PHILIPPINE

POPULAR CULTURE
"A nation's culture resides in the
hearts and in the soul of its people.".
-Mahatma Gandhi"
 LESSON OBJECTIVES:
PHILIPPINE POPULAR CULTURE
explain the nature of culture and society;
define and frame the concept of popular
culture ;
analyzes the essential concepts related to
culture by making Trending Yarn and Black
out Poetry activities .
LETS GET STARTED
 NATURE OF CULTURE
CULTURA....
derived from the Latin word
"cultura", which means care; or
"cultus" which means civilization;
stemming from "colere" which means
to tend, guard, cultivate, till
the totality of a society's distinctive
ideas, beliefs, values, and knowledge

"We as social beings need to cultivate

our inner resources in order to be
called refined or shall we say
cultured."
 NATURE OF CULTURE
CULTURA....

A cultured human individual exudes an

exquisite taste of these various aspects
of human life such as:
Language
Arts and Sciences
Thought
Spirituality
Social Activity
Interaction
 MAJOR TYPES
CULTURE....
Material Culture
tangible aspects of culture like
artifacts, mounds, edifices,
bridges, and other man-made
evidence

Non-material Culture
intangible aspects of culture,
otherwise known as the "living
cultures" like values, beliefs,
customs, traditions, etc.
Culture can be understood in
both deductive and inductive
perspectives:
Cultural Universals refer to
the deductive view of
culture acceptable to all.
Cultural Specifics refer to the
inductive view of culture
relative with the universally
accepted notion
 Components of Culture
1. Norms- society's standards of social behavior
1.1 Folkways- less significant social norms that
violation of which is seemingly forgivable. It includes
habits, customs, superstition and the like.
1.2 Mores- more significant social norms that any form
of violation is seemingly punishable. It includes
traditions, ethos of society and regulated social and
political order.
1.3 Laws- most significant social norms that any form
of violation is seriously punishable. It includes the
violation of any provision of the constitution, republic
act, international edict, local ordinances and the like.
Components of Culture

2. Values- worth of something good or desirable

"The human person as a self is a member of the
community imbued with social, economic, political,
moral, intellectual, spiritual and physical values."

3. Language- any system of symbols that have

specific and arbitrary meaning in a given society. It
is this symbolic communication that sets human
beings apart from other species.
 Components of Culture
4. Fashions- styles of clothes, bags, and
other personal accessories like rings,
necklaces, bangles, and anklets.
5. Fads- popular vogue as these are
displayed in magazines, billboards,
and mannequins in shops in department
stores.
6. Crazes- obsessions of certain groups of
people in a certain locality.

These are short-lived norms with which people are expected to comply in a certain
period of time. These are subject to change for future adaptability.
CHARACTERISTICS
1. Culture is dynamic.
2. Culture is shared.
3. Culture is ideational.
4. Culture is learned and acquired.
5. Culture gratifies human needs.
6. Culture tends toward integration.
7. Culture is cumulative.
8. Culture is transmitted.
9. Culture is adaptive.
10. Culture is social.
 MODES IN ACQUIRING
CULTURE
IMITATION
- replication of the behavior or
culture through modeling and
observation.

Albert Bandura's "Imitation of

Learning" emphasizes modeling any
adult's behavior or culture of a
mature individual to the young.

It is prevalent in the socialization process, whereas the child grows in the environment, he/she
is exposed to different cultural learning experiences.
 MODES IN ACQUIRING
CULTURE
INDOCTRINATION
- the process of inculcating ideas,
attitudes, beliefs, and cognitive
strategies during the transfer of
cultural traditions from one
generation to the next with the
expectation that such traditions will
be questioned but practiced in the
future.

Enculturation (acquisition of one's own culture)

Acculturation (when the values and norms outside culture are acquired)
Assimilation (completely gives up own culture and follows the new one)
 MODES IN ACQUIRING
CULTURE
CONDITIONING
- behaviorist process of learning
culture through Stimulus- Response
connection (SR) with the use of
rewards.
- process through which we
absorb and interpret the
influences, norms and messaging
from our environment and translate
them into what we believe to be
acceptable behaviors.
 NATURE OF SOCIETY
SOCIOUS....
Latin word "socious" means
companionship or friendship
element of sociability or
companionship which defines the
true essence of society (George
Simmel)
Man is a social animal. (Aristotle)

"Society refers not just to a group of

people but to a complex pattern of
norms of interaction that exist among
them."
 NATURE OF SOCIETY
SOCIOUS....

