1. If you’re ordering for a business, what’s your industry?

(Optional)

The nonprofit Color of Medicine operates within the healthcare and education
industry, with a specific focus on diversity, equity, and inclusion (DEI) in medicine
and STEM (Science, Technology, Engineering, and Mathematics) fields. Its mission
to increase representation of underrepresented minorities places it at the
intersection of healthcare workforce development, STEM education, and social
impact. By providing resources, mentorship, and advocacy for minority groups
pursuing careers in these fields, Color of Medicine addresses both educational
disparities and healthcare workforce diversity.

2. Is this order part of a bigger project you're working on?(Optional)

The primary purpose of creating a website for Color of Medicine is to build brand
awareness and enhance marketing efforts to reach a wider audience. By
establishing an impactful online presence, the organization aims to:
1. Reach Diverse Audiences: Attract individuals, communities, and
organizations interested in supporting or participating in its mission to increase
minority representation in medicine and STEM. This includes potential students,
professionals, donors, and strategic partners.
2. Showcase Impact and Purpose: Clearly communicate the
organization’s purpose, programs, and the impact of its work. A well-structured
website would highlight success stories, program details, and testimonials to build
credibility and trust with visitors.
3. Strengthen Grant Opportunities: Serve as a comprehensive,
professional resource for potential funders and grant providers to understand the
nonprofit’s mission, goals, and achievements. Demonstrating the organization’s
impact and reach makes a strong case for financial support through grants and other
funding sources.
4. Increase Engagement and Support: Drive engagement through
opportunities for donations, partnerships, and merchandise sales. By inviting people
to support through various channels, the website becomes a key tool in expanding
the organization’s funding base and sustaining its initiatives.
5. Streamline Communications and Updates: Provide a centralized
platform for sharing news, upcoming events, and program updates, making it easier
for supporters and beneficiaries to stay informed and connected.
6. Promote Educational and Merchandising Initiatives: Expand on
programs and e-commerce, furthering brand recognition while generating income
that supports scholarships, educational resources, and operational goals.

In essence, the website serves as a vital marketing and communications hub,

amplifying Color of Medicine’s visibility and positioning it as a strong candidate for
grants and sponsorships that will drive its mission forward.
3. What is the primary purpose of your website? e.g., Business, Blog, E-
Commerce, Portfolio, etc.

The purpose of the website for the nonprofit Color of Medicine would be to serve as
a central platform dedicated to increasing representation of underrepresented
minorities in medicine and STEM fields. Here are the key goals it could fulfill 1.
Outreach and Engagement: Provide information about the nonprofit’s mission
and the importance of diversity in medicine and STEM, appealing to potential
students, professionals, supporters, and partners.

2. Educational Resources: Offer accessible resources, including articles, videos,

and webinars, on career paths in medicine and STEM, as well as insights into
challenges and opportunities for underrepresented minorities.

3. Programs and Opportunities: Highlight scholarships, internships, mentorship

programs, and partnerships that the nonprofit offers to help minorities gain entry into
and succeed in these fields.

4. Community Building: Create a space for networking and connection among

current and aspiring professionals. This could include forums, events, and stories of
individuals who have succeeded in their fields.

5. Donations and Support: Provide options for donations, sponsorships, and

volunteering to support the nonprofit’s initiatives and broaden their reach.

6. News and Events: Keep audiences informed of relevant news, events, and
ongoing research or outreach projects focused on diversity in STEM and medicine.

The website would ultimately aim to inspire, educate, and create pathways for
minorities interested in these fields, fostering an inclusive environment that
champions diversity.

In addition to the core sections, Color of Medicine’s website could include an E-

Commerce Store as a means to both support the nonprofit’s mission and raise brand
awareness. Here’s how this section could be structured:

7. E-Commerce Store for Merchandise and Apparel:

• Mission-Aligned Products: Sell branded merchandise such as apparel (e.g., T-

shirts, hoodies, scrubs), accessories (e.g., hats, pins, tote bags), and other items
that carry the nonprofit’s logo, slogans, or messaging about diversity in medicine and
STEM. This not only raises funds but also builds brand recognition and community
support.

