Globalization

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Globalization

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nupur.9925790

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GLOBALIZATION AND INTERNATIONAL

ADVERTISING

BY- Nupur Pawar

Roll no- 51

Div- B

Topic- FINGERS Headphones

 About Brand
FINGERS is a fast-growing Indian brand giving digital accessories such as earphones,
headphones, speakers, chargers, and other mobile accessories. This company, which is well-
known for its creativity, modern designs, and high-quality products, focuses affordability
while maintaining premium characteristics that appeal to a wide range of customers,
especially youngsters.

 Current Marketing Strategies

1) Product Differentiation: they creates modern digital accessories with unique designs in
an effort to stand out their products. The product line appeals to the skilled in technology
for Millennial and Gen Z age group because of its high-quality audio output, flexible
styling, and durable manufacturing. E.g. Their headphones and earphones are marketed as
a combination of superior sound quality and comfort for extended use.

2) Social Media and Digital Marketing: they uses social media sites like Facebook
(broader reach and interaction with a more diverse audience), YouTube (product reviews
and unboxing videos to highlight product features), and Instagram (visually engaging
posts and influencer marketing) to interact with their audience and raise awareness.
Influencer partnerships and social media advertisements are their go-to strategies for
raising brand awareness, especially at the time of significant product releases or sales
occasions.

3) Promotions and Discounts: To attract new customers and boost sales, they often runs
seasonal promotions, festival sales, and offers discounts on major e-commerce platforms
like Amazon, Flipkart, and their own website. By offering discounts during major
shopping seasons such as Diwali, New Year, and Black Friday. Loyalty programs and
exclusive deals for repeat customers.

4) Event-Based Marketing: FINGERS sponsors or participates in tech-based events, music

festivals, and gaming events. By positioning itself as a brand that enhances entertainment
and lifestyle, they are able to attract a relevant target audience.

5) Partnership with E-commerce: Platforms by using well-known e-commerce platforms,

FINGERS has built an effective online presence. This makes it possible for the brand to
contact more people both domestically and internationally in India. To promote product
awareness, E-commerce exclusivity plans and promotions are regularly used.

6) Offline Retail Strategy: Even though being a digital-first brand, FINGERS have
maintained a strong offline presence by working with local retailers. This brand is
available for customers to examine things before making a purchase at shops all around
India.
 Additional Marketing Strategies to Implement

1. Creative Thinking and Content Marketing: it can be a good idea for FINGERS to
develop more content-based marketing plans. The company can grow into an authority in
its industry by releasing educational content about the future of digital accessories, tech
improvement advice, and the importance of audio in daily life. Such as product care, tech
reviews, and comparisons are covered in blog posts and social media posts. Videos that
explain product features and how to use them can be found on educational sites such as
YouTube.

2. CSR Activities: by adding environmental and social responsibility into its marketing,
they might strengthen their brand identity even more. For e.g. they can pack their
products in environmentally friendly manners or donate an amount of their profits to
support educational programs. Because brands that contribute to society or the
environment are valued by modern consumers, mostly millennial and Gen Z.

3. Partnerships with Other Tech Brands: they can collaborate with related tech brands,
such as smartphone companies or gaming platforms. This will help them to promote each
other in other areas and combine products in order to reach more people. E.g. offering
kits that combine headphones with smartphones or game systems.

 Global/International Marketing Strategies to Implement

1. Localization and Personalization by Region: the brand needs to focus on complete

localization if it wants to perfectly enter foreign markets. This means not only translating
languages but also customizing their product offers, prices, and message to each market's
unique cultural preferences. E.g. supplying limited edition products with designs or colors
that are popular in particular areas or creating social media profiles that suit your area to
increase interaction.

2. The Value of Sustainability in Global Brands: making sustainability an essential part

of the company can be appealing to customers everywhere. Recycled materials should be
used, plastic packaging should be reduced, and sustainable manufacturing methods should
be used. Because globally speaking, consumers are becoming more and more interested in
sustainable brands, particularly in developed countries. So by establishing itself as an
affordable and eco-friendly brand, FINGERS can gain a competitive advantage.

3. Influencer Partnerships with Worldwide Appeal: it can be useful for FINGERS to

work with globally recognized influencers who can increase the visibility of their
products in other marketplaces. By working together to create buzz on YouTube,
Instagram, and TikTok with tech reviewers and vloggers who have a global following.
For product launches or reviews, they can use such influencers to reach a wider range of
people.
4. International Growth of E-Commerce: to increase availability on international e-
commerce sites like Alibaba, Amazon USA, and other regional sites. To increase sales
and brand awareness in certain areas, use specific ads on those channels.