet different managerial challenges in
his/her work assignment, practical knowledge and hand on experience about the
operations plays a vital role. Keeping this point in mind, following practical
training/exercises has been designed as a part of academic curriculum of programme
in which students are directly involved in operations of industry. Keeping in mind
some unforeseen situations like outbreak of COVID 19, the mode of conduct of
the following courses can be done through online mode.(Amended as per Board
of Studies letter no MBA/OW/29062020/834 dated 29th June 2020 and Vide Notification
of Board of Management Resolution Ref No. SVDU/NOTFN/0209/2019-20 dated 30th
July 2020)
i) Field Projects in courses: Every student either individually or in a group is assigned
a field project(s), which enable them to apply their theoretical knowledge that they
had gained in working environment. The same field project(s) shall be part of internal
evaluation of respective courses.
ii) Summer Internship Project: The students will be required to undergo Ten Weeks
Full Time practical training in any organization after completion of second semester.
They are expected to understand the operations of different managerial areas of the
organization and demonstrate the knowledge and skills in studying and analyzing a
selected problem in the work situation, in a systematic manner while suggesting
solution to the management of the organization. Each student is required to study the
problem under the guidance of a faculty member of the Department of Management
and supervisor nominated by the company/organization. This is mandatory for all the
students for their promotion in second year. The failure in Summer Internship Project
causes repetition of entire first year of the program.
iii) Hospital Interaction: The students are required to visit hospital/healthcare
organizations for at least 180 hours during their first and second semesters. They are
required to maintain log book for their hospital visit as per the guideline. They are
also required to do a minor individual project in Hospital/Healthcare organization
along with their observations of hospital operations and task assigned to them.
iv) Healthcare Projects: The students are also allocated different projects in healthcare
sectors in general and of community and public health in particular in third semester.
They are expected to visit different organizations involved in public health
management and manage different community outreach activity. Their performance
during their project should be continuously evaluated by assigned faculty supervisor.
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v) Industrial Visit: The students are required to visit hospital or allied healthcare set up
at least for three yearsas a part of their curriculum in 1st, 2nd and 3rd semester
respectively. They are required to prepare a status report based on their respective
observation during their visit. Their performance during the project should be
continuously evaluated by assigned faculty supervisor.
vi) Business Proposal Report: To encourage the entrepreneurial spirit and to
understand practical aspects of development and setting up of new business
enterprise, every students has to prepare Business Proposal Report mainly
emphasizing on generation of business ideas, Business feasibility analysis, strategic
planning of business with special emphasizes on Financial, Marketing, Human
Resources and Production and/or Operations aspects in different phases etc. It is
considered as a separate course consists of three credits.
vii) Internship Dissertation: To strengthen technical and interpersonal skills along
with sound research aptitude. it is mandatory to prepare Dissertation as a part of 4 th
Semester by every student based on 12 week full time internship.
viii) Competency Building Program: The students shall be required to attend the
competency building program during their 2nd& 4th semester in the form of guest
lectures, expert sessions, seminars and workshops which addresses the leading and
core issues in public health, hospital administration and allied services. They shall
also be required to attend the series of guest lectures, expert sessions and
workshops in functional areas of management, that is, finance, marketing and human
resource. The students shall be expected to develop healthy soft skills through the
programs based on communication skills, personality development and career
counseling for future prospects. Their performance during the program shall be
continuously evaluated by assigned faculty supervisor. The students have to present
one EBM Seminar and Journal club instead of continuing the same in each subjects
on a comprehensive management practice assigned to them for the evaluation of the
Competency Building Program in the respective semester. In addition it is mandatory
for the student to publish/present a paper in the semester which will be considered
for evaluation in the competency building program
11. EVIDENCE BASED MANAGEMENT PRACTICE

An evidence based decisions are always appreciated in management practices as a
more rational and calculative decisions as it minimize the odds in success of
decisions making process. Thus, to promote the evidence based management
practice, The Department of Management, as a pioneering institute, focuses on
evidence based teaching and learning process.
At Department of Management, each and every student is oriented with Evidence

Based Management Practices in the beginning of the program. An orientation
program of 30 contact hours is organized during first semester.
12. AWARD OF DEGREE

The degree of MBA (Healthcare) Programme shall be awarded to the students:
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i) On the basis of CGPA (Cumulative Grade Point Average) of all four semester’s
performance in the examinations. Percentage equivalence certificate shall be
provided at the back side of marksheet.
ii) Successful completion of additional course on Evidence Based Management
Education during 2 years of programme.
iii) Successful completion of total credits of the program.
13. TRANSCRIPT
The transcript of the completed programme shall be available to the students after their
successful completion of the programme by the department.
14. Validity of student’s enrollments

Validity of student’s enrolment in MBA (Healthcare) programme under Full Time mode
shall be up to four academic years. However, if a student is not in a position to complete
the course within the duration specified, then he/she will be required to write an
application as a special case to Hon. Vice Chancellor for granting the extension.
15. Accolades (As per the Institution’s Policy)

The top achievers of the programme shall receive the medals for their respective
performances at the convocation ceremony held at SumandeepVidyapeeth. The details
of the same shall be communicated by the university.
16. ATTENDANCE
As per the directive of the University vide letter no. SVDU/EXAM/REF.N/1957/03/2014
dated 18-03-2014, 80% attendance is mandatory to appear in the University
Examination.
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MASTER OF BUSINESS ADMINISTRATION
(HEALTHCARE)
FULL TIME
SYLLABUS
(Semester I to IV)
DEPARTMENT OF MANAGEMENT
Constituent of
SUMANDEEP VIDYAPEETH
Declared as Deemed to be University under Section 3 of UGC Act, 1956
Accredited by NAAC with a CGPA of 3.53 on a Four Point scale at ‘A’ Grade
Category – I Deemed to be University Under UGC Regulation 2018
At Post -Pipariya, Taluka - Waghodiya, District - Vadodara, Gujarat State, India.
Pin code - 391760.
11
MBA Healthcare Fulltime Semester I
SEMESTER – I
Marks
Course Name University
Code Evaluati TOTAL Hours
Exam.
on
Management Practices &
GM102 100 100 200 3
Behavior Sciences
FM101 Accounting for Manager 100 100 200 3
Economics for Healthcare
HM147 100 100 200 3
Manager
Quantitative Techniques
GM122 100 100 200 3
for Manager
Healthcare & Hospital
HM111 100 100 200 3
Information System
GM129 Business Law & Ethics 100 100 200 3
HM133 Healthcare Environment 100 100 200 3
GM106 Communication Skills – I 100 100 200 2
HM139 Hospital Interaction – I 150 50 200 3
TOTAL SEMESTER CREDITS 28
12
GM102: MANAGEMENT PRACTICES& BEHAVIOR SCIENCES
(Amended as per Board of Studies letter no MBA/OW/09112016/412 dated 11th
November 2016 and Vide Notification of Board of Management Resolution Ref.
No SV/R/2016/3754 dated 22-Dec-2016)
Course Objectives:
1. Comprehending the deep understanding of the psychology of human behavior and
apply the same in the context of work organizations.
2. Understanding personality determinants and its influence on behaviors in
organizations.
3. Inculcating the importance of the major theories of Perception, Motivation&
Communication processes in work organizations and its application in organizational
functions.
4. Creating the effective reward system by understanding motivational concepts.
5. Understanding the reasons and the practical methods of managing stress effectively
to control psychosomatic disorders.
6. Knowing details of organizational conflicts and its effective management for the
smooth management.
7. Developing effective leadership Styles by understanding various contemporary
leadership issues appropriate for today’s organizations.
8. Comprehending a thorough understanding on the organizational Culture and the
maintenance of it.
Learning outcome
After completion of this course, students will be able to achieve the following
based on highest level of available evidences.
1. To comprehend details about the basic psychological and sociological
processes in understanding human behavior.
2. To inculcate theoretical and practical understanding of personalityeffectiveness,
perceptual processes and motivational processes todetermine job satisfaction.
3. To understand the importance of effective communication processes indetails and
the applicability of current issues related to organizationalcommunications.
4. To understand theoretical and practical understanding of organizational Leadership,
Organizational Culture and power functions.
5. To develop in depth understanding of formation as well as Effective Management of
Work Teams in organizations.
6. To come across the detail conceptual understanding of Stress and its Management
principles in the organizations.
7. Describe and discuss the elements of effective management.
8. Identify environmental issues as they impact management and develop strategies to
adapt to these environments.
9. Identify and explain issues involved in managing a diverse workforce and conduct
necessary research to address these issues.
10. Discuss and apply the planning, organizing and control processes.
11. Identify, discuss and/or describe various theories related to the development of
leadership skills, motivation techniques, teamwork and effective communication.
12. Communicate effectively through both oral and written presentations.
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13. Conduct research and analyze information by using both human and
technological resources.
14. Work effectively as a team member through group projects, case studies and
problem analysis.
Assessment
Particular Weightage
Internal Evaluation 50%
Continuous Evaluation:Continuous evaluation includes evaluation in
form of quizzes*at the end of every theory teaching module during 30%
regular sessions, Class Tests and analytical evaluation in the form
of evidence-based assignments & presentation and case study.
Mid-Semester Examination:There will be total two mid-semester 20%
examinations, 30 marks each, during the semester. And an
average of two will be calculated for final evaluation.
External Evaluation:It includes End-Semester University 50%
Examination
*includes evaluation through MCQs, Fill in the Blanks, Match Making, True and False
and statement validation with maximum 10 Minutes duration.
Course Contents
Chapter Approach
Contact
/Mod towards
Topics Hour
ule the
s
No course
Nature of Management
1.1 Concept
1.2 Management and Administration
Must to
1 1.3 Importance of management 3
know
1.4 Nature of management, Science or Art,
Profession, Universality of Management
1.5 Applying Management Theory in Practice
Development of Management Thought
2.1 Evolution
2.2 Early contributions
Desirable to
2 2.3 Taylor and Scientific Management 3
Know
2.4 Fayol’s Administrative Management
2.5 Hawthorne Experiments and Human Relations
2.6 Social Systems Approach
Fundamentals of Planning
3.1 Concept
3.2 Nature
3.3 Importance Must to
3 3
3.4 Steps know
3.5 Types, Corporate and functional, Strategic and
operational,
3.6 Types of plans
14
3.7 Barriers to effective Planning
Fundamentals of organizing
4.1 Concept of organization and organizing
4.2 Organization theory
4.3 Classical organization theory
Must to
4 4.4 Neoclassical organizational theory 3
know
4.5 Modern organization theory: Systems approach,
Factors affecting organizational structure,
Environment, Strategy, Technology, Size of
organization, People
Forms of organization structure
5.1 Line organization structure
5.2 Line and staff organization structure
5.3 Functional organizational structure
5.4 Divisional organizational structure:Project Must to
5 3
organizational structure, Matrix organizational know
structure, Free-Form organizational structure
5.5 Task force
5.6 Team Committee
5.7 Virtual organization
Organizational change
6.1 Nature of organizational change
6.2 Factors of organizational change
6.3 Planned change Good to
6 3
6.4 Process of planned change, Human response to know
change, Resistance to change, overcoming
resistance to change, Change agents, Role of
change agents
Fundamentals of directing
7.1 Concept of Direction
7.2 Principles of Direction Must to
7 3
7.3 Direction and supervision: Effective supervision, know
order giving, techniques of direction, directing and
human factor, managerial models
Fundamentals of Controlling
8.1 Concept of controlling
8.2 Steps in controlling
8.3 Types of control, Control Areas Must to
8 3
8.4 Controlling and Management by Exception know
8.5 Benefits of management by exception
8.6 Design of effective control system, Essential of
effective control system
What is Organizational Behavior?
9.1 The Importance of Interpersonal Skills Must to
9 3
9.2 What Managers do? know
9.3 Organizational Behavior
15
9.4 Disciplines that contribute to the OB field
9.5 Challenges and opportunities for OB
Personality and Values
10.1 Personality, Values, Values and Ethical Behavior
in Asian Countries, Good to
10 3
10.2 Linking an Individual’s Personality and Values to know
the Workplace
10.3 Global Implications
Perception and Individual Decision Making
11.1 What is Perception? Person Perception: Making
Good to
11 Judgments about others 3
know
11.2 The link between perception and Individual
Decision Making
Foundations of Group Behavior
12.1 Stages of Group Development Good to
12 3
12.2 Group properties know
12.3 Group decision making
Motivation Theories
13.1 Concept of Motivation
13.2 Motivation and behavior
13.3 motivation and performance
13.4 Theories of motivation: Maslow’s need Must to
13 3
hierarchy, Herzberg’s theory of motivation, Know
McClelland needs theory, Alderfer’s ERG Theory,
Vroom’s Expectancy model, Porter-Lawler model
of motivation, Equity theory, McGregor’s Theory X
and Theory Y, Theory Z3
Leadership
14.1 Concept of Leadership
14.2 Difference between leadership and
management,
14.3 Leadership theories: Charismatic leadership
Must to
14 theory, Trait theory, Behavioral theory, Situational 3
Know
theory
14.4 Leadership styles, Power orientation, Leadership
as a continuum, Likert’s management system,
Employee production orientation, Managerial grid,
Tridimensional Grid
Conflict, Stress and Coordination
15.1 Concept of conflict& Stress
15.2 Functional and dysfunctional aspects of conflict,
Individual level conflict, Interpersonal conflict, Must to
15 3
Intergroup conflict, Conflict management Know
15.3 Coordination
15.4 Meaning and Definition of Stress
15.5 Link between conflict and stress
16
15.6 Sources of stress, Distress vs. Eustress
15.7 Consequence of stress, Measures individual and
organizations can adopt for eliminating or
managing stress,
15.8 Types of coordination
15.9 Techniques of coordination
15.10 Essentials of effective coordination
Core Books
15. Organizational behavior: Stephen Robbins 12th edition, 2007, Pearson education
16. Principles and Practice of Management- L.M. Prasad Sultan Chand & Sons
Publications ISBN 81-7014-883-9.
Reference Books:
1. Organizational behavior by Schermerhorn, Hunt and Osborn 9th Edition, Wiley India
Publication
2. Schermerhorn Management, 8th Ed. Wiley India Edition
3. Understanding Organizational Behavior- UdaiPareek 4th edition, 2004, oxford
university press
4. Management of organizational Behavior - Hersey, Blanchard, Johnson- 8th edition,
2006.
5. Organizational Behavior- Texts and cases, Suja.S.Nair- 1st edition, 2004, Himalayan
publishing house.
6. Organizational Behavior- S. L Mc.Shane and Mary Ann- 2nd edition, 2003
7. Organizational Behavior –A Comprehensive Manual of Henry I. Tosl,JohnR.Rizzo,
Stephen.J.Carrol, 1998, Beacon Books.
8. Organizational Behavior.-Texts and Cases, 2ndEdition, by Uma Sekaran,Tata
McGraw Hill publishing company Ltd.
9. Charles W. L. Hill, Steven McShane; “Principles of Management” December 28,
2006, 528 pages, McGraw Hill Publication New Delhi; ISBN: 9780073530123.
10. Harold Koontz, Heinz Weihrich; “Essentials of Management” An International
Perspective; Tata McGraw Hill Publication; New Delhi, Jul-2009, ISBN 0070144958.
11. Heinz Weihrich Mark V Cannice Harold Koontz's MANAGEMENT: A Global and
Entrepreneurial Perspective; Tata McGraw Hill Publication; New Delhi, Jun-07, ISBN
0070660190.
12. R. SatyaRaju, A. Parthasarathy, “Management Text and Cases Second Edition
“PHI Learning Private Limited, New Delhi, 2009: ISBN: 978-81-203-3879-1
13. Meenakshi Gupta; “Principles of Management” Prentice-hall Of India Pvt Ltd,
New Delhi; 2009, ISBN 8120335279.
14. Joseph L Massie “Essentials of Management”, Prentice Hall of India, (Pearson)
Fourth Edition, 2003.
15. Tripathy PC and Reddy PN, “Principles of Management”, Tata McGraw-Hill,
1999.
FM101: ACCOUNTING FOR MANAGER

Objectives
17
1. To educate students of management with different concept of accounting
2. To develop ability among management student to evaluate and use accounting
information which assist in decision making for manager
Learning outcome
After completion of this course students are acquaint with the language of Accounting
and to develop in them the ability to evaluate and use accounting data and
statements as an aid to decision making. Students should also possess problem
solving and decision-making skills in critical financial area viz liquidity, solvency,
efficiency and dividend policy on highest level of available evidences.
Assessment
of evidence based assignments & presentation and case study.
External Evaluation :It includes End-Semester University 50%
Examination
Course Contents
Approac
Chapte h
r/Mo Contact towar
Topics to be covered
dule Hours ds the
No cours
e
Introduction:
1.1 Basics of accounting
1.2 Different concepts in accounting
1.3 Types of Account
Must to
1.4 Principle of Accounting 4
1 Know
1.5 GAAP
1.6 About Managerial Account
1.7Need-Importance and scope of Managerial
accounting
Final Account:
Desirable
2.1 Journal Entry
13 to
2 2.2 Preparation of ledger statement
know
2.3 Trial balance
18
2.4 Preparing final account for sole
proprietorship and company
3.1 Depreciation Accounting (Only theoretical
concept) Good to
3 2
3.2 Inventory valuation (Meaning, importance Know
and method of inventory valuation)
Analysis and Interpretation of Financial
statement:
4.1 Introduction Desirable
4 4.2 Types of financial statement 13 to
4.3 Method of analysis Know
4.4 Ratio Analysis
4.5 Fund flow statement & cash flow statement
Budgeting and Budgetary control:
5.1 Meaning, Objective, Importance,
Good to
5.2 Types – Flexible Budget, Performance 2
5 Know
Budget and Zero Base Budgeting (Only
Theoretical concept)
Cost Accounting:
6.1 Meaning, objectives and importance of cost
accounting
6.2 Preparation of cost sheet
Good to
6.3 Marginal Costing – CVP Analysis 6
Know
6.4 Short term decision making (make or buy
6
decision)
6.5 Absorption Costing (Theoretical Concept)
6.6 Cost reduction and cost audit
7.1 Introduction of Taxation and Audit Must to
7 1
Know
8.1 Introduction of GST for accounting of
healthcare organization
8.2 History
8.3 Importance (Added as per Board of
Must to
8 Studies letter No MBA/OW/13012018/ 239 1
Know
dated 11th January 2018 and Vide
Notification of Board of Management
Resolution Ref No. SV/4539/2017-18 dated
2nd April 2018)
Core Book
1. S Maheshwari - Accounting for Manager - Vikas Publication
Reference Books
2. P. TukaramRao – Accounting For Manager – New Age PublicationPublication
3. M.Y. Khan & P.K. Jain – Management Accounting – TMH Publication
4. Dr. S.N. Maheswari – Cost Accounting – Sultan Chand Publication
19
5. Anthony R N and Reece J S. : Accounting Principles, 6th ed., Homewood, IIIinois,
Richard D. Irwin, 1995.
6. Bhattacharya S K and DeardenJ. : Accounting for Management, Text and Cases.
New Delhi, Vikas Publication
HM147: ECONOMICS FOR HEALTHCARE MANAGER