• Limited-Edition Collections: Offer exclusive collections designed by minority

artists or inspired by prominent figures in medicine and STEM. Proceeds could go
directly to scholarships or specific programs, making purchases feel meaningful and
impactful.
• Educational Products: Feature educational materials like journals, planners,
and STEM-related kits that inspire young learners, along with inspirational quotes or
success stories printed on products to encourage customers in their own journeys.

• Collaborations and Partnerships: Collaborate with well-known brands or

artists to create unique merchandise that amplifies the mission and broadens the
reach, while also driving brand awareness.

• Transparent Impact Reporting: Include information on how the proceeds from

purchases directly support the nonprofit’s initiatives. This could include a breakdown
of how funds contribute to scholarships, programs, and other resources, making
supporters feel directly involved in advancing diversity in medicine and STEM.

This e-commerce section would not only generate revenue for Color of Medicine but
also serve as a platform for supporters to represent the mission and spread
awareness through their purchases. It would be designed to blend seamlessly with
the nonprofit’s core goals, allowing supporters to contribute while proudly displaying
their commitment to increasing diversity in medicine and STEM.

4. Do you have a preferred domain name? If yes, please provide it.

5. Do you need us to handle domain registration? Yes/No

6. Do you have existing hosting, or do you require managed hosting? Existing

Hosting/Managed Hosting

7. What type of content will be used on the website? You can provide your
own content or request content creation.

We could be able to help provide some content but also request for new creative
content creation.
The Color of Medicine website would benefit from a variety of high-quality, engaging
content types to effectively convey its mission, build brand awareness, and drive
engagement. Here are suggested content types and options for sourcing them:
1. Mission and Storytelling Content

• About Us and Mission Statements: Clearly outline the organization’s

purpose, goals, and values, explaining why diversity in medicine and STEM is
essential.
• Founder and Team Bios: Include profiles of founders, board members,
and team leaders, highlighting their backgrounds and commitment to the cause.
• Impact Stories and Testimonials: Share stories from students,
professionals, and mentors who have been positively impacted by the organization’s
programs.
• Request Content Creation: Professional writers and storytellers could
help craft these narratives for an engaging and polished presentation.

2. Educational and Informative Content

• Career Resources: Guides, articles, and infographics on navigating

careers in medicine and STEM for underrepresented minorities.
• Blog Posts: Regular articles on topics like diversity in healthcare,
STEM education challenges, and inspirational profiles of minority professionals in the
field.
• Request Content Creation: Collaborate with content creators or subject
matter experts to provide regular, authoritative content that resonates with
audiences.

3. Program and Event Information

• Program Descriptions: Detailed information about scholarship

programs, mentorship opportunities, workshops, and community outreach.
• Event Calendar: A calendar of upcoming events, including seminars,
conferences, and webinars.
• Content Request: Partner with program coordinators to regularly
update information and create appealing event descriptions and visuals.

4. Grant and Funding Information

• Grant and Sponsorship Details: A section dedicated to available grants,

funding opportunities, and the impact of donor contributions.
• Funding Needs and Goals: Highlight specific projects or programs in
need of financial support to encourage grant applications and donations.
• Content Request: Work with fundraising professionals to develop clear,
compelling content that demonstrates funding needs and impact.

5. E-Commerce Content
 • Product Descriptions and Imagery: High-quality photos, descriptions,
and stories behind merchandise, such as T-shirts, tote bags, and accessories.
• Limited-Edition Spotlights: Highlight special collections or collaborative
products.
• Content Creation: Hire professional photographers, designers, and
writers to develop engaging product content that aligns with brand identity.

6. Multimedia Content

• Videos and Webinars: Feature introductory videos about the

organization, interviews with program participants, and recorded webinars on
relevant topics.
• Image Galleries: Visual storytelling through images from events,
programs, and outreach initiatives.
• Content Request: Work with videographers, photographers, and
graphic designers to create polished visual and video content.

