design portfolio

mansi salvi . new media design

national institute of design . india
m. +91 9420909656 e. [email protected]

academic | professional design portfolio . mansi salvi . new media design . national institute of design . india . [email protected]
design portfolio mansi salvi
e: [email protected]
m: +919420909656 dob: september 1st 1982

academics
june 2007 - till date : post graduate diploma in new media design
professional projects
from national institute of design . ahmedabad . india may- june 2008 : logo and branding design . pacecon techno-sytems .
june 2000 - june 2005 : bachelor in electronics engineering from mumbai . india (freelance project)
D Y patil college of engineering . pune university. maharashtra . india april - may 2008 : information design and visual presentation of cattle
management FAQ’s for the rural farmers for the state of maharashtra .
(university sponsored project)

digital skills jan 2008 : medical information website design for american residents
(freelance project)

adobe photoshop . illustrator . flash . inDesign . adobe premier sep - oct 2007 : logo, branding and poster design for various events at
(video and audio authoring) . corel draw . ms office / iWorks . sony vegas. IIM ahmedabad . india (freelance projects)

feb - may 2006 : low cost magnetic stirer . Electromagnetics pvt ltd .
pune . india (internship during bachelor programme)

interests
interface / interaction design . graphics design . logical approach towards design . photography . keeping track with emerging technologies .
driving . cinema . music
academic
mansi salvi . new media design . NID

4 weeks . course assignment systems thinking

The course was aimed at studying the teen darwaza bazaar in the
old ahmedabad city from a systems point of view where its social,
economical, historical and political issues were taken into account.
The course highlighted the non-linear aspect of the organic
growth within a system that has evolved over decades. This study
helped me broaden my outlook towards a multi-functional system
that grows and attains stability, thus allowing to think more
efficiently about complex issues within a bigger context.

an digital installation showcasing the vibrant experience that the teen darwaza offers

The final deliverable was an life size installation of the entire

scenario at the teen darwaza focusing on the experience delivered
by the system as a whole to a person travelling and interacting
with the spaces and the elements as they function.

shadow puppets used to narrate the story of the evolution of the bazaar into its current form

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academic
mansi salvi . new media design . NID

information visualization
The project was aimed at understanding the user requirements
and the challenges posed to them by the existing gujarat bus
service.
The process followed included studying the existing bus route
pattern, the network of stations and vehicles and the number of
people traveling on various routes at the ahmedabad bus depot
and then designing a information system which will assist the
travelers in way finding through the bus depot.
The primary aim of this project was to make the information as
simple as possible for the traveler, using intuitive visuals.

information panel showing bus routes, distances and times for specific platform / bus

The various information visuals developed, suite different locations at the bus
depot such as entrance, platform etc and provide contextual information that a
passenger might seek.
Thus distributing the information over stages to assist a traveler as he progresses
through different zones at a bus depot.

information panel showing destination and platform number for the bus departure

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academic
mansi salvi . new media design . NID

2 weeks . course assignment classroom project

This classroom project was aimed at designing and developing a public awareness
system to assist the existing driving school education process.
The interactive flash interface provides a driving test scenario with the common day
to day situations on Indian roads.
It helps an instructor to observe the learner’s response to various situations and
further assist him to understand the traffic rules and regulations in a better manner.

screen shots from the flash interface developed for the public awareness ad

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academic
mansi salvi . new media design . NID

2 weeks . course assignment moving images

Moving images was course that involved
visualizing objects and words metaphorically to
reflect a specific characteristic of self.
The word “intense” and an object “hammer” were
chosen to represent intricacy as a characteristic
identity. This was done through five frames which
try to represent the relation between intensity and
details in a metaphoric manner.
The context tries to draw a relation between
intricacy as an outcome of intensity.

five frames showing the relation between intricacy and intense character of it using hammer as an metaphor

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academic
mansi salvi . new media design . NID

2 weeks . skill development moving images

Other explorations during the course try to depict “intensity” of
“nature” using leaf as a metaphor.

Drawing explorations and minimalist drawing for

representation of objects.