OBJECTIVES:
In today's dynamic economic environment, effective managerial decision
making requires timely and efficient use of information. The purpose of this course is to
provide students with a basic understanding of the economic theory and analytical tools
that can be used in decision making problems. Students who successfully complete the
course will have a good understanding of economic concepts and tools that have direct
managerial applications. The course will sharpen their analytical skills through
integrating their knowledge of the economic theory with decision making techniques.
Students will understanding that health is unlike any other good and train them in tools
of health economics to analyze health outcomes, processes and polices.
LEARNING OUTCOMES:
On the successful completion of the course student should be able:
1. To understand about various types of economy i.e. capitalist, socialist, and mixed,
developed, developing and under developed.
2. To understand demand supply analysis, elasticity and its various determinant.
3. To understand demand for healthcare services
4. To Understand Health Production function
5. To apply the cost concepts in their personal and professional career.
6. To understand about the market structure, characteristics of various markets, price
determination under different market condition & public Intervention.
7. To know about National Income Measurement, Inflation, unemployment, poverty and
its consequences.
ASSESSMENT
Examination
SYLLABUS
Chapter Topics to be covered- SECTION 1 Contac Approach
20
/Module t Hours towards
No the
course
1.1 Economics and its definition
1.2 Subject matter of economics
1.3 Branches of economics.
1.4 The Application of Economics in the life of Common
man
Must to
1 1.5 The Firm: Objectives & Constraints; 4
Know
1.6 Basic Principles: Opportunity Cost.
1.7 Health Economics: What is it?
1.8 Elements of Health Economics: Organization
1.9 Components of the health care market
1.10 Structure of a health care system
Demand and Revenue Analysis:
2.1 Meaning and Concept of Demand
2.2Types of Demand, Determinant of Demand, Demand Must to
2 3
Function. 2.3 Elasticity: Meaning and Concept of Know
Elasticity, Demand Elasticity and its measurement,
Types of Elasticity, Uses of Elasticity
Demand of Healthcare services
3.1 Factor affecting healthcare demand
3.2 Demand: consumers, patients, elasticity
3.3 Supply: firms, hospitals physicians; Efficiency,
Good to
3 Efficacy, Effectiveness, Equity, Opportunity cost. 2
Know
(Board of Studies letter no MBA/OW/14082018/412
dated 14th August 2018 and Vide Notification of
Board of Management Resolution Ref No.
SV/R/2018/AC/2224 dated 21st September 2018)
Concept of Supply
4.1 Law of Supply
4.2 Elasticity of Supply
4.3 Supply Schedule, Supply Curve; Slope of Supply Must to
4 6
Curve; Factor effecting supply Know
4.4 Equilibrium of supply and demand
4.5 Shortage and surplus. Concept of Supply and
Healthcare Services.
Production Analysis and Inputs Demand:
5.1 Meaning and Concept of Production
Desirable
5 5.2 Production Function; Health Production: Relevance of 3
to Know
production function
5.3 Estimating a Household (Health) Production function.
6.1 Concept of Cost and its different types
6.2 Uses & Application of cost concepts Good to
6 5
6.3 Cost and Production Know
6.4 Cost function
21
6.5 Cost Benefit analysis of Healthcare.
7.1 Concept and definition of Market and its Structure
7.2 Various types of market; perfect competition;
Monopoly; Oligopoly; Monopolistic Competition; Desirable
7 4
7.3 Concept of Consumer surplus and Producer Surplus to Know
7.4 Concept of Market in Health care Sector, why is it
different
8.1 Role of government in Healthcare
8.2 Role of regulation in healthcare market
8.3Economic Perspective of Health Policy.
Desirable
8 (Board of Studies letter no MBA/OW/14082018/412 6
to Know
SECTION – 2
9.1Macroeconomics of Healthcare.
9.2 An Overview of Macroeconomics
9.3 Subject matter of Macro economics; Micro Vs
macro
9.4 Methodology in Economics Good to
9 1
9.5 Theory of Aggregation, National Income Know
10.1 Concept of macroeconomics: Inflation,
Good to
10 Unemployment, Poverty, National Income and its 4
Know
Measurement
11.1 Uncertainty, risk and Insurance in Healthcare
11.2 Introduction
11.3 Factors Affecting
11.4 Implications Good to
11 3
(Board of Studies letter no MBA/OW/14082018/412 Know
12.1 The National and International health Economic
Scenario: An Overview.
12.2 Introduction
12.3 National Health Economic Scenario
Desirable
12 12.4 International Health Economic Scenario 2
to Know
22
REFERENCE BOOKS:
1. Mithani, D.M “Managerial Economics Theory and Applications” Himalaya Publishing
House (2014).
2. Dholakia, R.H. & A.N. Oza, (1996) “Microeconomics for Management
Students”Oxford University press, New Delhi.
3. Michael F. Drummond (2005) “Methods for the Economic Evaluation of Health Care
Programmes”, Oxford University Press.
4. Ann Clewer, David Perkins (2006), “Economics for Health Care Management”,
Pearson Education, New Delhi.
5. Gupta, G.S (2012), “Managerial Economics”, 3rd edition, Tata McGraw Hill
Publication, Daryaganj, New Delhi.
6. Mankiw N. Gregory, “Principal of Economics”, 5th edition, Cengage Publication
7. H.L. Ahuja, “Modern Economics”, 19th Edition, S. Chand Publishing
8. William, Jack, Principles of Health Economics for Developing Countries, World Bank
Institute Development Studies, 1999.
9. World Development Report, Investing in Health, The World Bank, 1993.
GM122: QUANTITATIVE TECHNIQUES FOR MANAGER

OBJECTIVES:
1. To be familiar with the concept of statistics and to know the importance of statistics in
today’s globalized world.
2. To use statistical methods in day to day decision making process and to choose
appropriate tools for decision making process in each and every aspect of life.
3. To understand the complex, dynamic, and multidimensional issues and perspectives
involved in statistical analyses in healthcare.
4. To apply the statistical knowledge and understanding in healthcare decision making
process.
5. To understand the importance of statistics in Healthcare, Hospitals, Pharmaceuticals
and NGOs.
LEARNING OUTCOMES:
1. Apply statistical methodology and terminology properly in their future academic and
professional careers.
2. Use the essential tools of applied statistics, including data analysis, measures of
central tendency, measures of variation, Probability and its application, testing of
hypothesis, regression and correlation, estimation and forecasting etc.
3. Apply quantitative analysis to the problems found in managing a business,
government, or non-profit organization, whether production or service oriented.
4. Use statistical analysis as decision support in all areas of business; customer service,
production operations management, and quality control & communicate clearly the
results of a statistical analysis.
5. Employ critical thinking and independent problem-solving skills with the help of
statistical analysis in every aspect of life.
ASSESSMENT
23
Examination
COURSE CONTENTS
Chapter/ Approach
Contact
Module Topics to be covered towards the
Hours
No course
1.1 Introduction to mathematical concepts in
1 2 Must to Know
statistics
2.1 Introduction to basic statistical concepts Must to Know
2 2.2 Data Collection 3
2.3 Presentation of Data
3.1 Descriptive Statistics Must to Know
3.2 Measure of central tendency
3 3.3 Measure of Variability 4
3.4 Measure of central tendency with Grouped
Data 3.5 Skewness and Kurtosis
4.1 Introduction to Probability
4.2 Basic concepts
4 5 Good to Know
4.3 Conditional Probability
4.4 Bayes’ theorem
5.1 Discrete Distributions
5 5.2 Normal Distribution 5 Good to Know
5.3 Other continuous distributions
6.1 Sampling
6 3 Good to Know
6.2 Sampling Distribution
7 7.1 Fundamentals of Hypothesis Testing 3 Must to Know
8 8.1 One Sample Tests* 2 Must to Know
9 9.1 Two Sample tests* 4 Must to Know
10.1 ANOVA* Desirable to
10 2
Know
11 11.1 Chi square analysis* 2 Must to know
12.1 Non-Parametric Tests* Desirable to
12 3
Know
24
13.1 Regression Analysis
13 13.2 Simple linear 2 Good to know
13.3 Multiple Regression*
14.1 Time Series Forecasting* Desirable to
14 1
Know
15.1Decision Making Using Statistics Desirable to
15 1
Know
16.1 Applied OR for Managers Desirable to
16 2
Know
*Using statistical packages
CORE BOOK:
1. Ken Black, 2012; “Applied Business Statistics: Making Better Business Decisions” 7th
Edition, International Student Version, ISBN: 9788126537075 with students CD -
ROM by Wiley India Publication, New Delhi.
REFERENCE BOOKS:
1. Mark Berenson, David Levine, Timothy Krehbiel; “Basic Business Statistics
International Version”11th Edition, Jun 2008, 936 pages, Pearson Education
Publication, New Delhi, ISBN13: 9780135009369.
2. Glyn Burton, George Carroll, Stuart Wall, “Quantitative Methods for Business and
Economics, 2nd Edition”. Sep 2001, 496 pages, Pearson Education Publication, New
Delhi, ISBN13: 9780273655701.
3. Quantitative Analysis for Management and Student CD-ROM, Eighth Edition by Barry
Render, Ralph M. Stair, Michael E. Hanna, Hardcover: 744 pages, Publisher:
Prentice Hall.
4. Statistics for Managers Using Microsoft Excel and Student CD Package (4th Edition)
by David M Levine, David Stephan, Timothy C. Krehbiel, Mark L. Berenson,
Hardcover: 880 pages, Publisher: Prentice Hall.
5. Essentials of Statistics for Business and Economics with Data Files CD-ROM by
David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Hardcover: 672 pages,
Publisher: South-Western College.
6. Business Statistics (Barron's Business Review Series) by Douglas, Ph.D. Downing,
Jeffrey, Ph.D. Clark, Jeff Clark, Paperback: 480 pages, Publisher: Barron's
Educational Series.
7. Levin Richard I and Rubin David S. Statistics for Management, New Jersey, Prentice
hall Inc, 1995.
8. Douglas A Lind, William G MarchalAnd Samuel AWathen: Statistical Techniques in
Business and Economics 13th Edition by McGraw-Hill Companies.
9. Neil A. Weiss: Introductory Statistics 7th Edition by Pearson Education, New Delhi.
10. Anderson, Sweeney, Williams: Statistics for Business and Economics 9th Edition
by Thomson South-Western.
11. DOANE, “Applied Statistics in Business and Economics” by McGraw-Hill
Publication, New Delhi, India.
HM111: HEALTHCARE & HOSPITAL INFORMATION SYSTEM

Objectives:
25
1. To orient the participants in concepts and application of state-of-the-art Hospital
Information System (HIS)
2. To describe the basic and advance concept applicable in hospital information
3. To describe the departments in a hospital where HIS may be applied
4. To describe organisation and functions of HIS including the medical record
department
5. To describe the classification of hospital information system
6. To describe the computerized hospital systems and its benefits
7. To prepare an action plan for improving the existing hospital information systems and
its application for improving efficiency of hospitals
8. To apply the knowledge and understanding in healthcare decision making process.
Learning Outcomes:
1. Overview Hospital Information System (HIS) with special reference to medical record
unit, organizational structure, functional linkages
2. Functional classification of hospital information system, computerized and non-
computerized hospital information system
3. Types of records and reports generated
4. Steps and framework for the preparation of action plan for improvement in existing
HIS constrain
ASSESSMENT
Mid-Semester Examination: There will be total two mid-semester 20%
Examination
*includes evaluation through MCQs, fill in the Blanks, Match Making, True and False
COURSE CONTENTS
Chapter/ Contact Approach
Module Topics to be covered Hour towards the
No s course
1.1 Introduction to Computer
1.2 Hardware, software
1.3 History of computer
1 2 Must to Know
1.4 Memory
1.5 Introduction to Operating System-Disk
Operating System
26
1.6 Operating System-Windows Operating
system
1.7 Computer Networks
2 2.1 Information Systems in Global Business Today 2 Must to Know
3 3.1 INTRODUCTION TO MIS 3 Must to know
4 4.1 Applications and Strategic Advantages of MIS 3 Must to know
5.1 Decision Support System (DSS) Desirable to
5 3
know
6 6.1 IT infrastructure 4 Good to Know
7 7.1Information System Security and Control 3 Good to know
8 8.1 IT and Globalization 3 Must to Know
9 9.1 Strategy, IT and healthcare 3 Must to know
10.1 E-Commerce Desirable to
10 1
know
11.1 Purpose of HIS
11.2 Aims and Objectives
11 11.3 Advantages 3 Must to know
11.4 HMIS users
11.5 Modules of HIS
12.1 Approaches to hospital information system
12.2 Patient based
12 1 Must to Know
12.3 Functional organization based
12.4 User department based
13.1 INTRODUCTION TO e-healthcare Desirable to
13 1
know
14.1 Management of Data Resources Desirable to
14 1
know
15.1 Electronic medical records (EMR)
15 15.2 Health System Model 1 Good to know
15.3 HMIS in context of health sector reforms
16 16.1 Changing world and healthcare 1 Good to Know
17 17.1 Information system application in Public Health 1 Good to Know
CORE BOOK:
1. Laudon&Laudon – ‘Management Information Systems Managing the Digital Firm’
(10th Ed) – PHI Publications
2. ShashikalaParimi – ‘Management Information System’- Dreamtech press, 2012
edition.
3. S.A. Kelkar- Hospital Information Systems:A Concise Study- 2010- PHI Publications
REFERENCE BOOKS:
1. Dr. Paulo Colleti- Basic Computer Course book-University of Bolzano bozen- Edition
7.
2. Anjali Harischandre – Complete Course For Computer Fundamental – Vision
Publication
27
GM129: BUSINESS LAW & ETHICS
Course Objective:
1. To familiarize with the legal environment in which the business entities operate
2. To provide basic appreciation of relevant legal provisions and their impact on
business decisions and operations.
3. The Course is intended to discuss the theories of ethics and corporate governance,
4. The Course explains how they can be applied in various business situations in
building successful business situations.
Learning Outcome:
1. The students will familiarize themselves with the legal environment in which the
business entities operate
2. It provides basic appreciation of relevant legal provisions and their impact on
business decisions and operations.
3. The students will learn thetheories of ethics and corporate governance and
understand the applications of Business Ethics theories in various business situations
in building successful business situations.
ASSESSMENT
Mid-Semester Examination: There will be total two mid-semester 20%
Examination
Business Law&Ethics
Chapte
Approach
r/ Contact
Topics to be covered towards the
Module Hours
course
No
28
Chapte
Approach
r/ Contact
Module Hours
course
No
1 1. The Indian Contract Act, 1872 10 Must to Know
1.1 Meaning & Essentials of Contract,
1.2 Offer & Acceptance
1.3 Capacities of Parties
1.4 Consideration
1.5 Free Consent,
1.6 Void Agreements
1.7 Performance of Contract
1.8 Discharge of Contract
1.9 Remedies for Breach of Contract
2. Nature and Scope of Business Ethics
2.1 Introduction
2.2 Scope
2.3 Religion and ethics
2.4 Types
2 3 Must to Know
2.5 Characteristics
2.6 Myths
2.7 Source
2.8 Factors
2.9 Importance of Business Ethics.
3 3. The Negotiable Instrument Act, 1881 4 Must to Know
3.1 Definition of NI,
3.2 Types of NI & Notes,
3.3 Bills &Cheques
3.4 Parties to a NI
3.5 Negotiation
3.6 Hundis
3.7 Banker & Customer
4. History of the Development and utility of
Business Ethics
4.1Introduction,
4 4.2 Arguments for BE, 3 Good to Know
4.3 Arguments against BE,
4.4 Future of BE,
4.5 Conclusion.
5.Basics of Business Ethics
5.1 CSR
5.2 BE
5 5.3 Issues management 3 Good to Know
5.4 Crisis management
5.5 Ethical Gap Analysis
5.6 Corporate Citizenship
29
Chapte
Approach
r/ Contact
Module Hours
course
No
5.7Privacy Issues in BE.
6. Theories of Business Ethics
6.1 Teleological theories
6 3 Good to Know
6.2 Deontological theories
6.3 Cognitive Moral Development.
7. Ethical Decision Making
7.1 Introduction
7.2 Need for ethics in business decision
7 7.3 Factors 2 Good to Know
7.4 Eight steps in ethical decision making
7.5 Challenges
7.6 Role.
8. Professional Ethics
8.1 Introduction
8 8.2 Professional Ethics 2 Good to Know
8.3 Ethical Problems
8.4 New skills required for managers.
9 9. The Companies Act 11 Must to Know
9.1 Incorporation,
9.2 MOA & AOA
9.3 Prospectus,
9.4 Issue of Capital
9.5 Management,
9.6 Contracts
9.7 Amalgamation,
9.8 Reconstructions,
9.9 Arrangements and Compromises
10. Ethical Leadership
10 .1 Introduction
10.2 Five dimensions of an Authentic Leader Desirable to
10 2
10.3 A model for leadership Know
10.4 Three types of leadership,
10.5 Functions of an Ethical Leader.
11. The role of corporate culture in business
ethics
11.1 Meaning
11.2 Critical functions Desirable to
11 2
11.3 Interpretation of corporate culture Know
11.4 Foundations of corporate culture
11.5 Impact of corporate culture
11.6 Cross-cultural issues
Core Book
30
1. Business and Corporate Laws by N.D.Kapoor / S Chand
Reference Book
1. Business Law for Management by K.R. Bulchandani
2. Business Ethics and Corporate Governance by S.Prabhakaran/Excel Publications
3. Business Law for Managers Vol-I &Vol-II by The ICFAI University Press
4. Student’s Guide to Mercantile Law by A.K.Majumdar / Taxman
5. Legal Environment of Business by The ICFAI University Press
6. Legal Aspect of Business AkhileshwarPathak/TMC
7. Business Ethics- An Indian Perspective by A.C. Fernando/ Pearson Education
8. Business Ethics- Concepts And CasesbyJoseph W. Weiss/ Cengage Learning
9. Business Ethics- A Case Perspective by O.C.Ferrell, John Fraedrich, Linda
10. The Ethics of Management by LaRue Tone Hosmer/ Universal Books
11. Ethical Choices in Business by R C Shekhar/ Response Books
12. Leadership & Entrepreneurship by The ICFAI University Press
13. Business Ethics & Corporate Governance by The ICFAI University Press
HM133: HEALTHCARE ENVIRONMENT

Objectives:
1. Understand and apply principles and concepts of management to the organization
and delivery of healthcare services.
2. Appreciate the advantages and disadvantages of different approaches in health and
social care and be able to select an approach most suited to the change process
within their particular service.
involved in healthcare.
5. To understand the importance of Healthcare, Hospitals, Pharmaceuticals and NGOs.
Learning Outcomes:
1. Have an in-depth understanding of the drivers behind health reforms and be able to
implement strategies for effective management within a broader climate of systemic
change.
2. Appreciate the steps involved in formulating and implementing health policies at
national and organizational levels.
3. Have an understanding of the nuances between health services delivery in different
national contexts.
4. . Become both users and producers of quality health services research that enables
evidence-informed decision making.
ASSESSMENT
31
Examination
COURSE CONTENTS
No s course
1.1 Introduction to basic terminologies used in
1 2 Must to know
Hospital
2.2 Introduction to terminologies in
2 2 Must to know
pharmaceutics
3 3.3 Terminologies used in Public health 2 Must to know
4.1 Man and medicine- towards health for
all
4.2 Medicine in antiquity
4 3 Good to know
4.3 Modern Medicine
4.4 Medical Revolution
4.5 Healthcare revolution
5.1 Concept of health and disease
5.2 Changing concepts
5.3 Health definition
5.4 Philosophy and dimensions
5.5 Determinants of health
5.6 Responsibility for health
5.7 Health indicators
5 3 Must to know
5.8 Health service philosophies
5.9 Concept of disease
5.10 Concept of causation
5.11 Natural history of disease
5.12 Concept of control
5.13 Concept of prevention
5.14 Modes of Intervention
6.1 Health planning in India
6.2 Five year plans
6.3 Urban And Rural Health Scenario In India:
6 4 Must to know
Health system in India
6.4 Health care services in India
6.5 Levels of health care
32
6.6 Health for all
7.1 National health programmes(Board of
Studies Letter no. MBA/OW/11022019/527
dated 11th February 2019 and Vide Desirable to
7 4
Notification of Board of Management Know
Resolution Ref No. SV/R/2019/AC/7355
dated 16th March 2019)
8.4 Indian hospital industry overview
8.5 Porter’s five forces
8.6 Growth drivers
8.7 Business models
8 8.8 Delivery formats 3 Must to know
8.9 Key trends
8.10 Opportunities
8.11 Challenges
8.12 Initiative by government and risk factors.
9.1 Indian pharmaceutical industry overview
9.2 Porter’s five forces
9.3 Growth drivers
9.4 Business models
9 9.5 Delivery formats 4 Desirable to know
9.6 Key trends
9.7 Opportunities
9.8 Challenges
9.9 Initiative by government and risk factors.
10.1 Indian health insurance industry overview
10 10.2 Challenges 5 Desirable to know
10.3 Major players in India.
11 11.1 Emerging trends in healthcare 4 Must to know
CORE BOOKS:
1. K Park, 2011; “Preventive and Social Medicine” 21st Edition, International Student
Version, ISBN: 9788190607995 by M/S Banarsidasbhanot publishers, Jabalpur.
2. Hospital Administration; By D C Joshi &Mamta Joshi: Jaypee publishers.
REFERENCE BOOKS:
1. Medical Terminology Simplified, second edition. A Programmed Learning Approach
by Body System by Gylys and Masters
GM106 COMMUNICATION SKILLS – I

OBJECTIVES
1. To develop analytical, written and spoken communication skills, essential in Business
Situations.
2. To develop ability to compose basic correspondence, reports, oral and business
presentations and employment communications.
LEARNING OUTCOME
33
At the end of the semester the students should be able to understand the essential
technicalities related to business communication and should be ready for the
challenges of corporate world by equipping himself with essentialities like effective
vocabulary and dynamic communication skills with the highest level of evidences.
ASSESSMENT
Examination
COURSE CONTENTS
Module Topics to be covered Hour towards
No s the course
1.1 Concepts of Communication Importance,
1.2 Definitions, Characteristics, Process,
1.3 Forms of communication- One way and two
way, Formal and informal, Written and oral
Internal and external, Group communication,
Mass communication
1.4 Objectives of communication- Information and
persuasion, Objectives of downward
communication, Objectives of upward
1-8 8 Good to Know
communication, Objectives of lateral
communication,
1.5 Role of verbal and non-verbal symbols in
communication- Verbal communication,
Nonverbal communication,
1.6 Body language,
1.7 Roadblocks and barriers to communication
Roadblocks, Barriers, Physical or external,
Semantic and language,
2.1 Listening Definition,
2.2 Overcoming barriers Listening- Analysis of
9-12 poor listening, Importance of listening to non- 4 Good to Know
verbal message.
2.3 Profile of a good listener, cultivating good
34
listening skills
3.1 Spoken communication.