7. Interactive Content

• Impact Tracker or Progress Bar: Show metrics such as scholarships

awarded, mentees supported, and funds raised in a visually engaging way.
• Volunteer and Donor Portals: Enable volunteers and donors to log in,
track their contributions, and stay updated on impact.
• Content Creation: Consult with web developers for user-friendly,
interactive features that make engagement more meaningful.

8. Community Engagement and Social Media Integration

• Social Media Feed: Embed Instagram, Twitter, or Facebook feeds to

showcase recent posts and updates.
• Testimonials and User-Generated Content: Display social media
testimonials and tagged photos from supporters who purchase merchandise or
attend events.
• Content Creation: Work with social media managers to maintain fresh
and impactful content.

9. Call-to-Action Sections

• Donation Pages: Design clear, visually appealing donation pages with

options to give one-time or recurring contributions.
• Volunteer Sign-Up: Simple forms for people interested in mentoring,
volunteering, or supporting events.
 • Content Request: Collaborate with user experience designers and
content strategists to develop clear, impactful calls to action.

By combining original content with professionally created pieces, Color of Medicine

can present a polished and comprehensive website that attracts, informs, and
engages supporters effectively.

8. Will you provide your own images, or do you need us to source stock
images?

Both- we can provide some images but will still need stock images

9. Do you require multi-language functionality on your website?

Yes we haven’t thought about that but that would be great.

10. What features or functionalities do you need? e.g., Contact form, E-

Commerce, Blog, Gallery, etc.

To create a user-friendly, impactful website for Color of Medicine, here are essential
features and functionalities that would support its goals and enhance the user
experience:

1. E-Commerce Store

• Product Listings: Detailed product pages for branded merchandise,

apparel, and accessories.
• Shopping Cart and Checkout: A seamless, secure checkout process
with multiple payment options.
• Product Search and Filters: Enable users to easily browse products by
category or collection.
• Inventory Management: To ensure stock levels are updated and
customers receive timely notifications on availability.

2. Blog

• Blog Post Feed: Regular blog posts covering topics on diversity in

medicine, educational resources, and success stories.
• Categories and Tags: Allow users to browse articles by categories like
career advice, program highlights, and industry news.
• Comment and Share Options: Engage readers by allowing comments
and social sharing options.
3. Contact Forms

• General Contact Form: Simple form for inquiries, feedback, and

general questions.
• Volunteer and Mentorship Sign-Up: Specialized forms for people
interested in volunteering, mentoring, or joining programs.
• Grant and Sponsorship Inquiries: Contact form specifically for potential
donors, sponsors, or grant providers to reach out.

4. Donation Functionality

• Customizable Donation Options: Allow one-time, recurring, or

customizable donation amounts.
• Impact Information: Display how funds will be used, including specific
goals or programs that need support.
• Donation Progress Bar: Visually show progress toward fundraising
goals to inspire additional contributions.

5. Events Calendar

• Interactive Calendar: A calendar to display upcoming events, webinars,

and workshops.
• Event Registration: Allow users to RSVP or register directly through the
website for free and paid events.
• Event Details and Reminders: Include detailed descriptions, speaker
bios, and reminder functionality.

6. User Accounts and Portals

• Donor and Volunteer Portal: Secure login for donors and volunteers to
track contributions, engagement, and receive updates.
• Alumni and Participant Portal: For program participants to access
resources, connect with mentors, and stay engaged with the community.

7. Gallery

• Image and Video Gallery: Highlight images and videos from events,
program initiatives, and community impact stories.
• Filters and Organization: Organize visuals by event type, program year,
or project focus.

8. Social Media Integration

 • Social Media Feeds: Embed Instagram, Twitter, or Facebook feeds to
showcase the latest posts.
• Social Sharing Buttons: Allow users to easily share content, blog posts,
and events on their social networks.
• User-Generated Content Display: Showcase supporter photos and
tagged social media content (e.g., supporters wearing branded merchandise).

9. Impact Metrics and Progress Tracker

• Impact Dashboard: A section displaying key metrics (e.g., scholarships

awarded, mentees supported) and financial goals.
• Progress Bars or Visuals: Display progress for ongoing fundraising
campaigns or program goals.