The important aspect of society is the

system of relationships, the pattern of
the norms of interaction by which
members of the society maintain
themselves.

Society exists only when members

know each other and possess common
interests in objects.
TYPES OF DEFINITION
Functional - society is defined
as a complex group in
reciprocal relationships,
interacting with one another,
enabling human organisms to
carry on their life- activities,
and helping each person to
fulfill his wishes and
accomplish his interest in
association with his fellows.
TYPES OF DEFINITION

Structural - society is the

total social heritage of
folkways, mores and
institutions; habits,
sentiments and ideals.
 CHARACTERISTICS OF SOCIETY
Society means likeness.
"Comradeship, intimacy,
association of any kind or
degree would be impossible
without some understanding of
each by the other and that
understanding depends on the
likeness which each apprehends
in the other."
 CHARACTERISTICS OF SOCIETY
Society also implies difference.
"While difference is necessary to
society, difference by itself does not
create society, difference
subordinate to likeness"

As McIver observed, – primary

likeness and secondary difference
create the greatest of all social
institutions-the division of labour.
 CHARACTERISTICS OF SOCIETY
Interdependence.
"The Social Organisation
diversifies each work, making each
more dependent on others, so that
by surrendering self-sufficiency he
may receive back thousand fold in
the fullness of life.
 CHARACTERISTICS OF SOCIETY
Cooperation.
"Without cooperation no society
can exist. All social institutions
rest on cooperation. The members
of social institutions cooperate
with one another to live happily
and joyfully. Cooperation avoids
mutual destructiveness and results
in an economy. For want of
cooperation, the entire fabric of
society may collapse.
Social institutions are structures and mechanisms that shape social behavior and fulfill essential
societal functions. It explores the major social institutions, including family, education, economy,
government, religion, and healthcare, and their significance in maintaining societal order and
cultural values.
Globalization, the increasing interconnectedness of societies and cultures worldwide, has profound
implications for cultural diversity. This discusses how globalization influences cultural exchange,
hybridization of cultures, and the challenges it poses to preserving cultural heritage and identity.
Culture is not static but undergoes continuous change and adaptation over time. This explores the
processes of cultural change, including innovation, diffusion, and acculturation, highlighting how
societies evolve and adapt in response to internal and external factors.
 Subcultures and countercultures are smaller cultural groups within a larger society that have
distinct beliefs, values, and practices. This examines the characteristics of subcultures and
countercultures, their role in expressing identity and resistance, and their relationship with the
dominant culture.
 A THOUGHT TO
PONDER
Nadel in his work says it is necessary
to make a distinction between
“Culture” from its companion term
“society.” According to him culture is
the way of life of the people; while a
society is an organised, interacting
aggregate of individuals who follow a
given way of life. In simple terms a
society is composed of people; the way
they behave is their culture. (Nadel, S.F.
2006)
 MIDTERM PROJECT: July 1

Pop Culture has been a great influence to the Filipino youth nowadays. Not to
mention that Social Media and Technology has improved exponentially in terms of
accessibility of information and also as a source of information and entertainment. A
lot of vloggers and influencers have been emerging in the Philippines with contents
ranging from their lifestyles, hobbies, travel, sports, culture and many others. In
regards with that, you are tasked to create your own VLOG about your passion, your
advocacy or any thing that describes who you are as a person. Using your very own
YouTube channel, post your video and paste the link here. The content of your
VLOGS would range from the following; TRAVELS, HOBBIES, ADVOCACY, MUSEUM
VISITS, MALL VISITS, GROUP DATES, STUDIES, GAMES, SPECIAL SOMEONE (if you
have one) SPORTS or CDU experience. The video must not be less than 7 minutes and
not more than 25 minutes. It must first start with your very own introduction.
 FINAL PROJECT:
TOURISM VIDEO AD

With your Final Projects both from TCW and RPH, as per your groupings, each group you
are going to create a semi-documentary video that focuses on the Popular Culture of
the locality of your choosing. You may indicate or focus on their activities or the things
that are popular to their inhabitants. Either in Cuisine, Entertainment or such.