3.2 Factors affecting oral communication,
Intrapersonal communication.
3.3 Body language.
13-16 4 Good to Know
3.4 Emotional intelligence.
3.5 Etiquette.
3.6 Persuasiveness,
3.7 Telephone skills.
4.1 Business etiquette and manners Self
presentation, Conversation skills.
4.2 Oral presentations- Planning, Delivering,
Developing and displaying visual aids handling
from the audience.
17-21 4.3 Group discussion and teleconferencing 5 Must to Know
Understanding roles in a group discussion,
Skills needed for group discussion,
4.4 Teleconferencing.
4.5 Meetings Planning meetings, Conducting
meetings effectively, Post- meeting work.
5.1 Interviews Candidate’s preparation for an
interview,
22-25 4 Must to Know
5.2 Interviewer’s preparation,
5.3 Types of interview.
6.1 Book Reviewing,
6.2 Writing News Releases,
6.3 Learning Skills and Styles,
6.4 Time Management, Memory and Learning
Efficiency: Introduction, Importance,
Techniques.
6.5 Speaking skills – Public Speaking, Oral
Presentations. Desirable to
26-30 5
6.6 Persuasive Communication, Know
6.7 Impromptu Speeches,
6.8 Introducing Speakers,
Evaluating a speaker. (Board of Studies letter
no. MBA/OW/21052018/334 dated18th May
2018 and Vide Notification of Board of
Management Resolution Ref. No SV/R/2017-
18/12638 dated 7th July 2018)
CORE BOOK
1. M.M. Monnipalli – ‘Business Communication Strategies’ – TMH Publication
REFERENCE BOOKS:
35
1. Lesikar, Pettit and Flatley – ‘Basic Business Communication’ (10thEd) – TMH
Publication (AHM)
2. Managerial communication by UrmilaRai and S.M.Rai, Himalaya Publishing House
3. Effective Technical Communication By M Ashraf Rizvi TMH,2005
4. Business Communication Today by BoveeThillSchatzman
Pearson&Education,7thEd,2003
5. Contemporary Business Communication - Scot Ober- Biztanntra
6. Business Communication Krizan, Merrier, Jones- Thomson Learning, 6/e, 2005
7. S. SreenivasRao – ‘Handbook for Writers and Editors’ – Ahmedabad Management
Association
8. Murphy and Hildebrandt – ‘Effective Business Communications’ – TMH Publication
HM139: HOSPITAL INTERACTION – I (3 Credits)

OBJECTIVES:
To impart practical hands on and live training of managerial aspects of different clinical,
supporting and utility services of hospital
The students are required to visit on campus hospital for at least 90 hours during their
first semester. They are required to maintain log book for their hospital visit as per the
guideline. They are also required to do a minor individual project in Hospital along with
their observations of hospital operations and task assigned to them.
IV101: INDUSTRIAL VISIT (2 Credits)

OBJECTIVES:
To orient operations of different hospital and allied healthcare setups to enable them for
comparative analysis of different hospital
The students are required to visit hospital (non-accredited or accredited) at least for
three days as a part of their curriculum in 1st semester. They are required to prepare
a status report based on their respective observation during their visit. Their
performance during the project should be continuously evaluated by assigned faculty
supervisor.
36
MBA Healthcare Fulltime Semester IV
SEMESTER – II
Marks
Course Internal
Course Name University Credits
Code Evaluat TOTAL
Exam.
ion
Research Methodology in
GM124 100 100 200 3
Business
MM110 Marketing Management 100 100 200 3
FM106 Financial Management 100 100 200 3
HM136 Healthcare Ethics & Law 100 100 200 3
GM107 Communication Skills – II 100 100 200 2
Human Resource
HR101 100 100 200 3
Management
Hospital Services and
HM144 100 100 200 4
Operations Management
HM140 Hospital Interaction – II 150 50 200 3
GM127 Summer Internship Project 100 100 200 10
Competency Building
CB101 200 0 200 2
Program
37
GM124: RESEARCH METHODOLOGY
OBJECTIVES:
The Purpose of this course is to make aware to the students about research tools and
techniques. Researches play the important role in the study of different problems &
opportunities of every aspects of business. Market Demand, Customer Expectation,
Customer Satisfaction, Consumer Taste and Preferences, Product Quality, Switch
over Decision only can be materialized after conducting a sound research. A sound
and quality research need a thorough understanding and application of Research
Tools and Techniques. The purpose of this course is to enhance the students'
knowledge of data analysis techniques. The main objectives of this course are to give
students practice in the quantitative methods used by empirical researchers, as well
as to expose them to statistical packages used in both academias as well as in policy
analysis.
LEARNING OUTCOMES
1. To read and understand a variety of empirical research papers using different
techniques, so as to develop awareness of possible solutions to problems (in terms
of both literature and statistical packages) that the students may encounter as
independent researchers in the future.
2. To practice the presentation of the results of statistical work in such a way as to be
comprehensible to both those people skilled in statistical techniques and to those that
are less versed in quantitative methods.
3. To formulate a research question and translate it into an empirical step-by-step
approach for working with data.
4. Distinguish the qualitative from competing paradigms in terms of fundamental
assumptions about the nature of reality and method.
5. Understand the fundamental concepts of interpretation, context, and participant
meaning.
6. Be able to describe the kinds of research questions that are appropriate for
qualitative studies.
7. Be aware of the sources of extant qualitative studies and resources both in and
outside the College of Education that support qualitative inquiry.
8. Distinguish research from evaluation and policy studies, and show the possibilities
and limitations of qualitative methods in each.
ASSESSMENT
38
Examination
COURSE CONTENTS
No s course
1.1 Introduction: What is Research? Science
and Research
1.2 Classification of Science, the aim of
Science
1.3 Essential of scientific methods
1 4 Must to know
1.4 Characteristics of scientific methods
1.5 Concept of Variable, Attributes and
Parameter
1.6 Qualitative Vs Quantitative and Pure Vs
Applied Research.
2.1 Hypothesis and Research Design
2 2 Must to know
2.2 Types of various research studies
3.1 Area of Research
3.2 Types of Research
3 3 Must to know
3.3 Methods of Research & Research
Methodology
4.1 Collection of Data
4.2 Objectives and scope of Statistical Enquiry
4 4.3 Types of Statistical Enquiry 3 Good to know
4.4 Statistical Units
4.5 Data Collection Methods.
5.1 Measurement
5.2 Scaling Desirable to
5 3
5.3 Reliability know
5.4 Validity
6.1 Measurement and Scaling Techniques
6.2 Nominal Scale; Ordinal Scale; Interval Scale;
6 4 Good to know
Ratio Scale
6.3 Scaling Techniques
7.1 Sampling Techniques
7.2 Main Objectives of Sampling
7 2 Good to know
7.3 Basic Principle of Sampling
7.4 Statistical Laws of Sampling
8 8.1 Descriptive Analysis* 3 Good to know
9 9.1 Hypothesis Testing 2 Good to know
10 10.1 Parametric Tests for Hypothesis Testing* 4 Must to know
11 11.1 Non-Parametric Tests for Hypothesis Testing 2 Must to know
39
11.2 Test of Association*
12.1 Correlation
12 4 Good to know
12.2 Regression*
13.1 Introduction to Qualitative Research Methods Desirable to
13 3
know
14 14.1 Evidence Based Research 3 Must to know
15 15.1 Writing a research Proposal 1 Must to know
16.1 Comprehensive Exercises* Desirable to
16 2
know
REFERENCE BOOKS:
1. Kothari C.K. (2004), 2/e, Research Methodology‐ Methods and Techniques (New
Age, International, New Delhi).
2. Sekaran, Uma. 2003. Research methods for business: A skill building approach, 4th
ed. New Jersey: John Wiley and Sons, Inc.
3. AdithamBhuiangaRao; Research Methodology from Management and Social
Science, Excel Publication; ISBN: 978-81-7446-612-9.
4. Bhandarkar, P.L. and Wilkinson T.S., Methodology and Techniques of Social
Research, (Mumbai; Himalaya Publication; 2009).
5. Panneerselvam, R., RESEARCH METHODOLOGY, Prentice Hall of India, New
Delhi, 2004.
6. Keppel, G. S. Zedeck, (1989). Data Analysis for Research Designs: Analysis of
Variance and Multiple Regression/Correlation Approaches, New York: W.H. Freeman
and Company.
7. Cooper & Schindler, Business Research Methods, Tata McGraw Hill.
8. Saunders Research Methods for Business students, Pearson Education, 2007.
9. MalhotraNaresh K., Marketing Research, Pearson Education.
10. Beri G.C., Marketing Research, Tata McGraw Hill, 4th Edition.
MM110 Marketing Management

LEARNING OBJECTIVES
1. To become familiar with the range of decisions implicit in strategic marketing
management and Planning.
2. To develop skill in using a variety of analytical frameworks for making such decisions.
3. To develop an understanding of how markets contrast in terms of
4. Their “enduring characteristics.”
5. Their stage of development and how the nature of competition in such markets is
impacted
6. To develop skills in planning a variety of marketing management tools, ranging from
new product entry Strategy to international market product life cycle management
and strategy.
7. To develop skill in organizing for effective strategic marketing and in implementing
the market Planning process.
LEARNING OUTCOME
40
1. Understand Concepts of Marketing and Customer Value
2. Take decisions related Marketing Planning Process and Strategy Formulation
3. Understand and Analyzing Consumer Behavior and Satisfaction
4. Prepare Competitive Marketing Strategies
5. Take decisions related with price, product, place and promotions
6. Get idea about service marketing, advertising and international marketing
ASSESSMENT
Examination
COURSE CONTENTS
Chap
ter
Contact Approach
/
Topics to be covered Hour towards the
Modu
s course
le
No
1. Defining Marketing
1.1 Importance,
1.2 Scope,
1 1 Good to Know
1.3 Core Marketing,
1.4 New Marketing,
1.5 Company Orientation
2. Capturing Marketing Insights
2.1 Gathering Information and scanning the
2 4 Good to Know
Environment
2.2 Conducting Market Research
3. Connecting with Customers
3.1 Creating Customer Value, Satisfaction and
Loyalty
3 5 Good to Know
3.2 Analyzing Consumer Markets
3.3 Analyzing Business Markets
3.4 Identifying Business Segments and Targets
41
4. Building Strong Brands
4 4.1 Creating Brand Equity 3 Must to Know
4.2 Crafting Brand Positioning
5. Shaping Market
5.1 Setting Product Strategy
5 9 Must to Know
5.2 Designing and Managing Services
5.3 Developing Pricing Strategies and Programs
6. Creating Brand Equity
6.1Introduction,
6 6.2 Building Brand Equity, 4 Must to Know
6.3 Measuring, Brand Strategy
6.4 Customer Equity
7. Crafting Brand Positioning & Dealing with
Competition
7.1 Developing & Communicating Positioning
Strategy
7 5 Must to Know
7.2 Differentiation Strategies
7.3 Competitive Forces
7.4 Analyzing Competitors and Competitive
Strategies
8. Managing Mass Communications
8.1 Advertising Program
8 8.2 Sales Promotion, 4 Must to Know
8.3 Events and Experiences,
8.4 Public Relations
9. Managing Personal Communications
9.1 Direct Marketing,
9.2 Interactive Marketing,
9 6 Must to Know
9.3 Word of Mouth,
9.4 Personal Selling,
9.5 Managing the sales force
10. Managing Marketing in the Global Economy
10.1 Competing on a Global basis, Desirable to
10 2
10.2 Internal Marketing, Know
10.3 Managing the marketing process,
11.1 Social Media Marketing
11.2 Introduction
11.3 Emerging Trends in Marketing
11.4 Use of Social Media Marketing
11.5 Difference between Traditional and Social Desirable to
11 Media Marketing 2
Know
11.6 Tools used for Social Media Marketing
11.7 Advantages and Disadvantages of Social
Media Marketing.
dated 25th January 2017 and Vide Notification
42
of Board of Management Resolution Ref No.
SVDU/R/2017-18/1565 dated 21st September
2017)
Reference books
1. Marketing Management by Kotler, Keller, Koshy and Jha, Pearson publication
2. Marketing Management - Text and Cases – By Panda – Excel Publication
3. Marketing Management - Text and Cases – By Kazmi – Excel Publication
4. Marketing Management - Philip Kotler Pearson publication
5. A Framework for Marketing Management by Philip Kotler, Kevin Lane Keller
Published By: - Pearson Education
6. Fundamentals of Marketing – Stanton; TMH Publication; New Delhi
7. Marketing Management - V.S.Ramaswamy and S.Namakumari; Himalaya
publication.
FM106: FINANCIAL MANAGEMENT

Objective
1. To equip students with basic understanding finance and its utility
2. To enable students to take decisions related with financial feasibility and working
capital management
Learning Outcome
After completion of course, students are able to appreciate different concept of Financial
Management which assist them in financial decision making. Students are also able
to test preliminary aspects of financial feasibility and working capital management
with the highest level of evidences.
ASSESSMENT
Examination
COURSE CONTENTS
No s course
43
1 1.1 Introduction 2 Must to Know
2 2.1 Sources of Finance & Financial Environment 1 Must to Know
Time value of Money: Must to Know
3.1 Meaning & Importance
7
3 3.2 Present & Future value of Single cash flow,
multiple cash flow and annuity
Valuation of Bonds and Share: Good to Know
4.1 Meaning & Importance
4 7
4.2 Bond value and yield, present value of bond
4.3 Valuation of ordinary and preference share
Long term investment decision: Desirable to
5.1 Capital Budgeting 6 Know
5
5.2 Cost of Capital
Financing and Investment Decision: Desirable to
6.1 Financial Leverage Analysis 5 Know
6
6.2 Dividend Theory& Policy
Working Capital Management: Good to Know
7.1 Meaning, objectives & Importance
7.2 Receivable Management (Conceptual
Aspects)
7.3 Inventory Management (Conceptual Aspects 6
7 and EOQ Practical)
7.4 Cash Management (Conceptual Aspects)
7.5 Working Capital Finance (Conceptual
Aspects)
8.1 Introduction to Corporate Restructuring, Good to Know
8 1
Merger and Acquisition
9.1 Introduction to International Financial Good to Know
9 1
Management
10.1 Case studies of Integrated Financial Desirable to
Functions Know
10.2 Introduction
10.3 Implications(Board of Studies letter
10 no. MBA/OW/21052018/334 dated18th 1
May 2018 and Vide Notification of
Board of Management Resolution Ref.
No SV/R/2017-18/12638 dated 7th July
2018)
Core Book
1. Pandey I M – Financial Management Text and Cases – Vikas Publication
Reference Books
1. Bhalla, V K. Financial Management and Policy. 2nd ed., New Delhi, Anmol
Publication
44
2. Prasanna Chandra – Financial Management Theory and Practice – TMH Publication
3. M.Y. Khan & P.K. Jain – Financial Management Theory and Practice – TMH
Publication
HM136: HEALTHCARE ETHICS & LAW

COURSE OBJECTIVE
This course seeks to explore various areas of the law that deal with creating and
maintaining and regulating ‘health.’ It incorporates broad theoretical basis behind the
relationship between law and healthcare services. The course aims to give
comprehensive and practical approach to the students to make them aware of the
developments in medical sciences, to explore various issues and to enable them to
be equipped to face the recent challenges raised by the modern issues in
contemporary era. To familiarize the students with the legal environment in which the
healthcare business entities operate and provide basic Knowledge of relevant legal
provisions and their impact on business decisions and operations.
LEARNING OUTCOME:
At the end of the semester the students will have a basic understanding about the
applicable rules and laws applicable to the healthcare industry and the hospital and
which will empower them to cope up with problems/difficulties which may arise when
they face those challenges in their careers with the highest level of evidences.
ASSESSMENT
Examination
COURSE CONTENTS

No s course
1 1.1 Definition Of Ethics 2 Must to know
2 2.1 Ethical Principles & Rules 3 Must to know
3 3.1 Malpractice and Negligence 1 Must to know
4 4.1 Confidentiality 2 Good to know
45
5.1 Autonomy
5 2 Must to know
5.2 Informed Consent
6.1 Doctor Patient Relationship Professional
6 2 Good to know
Secrets & Privileged
7.1 Rights of patients Desirable to
7 4
know
8.1 Right to life
8.2 Sex pre-selection
8 2 Must to know
8.3 Female Feticide
8.4 Assisted Reproductive Technology
9.1 Care of terminally ill Desirable to
9 5
know
10.1 Euthanasia and DNR Desirable to
10 2
know
Laws of Medical Practice:
11.1 Medical Council Act 1956
11.2 Delhi Nursing Homes Registration Act,
11 1953 9 Must to know
11.3 Clinical Establishment (Rules and
Regulations) Act, 2010
11.4 Consumer Protection Act, 1986
12.1 Anatomy Act
Transplantation of Human Organ Act,1994.
12.2 Introduction
12.3 Contents of the Act
12.4 Discussion
12 1 Good to know
(Board of Studies letter no.
MBA/OW/21052018/334 dated18th May 2018
and Vide Notification of Board of
18/12638 dated 7th July 2018)
13.1 Medical Termination Of Pregnancy Act,
13 1 Good to know
1971
14 14.1 Birth & Death Registration Act,1969, 1 Must to know
15 15.1 Sex Determination Act,1994, 1 Must to know
16.1 Law Related To Support Services:
16 Biomedical Waste (Management & 5 Must to know
Handling)
17.1 Public Health Law for
Diseasenotification.
17.2 Introduction
Desirable to
17 17.3 Contents 1
know
17.4 Discussion
MBA/OW/21052018/334 dated18th May
46
Management Resolution Ref. No
SV/R/2017-18/12638 dated 7th July 2018)
18 18. 1 Licensing And Permissions In Hospitals 1 Must to know
Reference Books
1. Hospital Rules & Regulations, C. Charles/ Anmol Publications Pvt. Ltd.

2. R.C. Sekhar, Ethical Choices in Business, Response Books, 1997.
3. William Shaw, Business Ethics, Wordsworth Publishing Company, 1999.
4. Manuel G. Valasquez, Business Ethics – Concepts and Cases, Pearson Education,
2002.
GM107COMMUNICATION SKILLS – II
OBJECTIVES
1. To develop analytical, written and spoken communication skills, essential in Business
Situations.
2. To develop ability to compose advanced correspondence, reports, oral and business
presentations and employment communications.
LEARNING OUTCOME
1. Students should be able to understand the essential technicalities related to business
communication.
2. They should be able to prepare for the challenges of corporate world by equipping
himself with essentialities like effective vocabulary and dynamic communication skills.
ASSESSMENT
Examination
COURSE CONTENTS
Contact Approach
Chapter/
Topics to be covered Hour towards the
ModuleNo
s course
47
1 1.1 Business writing style and principles, 4 Must to Know
1.2 Cs of effective writing
1.3 Language of Business writing,
1.4 taking the readers
1.5 point of view,
1.6 writing tactfully,
1.7 Planning and composing a letter.
2.1 Appearance and layout of business 5 Must to Know
2 letters
2.2 Appearance of a business letter,
2.3 Printed stationery,
2.4 Parts of a letter,
2.5 Forms of layout.
2.6 Letters to the Editor,
2.7 Grievance Writing.
2.8 Types of letters Informative,
2.9 Good news,
2.10 Persuasive, Bad news.
3.1 Enquiries and replies Asking for 4 Must to Know
3 information, asking for quotations.
3.2 Bargaining letters.
3.3 Getting back lost customers.
3.4 Orders and replies Orders,
3.5 Replies to orders,
3.6 Changes in orders.
4.1 Sales letters Structure of a sales 5 Must to know
4 letter,
4.2 Attention
4.3 Interest and desire,
4.4 Conviction action,
4.5 after- sales letters
5.1 Job application 3 Must to Know
5 5.2 Preparing the resume,
5.3 Cover letter,
5.4 Electronic resume.
5.5 Conventional application letter.
5.6 Memos and E-mails
5.7 Writing memos,
5.8 E-mail messages.
6.1 Reports Types of reports, 5 Desirable to
6 6.2 Structure of report parts of a report. Know
6.3 Writing business reports
6.4 Steps in preparing to write a report,
6.5 Composing the report,
6.6 Revising.
6.7 Specimen reports
48
7 7.1 Business Proposal 4 Desirable to
7.2 Writing business proposal Know
7.3 Solicited and unsolicited proposals,
7.4 Putting a proposal together.
7.5 Appearance of proposal document, writing the
proposal
MBA/OW/21052018/334 dated18th May 2018
and Vide Notification of Board of
18/12638 dated 7th July 2018)
Core Book
1. Whetten D A, Cameron K S, Developing Management Skills, Pearson Publication, 8 th
edition
Reference Books
1. Gallagher K, Skills Development for Business and Management Students, Oxford
University Press
2. Goleman, Daniel; Emotional Intelligence; Bantam
3. Goleman, Daniel; Working with Emotional Intelligence; Bantam
4. Tannen, Deborah; That’s Not What I Meant!; Ballantine
5. Adler, Ron; Looking Out Looking In; Wadsworth
6. Bower and Bower; Asserting Yourself: A Practical Guide for Positive Change;
Addison-Wesley
7. Tannen, Deborah; Talking From 9 to 5: How Women’s and Men’s Conversational
Styles Affect Who Gets Heard, Who Gets Credit, and What Get’s Done at Work;
William Morrow and Company
8. Ury, Fisher, and Patton; Getting To Yes - Negotiating An Agreement Without Giving
In; Century
9. Robert N. Lussier Management Fundamentals: Concepts, Applications & Skill
Development, South-Western College Publishing (Thomson Learning)
HR101 HUMAN RESOURCE MANAGEMENT
OBJECTIVES OF THE COURSE:

Besides having a number of objectives as a part of the syllabus the following are some
of themajor objectives:
1. To understand deeply what HRM is and how it relates to the management process.
2. To understand the nature of job Analysis and describe the process of conducting it
and also to come across various techniques of Job Analysis.
3. To make aware students about the prerequisites and the how aspects for the
successful planning and Recruiting process.
4. To learn and to know what and ‘how to use’ aspects of different testing and selection
processes used in the organizations.
5. To describe the performance appraisal process and to develop, administer different
performance appraisal tools used for appraising employees.
6. To inculcate knowledge about the ethical misconduct in the personal function and
ethical decision making in the HRM.
49
7. To indicate the objectives and benefits of employee counseling and mentoring and
knowing the steps involved in the effective use of these in the organization
LEARNING OUTCOMES:
1. Provide a good example that illustrates HR’s Role in formulating and executing
company strategy.
2. Develop clear cut understanding of how all the managers can use human resource
management concepts and techniques.
3. Develop knowledge to write job descriptions including job functions, job
specifications, using the internet and traditional methods.
4. Develop understanding about the techniques used in employment planning
forecasting, recruitment and selection processes.
5. Develop, administer and evaluate performance appraisal tools in the organizations.
6. Establish a job plan and describe how to price managerial jobs and professional jobs.
7. Develop understanding to use different techniques and to go about identifying
training requirements of organizations.
8. Define the most popular organization wide variable play plans by outlining the steps
in developing effective incentive plans and employ fair disciplinary practices at work.
ASSESSMENT
Examination
COURSE CONTENTS
Approach
Chapter/ Contact
towards
Module Topics to be covered Hour
the
No s
course
Nature and Scope of Human Resource Management
1.1 Nature,
1.2 Scope.
Desirable to
1 1.3 Semantics, 5
Know
1.4 Functions,
1.5 Personnel Policies,
1.6 HRM Model.
50
1.7 Evolution.
1.8 Human Capital Management
Context of Human Resource Management
Desirable to
2 2.1: External Forces, Internal Forces, HRM and 2
Know
environment scanning
Integrating HR Strategy with Business Strategy Good to
3 1
3.1: Nature of Strategic HRM know
Human Resource Planning
4.1: Nature
4.2: Importance. Must to
4 3
4.3: Factors. Know
4.4: Planning Process,
4.5:Barriers to HRP
Analyzing Work and Designing Jobs
5.1: Nature of Job Analysis.
5.2: Competitive Advantage, Process, Methods, Must to
5 3
Potential Problems Know
5.3: Job Design, Factors affecting Job Design, Issues
in Job Design, Case Study
Recruiting HR
6.1: Nature, Purpose, Factors. Must to
6 3
6.2: Recruitment Process, Searching, Screening, Know
Evaluation and Control, Case Study
Selecting & Inducting Human Resources
7.1: Nature, process, barriers, Must
7 3
7.2: Induction, Orientation Programme, Problems, toKnow
Placement, Case Study
Training, Development and Career Management
8.1: Nature, Inputs, Gaps. Good to
8 3
8.2: Training Process. Know
8.3: Career Development, Case Study
Appraising and Managing Performance
9.1: Performance Appraisal, Process, Challenges, Must to
9 3
legal issues, 9.2: Job Evaluation, Process, Know
methods, alternative to Job Evaluation, Case Study
Managing Basic Remuneration
10.1: Components, theories, Importance, pause and
Desirable to
10 ponder, factors, 3
know
10.2: Remuneration plans and Business Strategy,
challenges, Incentives, Case Study
Remunerating the Top Brass
Desirable to
11 8.1 : Components, extent, justification, relevant 3
know
Issues, Remedial
51
Evaluating HRM Effectiveness
Good to
12 12.1: Nature and Need for HR Evaluation, Evaluation 2
Know
Framework, Approaches, Case Study
The e-HR
13.1: Nature of e-HR, e-HR Activities.
13.2: e-Recruitment, Must to
13 2
13.3: e-Selection, Know
13.4: e-Performance Management, 13.5: e-Learning,
13.5: e-Compensation, Case Study
Core Book
1. Human Resource Management, Text and Cases by K.Aswathappa, Mc-GrawHill
Reference books
1. Human Resource Management by Snell and Bohlander, 1st Edition, Thomson
Learning.
2. Fundamentals of Human Resource Management by David Deconzo and Stephen
Robbins, 8th Edition, Wiley Publication.
3. Human Resource Management by BiswajeetPatnaik, 3rd Edition, Prentice Hall
Publication,
4. Human resource management- texts and cases by VSP Rao, second edition 2005,
Excel books
5. HRM by MadhurimaLal and SakinaQasimZaidi, 2008, Excel books, New Delhi
HM144: HOSPITAL SERVICES AND OPERATIONS MANAGEMENT

Objectives:
1. To inculcate medical doctors and other qualified personnel in the application of
knowledge of functional areas of business covering management, finance, marketing,
strategic planning and human resource management, as they apply to hospital;
2. To generate change in healthcare professionals who will gain competence in
managing work culture transformations as they critically affect the effectiveness of
managing hospital;
3. To generate in healthcare professionals the importance of effective organizational
planning so that they are able to plan their healthcare businesses across varying
economic conditions; and
4. To build strong business foundation in healthcare professionals who would be able to
continuously acquire and apply new management knowledge and skills that are
useful to manage healthcare organizations
Learning Outcomes:
1. Analyze the basic elements and departments of hospital
52
2. Critically appraise the interface between health care management theory and
practice
3. Use international comparisons of health care systems and recent reforms to analyze
the various models of funding, delivering, co-coordinating and developing health care
systems
systems
5. Demonstrate an understanding of medico-legal issues and business law as applied to
the management of health services
6. Develop skills in health care quality measurement, quality assurance, and quality
improvement
ASSESSMENT
Examination
COURSE CONTENTS
Approach
Chapter/
Contact towards
Module Topics to be covered
Hours the
No
course
1.1 Hospital: Definition
1.2 Types Must to
1 1
1.3 Role know
1.4 Administration
2.1 Out Patient Department- Overview and types
2.2 Functions Must to
2 2
2.3 Layout know
2.4 Managerial Considerations
3.1 Emergency Service Department - Overview and Must to
3 2
types know
53
3.2 Functions
3.3 Layout
4.1 In Patients Department - Overview and types
4.2 Functions Must to
4 1
4.3 Layout know
5.1 Operation Theater - Overview and types
5.2 Functions Good to
5 2
5.3 Layout know
6.1 Intensive Care Unit (ICU) New Borne Nurseries
Good to
6 & Neonatal Intensive Care Unit (NICU) 1
know
6.2 Operation Theatre Management
7.1 Psychiatric Services - Overview and types
7.2 Functions Desirable
7 1
7.3 Layout to know
7.4 Managerial Considerations,
8.1 Radiology services - Function and types of services
8.2 Physical Facilities
Good to
8 8.3 Location 1
know
8.4 Staffing
8.5 Policies and procedures.
9.1 Laboratory services - Types of Laboratory and
services
9.2 Organization Good to
9 1
9.3 Staffing know
9.4 Quality assurance
9.5 Quality control techniques.
10.1 Pharmacy services – Classification
10.2 Functions
10.3 Physical facilities Good to
10 1
10.4 Staffing know
10.5 Policy and procedures
10.6 Managerial Issues.
11.8 Medical Record Department- Purpose Scope
and Importance Must to
11 3
11.9 Functions and Processing know
11.10 Reports/ hospital utilization statistics
12.1 Linen and laundry - Overview and
objectives&Functions, Physical facilities,
12.2 Housekeeping Services - Objectives, Functions Desirable
12 5
and types, to know
12.3 Activities and Cleaning agents,
12.4 Recent trend in Housekeeping.
54
12.5 Dietary services - Overview and functions,
12.6 Types of food service,
12.7 Physical facilities
13.1 Hospital Waste Management - Classification &
categories of Hospital waste, Must to
13 5
13.2 Collection and storage of waste, know
13.3 Disposal of waste
14.1 CSSD – Aim and Objectives, Physical facilities,
Staffing,Policy and procedures
Must to
14 14.2 Hospital Equipment Management – 5
know
Procurement, Benefits, components, procedure and
logistics.
15.1 Admission & Central Billing Offices - Importance,
Location, Function, Physical Facilities.
15.2 Communication Systems – Introduction, Desirable
15 6
telephone system, Integrated Service Digital to know
Network (ISDN), nurse call bell, public address
system, CCTV.
16.1 Overview of Hospital engineering services,
Desirable
16 mortuary services, disaster management and 3
to know
security services.
17.1 Hospital Statistics
17.2 Introduction
17.3 Uses of Statistics in Hospital,
17.4 Bed Turnover Interval
17.5 Average Length of Stay
17.6 Bed Occupancy Rate
17.7 Admission and Discharge Rate
Desirable
17 4
17.8 Mortality Rate to know
17.9 Rate of Follow up. (Board of Studies letter no
MBA/OW/24012017/23 dated 25th January 2017
and Vide Notification of Board of Management
Resolution Ref No. SVDU/R/2017-18/1565 dated
21st September 2017)
18.1 Hospital Facility Management
18.2 Introduction
18.3 Functions
18.4 Importance
18.5 Objectives
18.6 Physical Facilities Good to
18 3
18.7 Managerial Issues know
MBA/OW/21052018/334 dated18th May 2018 and
Vide Notification of Board of Management
Resolution Ref. No SV/R/2017-18/12638 dated 7th
July 2018)
55
19.1 Operations Research in Hospitals
19.2 Introduction
19.3 Functions
19.4 Importance
19.5 Objectives
Good to
19 19.6 Waiting Time Management 7
know
19.7 Managerial Issues (Board of Studies letter no.
MBA/OW/21052018/334 dated18th May 2018 and
Vide Notification of Board of Management
Resolution Ref. No SV/R/2017-18/12638 dated 7th
July 2018)
Core Book:
2. Modern Trends in Planning & Designing of Hospitals; By S Gupta & S Kant,
Chandrasekhar & S Satpathy, Jaypee Medical Publishers, Delh.
Reference Books:
1. Principles of Hospital Administration and Planning ; By BM Sakharkar
2. Essentials for Hospital Support Services and Physical Infrastructure: By Madhuri
Sharma; Jaypee Brothers, , New Delhi
HM140: HOSPITAL INTERACTION – II(3 Credits)
OBJECTIVES:
To impart practical hands on and live training of managerial aspects of different clinical,
supporting and utility services of hospital
The students are required to visit on campus hospital for at least 90 hours during their
first semester. They are required to maintain log book for their hospital visit as per the
guideline. They are also required to do a minor individual project in Hospital along
with their observations of hospital operations and task assigned to them.
IV102: VISIT (2 Credits)

OBJECTIVE:
To orient operations of multi specialtyor super specialty hospital and allied healthcare
setups to enable them for comparative analysis
The students are required to visit prominent hospital(s) (accredited)at least for three
days at regional(western region consisting Gujarat, Maharastra and Rajsthan states
under Union of India)/nationallevelhospital as a part of their curriculum in second
semester.
The students also have a choice to visit any other healthcare set up like pharmaceutical
company, health insurance company etc.
They are required to prepare a status report based on their respective observation
during their visit. Their performance during the project should be continuously
evaluated by assigned faculty supervisor.
CB101: COMPETENCY BUILDING PROGRAM (2 Credits)

OBJECTIVE:
56
To impart practical knowledge and advance applied managerial and communication
skills andcontemporary issues in management.
The students shall be required to attend the competency building program during their
2nd semester in the form of guest lectures, expert sessions, seminars and workshops
which addresses the leading and core issues in public health, hospital administration
and allied services. They shall also be required to attend the series of guest lectures,
expert sessions and workshops in functional areas of management, that is, finance,
marketing and human resource. The students shall be expected to develop healthy
soft skills through the programs based on communication skills, personality
development and career counseling for future prospects. Their performance during
the program shall be continuously evaluated by assigned faculty supervisor. The
students will be evaluated through the evidence based seminar and journal
club on a comprehensive management practice. The student also has to
present/publish a paper for evaluation(Amended as per Board of Studies letter
no MBA/OW/09112016/412 dated 11th November 2016 and Vide Notification of
Board of Management Resolution Ref. No SV/R/2016/3754 dated 22-Dec-2016)
GM127: SUMMER INTERNSHIP PROGRAM (10 Credits)

OBJECTIVE:
To provide opportunity work in real life work setting and evaluate and apply knowledge
in real life working environment.
The students will be required to undergo Ten Weeks Full Time practical training in any
organization after completion of second semester. They are expected to understand
the operations of different managerial areas of the organization and demonstrate the
knowledge and skills in studying and analyzing a selected problem in the work
situation, in a systematic manner while suggesting solution to the management of the
organization. Each student is required to study the problem under the guidance of a
faculty member of the School of Management and supervisor nominated by the
company/organization. This is mandatory for all the students for their promotion in
second year. The failure in Summer Internship Project causes repetition of entire first
year of the programme. The detailed guidelines for Summer Internship Project
are attached in Attachment I (A).
57
SEMESTER – III
Marks
Course Name University
Code Evaluat TOTAL Hours
Exam.
ion
GM125 Strategic Management 100 100 200 3
Hospital safety and Waste
HM134 100 100 200 2
Management
Community Health,
HM103 Epidemiology & Population 100 100 200 3
Management
Global Health : Policies and
HM142 100 100 200 4
Program
Quality Management in
HM143 100 100 200 2
Hospitals
HM141 Healthcare Projects 200 0 200 3
Investment and Risk
FM122 100 100 200 3
Management
Financial Services
FM107 100 100 200 3
Management
Strategic Finance and
FM123 100 100 200 3
Taxation Management
International Marketing &
100 100 200 3
MM123 Consumer Behaviour
Service Marketing & Sales
100 100 200 3
MM124 Management
Advertising & Brand
100 100 200 3
MM125 Management
FUNCTIONAL COURSES –HUMAN RESOURCE (ELECTIVE GROUP C)

Compensation Management
HR108 100 100 200 3
and Labour Laws
Human Resource
HR109 Development & 100 100 200 3
Organizational Training
Strategic Human Resources&
HR110 100 100 200 3
Change Management
58
GM125 STRATEGIC MANAGEMENT
Course Objective:
To familiarize the participants with the basic concepts of business strategy and to
facilitate the participants to apply the concepts to live corporate situations and
secondly explain contemporary concepts of strategy.
Learning Outcome:
At the end of the semester the students will have a basic understanding about the
environments and the strategies required to cope up with them with the highest level
of evidences.
ASSESSMENT
Examination
COURSE CONTENTS
Approach
Chapter/
Contact towards
Hours the
No
course
Strategic Management
1.1 An Introduction
1.2 Evolution of business policy as a discipline Good to
1 6
1.3 Concept of strategic management Know
1.4 Characteristics of strategic management
1.5 Defining strategy
2.1 Strategy formulation
2.2 Stakeholders in business
2.3 Vision, mission and purpose
2.4 Business definition, objectives and goals Good to
2 5
2.5 Environmental appraisal Know
2.6 Types of strategies
2.7 Guidelines for crafting successful business
strategies
3.1 Tailoring strategy to fit specific industry Good to
3 1
Know
59
4.1 Strategic analysis and choice
4.2 Environmental Threat and Opportunity
Profile (ETOP)
4.3 Organizational Capability Profile
4.4 Strategic Advantage Profile
4.5 Corporate Portfolio Analysis
4.6 SWOT Analysis Desired to
4 10
4.7 Synergy and Dysnergy Know
4.8 GAP Analysis
4.9 Porter's Five Forces Model of competition
4.10 Mc Kinsey's 7s Framework
4.11 GE 9 Cell Model
4.12Distinctive competitiveness
4.13 Selection of matrix
Strategy implementation
5.1 Issues in implementation
5.2 Project implementation
5.3 Procedural implementation
5.4 Resource Allocation
5.5 Budgets
5.6 Organization Structure
Desired to
5 5.7 Matching structure and strategy 14
Know
5.8 Behavioural issues - Leadership style -
Corporate culture - Values - Power - Social
responsibilities - Ethics - Building a capable
organization
5.9 Functional issues - Functional plans and
policies - Financial, Marketing, Operations
and Personnel plans and policies
Strategy Evaluation
6.1 Importance
6.2 Symptoms of malfunctioning of strategy
6.3 Organization anarchies - Operations Must to
6 4
Control and Strategic Control Know
6.4 Measurement of performance
6.5 Analyzing variances
6.6 Role of organizational systems in evaluation
7.1 New Business Models and strategies for
Internet Economy
7.2 Shaping characteristics of E-Commerce
environment Must to
7 6
7.3 E-Commerce Business Model and Know
Strategies
7.4 Internet Strategies for Traditional Business
7.5 Key success factors in E-Commerce
60
Books Recommended
1. Business Policy and Strategic Management (Text and Cases) by P. SubbaRao
2. Strategic Management- by UpendraKachru
3. Business Policy, 2nd Ed. - AzharKazmi
4. Strategic Management, 12th Ed. - Concepts and Cases - Arthur A. Thompson Jr. and
A.J.Strickland
5. Management Policy and Strategic Management (Concepts, Skills and Practices) -
R.M.Shrivastava
6. Strategic Management – Pearce
7. Strategy & Business Landscape - PankajGhemawat Strategic Planning Formulation
of Corporate Strategy - Ramaswamy
HM134: HOSPITAL SAFETY AND WASTE MANAGEMENT

Objectives:
1. To raise awareness on public health and environment hazards that may be
associated with inappropriate segregation, storage, collection, transport, handling,
treatment and disposal of health-care waste;
2. To provide information on hazards and sound management practices of health-care
waste for the formulation of policies and the development or improvement of
legislation and technical guidelines;
3. To identify waste management practices and technologies that are safe, efficient,
sustainable, economic and culturally acceptable;
4. To enable the participants to identify the systems suitable for their particular
circumstances;
5. To enable managers of health-care establishments to develop their waste
management plans;
Learning Outcomes:
1. Evaluate technical and sanitary aspects of hospital waste management situation in
selected facilities, regarding to handling, storage, treatment, collection and final
disposal.
2. Assess the existing legal and regulatory framework of hospital waste management.
3. Identify areas of potential environmental concerns that will need to be addressed in
light of the Negative Determination with conditions
4. Develop medical waste management policies and procedures and health staff
training guidelines on these procedures.
5. Recommend/advise purchase and installation of necessary and workable equipment
for safe waste disposal
6. Help decisions makers to adopt better alternatives to solve the mismanagement of
the hospital wastes
ASSESSMENT
61
Examination
COURSE CONTENTS
Approach
Chapter/
Contact towards
Hours the
No
course
1.1 Fire Safety Service:
Introduction
2.4 Importance
2.5 Fire prone areas
2.6 Provisions of Fire Safety Regulations – Fire Must to
1 3
Prevention & Fire Safety Act, 1986 mandatory know
provisions
2.7 Manpower requirements
2.8 Staff & training
2.9 Fire action plan.
2.1 Security sensitive areas
2.2 Functions of hospital security department Must to
2 3
2.3 Security organization & physical security know
measures
3.1 Disaster Management: Introduction
3.2 Types of Disasters- Natural & Manmade
3.3 Effects of various types of Disasters
Desirable
3 3.4 Essentials of Disaster Management – Preparedness 4
to know
& Response
3.5 Hospital Disaster Management Plan
3.6 National Disaster Management Authority
3.7 Hospital Waste Management: Introduction to
Hospital Waste
3.8 Importance of Hospital Waste management
3.9 Types of Hospital Waste
Must to
4 3.10 Categories of Biomedical waste 4
know
3.11 Containers
3.12 Color code
3.13 Biomedical Waste Collection
3.14 Classification, Segregation, management and
62
disposal,
3.15 Waste incinerators, Shredders
3.16 Legal aspects of waste management, Outsourcing
of Waste Management
5.1 Prevention of Hospital Acquired Infections:
Introduction, Hand Hygiene
5.2 Use of PPE
5.3 Vaccination of healthcare workers
5.4 Transmission Based Precautions
5.5 Organizational Structure of Infection Control Must to
5 3
(Amended as per Board of Studies letter no know
MBA/OW/09112016/412 dated 11th November 2016
Resolution Ref. No SV/R/2016/3754 dated 22-Dec-
2016)
6.1 Safe Injection Environment: Introduction

6.2 Present Scenario
6.3 Best Practices and Policy for Safe Injection
environment
6.4 Injection waste disposal
6.5 Newer technologies for safe injection practices. Must to
6 3
(Amended as per Board of Studies letter no know
2016)
7.1 Energy Conservation: Introduction

7.2 Need& importance
7.3 Fundamental control application
7.4 Advanced Control Applications and Integrated
control Applications
Good to
7 (Amended as per Board of Studies letter no 5
know
2016)
8.1 Occupational Safety: Health and safety issues

8.2 Economic benefit and value of Occupational
Health and Safety
Good to
8 8.3 Risk Assessment 4
know
8.4 Prevention of Biological hazards
8.5 Chemical Hazards
8.6 Ergonomic hazards
63
8.7 Psychosocial and others
8.8 Safety practices for Healthcare Personnel and
waste workers.
(Amended as per Board of Studies letter no
2016)
9.1 Food Safety: Introduction

9.2 Need
9.3 Sources of contamination
9.4 Farm to Fork Model for food safety.
(Amended as per Board of Studies letter no Desirable
9 5
MBA/OW/09112016/412 dated 11th November 2016 to know
2016)
10.1 Radiation Safety: Introduction

10.2 Need
10.3 Importance
10.4 Hazards
10.5 Regulations
10.6 Building Structure
10.7 Personnel and patient protection
10.8 Radiation Surveys Desirable
10 3
10.9 Training to know
10.10 Emergency Actions
2016)
11.1 Patient Safety: Introduction