10. Educational Resources and Resource Library

• Resource Library: Organize guides, webinars, infographics, and other

educational materials for students and aspiring professionals.
• Downloadable Content: Provide access to downloadable career
guides, program brochures, and infographics.

11. Newsletter Sign-Up

• Email Capture Form: Allow users to subscribe to updates and

newsletters for the latest news and resources.
• Newsletter Archive: Store previous newsletters for easy access and
reference.

12. Testimonials and Success Stories

• Testimonial Section: Showcase stories and quotes from program

alumni, donors, and partners.
• Video Testimonials: Integrate video testimonials for a more personal
and engaging touch.

13. Search Functionality

• Site-Wide Search Bar: Allow users to search for specific content, such
as blog posts, events, programs, or resources.

14. Accessibility Features

• Adjustable Font Sizes and Color Contrast: Enhance readability and

inclusivity.
 • Screen Reader Compatibility: Ensure that the website is accessible to
users with visual impairments.

15. Analytics Integration

• Visitor Tracking: Integration with Google Analytics or similar to monitor

website traffic and user engagement.
• Conversion Tracking: Track donation conversions, event sign-ups, and
e-commerce sales for a clear picture of impact.

By integrating these features and functionalities, Color of Medicine can provide an

engaging, informative, and supportive online experience that effectively meets the
needs of its audience and supports the organization’s mission.

11. Are there any specific design preferences or examples of websites you
like? Please describe or provide links.

Here are some general design suggestions based on the goals of Color of Medicine
and similar websites that may inspire the site’s aesthetic and functionality:

1. Clean, Modern, and Inclusive Design

• Design Style: A modern, minimalist aesthetic with a strong focus on

clarity and accessibility, balancing impactful visuals with clean layouts. This would
help create a professional yet approachable look that reflects the organization’s
commitment to diversity and inclusivity.
• Color Scheme: A color palette that conveys warmth and trust, possibly
incorporating shades of blue (for professionalism) mixed with vibrant colors (such as
green, yellow, or red/pink) to represent diversity and energy. > can use colors made
from our logo and complimentary colors
• Inspiration: The Obama Foundation website does this well with a
minimalist yet impactful design that’s inclusive and easy to navigate (obama.org).

2. Mission-Driven and Storytelling-Focused

• Feature: Large hero images or video backgrounds on the homepage to

immediately communicate the organization’s mission. This could include rotating
success stories or visuals representing diversity in medicine and STEM.
• Inspirational Elements: Use bold typography for mission statements
and impact numbers, paired with authentic photos of real program participants to
build connection and trust.
• Inspiration: Girls Who Code combines mission-focused messaging with
strong visuals that emphasize the organization’s purpose and programs
(girlswhocode.com).
3. Community and Impact Emphasis

• Feature: An “Impact” section that uses visuals like infographics and

progress bars to showcase the number of scholarships, mentees, and programs
delivered. This section should be easy to navigate and visually engaging.
• Layout: Consider a modular grid layout, where impact metrics,
volunteer testimonials, and donation information are in well-defined, accessible
sections.
• Inspiration: Charity: Water features a clear impact section that
showcases the organization’s progress and allows users to see tangible results of
their support (charitywater.org).

4. User-Friendly E-Commerce Integration

• Feature: An e-commerce section that’s clean and visually appealing,

with high-quality images, easy navigation, and an integrated shopping cart for a
seamless experience.
• Design: Keep product pages simple, featuring large images, clear
descriptions, and “Add to Cart” buttons, with related products or “limited edition”
highlights.
• Inspiration: The Red Cross online shop provides a straightforward
shopping experience with well-organized categories and easy navigation
(redcross.org/store).

5. Educational and Resource-Centric Design

• Feature: An easily accessible Resource Library with articles, guides,

and downloads related to medicine and STEM education, organized by categories or
tags.
• Design: Use icons or color-coded tags to make resources easy to scan
visually. Include a “Most Popular” or “Recommended” section for key resources.
• Inspiration: Khan Academy has a simple, accessible, and resource-
focused design that makes it easy to find and engage with educational materials
(khanacademy.org).