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academic
mansi salvi . new media design . NID

2 weeks . course assignment media application

Media application as a course was aimed at exploring sound as a medium of communication and the technical aspects of sound recording.

still captures from the video authored to visually represent the emotions in the song “requiem for a dream”

The course exercise mainly focused on understanding how sound emotions of the song “requiem for a dream.” The challenge was to restrict the use of
can evoke powerful emotions and visuals in the mind of a listener. visuals to still images that can be generated using any medium. A contrast in colors
The explorations helped in enriching digital visualization skills which using rubber bands was used to form random shapes depicting various levels of
included using still images to represent sound. The course assignment intensity in the song.
required to deliver a movie clip that tries to visualize the feel and the

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academic
mansi salvi . new media design . NID

2 weeks . course assignment story telling (linear)

A linear story was conceived
after studying the elements of
traditional story telling. The model
followed for the was derived
from an ancient Indian Sanskrit
transcript “panchatantra” where
every story has a moral learning.

A movie was made choosing

the medium of paper puppets
to narrate the story visually. The
process involved creating a time line
based storyboard and authoring the
audio script for narration.
This course greatly helped
understand the creative aspects
of developing media and content
for a story and then to represent it
visually using various mediums.
stills from the movie created to narrate a story about a poor boy and his pet three leged donkey

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academic
mansi salvi . new media design . NID

story telling (non-linear)

This course assignment was an attempt to research and document the age old art of
narrating mythological stories in a non linear fashion using ‘mata ni pachadi’ as the
medium.
Mata ni pachadi is the traditional art of block printing using intricately carved wooden
blocks on cloth. The images that are used in a repetitive manner to bring in rhythm in
the composition and different art blocks are composed to narrate a story. Since there
is no order or sequence of these printed images, this is primarily a non linear mode of
story telling.
After spending a few days with the artists, a video archive was created to document
the process of creation of this art work. The same was then made into a digital video
document showcasing the various steps involved.

screenshot of the digital video document showing the various process involved in creating the artwork

pictures of different stages of the artwork

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academic
mansi salvi . new media design . NID

2 weeks . course assignment UI prototyping

The project on UI prototyping explored idea
generation, concept development, user testing
and prototyping of the physical product. The aim
of the course was to understand the various stages
of product design and the process followed after a
product idea is conceived.
The process followed explores the concept of a
convergent device with multiple features based
on user study conducted and dealing with the
ergonomic issues. A non-working prototype for the product features
device was made followed by the interaction design
for the interface of the product.

user scenarios of the product in use.

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academic
mansi salvi . new media design . NID

2 weeks . course assignment usability testing

This course taught various user study methodologies and various techniques to collect information from those studies
conducted.
The assignment provided an opportunity to study the usability of the college e-mail portal and identify the problems in the
existing service. This was done through contextual enquiry and questionnaire based the studies.
A paper prototype of the task flow and the new interface was designed based on the inferences drawn from the usability
study.

task flow diagrams paper prototype of the interface

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academic
mansi salvi . new media design . NID

2 weeks . skill development photography

Photography gave me an
opportunity to apply my
understanding of design elements
and composition to photography.
I learnt the basic elements
of photography and manual
techniques of photography.
The exercises conducted included
theme based photography and
some explorations to understand
lighting and its effects.
s. 1/125 f. 7.1 s. 1/80 f. 11.0

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academic
mansi salvi . new media design . NID

2 weeks . skill development photography

Theme based photography

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professional
mansi salvi . new media design . NID

info visualization
The project from the government of
maharashtra, required developing visuals to
depicts the cattle management FAQ’s for the
rural farmers of the state in local language.
After understanding the various processes,
visuals were developed. Further, user testing
conducted on the visuals helped iterate
them for better understanding by the rural
population in the state.
The illustrations are being used to
implement an online service that will be
available in all villages over the next few
years.

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professional
mansi salvi . new media design . NID

branding

branding and logo design

for a social entrepreneurship
fair at IIM, ahmedabad.
poster design . inviting entires for CIIE competition

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