11.2 Need
11.3 Importance
11.4 Goals
11.5 Regulations
Good to
11 11.6 Training 2
know
2016)
64
Core Book:
ChandrasekharSatpathy, Jaypee Medical Publishers, Delhi
Reference Books:
HM 103: COMMUNITY HEALTH, EPIDEMIOLOGY & POPULATION MANAGEMENT

Objectives:
1. Understand and apply the principles and concepts of management to the
organization and delivery of healthcare services for the community
2. Appreciate the advantages and disadvantages of different approaches in health and
social care and be able to select an approach most suited to the change process
within their particular service.
involved in healthcare for the population and community.
5. To understand the importance of studying epidemiology and applying the principles
of epidemiology for various decision making..
Learning Outcomes:
change.
2. Appreciate the steps involved in formulating and implementing health policies and
programs for the community to prevent various epidemiologies.
3. Have an understanding of the nuances between health services delivery in different
national contexts.
4. Become both users and producers of quality health services research that enables
evidence-informed decision making.
ASSESSMENT
65
Examination
COURSE CONTENTS
Approach
Chapter/
Contact toward
Hours s the
No
course
1.1 Epidemiology: History
1.2 Definition
1.3 Aims
Must to
1 1.4 General principles 3
know
1.5 Multifactorial causation
1.6 natural history
1.7 risk factors
2.1 Methods in epidemiology
2.2 Descriptive, Analytical
2.3 Uses of epidemiology
Must to
2 2.4 Duties of epidemiologist 4
know
2.5 General idea of method of investigating
chronic diseases, mostly non-infectious nature
epidemic, endemic, and pandemic
3.1 Ethical conversation in any study requirement
Must to
3 3.2 Screening of diseases 3
know
3.3 Standard procedures used
4.1 ENVIRONMENTAL HEALTH: Impact of
important components of the environment of
health
4.2 Principles and methods of identification
Good to
4 4.3 Evaluation and control of such health hazard 3
know
4.4 Pollution of air, water, soil, noise, food
4.5 Domestic and industrial toxins
4.6 Ionizing radiation
4.7 Occupational hazards
5.1 NUTRITION IN PUBLIC HEALTH: Study of
science of nutrition and its application to human
problem
Good to
5 5.2 Nutritional surveys and their evaluations 3
know
5.3 Influence of nutrition and diet on general health
5.4 Dietary constituents
5.5 Guidelines for nutrition
6.1 Health Care of the community Health system Must to
6 4
6.2 Levels of health care know
66
6.3 Principles of primary health care
6.4 Millennium Development Goals.
7.1 Health Care Delivery: Model
7.2 Health status and problems Must to
7 3
7.3 Resources know
7.4 Health care system of India.
8.1 Population management: Demography cycle
8.2 Population trends of world, India,
8.3 Family Planning
Desirable
8 8.4 Family welfare programmes 4
to know
8.5 Community needs assessment approach
8.6 National Family welfare programme
8.7 Evaluation of family plan
9.1 PUBLIC HEALTH EDUCATION: Definition
9.2 Aims
9.3 Principles of health education
9.4 Health education Must to
9 4
9.5 Methods know
9.6 Models,
9.7 Contents
9.8 Planning health education programs
10.1 Health Statistics & Committee Reports Desirable
10 4
to know
Core Book:
2. Detels R, Beaglehole R, 2009; “Oxford Textbook of Public Health” 5 th Edition, ISBN:
9780199218707 by Oxford University Press.
Reference Book:
1. Dicker R, 2006; “Principles of Public Health practice” 3rd Edition by CDC
2. F. Douglas Scutchfield,KeckWilliam,Stephen D. Burd, 2010; “Public Health Practice”
1st Edition, ISBN: 9788131508893 by Delmar Publishers
3. Raymond L. Goldsteen, Karen Goldsteen, David Graham, 2010 “Introduction to
Public Health” 5th edition, ISBN: 9780826141521 by Springer publishing company
HM142: GLOBAL HEALTH: POLICIES AND PROGRAM
Objectives:
1. Provide a framework for understanding the policymaking process (formulation,
implementation, and modification of health policy in India and world)
2. Analyze the interaction of social, political, and economic forces in shaping health
policies;
3. Understand the influence of public policy on the organization, delivery, and financing
of healthcare services; and
4. To gain proficiency in analyzing healthcare policies and identify ways to engage

effectively in the public policymaking process.
67
Learning Outcomes:
1. Appraise foundational legal and ethical principles related to health care,
2. Evaluate applicable laws in health care settings,
3. Articulate the policy making process.
change.
5. Appreciate the steps involved in formulating and implementing health policies and
programs for the community to prevent various epidemiologies.
ASSESSMENT
Examination
COURSE CONTENTS
Approach
Chapter/
Contact towards
Hours the
No
course
1.1 Health Planning and Management
1.2 Health Planning Must to
1 3
1.3 Planning Cycle know
1.4 Management
2.1 Health Planning in India
2.2 Bhore Committee
2.3 Mudaliar Committee
2.4 Chadah Committee
2.5 Mukerji Committee Good to
2 5
2.6 Jungalwala Committee know
2.7 Kartar Singh Committee
2.8 Shrivastav Committee
2.9 Rural Health Scheme,
2.10 Health for all.
3 3.1 Health Sector Planning 3 Must to
68
3.2 Planning Commission know
3.3 Five Year plans
3.4 Health System in India.
4.1 Evaluation of Health Services
4.2 Domestic and industrial toxins Good to
4 3
4.3 Ionizing radiation know
5.1 Health programmes: Introduction
5.2 How are they planned Must to
5 3
5.3 Advantages know
5.4 Strategy.
Health programmes in India
6.1 National Vector borne disease control
Programme
6.2 National Leprosy Eradication Programme
6.3 RNTCP
6.4 National AIDS control Programme
6.5 National programme for control of
blindness
6.6 Universal Immunization Programme
6.7 NRHM
6.8 RCH
6.9 National cancer control program
Must to
6 6.10 National mental health programme 7
know
6.11 Nutritional Programmes
6.12 National family welfare programme
6.13 National Water supply and sanitation
programme
6.14 Minimum Needs Programm
6.15 20 points program
6.16 Ayushman Bharat(Board of Studies
Letter no. MBA/OW/11022019/527 dated
11th February 2019 and Vide Notification
of Board of Management Resolution Ref
No. SV/R/2019/AC/7355 dated 16th March
2019)
7.1 National health policy Must to
7 3
7.2 National population policy know
8.1 State health programmes and policies. Good to
8 6
know
9.1 Primary Health care in developing countries
9.2 International health Agencies
9.3 International Health Issues and Challenges, Must to
9 3
9.4 International Health Planning and evaluation know
9.5 Health and Human Rights
9.6 Public Health and Non communicable
69
diseases in developing Countries
10.1 Community Interventions in developing and
developed nations
10.2 Health Policy and prevention in global
Desirable
10 world 4
to know
10.3 Nutrition in developing nations
10.4 Alcohol and other drugs in society: A
national and global perspective
11.1 Effective responses to HIV in developing
countries
11.2 Health communications and training Good to
11 3
11.3 Health Challenges and Care for Refugees know
and Migrants
11.4 Transition Issues and Strategies
12.1 Disaster Response and Clinical Medicine in
resource limited Settings
Desirable
12 12.2 Travel Medicine Infectious Diseases 4
to know
Related to Travel
12.3 Special Needs Travelers
Core Book:
Reference Book:
1. Joel B. Teitelbaum, George Washington, Sara E. Wilensky, 2007; “Essentials of
Health Policy and Law ” George Washington University
HM143: QUALITY MANAGEMENT IN HOSPITALS
Objectives:
1. To endow learners with skills and talents necessary for addressing the challenging
issues relevant to hospital management.Introduce learners with the fundamentals
and contemporary concepts of Total Quality Management and their applications in
managing hospitals.
2. To equip learners to plan, evaluate, analyze and manage the different concepts of
hospital management and develop a comprehensive field practicum to enforce the
learners’ abilities and skills in implementing the hospital management methodologies.
Learning Outcomes:
70
1. Analyze the various concepts of hospital management and demonstrate abilities to
address the relevant challenges in hospital settings.
2. Evaluate the contemporary concepts and principles of Total Quality Management and
their impacts in hospital managerial setting.
3. Critically analyze the organizational structure, policies and processes that affect the
functioning and performance of the manager.
4. Use analytical, conceptual and communications skills to develop and implement
strategies addressing issues in the hospital management.
5. Implement a comprehensive and integrated strategic training plan to improve the
practical skills.
6. Critically analyze the hospital service policies and procedures.
ASSESSMENT
Examination
COURSE CONTENTS
Approach
Chapter/
Contact towards
Hours the
No
course
1.1 Quality
Must to
1 1.2 Evolution of Quality 4
know
1.3 Dimensions of quality in healthcare
2.1 Present international Scenario
Must to
2 2.2 International Society for Quality in healthcare 3
know
2.3 Indian Scenario
3.1 Cost of Quality Desirable
3 1
to know
4.1 Quality Programs
4.2 TQM Must to
4 4
4.3 Six Sigma know
4.4 Kaizen
71
4.5 ISO
4.6 Lean
5.1 Quality Planning & Improvement of quality of Desirable
5 3
services in hospital to know
6.1 Certification and Accreditation
6.2 ISO Must to
6 5
6.3 JCI know
6.4 NABH Criteria for Quality in Hospital
7.1 Quality Tools
7.2 Introduction
7.3 Pareto
7.4 Fish Bone
Must to
7 7.5 Flow Chart 5
know
(Board of Studies letter no. MBA/OW/21052018/334
dated18th May 2018 and Vide Notification of
Board of Management Resolution Ref. No
SV/R/2017-18/12638 dated 7th July 2018)
8.1 Quality Management of Clinical
8.2 Quality Management of Support
8.3 Quality Management of Utility
8.4 Quality Management of Administrative
Good to
8 Services 5
know
(Board of Studies letter no. MBA/OW/21052018/334
dated18th May 2018 and Vide Notification of Board
of Management Resolution Ref. No SV/R/2017-
18/12638 dated 7th July 2018)
9.1 Important programs for Hospital Wide Must to
9 4
improvement of Hospitals know
10.1 Quality Assurance and its cycle, Quality Policy Good to
10 3
know
11.1 Evaluation of Programs Must to
11 3
know
CORE BOOKS
1. Total quality service in healthcare: UshaManjunath 2012 edition, , Rawat Publications
2. Quality Management in Hospitals- S. K. Joshi, Jaypee publishers
REFERENCE BOOKS
1. Total quality service inhealthcareby C. Wagner, R. Coppen, M.C. Poortvliet, by
ENQual
2. Encyclopaedia Of Quality Management In Hospital And Health-Care Administration
by K. Joanne McGlown, Pentagon Press, ISBN: 9788182742079
HM141: HEALTHCARE PROJECTS – II (3 Credits)

OBJECTIVE:
To impart practical hands on and live training of managerial aspects of handling
different community health project
72
The students are also allocated different projects in healthcare sectors in general and of
community and public health in particular in third semester. They are expected to visit
different organizations involved in public health management and manage different
community outreach activity.Their performance during their project should be
continuously evaluated by assigned faculty supervisor.
IV103: INDUSTRIAL VISIT (2 Credits)
OBJECTIVE:
To orient operations of different multi & super specialty hospital and enabled them for
comparative analysis of different hospital
The students are required to visit hospital ( accat least one prominent national level
(Any state and/or Union Territory under Union of India) hospital as a part of their
curriculum in third semester. They are required to prepare a status report based on
their respective observation during their visit. Their performance during the project
should be continuously evaluated by assigned faculty supervisor.
73
FM122: INVESTMENT AND RISK MANAGEMENT
OBJECTIVES:
1. To equip students regarding theory and practice of capital market
2. To impart knowledge of managing risky and risk free investment in scientific way so
that portfolio can be constructed.
LEARNING OUTCOME:
After completion of this course, students are able to understand trading, clearing and
settlement system in capital market and able to analyze different risky and risk free
investment avenues for construction of portfolio with the highest level of evidences.
ASSESSMENT
Examination
COURSE CONTENTS
Approach
Chapter/
Contact toward
Hours s the
No
course
Nature and scope of investment
1.1 Definition, nature of investment, objectives
1.2 financial intermediaries
Good to
1 1.3 investment vs. speculation, investment vs. 3
Know
gambling, investment attributes, investment
alternatives
1.4 Types of investors
Avenues of Investment Good to
2 2
2.2 Risk free and Risky Investment Avenues Know
3 Risk Management 10 Good to
74
3.1 About derivative market in India Know
3.2 Types of derivative; future, forward and
option contracts and its pay off
3.3 Example of hedging and speculation with
derivative instrument with special reference
to healthcare sector
4.1 Investment in Stock, Currency and
Commodity Market
Good to
4 4.2 Brief introduction about market segment, 5
Know
exchanges, regulation and trading, clearing
and settlement process
Risk and Return
5.1 Introduction, risk defined, measurement of
risk and expected return, risk return
relationship Must to
5 3
5.2 Portfolio and security returns, Return and Know
risk of portfolio, portfolio diversification and
risk, benefits of diversification, when
diversification does not help
Fundamental Analysis:
Must to
6 6.1 Economic Analysis, Industry Analysis & 3
Know
Company Analysis with Model Building
Technical analysis
7.1 Introduction to technical analysis
7.2 Technical Vs. Fundamental analysis,
7.3 Do theory, Criticism of Dow theory,
Must to
7 7.4 Types of trend, 5
Know
7.5 Chart types, moving averages,
Exponential moving average, Technical
analysis indicators, oscillators, limitations of
charts
8.1 Efficient market theory Must to
8 1
Know
Portfolio Analysis
9.1 Introduction, inputs to portfolio analysis, Desired
9 portfolio selection 3 to
9.2 Markowithz diversification, traditional Know
portfolio analysis
Portfolio selection
10.1 Portfolio management
10.2 Diversification, optimal portfolio Desired
10 10.3 Rates of return, expected return on a 4 to
portfolio, sharp single index model, Know
Markowithz model: the mean variance
criterion
11 Portfolio revision 2 Desired
75
11.1 Meaning of portfolio revision, to
11.2 Need for portfolio revision Know
11.3 Portfolio revision strategies,
Performance evaluation of portfolio:
12.1 Introduction, Desired
12 12.2 Methods of calculating portfolio returns 3 to
12.3 Portfolio performance and risk adjusted Know
methods
CoreBook:
1. PunthavathyPandian - Security Analysis and Portfolio Management - Vikas
Publishing House
Text Books
1. SudhindraBhat - Security Analysis & Portfolio Management - Excel Books
2. Preeti Singh - Investment Management - Himalaya Publishing House
3. Edwin J. Elton, Martin J. Gruber, Stephen J. Brown - Modern Portfolio Theory and
Investment Analysis – Wiley India
4. V K Bhalla - Investment Management - S Chand
FM 107: FINANCIAL SERVICES MANAGEMENT

OBJECTIVES:
1. Familiarize students with existing financial system in India
2. To impart theoretical and practical knowledge of different banking and non-banking
financial services of business
LEARNING OUTCOME:
After completion of the course, students are able to understand operations of financial
market in India and different financial services available to corporate and its role in
business with the highest level of evidences.
ASSESSMENT
Examination
76
COURSE CONTENTS
Approach
Chapter/
Contact towards
Hours the
No
course
1.1 An Introduction to financial system
1.2 Overview of different financial services
Good to
1 and institutions 2
Know
1.3 Financial markets, their roles, nature and
scope
Financial Markets
2.1 Introduction Good to
2 2
2.2 An Evolution & Globalization Know
2.3 An Indian Context; Structure & Growth
3.1 Money Market in India Good to
3 3
Know
4.1 Primary Market in India Good to
4 4
Know
5.1 Secondary Market in India Good to
5 5
Know
6.1 Repo Market
Must to
6 6.2 Debt Market 2
Know
6.3 New Issues Market
7.1 Stock Market Indices Must to
7 2
Know
8.1 Regulatory Frame work of financial market Must to
8 2
in India Know
9.1 Financial Services – An Introduction Must to
9 2
Know
10.1 Merchant Banking Desirable
10 2
to Know
Desirable
11 2
11.1 Leasing & Hire Purchase to Know
12.1 Venture Capital Desirable
12 2
to Know
13.1 Mutual Funds Desirable
13 3
to Know
14.1 Factoring & Forfeiting Desirable
14 2
to Know
15.1 Securitization of Debt Desirable
15 1
to Know
16.1 Credit Rating & Credit Cards Desirable
16 2
to Know
17.1 Banking Services in India Good to
17 4
Know
77
18.1 Insurance Services in India Good to
18 3
Know
Core Book
1. Financial services and Markets; Gordon &Natrajan; HPH
Reference Books
1. The Indian Financial System & Development; Vasant Desai; HPH
2. Indian Financial System; S. B. Deodhar&Aditi. A. Abhyankar; HPH
3. Management of Indian financial institutions; R.M. Srivastava&Divya Nigam; HPH
4. Marketing of financial services; V.A. Avadhani; HPH
5. Financial Services – Bhalla V.K. – Anmol Publication
6. Financial Services – Khan M Y. – TMH Publication
7. Financial Services –Sasidharan&Methew – TMH Public
FM123: STRATEGIC FINANCE&TAXATIONMANAGEMENT

Objectives
1. To understand theoretical and practical aspects of financial planning in various
stratetic issues
2. To understand role of finance manager in different core managerial function viz
marketing, human resources and operations.
3. To understand taxation environment in India
4. To understand procedural aspects of corporate taxation
Learning Outcome
After completion of this course students are able to understand contribution of financial
management in formation of different business level and grand strategies of an
organization and taxation environment in India with special reference to corporate
taxation. They can also be aware about procedural aspects of corporate taxation as
per latest norms and its utility in financial management with the highest level of
evidences.
ASSESSMENT
Examination
78
COURSE CONTENTS
Approach
Chapter/
Contact toward
Hours s the
No
course
1.1 Introduction to SFM
1.2 Nine Reference to SFM Good to
1 4
1.3 Ethical Aspect of SFM Know
1.4 Strategic ROI & Profit Leakage
2.1 Strategic Financial Analysis of Value chain & Good to
2 2
Product Life Cycle Know
3.1 Strategic Financial Management in HRM Good to
3 2
Process & Strategic Wage Management Know
4.1 Strategic Supply Chain Management Good to
4 2
Know
5.1 Financial Aspect of other Generic Strategies
& Grand Strategies including corporate
Must to
5 restructuring 5
Know
5.2 Merger & Acquisition, Restructuring of Sick
Units etc.
6.1 Introduction Valuation & its Approach Must to
6 4
Know
7.1 Introduction Taxation Environment in India
- Tax Environment in India
- Types of Tax System
- Corporate Tax
- Income Tax
- GST(Added as per Board of Studies letter Must to
7 3
No MBA/OW/13012018/ 239 dated 11th Know
January 2018 and Vide Notification of
SV/4539/2017-18 dated 2nd April 2018)
- Government Regulation
- Application in Business
8.1 Basic Concepts and Terminologies for Must to
8 3
Corporate Taxation for Managers Know
9.1 Income Tax : Introduction to different heads of
Income Must to
9 3
9.2 Computation process of Income Tax Know
9.3 Tax Filling Process (Only theoretical part)
10.1 Corporate Taxation: Structure in India
10.2 Methods of Calculations Must to
10 5
10.3 GST: Introduction Know
10.4 Significance
79
10.5 Advantages
10.6 Disadvantages
10.7 Computation of GST
10.8 Relevance in Healthcare Sector
(Added as per Board of Studies letter No
MBA/OW/13012018/239 dated 11th January
Management Resolution Ref No.
SV/4539/2017-18 dated 2nd April 2018)
11.1 Concept of Tax Planning

Desirable
11 11.2 Tax Avoidance 2
to Know
11.3 Tax Evasion and Tax Deduction
12.1 Concept and Procedure rated with Advance Desirable
12 2
Tax &TDS to Know
13.1 Concept and issues rated Interest and Desirable
13 2
Penalty on Tax to Know
14.1 Corporate Tax : Search, Seizure and Tax Desirable
14 2
Raids to Know
15.1 Appeals, Tribunal, Arbitrage and other legal Desirable
15 2
aspects to Know
16.1 Tax Planning in respect of:
- Nature of Business
- Location of Business Desirable
16 3
- Employees Compensation to Know
- Financial Decisions and Business
Restructuring
Core Book:
1. G P Jakhotiya – Strategic Financial Management – Vikas Publishing House Pvt Ltd.
2. Singhania – Corporate Taxation & Financial Plan (Latest Edition Only) – Taxman
Publication
REFERENCE BOOK
1. Bhalla V.K. – Financial Management & Policy – Anmol Publication, Delhi
2. Van Horne James - Financial Management &Polilcy – PHI
3. Fogler H. and Ganpathi – Financial Econometrics – PHI