6. Interactive Elements and Call-to-Actions

• Feature: Clear calls to action, such as “Donate,” “Volunteer,” and

“Shop,” should be highly visible throughout the site, particularly in the header and
footer.
• Design: Interactive progress bars for fundraising goals or impact
metrics can make the site more engaging and motivate visitors to support.
 • Inspiration: St. Jude Children’s Research Hospital uses interactive
elements effectively, including donation progress tracking and impactful CTAs
(stjude.org).

7. Inclusive and Accessible Design

• Feature: Accessible navigation, adjustable font sizes, high-contrast

color options, and alt text for images.
• Inspiration: UNICEF’s website uses accessible design elements like
high contrast, readable fonts, and simple navigation that caters to a global audience
(unicef.org).

8. The Gray Matter Experience website is another excellent example of a design

that could inspire Color of Medicine. The website focuses on creating a dynamic and
engaging experience with a strong emphasis on diversity and education, which
aligns well with Color of Medicine’s goals. Here’s what elements of Gray Matter
Experience could be integrated into your website:

Key Design Features from Gray Matter Experience:

1. Visually Engaging Layout:

• Feature: High-quality images and videos, combined with clean
typography, help convey the organization’s mission and values.
• Application for Color of Medicine: Use high-impact imagery of diverse
groups in medicine and STEM to create an emotional connection with visitors and
reflect the core mission.
2. Interactive Elements:
• Feature: Interactive content such as scrolling banners and hover
effects that engage users as they explore.
• Application for Color of Medicine: Integrate interactive elements that
explain the organization’s impact, such as clickable infographics, or an interactive
map showing where programs are available.
3. Bold Typography and Messaging:
• Feature: Strong, bold fonts that highlight key messages about the
organization’s vision and impact.
• Application for Color of Medicine: Use bold typography on the
homepage to immediately draw attention to Color of Medicine’s mission, like
“Empowering Underrepresented Minorities in Medicine and STEM.”
4. Storytelling and Impact Focus:
• Feature: A strong emphasis on storytelling through real-world
examples and testimonials, focusing on the people the organization helps.
• Application for Color of Medicine: Showcase success stories of minority
students and professionals in medicine and STEM fields, highlighting how the
nonprofit has made a direct impact.
 5. User-Friendly Navigation:
• Feature: The site provides easy-to-use navigation with clearly defined
sections for programs, events, and donation opportunities.
• Application for Color of Medicine: Ensure users can easily navigate to
key sections like “Our Programs,” “Get Involved,” and “Donate” with prominent, well-
placed buttons.
6. Call-to-Action Buttons:
• Feature: Clear, bold calls to action throughout the site, such as “Join
Us” or “Donate Now,” strategically placed for maximum impact.
• Application for Color of Medicine: Include similar calls to action on
every page—inviting visitors to donate, volunteer, or join educational programs.

By incorporating elements from Gray Matter Experience into Color of Medicine’s

website design, you can create an interactive, visually engaging, and mission-driven
site that attracts and retains support while effectively communicating your purpose.

12. Do you need any integrations with third-party services or plugins? e.g.,
Payment gateways, CRM, Social media, etc.

To enhance Color of Medicine’s functionality and user experience, here are

recommended integrations with third-party services and plugins:

1. Payment Gateway Integration

• Purpose: To securely process donations and e-commerce transactions.

• Suggested Tools: Stripe, PayPal, or Square for secure and user-
friendly payment processing.
• Use Case: Allow users to make one-time or recurring donations,
purchase merchandise, or register for paid events.

2. CRM Integration

• Purpose: To manage relationships with donors, volunteers, program

participants, and other supporters.
• Suggested Tools: Salesforce Nonprofit Cloud, HubSpot, or
Bloomerang.
• Use Case: Track donor engagement, send personalized follow-ups,
manage event registrations, and keep participant information organized for long-term
engagement.