MM123 International Marketing & Consumer Behaviour
COURSE OBJECTIVES
Focus of the course would be on the psychological and sociological elements and their
impact on consumer decision making.
1. The course will help the students take a holistic view of the buyer
80
2. It will help equip them with knowledge of various models and frameworks to help
understand buyer behavior and align the knowledge with formulation of appropriate
marketing strategies.
3. The objective is to gain an understanding of the theoretical and conceptual concepts
of buyer behavior and apply them to real life marketing situations and practices.
4. To familiarize the students with the theoretical base for International Marketing.
5. To enhance the students understanding of International Marketing Environment and
6. Strategies.
7. To enable students to develop skills.
8. To make Strategic and Operational Marketing Decisions in the context of different,
complex marketing environments.
9. Understand the various concepts to International Marketing
10. Have knowledge about the various policies which govern the international
markets
11. Have knowledge about the various international trade organizations.
LEARNING OUTCOME
At the end of the course the student will have an understanding of the behavior of the
buyer in the marketplace. Focus would be on the psychological and sociological
elements and their impact on consumer decision making with the highest level of
evidences. The other major focus will be on the International Marketing Management
and the various strategic issues of strategic marketing management.
ASSESSMENT
Continuous Evaluation: Continuous evaluation includes evaluation
in form of quizzes*at the end of every theory teaching module 30%
during regular sessions, Class Tests and analytical evaluation in
the form of evidence based assignments & presentation and case
study. 20%
Mid-Semester Examination: There will be total two mid-semester
Examination
COURSE CONTENTS
Approach
Chapter/ Contact
toward
Module Topics to be covered Hour
s the
No s
course
1.1 Introduction to Consumer Behavior;
1.2 Consumer Behavior and marketing Must to
1 8
Strategy, Know
1.3 Methods of consumer research,
81
1.4 Applications of consumer behavior
knowledge in marketing.
1.5 Segmentation,
1.6 Consumer Decision making process
1.7 Decision making roles Information Search
Process
2.1 Consumer needs theories of Motivation and
their applications.
2.2 Process theories and content theories.
2.3 Personality and self concept.
2.4 .Theories of personality.
2.5 Trait theory and measurement.
2.6 Motivational Research.
Must to
2 2.7 Perception. 6
Know
2.8 Thresholds of perception,
2.9 Subliminal perception,
2.10 Perceptual process dynamics.
2.11 Positioning methods and measurement.
2.12 Perceptual mapping methods,
2.13 Multi DimensionalScaling.
2.14 Consumer imagery
3.1 Learning theories and their applications,
3.2 Brand loyalty,
3.3. Brand extensions.
3.4 Conditioning theories,
3.5 Cognitive learning theories. Must to
3 5
3.6 Attitudes and Attitude Change; Know
3.7 Concept and measurement of attitudes.
3.8 Strategies of attitude change.
3.9Attribution theory and Cognitive dissonance.
3.10 Persuasion and persuasibility.
4.1 Psychographics and Lifestyle;
4.2 Reference Group Influence;
Must to
4 4.3 Theory of reference group and applications. 5
Know
4.4 Endorsements and reference group
influence.
5.1 Culture,
5.2 The concept meaning and measurement
Content analysis.
5.3 Values and beliefs,
5.4 Rituals, Customs, Tradition, Symbol and Must to
5 4
influence in consumption. Know
5.5 Consumer learning of culture.
5.6 Consumer Socialization.
5.7 Semiotics.
5.8 Subcultures and Cross Cultural issues in
82
marketing.
6.1 Family
6.2 Family life cycle and decision-making.
6.3 Social Class.
6.4 The concept and measurement. Must to
6 2
6.5 Mobility among social classes. Know
6.6 Prestige products and status.
6.7 Diffusion of Innovation and Opinion
Leadership.
7.1 Overview of World Business and
Framework of International Marketing:
7.2 Definition of International Marketing,
7.3 International Dimensions of Marketing,
7.4 Domestic v/s International Marketing,
7.5 Process of Internationalization,
7.6 Benefits of International Marketing. Good To
7 5
7.7 World Market Environment: Know
7.8 Political Environment-
7.8.1Political Systems,
7.8.2Political Risks,
7.8.3Indicators of Political Risk,
7.8.4 Analysis and Measures to minimize
Political Risk.
8.1 Cultural Environment- Culture and its
Characteristics,
8.2 Influence of Culture on
Good To
8 8.2.1 Consumption 4
Know
8.2.2Thinking
8.2.3Communication Process,
8.2.4 Cultural Universals.
9.1 Planning for International Marketing
9.2Marketing Research, Marketing Information
9.3 Sources
9.4 Marketing Information System
9.5 Market Analysis Foreign Market Entry
Strategies
9.5.1Exporting,
Good To
9 9.5.2Licensing, 4
Know
9.5.3 Joint Ventures,
9.5.4 Strategic Alliances,
9.5.5 Acquisitions Franchising,
9.5.6 Assembly Operations ,
9.5.7 Management Contracts,
9.5.8 Turnkey Operations,
9.5.9 Free Trade Zones
10 10.1 International Marketing Decisions 2 Desirable
83
10.2 Product Policy and Planning- Product to
Design and Standardization, Know
10.3 International Pricing Strategy-
10.4 Role of Pricing,
10.5 Price Standardization,
10.6 Pricing Decisions,
10.7 Price Distortion,
10.8 Transfer Pricing,
10.9 Counter Trade,
10.10 Terms of Sale,
10.11 Methods of Financing and Means of
Payment.
CORE BOOK
1. Schiffman, L G and Kanuk, L L Consumer Behaviour New Delhi, Prentice Hall of
India, 1994
2. Cherunilam F - International Trade and Export Management (Himalaya, 2007)
REFERENCE BOOKS
1. Assael, H. Consumer Behaviour and marketing Action, Ohio, South Western, 1995
2. Engle, J F etc. Consumer Behaviour, Chicago, Dryden Press, 1993
3. Howard, John A etc. Consumer Behaviour in marketing Englewood Cliffs, New
Jersey, Prentice Hall Inc.1989
4. Hawkins, D I etc. Consumer Behaviour Implications for Marketing Strategy. Texas,
Business, 1995
5. Mowen, John C. Consumer Behaviour , New York, MacMillan, 1993
6. Onkvisit .S,Shaw.J - International Marketing (Pearson, 3rd Ed.)
7. Varshney R.L, Bhattacharya B - International Marketing Management (Sultan Chand
& Sons, 9th Ed.)
8. Czinkota - International Marketing (Thompson, 8th Ed.)
9. Cateora Graham - International Marketing (TMH, 10th Ed.)
10. Jain S. – International Marketing (Thomson)
11. International Marketing, R.M.Joshi, OUP
12. Global Marketing Management, K. Lee, OUP
13. International Marketing-Cateora.
MM124 Service Marketing & Sales Management

LEARNING OBJECTIVES
The objective of this course is to develop insights into emerging trends in the service
sector in a developing economy and tackle issues involved in the management of
services on national basis.
84
In today’s competitive marketplace no company can take its customers or market share
for granted. A company that does not quickly capture and understand changes in the
market place will normally witness a sharp decline in sales and profitability. Hence, a
company’s sales team and channel partners have a larger role to play in fulfilling
organizational objectives. The sales and distribution function of a modern day
corporation must not merely sell products; they must also be actively involved in
solving customer problems and building a relationship with customers.
The Sales Management course will focus on sales force management issues. The aim
is to facilitate an understanding of the sales variables.
1. To introduce course participants to national and international sales practices
2. To expose course participants to the tools and strategies necessary for designing,
motivating and evaluating sales management systems
3. To sharpen decision making skills of future sales managers
LEARNING OUTCOME
1. Differentiate services
2. Measure and Analyze buying behavior and customer satisfaction
3. Manage service recovery
4. Delivering and Performing services
5. Course participants should be able to understand & appreciate the diverse variables
affecting the sales function
6. Course participants should be able to develop sales plans
7. Course participants should be able to link Sales with other marketing variables
ASSESSMENT
Continuous Evaluation: Continuous evaluation includes evaluation
in form of quizzes*at the end of every theory teaching module 30%
during regular sessions, Class Tests and analytical evaluation in
the form of evidence based assignments & presentation and case
study. 20%
Mid-Semester Examination:There will be total two mid-semester
Examination
*includes evaluation through MCQs, Fill in the Blanks, Match Making, True and False and
statement validation with maximum 10 Minutes duration.
COURSE CONTENTS
Chapte Approac
r/ Contact h
Module Hours towar
No ds the
85
cours
e
1.1 Introduction to Service Marketing,
1.2 What is Service,
1.3 Characteristic of Services, Must to
1 3
1.4 Tangibility , Know
1.5 Spectrum of Services,
1.6 Why Service Marketing
Must to
2 2.Service Marketing Mix 1
Know
Must to
3 3. Buying Behavior in Services 1
Know
4. GAP Analysis in Service Marketing, Must to
4 1
4.1 Theory of Satisfaction Know
Must to
5 5. GAP Analysis in Service Marketing, GAP providers 1
Know
6. Understanding Customer through Research, Must to
6 1
6.1 Basics of Market Research Know
7. Service Recovery,
7.1 Concept, Must to
7 3
7.2 Impact of Service failure and recovery, Know
7.3 Customer’s Expectation towards service recovery
Must to
8 8. Service Recovery, Strategies, Service Guarantee 1
Know
9. New Service Design and Development,
9.1 Challenges, Good to
9 1
9.2 Types, Know
9.3 Stages
Good to
10 10. Customer Defined Service standard for services 1
Know
Good to
11 11.Physical Evidence and Service space 1
Know
Good to
12 12. Employees Roles in Service Delivery 1
Know
Good to
13 13. Customers Role in Service Delivery 1
Know
14. Managing Demand,
Good to
14 14.1 Concepts, 1
Know
14.2 Strategies
Good to
15 15. Integrated Service Marketing Communication 1
Know
Good to
16 16. Pricing of Services 1
Know
17 17.Financial and Economic Aspect of Services 5
Sales Management
86
18.1Introduction: Selling as a part of Marketing, Good to
18 5
18.2 Sales Management Process. Know
19.1 Role of Sales Manager, Good to
19 2
19.2 Concept of personal Selling Know
20.1 Sales Management and Salesmanship, Good to
20 2
20.2 The ones of Personal Selling Know
21.1 Process of Personal selling, Good to
21 2
21.2 Qualities of a Successful Salesman Know
22.1 Analyzing Market Demand and sales Potential, Desirable
22 22.2 Techniques of Sales Forecasting 1 to
know
23.1 Preparation of Sales Budget Desirable
23 1 to
know
24.1 Formulating Selling Strategies Desirable
24 1 to
know
25.1 Designing Sales Territories and Sales Quotas Desirable
25 1 to
know
26.1 Sales Force Management: Organizing the sales Desirable
26 force 1 to
know
27.1 Designing the Structure and size of Sales force Desirable
27 1 to
know
28.1 Recruitment and Selection of Sales Force Desirable
28 1 to
know
29.1Leading and Motivating the Sales Force Desirable
29 1 to
know
30.1 Sales Contests Desirable
30 1 to
know
31.1Distribution Management Desirable
31 1 to
know
CORE BOOK
1. Service Marketing – Zeithmal; Bithner; Gremler&Pandit– THM Services Marketing:
Lovelock Christopher, WirtzJochen and ChatterjeeJayanta Pearson Prentice Hall
Sixth Edition, 2010
2. Sales Management :Decisions,Strategies& Cases Richard R. Still,Edward W.
Cundiff, Norman A.P. Govoni Pearson Latest Edition
87
REFERENCE BOOKS
1 Marketing of Services - O. S. Jha – Himalaya Publication
2 Marketing of Services - Ravi Shankar – Excel Publication
3 B. Balaji: Services Marketing and Management – S. Chand and Co. Ltd. New Delhi.
4 James A Fitzsimmons and Mona J. Fitzsimmons: Services Management
5 operations, Strategy and information Technology – McGraw Hill Books Co. Ltd.
Singapore.
6 VasntiVenugopal, Raghu V. N.: Service Marketing – Himalaya Publishing House.
7 S.M. Jha: Service Marketing – Himalaya Publishing House.
8 S. Balchandran: Customer Driven Service management – Sage Publications India
Pvt. Ltd.
9 Building a winning sales team - Gini Graham & Scott
10 Professional sales managment - Anderson, Hair & Bush
11 Sales and Distribution management - Tapan Panda and Sahadev (Oxford
publication)
12 Sales and Distribution management - VasantCavale&Havaldar (McGraw Hill
publication)
13 Distribution and Retail Management - AbhijitKulkarni (NiraliPrakashan)
14 Venugopal, P. (2005). Marketing Channel Management: A Customer-Centric
Approach. New Delhi: Response Books
15 Kapoor, R. (2005). Fundamentals of Sales Management. Delhi: Macmillan India
16 Decisions, Strategies and Cases. (5th edition). New Delhi: Prentice-Hall of India
17 Panda, T. K. &Sahadev, S. S. (2005). Sales and Distribution Management. New
Delhi: Oxford University Press
18 Havaldar, K. K. &Cavale, V. M. (2007). Sales and Distribution Management: Text and
Cases. New Delhi: Tata-McGraw-Hill
MM125 Advertising & Brand Management

dated 7th July 2018))
COURSE OBJECTIVES
The Course is dealing with concepts, techniques, and tools etc which are necessary for
the advertising management and helps students to learn about various decisions
related to advertising and linking knowledge of other subjects with Advertising
Management.
1. To help the students appreciate the relationship between Corporate Strategy and
Product and Brand Management
2. To equip the students with the various dimensions of product management such as
product-line decisions, product platform and product life cycle
3. To provide a framework to understand the new product development process, the
organisational structures for new product development and product management
functions within an organisation
4. To explore the various issues related to Brand Management and to enhance the
understanding and appreciation of this important intangible strategic asset including
88
brand associations, brand identity, brand architecture, leveraging brand assets, brand
portfolio management etc.
To develop familiarity and competence with the strategies and tactics involved in
building, leveraging and defending strong brands in different sectors.
LEARNING OUTCOME
At the end of the course the student should be able to understand the various issues
related to advertising and different forms of communication used to communicate
different ideas and measuring their outcome in terms of resultant sales increase, to
understand the essence required to create a powerful brand. The value achieved by
a product on becoming a brand and the benefits of brand equity with highest level of
evidences.
ASSESSMENT
Examination
COURSE CONTENTS
Approach
Chapter/
Contact toward
Hours s the
No
course
1.Concepts of Advertising
1.1 The Field of Advertising,
1.2 Introduction,
1.3 Integrated Marketing Communication, Must to
1 10
1.4 Advertising and its types, Know
1.5 Comparative Advertising,
1.6 case study,
1.7 Communication Models in Advertising
2. Integrated Advertising Program
2.1 Analysis of Mission
2.2 Market Objective Setting
2.3 Determining Target Audience, Must to
2 8
2.4 Understanding Segmentation, Know
2.5 Positioning,
2.6 Budget Decision,
2.7 case study on Budgets
89
3. Understanding Message Strategy
3.1 Message & Copy in Advertising,
3.2 Headlines in Print & TV Advertising, Good To
3 6
3.3 Visualization & Layout, Know
3.4 AD Appeals,
3.5 Testimonials & Celebrity Endorsement
4. Media
4.1 Types & Decision Types of Media,
Good To
4 4.2 Media Selection, 5
Know
4.3 Media Planning: New Perspective,
4.4 Media Decision
5. Advertising
5.1 Advertising Stake Holders – Advertising
Organization, 5.2 Evolution & History of
advertising Agency, Desirable
5 5.3 The working of AD agencies, 8 to
5.4 Organization Structure of Advertising Know
Department,
5.5 Interface with other Departments,
5.6 Functions of Advertising Agency
6. Brand Management
6.1 Branding –An Introduction,
6.2 Brand Equity,
6.3 Customer Based Brand Equity,
6.4 Brand & Consumers,
6.5 Building Brands,
Must to
6 6.6 Brand Product Relationship, 7
Know
6.7 Brand Extensions,
6.8 Brand Personality,
6.9 Brand Positioning & Values,
6.10Retail Branding,
6.11 Brand Elements to build Brand Equity,
6.12 Designing marketing Program
COREBOOK
1. “Advertising & Sales Promotion” by S H HKazmi&Satish K Batra. Excel Books.
2. “Strategic Brand Management” by Kevin lane Keller Pearson Education.
REFERENCE BOOKS
1. “Foundations of Advertising” by K.C. Sethia& S.A. Chunawala Himalaya Publishing
House.
2. “Sales Promotion & Advertising Promotion” by M.N. Mishra. Himalaya Publishing
House.
3. Advertising & Promotion by George Belch, Michael Belch &KeyoorPurani Tata MC
Graw Hill Publication.
4. “Brand Management” by Harsh Verma Excel Books.
5. “Brand Management” by Dr. S.L. Gupta. Himalaya Publishing House
90
6. Product Management: Ramanujam
7. Product Management: Chunawalla
8. Product Management: Lehmann DR; Russel S Winner
9. Brand Management: Y L R Moorthi
10. Brand Positioning: SubratuSen Gupta
FUNCTIONAL COURSES – HRM (ELECTIVE GROUP C)

HR108: Compensation Management and Labor Laws
Course Objective:
1. To educate the students about managerial aspects of Industrial Relations and its
importance in current scenario
2. To make students aware about legal framework for Human Resources and its
managerial implication.
Learning Outcomes:
After completion of the course students are able to understand legal environment with
its applied aspects associated with Human Resource Management and able to
appreciate and established system for Industrial Relations with the highest level of
evidences.
ASSESSMENT
Examination
COURSE CONTENTS
Approach
Chapter/
Contact towards
Hours the
No
course
1.1: Introduction to Compensation Management Desirable
1 3
to know
2 2.1 The Reward System, Total Reward, 4 Good to
91
Strategic Reward, International Reward, Know
2.2 Rewarding Special Groups : Rewarding
Directors, Senior Executives, Sales, Services
staff, Knowledge workers, manual workers
Valuing and Grading Jobs :
3.1: Pay levels, Job Evaluation Schemes, Equal
Pay, Market Rate Analysis, Grade and Pay
Must to
3 Structures, 4
Know
3.2: Employee Benefit and Pension Scheme :
Employee Benefits, Flexible Benefits, Pension
Scheme
Industrial Relations:
4.1: An introduction, meaning, Characteristics.
4.2: Factors Affecting IR.
4.3 Approaches to IR, Desirable
4 3
4.4: Participation in IR, to Know
4.5: Objectives of IR and Human Relations,
4.6: IR and Productivity.
4.7: Various Dimensions of IR.
Workers’ Participation In Management :
Concept, 5.1: Objectives, evolution,
Good to
5 5.2: Statutory and Non Statutory Forms of 3
Know
WPM, 5.3: Level of WPM,
5.4: Assessment of WPM in India
Grievance Handling: Grievance Handling:
6.1: Meaning, definition, Causes,
6.2: Importance of grievance handling, formal
Must to
6 Grievance handling mechanism 3
Know
6.3: Sexual harassment of women in workplace :
Nature of problem, Supreme Court’s
guidelines on this issue etc
Industrial Dispute Act, 1947 :
7.1: Introduction, Objectives, Definition.
7.2: Various Methods and Various Authorities
under the Act for resolution of industrial
disputes e.g. methods of conciliation,
adjudication and voluntary arbitration,
Authorities like Works Committee,
Must to
7 Conciliation office., 7
Know
7.3:Court of Enquiry, Labour Court, Industrial
Tribunal, National Tribunal, Provisions with
respect to Strikes and Lockouts, Lay-off
and retrenchment, Special provisions
relating to lay-off, retrenchment and
closure, offences and penalties, unfair
labour practices, etc.
92
7.4: Important Supreme Court Cases on
industry, workman, strikes, retrenchment,
etc.
Trade Union Act 1926 :
8.1: trade union movement in India, problems of
trade union.
8.2: Appointment of Registrar, procedure for
registration of a trade union, cancellation Good to
8 5
of registration, appeal, rights and Privileges Know
of a registered TU:
8.3:Duties and liabilities, amalgamation,
dissolution of TUs, offences and penalties,
etc.
Industrial Employment Standing Order Act,
1946 :
9.1: Introduction, Objectives, definitions.
Good to
9 9.2: Model Standing Orders, 3
Know
9.3: Procedure for approval of standing orders,
appeal.
9.4: Modification of standing orders.
Factory Act 1948 :
10.1: Objectives, definitions,
10.2:Provisions regarding Health, safety,
Desirable
10 Welfare of workers, hazardous processes, 4
to Know
working hours, restriction on employment of
women and children, annual leave with
wages, offences and penalties
Shops and Establishment Act, 1948 :
11.1: Objectives, definitions.
11.2: Registration of establishments, health
Good to
11 and safety, leave with pay, opening and 3
Know
closing hours, employment of children, young
persons and women, offences and penalties,
etc
Contract Labour(Regulation &Abolition) Act,
1970 : 12.1: Application, Establishments,
definitions.
12.2: Jurisdiction of government, Central and
State advisory boards, registration of
establishments and licensing of contractors. Good to
12 3
12.3: Prohibition of employment of contract Know
labour, 12.4: Welfare and health of contract
labour.
12.5: Liabilities of the Principal employer.
12.6: Inspecting Staff, offences and penalties,
etc.
93
COREBOOK:
1. P K Padhi –Industrial Relations &Labour Laws –PHI
TEXT BOOKS
1. C S VenkataRatnam - Industrial Relations – OUP
2. B D Singh - Industrial Relations and Labour Law – Excel
3. A M Sharma - Industrial Relations- Conceptual & legal framework – Himalaya
Publications
4. Kathy Daniels - Employee relations in an organizational context – Jaico Publication
5. Mamoria - Dynamics of Industrial Relations – Himalaya Publication
HR109: Human Resource Development & Organizational Training