3. Email Marketing Integration

• Purpose: To manage email communications, newsletters, and event

invitations.
 • Suggested Tools: Mailchimp, Constant Contact, or Klaviyo.
• Use Case: Automate regular newsletters, segment email lists by
engagement type (e.g., donors, volunteers, program participants), and send
personalized updates on the organization’s progress.

4. Social Media Integration

• Purpose: To enhance engagement and visibility by displaying social

media content and facilitating easy sharing.
• Suggested Tools: Facebook, Twitter, and Instagram feed plugins such
as Smash Balloon or Flow-Flow.
• Use Case: Embed live social media feeds and social sharing buttons to
encourage visitors to connect with and promote Color of Medicine on their social
networks.

5. Event Management and Registration

• Purpose: To manage event calendars, RSVPs, and registrations.

• Suggested Tools: Eventbrite, WP Event Manager, or The Events
Calendar.
• Use Case: Allow users to register for events directly through the site,
view event details, and receive automated reminders. Ideal for workshops, seminars,
and fundraising events.

6. E-Commerce Platform

• Purpose: To support merchandise sales through a dedicated online

store.
• Suggested Tools: WooCommerce (for WordPress), Shopify, or
BigCommerce.
• Use Case: Manage inventory, handle product listings, track orders, and
manage customer data while providing a seamless shopping experience for
supporters.

7. Donation and Fundraising Integration

• Purpose: To streamline and optimize the donation process.

• Suggested Tools: Donorbox, GiveWP, or Classy.
• Use Case: Offer customizable donation forms, one-click donations, and
recurring giving options. Integrate progress bars to show fundraising goals, creating
a sense of urgency and motivation for donors.

8. Analytics and Tracking

 • Purpose: To track user behavior, conversions, and other key
performance metrics.
• Suggested Tools: Google Analytics, Google Tag Manager, and
Facebook Pixel.
• Use Case: Track visitor engagement, monitor the performance of
specific pages, analyze donation and sales conversions, and use data to refine
marketing strategies.

9. Volunteer and Donor Management

• Purpose: To manage volunteer and donor applications, track their

activities, and keep engagement organized.
• Suggested Tools: VolunteerHub, NationBuilder, or Blackbaud for
comprehensive donor and volunteer management.
• Use Case: Enable supporters to sign up for volunteer opportunities,
and provide a dashboard where they can view their engagement history and receive
updates on upcoming events.

10. Resource and Document Management

• Purpose: To create a repository for downloadable resources and

educational materials.
• Suggested Tools: Document management plugins like WP Document
Library or a cloud storage integration (e.g., Google Drive).
• Use Case: Offer downloadable resources like brochures, program
guides, and career tips, accessible to visitors or program participants.

11. Accessibility and Language Plugins

• Purpose: To ensure the website is inclusive and accessible to all users,

including those with disabilities and non-English speakers.
• Suggested Tools: WPML or Weglot for language translation; UserWay
or WP Accessibility for accessibility features.
• Use Case: Offer language options for a diverse audience and
accessibility features like font resizing, high-contrast mode, and screen reader
compatibility.

12. Customer Support and Chatbot

• Purpose: To provide quick answers to visitor questions and improve

the user experience.
• Suggested Tools: Zendesk, Intercom, or Drift for live chat and chatbot
capabilities.
 • Use Case: Provide automated answers to common questions or
facilitate live chat with support team members, helping users find information about
programs, donations, and events in real time.

13. Testimonial and Review Integration

• Purpose: To display testimonials from participants, mentors, and

donors, building trust with new visitors.
• Suggested Tools: Testimonial plugins like Strong Testimonials or
Thrive Ovation.
• Use Case: Feature video or written testimonials throughout the
website, particularly on the homepage and donation pages, to provide social proof
and strengthen credibility.

By incorporating these integrations, Color of Medicine can enhance the website’s

functionality, streamline operations, and better engage with its audience.

13. What is your preferred deadline for the project? Please specify the date or
timeframe.

4 weeks or so.

14. Do you need ongoing maintenance after the website is live?

Not sure at the moment

15. Is there any additional information or special requirements for your

website? Please provide details.