Course Objective:
1. To make students aware about different forms of compensation system.
2. To make students understand major issues of compensation in present scenario
3. To orient students about managerial aspects of different laws related with
compensation
Learning Outcomes:
After completion of the course students are able to provide insights in to strategic
choices and innovative practices in managing compensation and compensation
model with the highest level of evidences.
ASSESSMENT
Examination
COURSE CONTENTS
Approach
Chapter/
Contact towards
Hours the
No
course
1 1.1: Introduction, Definitions of HRD, 4 Desirable to
94
1.2:Evolution of HRD, HRD and HRM, Know
1.3:HR Functions, Role of HRD Professional,
1.4: Challenges to organizations and HRD
Professionals,
1.5: Framework for HRD process (Cases as
applicable).
2.1: Definitions,
2.2: Purpose of Needs, Levels of Need analysis,
Desirable to
2 Strategic/ Organizational, Analysis, Task 4
Know
analysis, Person analysis, Prioritizing HRD
Needs,
3.1: Competency Mapping, Career management Good to
3 4
Know
4.1: Defining effective HRD programs, defining
the objectives of the HRD interventions. Desirable to
4 4
4.2: Selecting the Trainer, Preparing a lesson Know
Plan
5.1: Training Needs Assessment and Action
Research,5.1: Training Process - an Must to
5 5
Overview; Role, Responsibilities and Know
Challenges to Training.
6.1: Selecting training methods and
Techniques,
Desirable to
6 6.2: Preparing training materials. 4
Know
6.3: Scheduling HRD , Programs (Cases as
applicable)
7.1: Training Delivery methods.
7.2:On-Job Training methods Desirable to
7 3
7.3: Class-room Training Know
7.4: Approaches
8.1: Computer based training program.
Must to
8 8.2: Implementing the Training Programs 3
Know
(Cases as applicable)
9.1: Purpose of HRD Evaluation
9.2: Models and frameworks of evaluation
Desirable to
9 9.3: Accessing impact of HRD Programs. 4
Know
9.4: Ethical issues concerning Evaluation
10.1: Management education, training and
experiences (Cases as applicable)
Desirable to
10 10.2: Basic workplace competencies 4
Know
10.3:Technical training and interpersonal
skills.10.4: 10.$: Training Evaluation
11.1:Professional developments and education. Good to
11 11.2: Coaching and performance management 3
Know
95
12.1: Training and Development in India. Good to

12 2
Know
COREBOOK:
1. Dipak Bhattacharya –Compensation Management –Oxford University Press
TEXT BOOKS
1. Raman & New Man – Compensation – TMH
2. DepTopomoy – Compensation Management : Text & Cases – Excel Publication
3. Bhattacharya &Sengupta - Compensation Management - Excel Publication
HR110: Strategic Human Resources & Change Management

Course Objective:
1. To explain the students about how organizations can be made more effective and
dynamic through improving its human resource.
2. To help students to understand and apply basic concepts and processes that from
the core of organization development.
3. To explain students the importance of strategic change and its implication in
organization.
Learning Outcomes:
After completion of the course, students are able to develop basic behavioral science
skills future practitioners of OD and managing change in organization with the highest
level of evidences.
ASSESSMENT
Examination
COURSE CONTENTS
Module Hours toward
96
No s the
course
1.1: SHRM – An Introduction Desirable
1 3
to Know
2.1 Business strategy- An introduction to market Desirable
2 3
driven strategy to Know
3.1: Resource driven strategy for HRM,
Desirable
3 3.2: Human resource system- its macro and 5
to Know
micro dimensions.
4.1: Strategic Approach to HR Process:
4.2: HR Planning. Must to
4 5
4.3: Recruitment and Selection. Know
4.4: Placement, Training and Development.
5.1: Strategic Aspects of Performance Must to
5 4
Management and Reward Know
6.1: Strategic approach for organizational Must to
6 4
structure, 6.2: job design and IR Know
7.1: HRM in global business scenario. Good to
7 4
7.2: Outsourcing HRM and its Implications know
8.1 Merger & Acquisition and HRM Good to
8 4
Know
9.1: Organization development and Reinventing Good to
9 4
the organization Know
10.1: Process Intervention skills.
Good to
10 10.2 Employee empowerment & Interpersonal 5
Know
interventions,OD Intervention strategies
11.1 Organizational renewal and Challenge of
change, 11.2: Change of the Organizational Good to
11 4
Culture, Organization transformation & Know
strategic change.
COREBOOK:
1. Worley –OrganizationDevelopment and Change – Vikas Publishing House
TEXT BOOKS
1. SudhindraBhat - Security Analysis & Portfolio Management - Excel Books
2. Brown and Harvey - An experiential Approach to OrganizationDevelopment -
Pearson
3. French and Bell – OrganizationDevelopment - PHI
4. Deepak Kumar – Organizational Change – Himalaya
97
SEMESTER – IV
Marks
Credit
Course Internal
Course Name University s
Code Evaluatio TOTAL
Exam. Hours
n
HM124 Medical Tourism 100 100 200 1
HM129 Health Insurance 100 100 200 2
Hospital Architecture,
HM135 100 100 200 3
Planning & Maintenance
Healthcare Communication
HM138 100 100 200 3
& Delivery System
Patients Relations &
HM132 100 100 200 3
Nursing Management
GM130 Business Proposal Report 150 50 200 3
GM131 Internship Dissertation 300 100 400 12
Competency Building
CB102 200 0 200 2
Program
98
HM124: MEDICAL TOURISM
Objectives:
1. Provide opportunities for students to acquire skills, knowledge and competence
which will allow them to:
o Offer their services to Health Tourism-related enterprises at operative, managerial or
executive level
o Set up and operate their own Health Tourism-related enterprise
o Seek employment in the public sector (e.g., Ministries of Health and Tourism)
2. Enable students to analyze the nature of Health Tourism and to critically evaluate the
diverse aspects and issues associated with this fast developing and high-impacting
sector
3. Develop research aware graduates who are able to access a range of information
and critically evaluate the evidence base in relation to the study of Health Tourism
4. Develop critically reflective, employable graduates able to engage and work
creatively and constructively with a diverse range of professionals, organizations and
groups – on an international level
Learning Outcomes:
1. Investigate the Health Tourism services environment
2. Explore a range of management duties involved in running a successful Health
Tourism Services organization
3. Examine how Health Tourism organizations maximize revenue and gain competitive
advantage
4. Investigate factors which are likely to affect the future of Health Tourism services
organizations
ASSESSMENT
Examination
99
COURSE CONTENTS
Approach
Chapter/
Contact towards
Hours the
No
course
1. Introduction to Medical Tourism –
1.1 Concept and understanding of medical
tourism, Must to
1 3
1.2 Definition of medical tourist, Know
1.3 Origin and development of medical tourism,
1.4 Components of Medical Tourism
2. Nature and Scope of Medical Tourism –
2.1Motivation & reasons for medical
travelworldwide, Must to
2 2
2.2 Growth potential of medical tourism in India Know
and worldwide,
2.3 Economic of medical tourism,
3. Global Medical Tourism Phenomenon –
Good to
3 3.1 Health tourism and advantage in 21st Century, 2
Know
3.2 Medical Tourism Markets for India,
4. Global medical tourism destinations,
4.1 Impacts of Medical Tourism and Sustainable
Medical Tourism–
4.1.1 Environmental impacts, Good to
4 3
4.1.2 Social impacts, Know
4.1.3 Cultural impacts,
4.1.4 Impacts on the economy,
4.2 Sustainable Medical Tourism development
5. Strategic Planning & Management of Medical
Tourism –
5.1 Existing growth potential,
5.2 Need for planned growth,
5.3 Integrated planning for Medical Tourism, Desirable to
5 2
5.4 Medical Tourism issues and facility Know
management 5.5 Hospital & Patient Safety in
Medical Tourism
5.6 Modern Hospital information System,
5.7 Patient care and transfer system.
6. Public- Private Partnershipin MT –
6.1 Role of public sector in Medical Tourism Desirable to
6 2
development, Know
6.2 Role of public sector in Medical Tourism
100
promotion,
6.3 NTO (National Tourist Organization) and
Medical Tourism in India,
6.4 Role of private sector in Medical Tourism
CORE BOOK
1. Medical Tourism in India by Raj Pruthi, Arise Publishers & Distributors.
REFERENCE BOOKS:
1. Medical Tourism: Global Outlook and Indian Scenario by Percy K. Singh. Kanishka
Publishers
2. Principles of Hospital Administration and Planning by B.M. Sakharkar
3. Medical Tourism in India by Dr. R. Kumar. Deep & Deep Publications Pvt. Ltd.
4. The Business of Tourism: Concepts & Strategies by A.K. Bhatia. Sterling Publishers.
HM129 HEALTH INSURANCE

LEARNINH OBJECTIVE
To educate the students about the importance of health insurance, so that they can
benefit by knowing about the various concepts and terms of health insurance and can
get knowledge about their implications and applicability.
LEARNING OUTCOME
1. Students should be able to understand the essential technicalities related to Health
Insurance
2. They should be able to prepare themselves for the challenges of corporate world by
equipping himself with essentialities like required insurance knowledge and grip over
the terminologies.
3. Practical Approach towards learning and observing the concepts taught in class.
4. Clarity of Concepts with the help of Case Study
5. Necessary steps for selecting Health Insurance
ASSESSMENT
Examination
101
COURSE CONTENTS
Approach
Chapter/
Contact towards
Hours the
No
course
1. Introduction to Health Insurance. & The Health
System in India:
1.1 Meaning, Definitions, Features, Benefits,
Good to
1 Evolution, Development, 4
Know
1.2 Health Insurance Schemes, Innovations In
Health Insurance,
1.3 Structure of Health System in India.
2.Health Insurance Products In India
2.1 Hospitalization Indemnity Products,
2.2 Personal Accident, Critical Illness,
2.3 Daily Hospital Cash Benefit,
2.4 High Deductible Hospital
2.5 Indemnity Cover,
Must to
2 2.6 Disease Management Covers, 5
Know
2.7 Outpatient Coverage,
2.8 Investment Products
2.9 Health Savings Accounts,
2.10 Senior Citizens Product,
2.11 Micro Insurance Products,
2.12 International Coverage Products.
3. Health Insurance Policy Forms And Clauses
3.1 Meaning of Health Insurance Contract,
3.2 Scope,
3.3 Features,
3.4 Principles,
3.5 Health Insurance Proposal Form Must to
3 11
3.6 Contents, Know
3.7 Policy Clauses,
3.8 Benefit Products,
3.9 Types, Group Insurance Schemes,
3.10Common Clauses,
3.11Standardization Initiatives
102
4. Customer Service In Health Insurance
4.1 Parameters For Consumer Protection,
4.2 Claims Servicing,
Desirable
4 4.3 Methods For Getting Claim, 5
to Know
4.4 Grievance Redressal Procedure,
4.5 The Insurance Ombudsman,
4.6 Consumer Dispute Redressal Forum
5. Health Insurance Fraud
Desirable
5 5.1 Introduction, 3
to Know
5.2 Classification Of Frauds
6. TPA and its Importance Desirable
6 2
to Know
REFERENCE BOOKS
1. “Guide for Health Insurance” published by The Insurance Times, Sashi Publications
ISBN: 978-93-81489-01-7
2. “Life & Health Insurance” 13th Edition by Black Kenneth Published by Pearson
Education Ltd.
3. “Health Insurance Concepts & Cases” by VandanaShajan&SandipaLahiriAnand The
ICFAI University Press.
4. Insurance products taxman publication
5. Essentials of Insurance: A Risk Management Perspective by Vaughan published by
Wiley –India
6. Fundamentals of Risk and Insurance, 9th edition by Vaughan published by Wiley –
India
7. National Insurance - Monographs on Insurance Management
8. IRDA Guidelines on Health Insurance - Govt. of India
HM135: HOSPITAL ARCHITECTURE, PLANNING & MAINTENANCE

Objectives:
1. To inculcate medical doctors and other qualified personnel in the application of
knowledge of functional areas of business covering management, finance, marketing,
strategic planning and human resource management, as they apply to hospital;
2. To generate change in healthcare professionals who will gain competence in
managing work culture transformations as they critically affect the effectiveness of
managing hospital;
3. To generate in healthcare professionals the importance of effective organizational
planning so that they are able to plan their healthcare businesses across varying
economic conditions; and
4. To build strong business foundation in healthcare professionals who would be able to
continuously acquire and apply new management knowledge and skills that are
useful to manage healthcare organizations
Learning Outcomes:
1. Analyze the basic elements and departments of hospital
103
2. Critically appraise the interface between health care management theory and
practice
systems
systems
5. Demonstrate an understanding of medico-legal issues and business law as applied to
the management of health services
6. Develop skills in health care quality measurement, quality assurance, and quality
improvement
ASSESSMENT
Examination
COURSE CONTENTS
Approach
Chapter/
Contact towards
Hours the
No
course
1.1 The art and science of Medicine: Medical
care, challenges, Hospital planning Must to
1. 3
1.2 The hospital: Introduction, classification, know
Requirements and standards, role of hospital
2.1 Hospital organization and Structure:
Persons, Committees, Departments, Design
Must to
2. strategies 3
know
2.2 Growth of the modern hospital: Key issues,
Planning and its procedure
3.1 Changing systems of health services
concept: Design and architecture of health
Desirable
3. centres 6
to know
3.2 Changing concept in health facility planning:
Health centres, norms, changing trends
104
3.3 Regional Planning: Regional system,
Coordination.
3.4 Planning health facilities: Needs
assessment, Cost analysis.
4.1 Renovation: Potential renovation
programmes
4.2 Process of planning: Scope and structure,
Stages, Conceptualizaton, Essence of
Good to
4. planning, Information base 6
know
4.3 Towards total health care: Integrated care,
Hospital of future
4.4 Patient centered approach
4.5 Patient focused hospital
5.1 Emerging approaches in hospital design:
Network Management, Today’s hospital
design
5.2 Nucleus concept: Introduction, briefing,
Must to
5. Development. 6
know
5.3 Modular building concept
5.4 Hospital modernization: Existing facilities,
planning the improvement and increments
5.5 Cutting construction costs
6.1 Humanizing healthcare facilities: Need for
Good to
6. reassurance 3
know
6.2 Autonomous healthcare facilities
7.1 Recent trends in hospital architecture:
Basics, energy conservation, Nucleus
Must to
7. hospital 5
know
7.2 Future trends
7.3 The hospital of tomorrow
Core Book
1. Hospital and Nursing homes Planning, Organization and Management, Syed Amin
Tabish, 2003 1st edition, Jaypee Publishers
Reference Book
1. Hospital Administartion; By D C Joshi &Mamta Joshi: Jaypee publishers.
Chandrasekhar & S Satpathy, Jaypee Medical Publishers, Delhi
3. Hospital Stores Management; By Sunil Kant & S Gupta: Jaypee Medical Publishers
(P) Ltd, Delhi
4. Hospitals Facilities Planning and Management ; By GD Kunders : Tata McGraw-Hill
Publishing CO. Ltd., New Delhi
105
HM138: HEALTHCARE COMMUNICATION & DELIVERY SYSTEM

Objectives:
1. To develop the understanding of the principles of effective communication in health
care settings
2. To enable participants to develop their expert communication skills
Learning Outcomes:
1. Understand the process of communication
2. Distinguish between the main theories of communication and their relevance to
communication with patients and colleagues in the healthcare environment
3. Identify the different forms of communication within healthcare
4. Identify the potential barriers within communication
5. Identify the components of effective communication within healthcare settings
6. Use theoretical communication knowledge to inform day to day practice
7. Reflect on and analyse your own their communication skills in the healthcare
environment
ASSESSMENT
Examination
COURSE CONTENTS
Approach
Chapter/ Contact towards
Module No Hours the
course
1.1 Branding and healthcare: What is a
brand
1.2 what is branding Must to
1 4
1.3 Branding in hospitals know
1.4 Branding Strategies
1.5 Issues in Branding
106
1.6 Brand Development Process
1.7 How brand equity provides value
2.1 PR in hospitals: Need of PR in
Hospitals
2.2 Functions of PR
2.3 PR message in a print
2.4 Effective PR message
Must to
2 2.5 Interaction with Media 4
know
2.6 Code for a Press Release
2.7 PR Activities
2.8 PR Tools to Market Hospitals
2.9 Activities that enhance PR
andPatients irritants that impair PR
3.1 Health communication: What is Health
Communication? Must to
3 2
3.2 Functions of Health Communication know
3.3 Communication process
4.1 Health education: Definition
4.2 Changing concepts
4.3 Aims and objectives
4.4 Approach
4.5 Models of Health Education
4.6 Contents of Health Education
4.7 Principles of Health Education Good to
4 4
4.8 Practice of health education know
4.9 Methods of health communication
4.10 Preparing pamphlets, print ads and
video Plan, deliver and evaluate - a
disease prevention program, Develop an
audio visual material for public health.
5.1 Current health issues and policies Good to
5 3
know
6.1 Health Care of the community
6.2 Health system
Desirable to
6 6.3 Levels of health care 4
know
6.4 Principles of primary health care
6.5 Millennium Development Goals
7.1 Analysis of current health problems –
national & global
7.2 Changing pattern of diseases
7.3 concept of health indicators Good to
7 3
7.4 Demography -its concept - vital events know
of life and its impact on demography,
7.5 Demography and vital statistics -
health scenario of India
107
7.6 Health scenario of India - health
scenario of India - past -present and
future.
8.1 PradhanMantriSwasthyaYojana, Good to
8 2
know
9.1 Public Private Partnership, Public Sector Must to
9 4
Failure know
10.1 Effects of globalization in health care Must to
10 5
know
CORE BOOK:
Version, ISBN: 9788190607995 by M/S Banarsidasbhanot publishers, Jabalpur
2. Detels R, Beaglehole R, 2009; “Oxford Textbook of Public Health” 5 th Edition, ISBN:
9780199218707 by Oxford University Press.
REFERENCE BOOK:
HM132: PATIENTS RELATIONS & NURSING MANAGEMENT

Objectives:
1. Recognizing importance of patient relation and nursing administration in achieving
organizational goals.
2. Discuss elements of administration pai ap dta itap dna process and their application
in the health care work setting.
3. Explain planning cycle and its significance in the implementation and evaluation of
health care activities
4. Examine the needs for, the objectives of and the scope of program areas of in-
service training programs and its importance in promoting staff development.
Learning Outcomes:
1. Establish a caring, therapeutic relationship, within a culturally diverse population.
2. Provide a supportive and protective nursing environment and consistently
demonstrating nursing practice that reduces patient safety risk.
3. Use patterns of knowing; personal, empirical, ethical, and aesthetic, to promote
health education and management.
4. Incorporate communication skills when collaborating with the patient, family
members, and other health team members.
108
5. Apply principles of teaching and learning in the delivery of care.
6. Demonstrate responsibility and accountability for professional self-growth and for the
growth of the nursing profession through mentoring of other nurses.
7. Use various health information systems and current technology to manage patient
care.
ASSESSMENT
Examination
COURSE CONTENTS
Approach
Chapter/
Contact toward
Hours s the
No
course
1.1 Patients & Visitors – physical facility Good to
1 3
management Know
2.1 Patient reception
Good to
2 2.2 Need and importance of reception, reception 3
Know
manners, reception team
3.1 Patient enquiry & information system Good to
3 3
3.2 Kinds of enquiry and information Know
4.1 Patient Communication System Good to
4 4
4.2 Need for communication Know
Public Relations & hospitals-
5.1 Role and Impact of Public Relations, Need,
Functions of PR, public relations
5.2 Areas of practice: HRM, marketing
communications, public affairs, managing
Must to
5 relationships: customers and suppliers 4
Know
5.3 Major tools of PR
5.4 Hospital Information System
5.5 Hospital Bulletin
5.6 Media Management Skills
5.7 Other Promotional Tools
109
6.1 Indicators of Measuring Public Relations
6.2 PR Activities
Must to
6 6.3 PR Tools to Market Hospitals 4
Know
6.4 Activities that enhance PR
6.5 Patients irritants that impair PR
Nursing Management–
7.1 Introduction to Nursing Administration
7.2 Structure and Organization of Nursing
Administration
7.3 Function of Professional Nurse
Desirable
7 7.4 Need for Nursing Administration 4
to Know
7.5 Nursing Implications of Patients right
7.6 Nurse as a Manager,
7.7 Competencies of Manager and Nurse
7.8 Nursing Management Systems
7.9 Nursing Service Administration
Core Book:
2. Basavanthappa BT, 2009 “Nursing Administration”; ISBN –9788184486971 by
Jaypee Publisher
Reference Books:
Chandrasekhar & S Satpathy, Jaypee Medical Publishers, Delhi.
4. Fraser P. Seite, 2010; “The Practice of Public Relations” ISBN: 978-0136088905 by
Prentice Hall
5. Dennis L. Wilcox , Glen T. Cameron, Bryan H. Reber , Jae-Hwa Shin, 2012; “THINK
Public Relations” ISBN: 978-0205857258 by pearson publishers
GM130: BUSINESS PROPOSAL REPORT (3 CREDITS)

OBJECTIVE:
To develop entrepreneurial skills and spirit among the students by imparting practical
knowledge of development of new enterprise
To encourage the entrepreneurial spirit and to understand practical aspects of
development and setting up of new business enterprise, every students has to
prepare Business Proposal Report mainly emphasizing on generation of business
ideas, Business feasibility analysis, strategic planning of business with special
emphasizes on Financial, Marketing, Human Resources and Production and/or
Operations aspects in different phases etc.
110
CB102: COMPETENCY BUILDING PROGRAM
OBJECTIVE:
To impart practical knowledge and advance applied managerial and communication
skills and contemporary issues in management.
The students shall be required to attend the competency building program during their
4th semester in the form of guest lectures, expert sessions, seminars and workshops
which addresses the leading and core issues in public health, hospital administration
and allied services. They shall also be required to attend the series of guest lectures,
expert sessions and workshops in functional areas of management, that is, finance,
marketing and human resource. The students shall be expected to develop healthy
soft skills through the programs based on communication skills, personality
development and career counseling for future prospects. Their performance during
the program shall be continuously evaluated by assigned faculty supervisor. The
students will be evaluated through the evidence based seminar and journal
club on a comprehensive management practice. The student also has to
present/publish a paper for evaluation.(Amended as per Board of Studies letter
no MBA/OW/09112016/412 dated 11th November 2016 and Vide Notification of
Board of Management Resolution Ref. No SV/R/2016/3754 dated 22-Dec-2016)
GM131: INTERNSHIP DISSERTATION (12 Credits)
MBA/OW/21052018/334 dated18th May 2018 and Vide Notification of Board of

Management Resolution Ref. No SV/R/2017-18/12638 dated 7th July 2018)
OBJECTIVE:
To strengthen technical and interpersonal skills along with sound research apptitude by
evaluation of real working environment.
It is mandatory to prepare Dissertation as a part of 4th Semester by every student
based on internship of 12 months. The detailed guideline for the Management
Thesis/Dissertation is attached in Attachment 1(B).
111
MBA Healthcare Fulltime
ATTACHMENT – 1(A) : SUMMER INTERNSHIP PROJECT GUIDELINES
Introduction:
The Summer Internship Program [SIP] forms an important component of education at
Department of Management, Sumandeep Vidyapeeth, and Vadodara. It is an attempt to
bridge the gap between the academic institution and the corporate world. At Department of
Management [SV], Student Interns undertake a two months SIP in companies during the
intervening period between the close of Semester II and the commencement of Semester III.
The Program carries a Weightage of 10 (ten) credits (200 Marks). The SIP, which would be a
simulation of real work environment, requires the Student Interns to undergo the rigor of
professional environment, both in form and in substance. In the process, it provides an
opportunity for the Student Interns to satisfy their inquisitiveness about the corporate world,
provides exposure to technical skills, and helps them to acquire social skills by being in
constant interaction with the professionals of other organizations.
Various functionaries such as Faculty Guides, Organization Guides, Students and the back-
office staff shall ensure proper coordination and smooth conduct of SIP. A Faculty &
Organization Guide shall help the Student Interns in the successful completion of the SIP. An
Organization Guide also guides the Student Interns and helps the Faculty Guide in
monitoring the Student Interns’ progress.
Objectives of SIP
The objectives of the Summer Internship Program are:
a. To provide an opportunity to the Student Interns to practice the concepts learnt in real-
life situations
b. To sensitize the Student Interns to the nuances of workplace by assigning time-bound
projects in a Organization
c. To create an awareness in the Student Interns about their strengths and weaknesses in
the work environment
d. To provide the Student Interns a platform to take up on-the-job Executive Training and
develop a network which will be useful in enhancing their career prospects.
To achieve the above objectives, the SIP focuses on Executive Training.

Executive Training: The Student Intern is required to undertake on-the job assignments along
with day-to-day functions of the Organization, both at the assistance and the execution level.
This will help the Student Intern to gain a deeper understanding of the work, culture, targets,
deadlines, work pressure, etc. of an organization.
Executive Training involves teamwork, goal orientation and managing the interpersonal
relationships. Therefore, they help the Student Interns to develop the qualities required for
an Executive/Manager. A good Internship Program undertaken with all the seriousness
provides an excellent learning opportunity to the Student Intern and also paves the way for
pre- placement.
Attendance Policy
Absolute attendance (100%) is a symbol of dedication and commitment of a Student Intern.
Unless there is a dire need for leave, the Student Intern should not be granted leave.
Dedicated effort from the Student Intern paves the way for healthy relationship with the
organization and enhances the placement opportunity. With a view to encourage their
attendance and reward those who are regular, we have introduced the following guidelines:
The attendance system followed in the Organization in which SIP is being pursued should be
followed by the Student Intern.
Availing of leave(s) by a Student Intern is subject to the following condition(s):
112
a. Applications for leave shall be made only in unavoidable circumstances to the
Concerned Organization and as per their leave rules/policies.
SIP Evaluation Rules:

The SIP carries a Weightage of 10 credits and therefore the evaluation of SIP is critical to
Student Interns’ overall performance. The following components shall be considered while
evaluating the student interns:
 Evaluation schedule as prescribed in these guidelines shall be strictly implemented.
 Non-submission of any reports or not attending the presentation should be treated as
‘Absence’ for the evaluation component which will lead to ‘Not Cleared’ grade.
 ‘Zero’ Marks shall not be awarded for non-submission of reports or for not making a
presentation. ‘Zero’ Marks should be awarded only if the reports submitted or
presentations made are so poor and that the intern deserves ‘zero’ Marks.
 The evaluation will be based on the performance of the Student Intern during the
Executive Training. The Faculty guide will evaluate the Student during the SIP tenure
and it is the duty of the student to be in contact with the faculty guide for effective
guidance of the SIP Project.
 SIP is evaluated for a maximum of 200 Marks. The Marks awarded to each student shall
subsequently be converted into grades (A, B, C, D and F).
 For Successful qualifying the summer internship program a student has to obtain at least
100 Marks (50%)Marks (Combined in internal and external evaluation)
Weightage for Evaluation

Overall, 100% of the Weightage is given to Executive Training. The various stages of evaluation
and Weightage at each stage are given below:
Evaluation - SIP (Internal Evaluation)

Chapter No Particulars Weightage Marks
Chapter 1 Organization Profile 10% 10
Chapter 2 Industry Profile 10% 10
Chapter 3 Research Methodology 30% 30
Chapter 4 Data Collection & Analysis 30% 30
Chapter 5 Findings 10% 10
Chapter 6 Recommendation/ Findings & Suggestions 10% 10
Total Marks 100% 100
Evaluation - SIP (External Evaluation)

Chapter No Particulars Weightage Marks
Chapter 1 Conceptual Understanding 10% 10
Chapter 2 Model Application 10% 10
Chapter 3 Methodology 30% 30
Chapter 4 Data Analysis 30% 30
Chapter 5 Finding & Suggestion 10% 10
Chapter 6 Hard Copy of Project 10% 10
Total Marks 100% 100
113
STRUCTURE OF SUMMER INTERNSHIP PROGRAM (SIP):
This SIP report shall be prepared in the following Chapters,
Chapters
Chapter – 1
This Chapter will contain the information about the organization its achievements, Organogram,
Services provided by the Organization and the process of Core Functional areas Such as
Finance, Marketing Management and Human Resource Management.
1.1 Organization Profile
a. History
In the initial days of commencement of SIP, a Student Intern should understand the
Organization as a whole by going through various departments of the Organization. It
focuses on the establishment of the Organization, Growth in early days of establishment etc.
b. Growth & Development
Growth rate of the Organization, various factors affecting growth rate of the Organization,
fluctuation in growth rate if any, Development of a Organization.
c. Who’s who: Officers of an Organization, Designation and Qualification etc?
d. Vision, Mission & Values of a Organization (if available)
1.2 Core Functional Area:
a. Marketing: Product portfolio, Distribution network, Sales force, Pricing, Promotion
strategies, Customer service, Market structure, Market share, Competition.
b. Human Resources: Organization structure, Organization chart, senior management,
Departments and Functions, Staff strength, Recruitment, Training and Development,
Appraisal and Retention practices etc. Retention issues, Measurement metrics.
c. Operations: Functions, Processes, Facilities.
d. Finance: Any available information such as Annual Report/Financial Statements
etc.(Amended as per Board of Studies letter no MBA/OW/24122019/766
dated 24thDecember 2016 and Vide Notification of Board of Management
Resolution Ref. No SVDU/NOTFN/061/2019-20 dated 02-March-2020)
Chapter – 2
This Chapter will contain brief about the industry, its current scenario, future prospects etc. The
students are expected to study the industry and apply applicable models like PESTEL,
SWOT, Porter’s Five Forces Model and other as applicable in their project.
2.1 Industry Profile
a. Competitive Scenario.
b. Market Share
c. Industry Life Cycle & Growth.
d. Government Rules & Regulation.
2.2 Model Application
a. PESTEL
b. SWOT
c. ETOP
d. Any applicable model
Chapter – 3
3.1 Topic:
 Why, What, Who, Where, When and How (5W1H)
3.2Introduction:
 Definition and Background information about the topic.
3.3 Theoretical Framework:Identifying the variables and parameters for the particular
study.Amended as per Board of Studies letter no MBA/OW/24122019/766 dated
114
24th December 2016 and Vide Notification of Board of Management Resolution
Ref. No SVDU/NOTFN/061/2019-20 dated 02-March-2020)
3.4 Literature Review:
 Establish the theoretical relationship among variables.
3.5 Research Methodology
3.5.1 Objectives and purpose of the study
3.5.2 Scope of the study,
3.5.3 Benefits of the study
3.5.4 Assumptions
3.5.5 Types of research design
3.5.6 Unit of Analysis
3.5.7 Methods of data Collection
3.5.8 Sampling if applicable
3.5.9 Reliability & Validity of the study
3.5.10 Appropriate tools for data analysis
3.5.11 Limitations of the study.
Chapter – 4
4.12 Data Analysis
Chapter – 5
a. Conclusion
Chapter – 6
6.3 Suggestions/Recommendations
Bibliography
Annexure
Printing Layout of the SIP Report
The Students should compulsorily follow the below mentioned pattern for preparing their
final SIP Report and should place the documents in the order mentioned below.
1. Front page (title page)
2. Permission letter for SIP Topic approval
3. Permission Granting/Approval letter from the organization
4. SVIEC Approval certificate
5. SVIEC Completion Certificate
6. Certificate of Completion of SIP from Your Respective Organization
7. Certificate from Department of Management
8. Declaration
9. Acknowledgement
10. Preface
11. Executive Summary
12. Table of Contents
13. Chapter wise topics as per SIP Guidelines mentioned above
The SIP Report should be compulsorily hard bound in Black Color with Silver/White
Fonts and with silver Color Edges. Amended as per Board of Studies letter no
MBA/OW/24122019/766 dated 24th December 2016 and Vide Notification of
Board of Management Resolution Ref. No SVDU/NOTFN/061/2019-20 dated 02-
March-2020)
ATTACHMENT 1(B): INTERNSHIP DISSERTATION GUIDELINES
115
Introduction:
The objective of Internship Dissertation is to prepare the students to conduct a study of
an Organization(s) or project utilizing the tools and techniques learned in the first
three semesters of the programme.The focus of the study could be an in depth
analysis of an organization(s) and within the organization(s) study of an organization
as a case study. The emphasis is on macro and micro level study of issues/problems.
Alternatively, if an organization has a problem, its diagnosis and solution in the form
of an analytical analysis or model building could be considered which can be
implemented.
The Internship Dissertation is a practical, in-depth study of a problem, issue,

opportunity, technique or procedure – or some combination of these aspects of
business. Typically, Student will be required to define an area of investigation, carve
out research design, assemble relevant data, analyse the data, draw conclusions and
make recommendations. The Internship Dissertation should demonstrate
organisational, analytical and evaluative skills, and, where appropriate, an ability to
design a suitable implementation and review procedure.
The purpose of the Internship Dissertation is to give students the opportunity to carry
out an in-depth study of an applied nature, synthesizing various elements, yet pursing
one area of interest in depth. Internship Dissertation report should make clear what
students have attempted and why they have attempted it; the methods that students
have used to collect, collate and analyze the information obtained; and how they
have evaluated it. Any recommendations made should be supported by the evidence
presented and by logical argument using deductive and inductive reasoning.
The study could also be carried out as a comparative analysis of the same
organization(s) in different countries, if feasible.TheThesis should have substantial
primary/secondary data. The student is expected to conduct a detailed survey of
literature and/or analysis of the secondary/ primary data. In case of a status report of
an organization(s), it is expected that the student collects data regarding all aspects
related to a particular organization(s), analyse the data and present the findings. The
student can choose one or more organization for the study purpose. However, prior
permission from the organization(s) is needed for conduct of the study.
Prior to conduct of the study, a student is required to prepare a short research proposal
of the study. After the draft proposal has been reviewed and approved by the
Institutional HRRP Committee and University Ethical Committee, the students
should attend the following number of hours in the Classroom where their
attendance shall have 100 % weightage in the fulfillment of credit hours of
Management Thesis
Sr. Duration (hrs)
No
1 Preparation of Background Information 10
2 Review of Literature 15
3 Data Collection Tool 05
116
4 Validation of the tool 15
5 Finalization of Research Methodology 10
6 Hands on Training for Data Analysis 15
7 Data Analysis 15
8 Findings, Discussion and Recommendation 10
9 Preparation of Paper for 10
Publication/Presentation
Over and above, the student has to allocate the due credit hours for data
collection and/or field work as directed by their respective Dissertation
Supervisor.
The student has to sign daily for the incoming and outgoing in the register
maintained at the Admin Clerk Office. The student has to prepare a log book
where his/her daily progress and work done will be countersigned by the
respective dissertation supervisor and to be given to the clerk at the end of the
day for consideration of attendance.
COMPONENT OF INTERNSHIP DISSERTATION

Title – short (length is 10 - 12 words); reflective of the content, problem, and the main
variables to be studied, free of value judgment, should be written in inverted pyramid
boldface and capital letters.
 Author’s Name / Month and Year of Completion

 Institutional Affiliation
 Deed of Declaration
 Approval Sheet
 Biographical Sketch
 Acknowledgment
 Abstract - brief, comprehensive summary of the contents of the manuscript or
synthesis of the study which includes the objectives, methodology, highlightsof the
results, conclusions, and recommendations.
 Table of Contents
 List of Tables
 List of Figures
 List of Appendixes Tables
 List of Appendix Figures
CHAPTER – 1: INTRODUCTION
It gives the background of the Internship Dissertation and the rationale for conducting
the study
Background of the Study:

 Should be the platform for the significance of the study
 Should identify information gap
117
 May cite at most five authorities
Statement of the Problem:

 identifies the research gaps
 justifies the conduct of the study
 states the questions that the study hopes to answer
 serves as a guide in formulating the specific objectives
Objectives of the Study:

 states the general and specific objectives
 should be consistent with the problem
 should be clearly stated and logically presented
Hypotheses of the Study:

 states the researcher’s expectations concerning the relationships between the
variables in the research problem
Significance of the Study:

 points out the vital contribution of the results of the study and who will benefit
from it.
Scope and Limitations of the Study

 sets the delimitations and establishes the boundaries of the study (delimits the study
in terms of size and area of coverage)
 states what the study will not cover or will not do
 identifies the weaknesses and constraints which may affect the results of the study
CHAPTER – 2: REVIEW OF RELATED LITERATURE
 Consists of both the research and conceptual literatures but more on the former (at
least 60 %).
 Subsections can be included, which are based on objectives. All subtopics must
be italicized and boldly written.
 References must be properly cited in all paragraphs using author/year format.
(Please see APA for the detailed format).
 Rules on paragraphing must be strictly followed. A paragraph should have at least
two sentences. It should not be too long.
 Should consist of at least 10 pages.
 At the end research gap should be identified on the basis of contents, variables,
periodical, geographical etc.
CHAPTER – 3: THEORETICAL /CONCEPTUAL/OPERATIONAL FRAMEWORK

 Discusses the theories linking the topic to the available body of knowledge.
 Presents relationships between different specific constructs the researcher wants to
study.
 Specifies the relationships between and among variables.
118
 May consist of a combination of mathematical, graphical, and/or diagrammatical
presentations.
CHAPTER – 4: RESEARCH METHODOLOGY
Research Design:
 specifies whether descriptive, causal/explanatory, Correlational, comparative,
exploratory, evaluative or combination of two or more designs
Sources of Data:
 Specifies the sources of primary and/or secondary data in detail with the methods of
collection.
Method of Data Collection/Data Collection Procedure

 Indicates the sampling procedures (if primary data) and the data collection methods
such as survey, questionnaire, and others.
Analytical Procedures/Methods of Analysis
 indicates the most appropriate statistical tools used in analyzing both quantitative and
qualitative data
 mathematical expressions must be italicized and numbered accordingly
 all models/equations must be properly numbered
 all major/key variables must be properly measured/categorized
 Indicating their specific units of measure. The sources of formulasmust be indicated
in the text.
CHAPTER – 5: RESULTS AND DISCUSSION

 Summarizes the data collected and the statistical results in sufficient detail to
justify conclusions
 Uses tables and graphs to supplement the text
 All figures must be numbered consecutively with their labels written below the figure.
 The allowable font sizes for the figures are 10-14. All figures must be placed
immediately after the page where a particular figure number ismentioned. All figures
must bewell explained in the text and all figure numbers must be mentioned
properly in the text
 includes information about the obtained magnitude or value of the test statistic,
degree of freedom, probability, and the direction of the effect
 evaluates/interprets the implications of the original hypothesis
 emphasizes any theoretical consequences of the results and compareresults with the
work of others
 subtopics and their sequencing must follow the specific objectives of the study
 mostly in the past tense; some are in the present tense
CHAPTER – 6: SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

 Summary
 Conclusions
 Recommendations
119
 Managerial / Business Implication
BIBLIOGRAPHY
 Should be alphabetically arranged
 References should be in APA proper format.
APPENDIXES
 May include verbatim instructions to participants, original scales or questionnaires,
raw data, statistical calculations and instrument used.
 Avoid keeping irrelevant information in this section.
 Do not attach annual report of the organization
 Only the students output should be kept here in appendixes.
120

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REGULATIONS

1. DEFINITIONS AND NOMENCLATURE

6. STRUCTURE OF THE PROGRAMME

7. MEDIUM OF INSTRUCTIONS & PEDAGOGY

8. COURSES OF THE PROGRAMME

 Total Credits of Program: 123 (1 Credit is equal to 15 contact hours of teaching

S.No Component of evaluation

Description Option Break of Total

Sr. No. Subjects Total Grade Grade Point Ci * Gi

Now putting the value on above formula

SGPA = 147/20 = 7.35

xv) Calculation of CGPA (Cumulative Grade Point Average): The CGPA

xvi) Formula for conversion of equivalent percentage of CGPA :An equation to

Equivalent Percentage = (CGPA - 0.5) X10.

Sr. No. CGPA Equivalent Class

Equivalent Percentage = (7.189 – 0.50)* 10 = 6.689 * 10

10. PRACTICAL TRAINING/EXERCISES

11. EVIDENCE BASED MANAGEMENT PRACTICE

At Department of Management, each and every student is oriented with Evidence

12. AWARD OF DEGREE

14. Validity of student’s enrollments

15. Accolades (As per the Institution’s Policy)

FM101: ACCOUNTING FOR MANAGER

HM147: ECONOMICS FOR HEALTHCARE MANAGER

Chapter Topics to be covered- SECTION 1 Contac Approach

GM122: QUANTITATIVE TECHNIQUES FOR MANAGER

HM111: HEALTHCARE & HOSPITAL INFORMATION SYSTEM

HM133: HEALTHCARE ENVIRONMENT

GM106 COMMUNICATION SKILLS – I

3.1 Spoken communication.

HM139: HOSPITAL INTERACTION – I (3 Credits)

IV101: INDUSTRIAL VISIT (2 Credits)

MM110 Marketing Management

FM106: FINANCIAL MANAGEMENT

HM136: HEALTHCARE ETHICS & LAW

Chapter/ Contact Approach

1. Hospital Rules & Regulations, C. Charles/ Anmol Publications Pvt. Ltd.

HR101 HUMAN RESOURCE MANAGEMENT

OBJECTIVES OF THE COURSE:

HM144: HOSPITAL SERVICES AND OPERATIONS MANAGEMENT

IV102: VISIT (2 Credits)

CB101: COMPETENCY BUILDING PROGRAM (2 Credits)

GM127: SUMMER INTERNSHIP PROGRAM (10 Credits)

FUNCTIONAL COURSES –HUMAN RESOURCE (ELECTIVE GROUP C)

HM134: HOSPITAL SAFETY AND WASTE MANAGEMENT

6.1 Safe Injection Environment: Introduction

7.1 Energy Conservation: Introduction

8.1 Occupational Safety: Health and safety issues

9.1 Food Safety: Introduction

10.1 Radiation Safety: Introduction

11.1 Patient Safety: Introduction

HM 103: COMMUNITY HEALTH, EPIDEMIOLOGY & POPULATION MANAGEMENT

4. To gain proficiency in analyzing healthcare policies and identify ways to engage

HM143: QUALITY MANAGEMENT IN HOSPITALS

HM141: HEALTHCARE PROJECTS – II (3 Credits)

FM 107: FINANCIAL SERVICES MANAGEMENT

FM123: STRATEGIC FINANCE&TAXATIONMANAGEMENT

11.1 Concept of Tax Planning

FUNCTIONAL COURSES – MARKETING (ELECTIVE GROUP B)

MM124 Service Marketing & Sales Management